As a leader of a creative organization, your job may be to tell your client’s story through the work of your team. Your team is in the business of positively shaping the perception a market has towards what your client is selling. You are attempting to gain the market’s trust through creative storytelling and branding. If effective storytelling is as much a part of selling your client’s image to the market then why shouldn’t it be an important tool in selling your leadership to your team?
Lisa Johnson has spent years studying the elements of effective storytelling and has become a sought-after consultant by some of the world’s largest brands. She believes that one of the best ways for leaders to show themselves to their team is through telling stories. Specifically, she says that leaders should tell stories that reveal something about themselves that the team may not have previously heard.
On this episode, we share are a few kinds of stories that Johnson recommends leaders tell. This episode is excerpted from the book Herding Tigers.
Today's episode is sponsored by the Herding Tigers Workshop, and live event for you and leaders just like you. Check it out at HerdingTigersWorkshop.com
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Special Summer Offer: Exclusively on Apple Podcasts, try our Dateline Premium subscription completely free for one month! With Dateline Premium, you get every episode ad-free plus exclusive bonus content.
On Purpose with Jay Shetty
I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!