Matt O'Keefe (@okeefmr) is the CEO of HWPO Training (Hard Work Pays Off). He's also the former president of Loud and Live Sports, an agent to some of the greatest athletes, and the right-hand man to 5x Fittest Man on Earth, Mat Fraser (@mathewfras). It's truly an honor to have him on the podcast!
In this conversation we discuss:
- What led Matt to start CrossFit himself and get involved in the community
- If everyone at the top of the sport is working hard, what is the actual differentiator between the best and the rest?
- What informs Matt's leadership style, particularly for managing large teams
- The vision for HWPO Training and the new app
- How Matt views career changes and leaning into a role that's never been more aligned
- How he's balancing running a start-up, being a dad, getting his own workouts in, and everything else in between
- His personal mantra, what fills up his cup, and what he'd be doing if he weren't in the CrossFit space
- and more!
I would love to hear what you think of this episode — let me know on Instagram @heypreslie. Enjoy!
Resources mentioned in this episode:
- HWPO Training: Instagram / Website
- Tough Mudder
- WHOOP
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CrossFit is a registered trademark of CrossFit, LLC.
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