Fire as a Menstruum | Featuring Lian Bruno

This week on Everything You Didn’t Know About Herbalism, we are joined by the founder of Puff Herbals, Lian Bruno. From rolling herbal cigarettes in her living room to running a national brand, Lian Bruno is reimagining what it means to smoke. In this episode, join Tommy and Lian as they explore:

• The spark (pun intended) that turned into Puff Herbals
• Different reasons that people smoke beyond habitual use
• Using fire and smoke as a menstruum
• Difference between conventional cigarettes versus organic tobacco leaf
• How conventional cigarettes became so normalized within our day-to-day culture  

As always, we thank you for joining us on another botanical adventure and are so honored to have you tag along with us on this ride. Remember, we want to hear from you! Your questions, ideas, and who you want to hear from are an invaluable piece to our podcast. Email us at [e-mail] to let us know what solutions we should uncover next within the vast world of herbalism.

Learn more about Lian below! ⬇️

🌬️🍃 Lian Bruno is a clinically-trained herbalist, holistic health educator, writer, and founder of Puff Herbals—a brand redefining smoking rituals with tobacco-free, cannabis-free herbal alternatives. With a background in ethnobotany, she blends science, storytelling, and subculture into smoking blends designed for modern rituals.

She began crafting herbal smoking blends while still in herb school, and started selling them around town after unexpected success at her local herb conference in 2016. In 2019, she officially launched Puff Herbals with a mission to make mindful moments, not habits — whether that’s winding down after dinner, out for a drink with friends, or just stepping outside on break.

Rooted in harm reduction and what she calls holistic hedonism, Puff Herbals makes herbalism approachable for anyone looking to light up—from the sober-curious and wellness-obsessed to skeptics and smokers looking to quit or cut back.

These days, you’ll find Lian teaching at herbal conferences across the country, breaking down how herbs work in smoke form and why ritual matters just as much as chemistry.

Find Lian’s blends and smoking-centered blog!

🪻 Puff Publications 🪻

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Want to learn which puff personality type you are?

🌱 Take the Puff Personality Quiz! 🌱

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Looking to shop Lian’s herbal smokes IRL?

🗺️ Check out the Puff Herbals stockists list!  🗺️  

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📱 Follow along on Instagram at @puff.herbals and @liantheherbalist 📱

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⬇️ More of a visual learner? Check out Lian's video interview! ⬇️

 

Mountain Rose Herbs is a purveyor of the highest quality organically grown herbs and spices, teas, essential oils, & botanical goods. You can find our organic botanical offerings on MountainRoseHerbs.com.

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