OTT stands for over-the-top, initially named in reference to devices that go “over” a cable box to give the user access to TV content. In OTT channels, content is delivered via an internet connection rather than through a traditional cable/broadcast provider. However, Ben argues that this term will soon be retired.
-Rapid change in OTT industry
-Where is OTT industry heading
Starting your own OTT network
-OTT technology
-Content delivery technology
-Fall 2018: Peak Instagram
-Live streaming techniques
-Being everywhere
-Driving audiences to OTT platforms
-Content libraries
-Roku Channels
-Ad delivery vendors
-The difficulties of starting an OTT platform
-Having your content everywhere, not just on owned and operated
-Launching too early
-Deals with Comcast
-Epsorts and OTT
-Content budgets and production budgets
DM BEN AT @VEGOBEN ON INSTAGRAM WITH ANY QUESTIONS!
THE PANEL:
Thursday, May 23rd, 2019
3:50 PM - 5:00 PM
Track I: Herscher Hall, 3rd Floor, Room 303-304
Video OTT/Social Content - YouTube - FaceBook - Snapchat - Influencer - Advertiser - Series
Phoenix Gonzalez, co-founder and President of Sales, dotstudioPRO
Tai Greene, founder and chairman, MCMG
Ben Ganz, President, Vego Pictures
Jeffrey Stansfield, President and CEO, Advantage Video Systems
Lauren Cole, President, Cole Media, Moderator
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