Her CEO Journey™: The Business Finance Podcast for Mission-Driven Women Entrepreneurs

Her CEO Journey™: The Business Finance Podcast for Mission-Driven Women Entrepreneurs

Weekly show where my featured guests and I explore the financial and business challenges women face on the entrepreneurial journey to success. You'll hear them talk about the money side of their businesses in ways you've always wanted to know about, but wouldn't dare ask. They openly share their disappointments, failures, successes, and everything in-between as they grew sales ranging from 6 to 9 figures. Knowing where your business stands financially helps you make critical decisions with confidence. It's simply the best way to be sure you grow a business that fuels the life you want to live.


September 28, 2022 10 min

So you’ve managed to grow your small business into a thriving enterprise.

First of all, congratulations!

But with greater success comes more responsibilities, and it's becoming increasingly difficult for you to manage everything on your own. Perhaps you're feeling overwhelmed with all of your duties. Or your business is going through a big project or shift. Or maybe you're having trouble smoothening those wrinkles in your...

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Many business owners wear all the hats, particularly in growing companies. Doing all the duties yourself seems like the best use of your time. After all, you know your company best, right?

However, the truth is as your business grows, more and more things can slip through the cracks — especially if some of your duties are outside your field of expertise.

In this solo Her CEO Journey episode, Christina shares a practical case study in...

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You know what they say: if you want something done right, do it yourself.

But what happens when you're so bogged down with the daily operations of your business that you don't have time to focus on long-term strategy? That's where a fractional CFO comes in—and it might be the best decision you ever make for your business.

However, hiring a fractional CFO isn't a quick fix to your financial adversities. A fractional CF...

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September 7, 2022 12 min

As a business owner, you know there are a lot of important decisions to make, and not enough hours in the day to make them all. That’s why it’s crucial to have someone you can trust to help you make sound financial decisions for your business. Enter the fractional CFO.

But don’t let the name fool you: a fractional CFO isn’t just for businesses that are struggling with their finances. In fact, there are a number of benefits to having...

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As a mission-driven entrepreneur, you want to ensure your finances are in order so your business can continue to serve its purpose. A common concern for founders like yourself is how to overcome and recover from financial adversity. When this happens, your first thought may be to focus on marketing and sales to reach your financial goal. While profitability is vital, it’s simply one part of the equation. You should also get your fi...

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Welcome back to the Growth Podcast Series inside Her CEO Journey. Over the last few weeks, starting from Episode 164 to 172, we share the puzzle pieces you need to grow a sustainable and profitable business. But none of these strategies matters unless you as a founders is ready to understand the financial numbers of your business. 

We are not talking about many numbers; only one number matters. And this one number can tell you if yo...

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Managing a business and going through a major transition are difficult enough on their own. But if your business is going through a huge financial shift, then that’s even more challenging. With the stress that comes with it, you might struggle with making the right calls and coming up with good plans for your business.

In this episode, Julie Martinez shares her journey and how she assists female founders through financial transition...

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How often do you track your business’ finances? Do you know what your numbers are telling you? As a business owner, it’s essential to understand your numbers and what they imply.

In this episode, Christina shares her tips and insights on creating a robust financial statement that will attract investors and lenders. She explores the connections between the three financial reports that every business founder has to make and provides t...

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You have your business’s finances in place. Now, what’s next? Believe it or not, scale-up and SME founders often forget the legal aspect of the businesses and this can cause a myriad of problems if not immediately resolved. 

Angie Redecopp discusses the legal aspect of businesses — another commonly forgotten puzzle piece in companies. She shares how purpose-driven founders can influence their legal structures, governance, and contra...

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Most small to medium business owners think that the software and hardware they use are secure when it comes out of the box, but that's a dangerous mistake! Good cybersecurity and data security need more than hiring an IT specialist, sometimes taking up to a year to secure a company from data threats.

In this episode, Jenn Diesi shares the importance of building cybersecurity, especially for small businesses. She builds on her ye...

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How often do you consider your employees' happiness? Business owners can become engrossed in handling other aspects of their business that they might disregard their people. Your employees are an integral part of your company. Profit depends on client satisfaction, which hinges upon the quality of your products and services. If your employees are unhappy, then the quality will decline — and so will your revenue and customer exp...

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How do you want to grow your business? Almost every founder has thought about scaling their business. Mission-driven founders should also think about growing their business since it offers many benefits, including spreading your mission to reach more people who are most in need of it. Outsourcing can be a great way to elevate both your business and your mission, but finding the right people is not as easy as you might think.

In this...

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The demand for outsourced expertise is rising. Whether you’re a new, smaller business looking to grow or a bigger company that needs specialized expertise, outsourcing can be a significant tool in your company’s kit.

Outsourcing is a potent tool for addressing these concerns and can help grow your team in ways that will positively impact the business's profitability and sustainability. The key to effective outsourcing is creatin...

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With the proliferation of social justice across various platforms worldwide, many businesses are now attempting to implement pay equity in their compensation structures. However, as a business owner, you have more options than simply implementing pay equity plans for your employees. Instead, consider incorporating anti-oppressive pay into your framework for determining employee compensation.

Kate Dixon established Dixon Consulting, ...

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Building a conscious business is different from building a traditional one. Conscious businesses emphasize the personal relationship between the buyers and the company. Traditional marketing techniques, which feel inauthentic, do not work on conscious buyers.

Share on Purpose, Inc., founded by Terri Maxwell, provides the professional needed services to create, launch, and invest in companies with innovative, meaningful solutions. Ma...
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When it comes to pricing, many entrepreneurs make the mistake of focusing solely on revenue. Higher revenue doesn’t equate to higher profitability. When constructing your pricing model, it’s imperative to focus on your bottom line. Giving too much weight to your top-line number may even lead you to lose out on money without even realizing it.

Using a bottom-line growth approach, Leslie Bradford-Scott established Walton Wood Farm, a ...

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Pricing your product or service while staying true to the causes your business espouses is a challenging task. A strong pricing strategy incorporates a broad range of factors, and the ones you want to focus on will depend entirely on your business values and ethics.

Co-founders and sisters Neige and Pippa Blair established Routine — a company that makes natural products for your face, body, hair, and home. Here are insights on how y...

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Why compete when you can innovate? Many entrepreneurs drop their prices as low as they can to compete with existing products on the market, but that's a sure-fire way to lose out. Instead of fighting for a market you don't even want, take a new angle: what makes your product better? What makes it different? What does your customer want, and what price are they willing to accept? When you price around those ideas, your busin...

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Driving profit for your business is always tricky. There are so many factors to consider that you might feel overwhelmed or, worse, end up focusing on the wrong thing, both of which can significantly harm your business. Thus, choosing the right revenue model will lay the foundation that’ll secure a future where your business grows alongside your social impact.

In this episode, Christina talks with Tara Spalding about the things you ...

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Growing a business doesn’t have one-size-fits-all methods. While most business founders lean towards quick profit business models, it doesn't always align with their mission. For some companies, steady, long-term growth is key to success. And this is where the concept of patient capital comes in.

In this solo episode, we sum up the conversation we’ve had with our guests over our Patient Capital series. We reiterate what patient ...
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