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November 20, 2019 49 mins

Search analytics let you know what users are looking for on the Web and then on your websites. Find out how this information can feed your content marketing plans. Learn how to create an efficient workflow and provide the right information for your audiences.

“Wow,” they’ll think, “that is just what I wanted to know when I wanted to know it. Thank you, school, you really care about me.” Join Jeff Riddall from Mintent and Jesse Swingle from Funnelback for a lively conversation about the tools available to focus your efforts and make a real impact on the lives of students.

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