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September 4, 2025 42 mins

Sue Heilbronner calls Leah Pearlman her “best friend.” Leah calls Sue “one of her best friends.” For some time, that bummed Sue out, but she got over it. For the last 15 years, all of Sue’s best decisions have been influenced by Leah’s wisdom, and the book dedication in Sue’s new book reflects that gratitude.

In this episode of the HeySue podcast, Sue and Leah peel back the layers of Sue's mindset around the launch of her upcoming book, exploring the raw journey of writing Never Ask for the Sale: Supercharge Your Business with the Power of Passionate Ambivalence. From the vulnerable moments of putting her heart on the page to her conviction around the nuanced art of selling without selling, Sue reveals the deeply personal stories that shape her approach to business, coaching, and life.

Join us as we explore:

  • The unexpected emotional landscape of writing a business book
  • How passionate ambivalence transforms selling from a transaction to a connection
  • The power of aligning your work with your greatest gifts
  • Why vulnerability is the secret sauce of authentic business growth

✨ Listen now to reimagine what selling can truly mean for you.

🦋 Learn more about Leah's work at welcomingway.com

📖 Order Never Ask for the Sale at https://heysue.com/book 

❤️ If this conversation sparked something in you, leave a review and share it with someone who is looking for some inspiration.

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