Higher Ed Live

TikTok is a powerful storytelling tool. But it takes some time and creative thinking to figure out how to include in your higher ed marketing strategies.

In this Higher Ed Live broadcast, we’ll talk to Campus Sonar CEO Liz Gross about the platform, how schools are using it, why schools should use it and how her research into the platform has kept her up way past her bedtime. Jessica DiLuglio, from Rochester Institute of Technology...

College and University Ombudspersons have been referred to as the “conscience of the university”, “canaries in the coal mine”, and a guide for students in a “sea of troubles”. Sometimes misunderstood, these unique offices assist their communities in resolving conflict and identifying systemic issues and trends while focusing on fair treatment. Ombuds offices are designed to be environments that adhere to the International Ombudsman...

Search analytics let you know what users are looking for on the Web and then on your websites. Find out how this information can feed your content marketing plans. Learn how to create an efficient workflow and provide the right information for your audiences.

“Wow,” they’ll think, “that is just what I wanted to know when I wanted to know it. Thank you, school, you really care about me.” Join Jeff Riddall from Mintent and Jesse Swi...

Influencers spread the word on social media about brands from across the spectrum from sneakers to yachts. How can colleges and universities tap into the power of influence? By empowering their students! The University of Delaware’s successful Social Media Ambassadors program includes 70+ students annually who feature their own authentic college experiences on branded social accounts while learning best practices in social medi...

Do you work in a marketing role within higher ed? If so, Trademarks and Licensing (T&L) matters. While the functions have historically lived within Athletic departments, many top institutions are recognizing the value and importance of an effective T&L strategy for their overarching brand. In this episode learn how these functions can:

What is it like to be a university president? How does a career in student affairs prepare leaders for the presidency? What should student affairs leaders who are considering a presidency know about the role?

On this episode of Student Affairs Live, host Keith Edwards speaks with three university presidents who started their career as student affairs leaders. This free episode will air live on Wednesday, October 23 at 2 pm ET. To ...

When you think higher ed influencer you think a student posting on Instagram wearing some cool gear saying, “I love going to school here.” While students are an essential part of telling the story of your school’s brand they are not the only ones. The people who bring their professional passion to your campus have a lot to say about why they are there and why they choose to stay. In this broadcast, we’ll talk to influencer marketin...

What levels of multicultural awareness, knowledge, skills, and actions are required of student affairs professionals today? How does one go about building multicultural competence and embedding those practices into their work in student affairs?

On this episode of Student Affairs Live, host Heather Shea speaks with Raechele Pope and Amy Reynolds, two authors of the long awaited second edition of the classic book Multicultural Comp...

After the announcement that a prominent institution was “ending” it’s phonathon program, many advancement leaders began to question the effectiveness of their phone programs. Join Cameron Hall and guests from Albion College, Augustana College, California Polytechnic State University, and Colgate University to learn how these institutions are adapting their phone programs to ensure that phonathons remain a viable advancement strateg...

“We should be authentic.” This assertion is thrown around a lot, and often loosely. Authenticity is used to capture a sliver of the limited attention from our very savvy, advertising-averse audiences in a noisy and cluttered marketplace. But what does “being authentic” actually mean? As marketers and communicators, we need to take a step back and understand the term in the truest sense so we can deliver on it. We owe it to ourselve...

Generation Z is our most nervous generation (and let’s not even get started on their parents). Like so many schools, West Virginia University has seen an uptick in questions and comments around the topics of safety and wellness on campus. To try to alleviate fears and build trust, WVU created a comprehensive website, developed a year-long communications plan, and established new social media accounts. In this session, you’ll learn ...

How can student affairs professionals bring critical perspectives to student development theory to better inform their student affairs practice?

On this episode of Student Affairs Live, host Keith Edwards speaks with Elisa Abes, Susan R. Jones, and D-L Stewart, editors of the new book Rethinking Student Development Theory Using Critical Frameworks. This episode will explore “third wave” theoretical perspectives, use those theories...

The National Association for College Admission Counseling’s (NACAC) National Conference will be held Sept. 26 – 28 in Louisville, KY. This premier professional development and networking event for admission professionals and school counselors draws thousands of attendees from all over the world. To get the most out of #NACAC19, it is important to plan. On this episode of Admissions Live, we will meet the chairs of the conference’s ...

Higher education continues to be concerned about the college success of college men, especially those from oppressed and minoritized identities. College men’s behavior has an impact on college students of all genders through conduct violations, sexual violence, alcohol and other substance use, and more.

On this episode of Student Affairs Live, host Keith Edwards speaks with Dan Tillapaugh and Brian McGowan, co-editors of the new b...