Her CEO Journey™: The Business Finance Podcast for Mission-Driven Women Entrepreneurs

Imagine this: You've built a thriving business, your sales are climbing, and on paper, you're incredibly profitable.  

But then, reality hits. 

Payroll day arrives, and suddenly you're scrambling to find the cash to cover it. Does this scenario sound familiar? 

It's what many founders experience—the profit versus cash flow paradox. 

While profit might seem promising, cash flow tells the real story about your busines...

Patrice's journey serves as an inspiration for aspiring women entrepreneurs, showcasing the profound impact of blending passion, purpose, and strategic planning to build a successful and meaningful business.

In this episode of Her CEO Journey, our host Christina Sjahli welcomes Patrice Mousseau, founder and CEO of Satya Organics, a company dedicated to creating effective and sustainable skincare products. 

Patrice unfolds her in...

Dionne Laslo-Baker, the founder and CEO of Deebee’s Organics, is a fellow certified B Corp dedicated to revolutionizing snacks. With a background in medical science and as a mother, she embarked on a mission to provide organic, flavorful, and nutritious snacks for families.

In this episode, Dionne delves into the highs and lows of growing a business from scratch. She offers valuable insights into overcoming regulatory hurdles, embra...

Amanda Klucowicz serves as a Senior Relationship Manager at Export Development Canada. She is dedicated to helping Canadian businesses break into international markets. With EDC's tailored tools and solutions, navigating global waters becomes more manageable, ensuring not only profitability but also the long-term security of your company.

In this episode, Amanda delves into crucial topics such as EDC's criteria for Canadia...

Meet Ashlee Froese, the driving force behind Froese Law, serving as its Founder and CEO. Leading this cross-border legal firm, Ashlee adeptly steers through diverse industries, specializing in key areas like branding, corporate, and commercial law.

Ashlee embarked on her legal journey with a clear mission: to empower clients with comprehensive information for informed business decisions and to demystify the legal space, making it ac...

Navigating the global landscape is crucial for Canadian businesses due to the country's relatively small population — which means that most of your customers and clients are outside the country.

In this episode, Sara Wilshaw, Chief Trade Commissioner at Global Affairs Canada, shares her expertise in guiding local companies towards international success. She sheds light on leveraging the Trade Commission Service for market entry...

Ever wondered where your money really goes?

As a purpose-driven business, you do your best to put your money toward your mission and the world you envision. But every business relies on money, and that involves systems, like processing fees.

A virtual CFO can help track every cent of your business's finances. You might be surprised to find a significant percentage going to something as ordinary as processing fees.

That's whe...

In many companies, the main goal is to maximize profits, often overlooking the needs of people and the environment. But that's neither sustainable nor ethical. 

Liz Rojic experienced this in the fashion industry and bravely decided to challenge the norm. With MZ Made, she crafted a business model that prioritizes mutually beneficial relationships for both the company and its artisans. 

As entrepreneurs, our focus should be on cr...

In a world filled with plastic and single-use packaging, how can we reduce our impact on the environment? 

We often purchase, use, and discard products daily, but the zero-waste movement encourages both consumers and business owners to be more environmentally responsible.This reflects the values that Allisha Heidts aimed to promote when she founded Chickpeace, a zero-waste refillery. 

This holiday season, join our special holiday ser...

Every founder has a team behind them, working together to make the whole business successful. If you're a business owner, you care not only about growing your company but also about your employees' well-being. This includes making sure they earn a living wage and have the support they need. But to make such a big change, you must first ensure your business is prepared. That's where financial planning comes in, a cruc...

Creating positive change sounds like a good idea — and one effective way to achieve it within your company is by implementing a living wage. However, like any worthwhile endeavor, it requires careful planning. Good intentions are a starting point, but thoughtless action can lead to unintended consequences.

In the fourth episode of our Living Wage series, we delve into Mari Parker's experiences as the COO of Boldr, where they ra...

At the heart of ethical employment lies our commitment to providing fair compensation to our workers. By fair, we mean more than just meeting the minimum wage. We're dedicated to offering living wages, enabling our employees to lead financially stable lives, free from undue financial stress. This extends beyond wages; it encompasses essential aspects such as healthcare and family well-being. 

But our responsibility as ethical e...

Success in business is a complex recipe, unique to each company and influenced by various factors. Similarly, the path to fair compensation isn't a one-size-fits-all equation. While numerous websites provide data on what constitutes a fair living wage, they often fail to consider an individual's specific needs and circumstances. The question of what truly defines a living wage demands a deep dive into the data.

Our journey...

Creating meaningful impact as a business is more than just ensuring your customers receive the best services and products. It's also about creating a positive impact on the lives of your employees and the communities you serve. 

One powerful way you can achieve this is by embracing the concept of a living wage. This transformative approach ensures that individuals can lead healthy lives, with access to basic needs like shelter ...

As a woman entrepreneur, you have the power to lead a profitable business that makes an impact. You'll hone your skills, take action and make authentic decisions that will put you on your own path to success. It may be a difficult journey ahead, but fortunately, the stories of successful women in business can guide your way. Take inspiration from the trailblazers who show you the possibilities of changing the world as a woman ...

Many businesses strive to create lasting social impact. To pursue this mission, you can invest in multiple endeavors and work with as many groups as you prefer. However, there’s one step you need to take for your efforts to truly matter. Listen to the people you want to serve; understand their needs.

Alicia Wallace is the co-founder and COO of All Across Africa. She was driven to help people even before the organization&a...

How do you know if your company is creating the difference it wants to be in the world?

There’s a powerful quote by Peter Drucker, “If you can’t measure it, you can’t improve it.” For a social impact business for whom the mission is paramount, knowing your impact is critical. Enter impact reporting: an impact report measures and tells your company’s story. It’s a powerful tool that can help grow several aspects of your company.
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What does it mean to be a climate-positive company? Is it easy to become one?

Aiming for a goal that seems unclear — or even detrimental — is hard. Many business owners tend to focus on profit. They keep their company running, create a great product, and have excellent sales. Why focus on the environment when it eats into profits?

But as companies, we can do more. And what's more: being an environmental solut...

Your spending can change the world. How you spend your money makes a difference. Conscious consumerism, if done by enough people, can make huge leaps toward solving our current climate crisis.

Businesses have the biggest impact on the climate, but consumers are the reasons behind their choices. We speak and vote with our wallets. Business-as-usual practices will persist if they see no benefit to change. Once they see consumers deman...