Higher Voltage
Higher Voltage explores what’s working, what’s not, and what needs to change in higher education. Higher Voltage isn’t just for anyone who works in higher education—it’s for anyone who is interested in or cares about higher education.
Episodes
In this episode of Higher Voltage, Justin Bell, Vice President for Marketing and Communications at Fordham University, joins Kevin to break down the strategy behind the Fordham Pizza Shop activation at NACAC. What looked like a creative stunt was actually a calculated move to build brand awareness, drive engagement, and create lasting impressions in a crowded space.
In this episode of Higher Voltage, Seth Odell joins Volt to discuss how AI is transforming search and what it means for higher education marketers. As zero-click search results, AI-generated answers, and new discovery platforms change how prospective students find information, institutions must rethink traditional enrollment strategies. Odell shares insights on branding, digital visibility, and why colleges can no longer rely on co...
On this episode of Higher Voltage, Kevin Tyler sits down with higher ed strategist and author Elliot Felix to explore the concept of the connected college. From silo-busting strategy to integrating career development into the academic experience, Felix shares an evidence-based playbook for aligning teams, redesigning systems, and improving outcomes for all students.
HBCU enrollment is gaining momentum—and strategy is driving the surge. In this episode of Higher Voltage, Kevin Tyler speaks with Tanya Clark of 3 Enrollment about record-breaking male enrollment, intentional digital marketing, and how data, capacity planning, and student-centered systems are shaping the future of HBCUs.
In this episode, Kevin Tyler interviews Marina Cooper, the Senior Associate Vice President for Integrated Marketing and Brand at Johns Hopkins University. They discuss the ‘Research Saves Lives’ campaign, which aims to communicate the value of research in higher education amidst federal funding cuts. The conversation covers the campaign's inclusive approach, its impact on the community, and the metrics for success, highlighting the...
Kevin Tyler talks with researcher David Lazer about new national polling that reveals a more nuanced picture of how Americans view colleges and universities. They unpack long-term trust trends, the role of partisanship, and what higher ed leaders should take away from the data.
Colorado Mesa University’s Featherstone campaign flipped the script on higher ed marketing with humor and honesty. Kevin Tyler talks with Katlin Birdsall, AVP for Marketing and Brand Strategy, about challenging elitism, connecting with first-gen students, and taking creative risks that reflect institutional values.
What does it mean for colleges to be “student ready”? In this episode of Higher Voltage, Kevin Tyler talks with RAND researcher Lindsay Daugherty about meeting students’ basic needs — food, housing, mental health — and how institutions can reimagine support services, shift their messaging, and build trust that keeps students enrolled.
In this episode of Higher Voltage, Kevin Tyler talks with journalist Erica Levi Zelinger about the sharp decline in male enrollment across higher education. They explore how outdated messaging, retention challenges, and cultural disconnects are fueling the crisis, and what colleges can do to reverse the trend.
Higher ed veteran and author Jaime Hunt breaks down how real, layered and strategic empathy can transform not just marketing messages, but student outcomes. From jargon traps to missed opportunities for connection, this conversation with host Kevin Tyler unpacks the urgent shift higher ed must make to survive and serve today’s students.
Student debt is crushing. Financial aid is outdated. And higher ed still expects students to figure it out solo. Kevin Tyler talks with Lisa Hennessy and Alex Boylan—co-founders of The College Tour and the new platform The Student Registry—about rethinking how students fund their college experience. The Student Registry is part crowdfunding tool, part budgeting resource, and entirely focused on helping students stay in school witho...
Kevin Tyler speaks with Tam Powell and Gary Mueller of BVK and Serve Marketing about the Proud Sponsor Campaign, a bold national initiative to reframe the public conversation around higher education. They explore why the value of college extends far beyond degrees, how the campaign uses research-backed messaging to spark curiosity and pride, and why collective action, not individual heroism, is the path forward. If you care about t...
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