Michael Berkowitz was a commodities trader who switched to the fashion world after taking on coat-making as a hobby. Yes, you heard that correctly. So he shifted to what in plain sight could be seen as yet another commodity: making coats. But there is more to this story than meets the eye as he solved tangible problems while being credited with making 'quiet luxury' a new movement in the world of brands.
Launching a quiet luxury brand seems to come with tons of added risk. What gave him the confidence to launch into the flashy fashion world without that type of branding? The answer to that, plus plentiful branding and marketing insights is what awaits you on this episode as we kick off the New Year.
Oh, and in case you think you have not heard of Norwegian Wool, I am certain you have seen their products on HBO's hugely successful show Succession which has outfitted their cast and even mentioned the brand by name.
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