August 28, 2025 • 49 mins
When an elderly person falls, it often triggers a devastating cascade that extends far beyond physical injury. The statistics are alarming—one in four adults over 65 falls each year, with falls being the leading cause of emergency room visits and hospitalizations. For home care agencies, this represents both a critical mission and an exceptional growth opportunity.
Our latest Mastery Circle delves into comprehensive fall prevention strategies that position your agency as a proactive safety partner rather than just a care provider. We explore how implementing these approaches creates a powerful win-win: seniors stay safer in their homes while agencies build stronger referral relationships, particularly with hospitals and rehabilitation facilities eager to reduce readmissions.
The episode covers practical tools for success, including proper caregiver training techniques, home safety assessment protocols, and effective marketing strategies tailored for Fall Prevention Month. Our experts share insights on equipping caregivers with essential skills like transfer techniques, environmental hazard identification, and proper response when falls occur. You'll learn how offering complimentary safety assessments can get your foot in the door with potential clients who might not yet need full-time care.
We also address the profound psychological impact falls have on seniors—creating fear, reduced activity, isolation, and often depression—and how your caregivers can provide the confidence and support seniors need to maintain independence. The discussion includes creative marketing approaches like partnering with physical therapists, hosting community workshops, and using seasonal leave-behinds that highlight your expertise.
Ready to transform your approach to fall prevention while growing your agency? Download our exclusive assessment forms, marketing templates, and seasonal materials to implement these strategies immediately. Your commitment to keeping seniors safe doesn't just prevent falls—it builds trust, extends client retention, and differentiates your agency in a competitive market.
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Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
Hi everyone, good afternoon, hello, hello, how's
everybody doing?
Hey, kara, I just saw you Longtime, no see.
Yay right, hey, anthony, heyhow are?
You hey welcome.
Speaker 3 (00:19):
Thank you.
Speaker 1 (00:23):
All right, I guess we'll get started.
People are going to starttrickling in, so welcome today
to our Continue Mastery Circle.
We're going to do someintroductions.
I will start.
My name is Annette Ziegler andI've been with the Proof Senior
Network for over a year.
I am the sales training expert.
I teach the sales trainingclasses.
(00:43):
I have 20-plus years home careexperience and I love teaching
people what worked for me, thetips and tricks, and just love
teaching everybody what wassuccessful for me to help me
grow the home care agency that Iworked in from 1 million to 4
million in sales and obtaining alot of private play clients.
(01:03):
So welcome, we'll go to younext, valerie.
Okay.
Speaker 2 (01:08):
I'm Valerie Van Boeven.
I think everybody has maybeheard my name, but I'm the co
-owner of Approved SeniorNetwork.
I'm a registered nurse by tradeand I've been around for a very
long time.
I'm like 200 years old in nurseyears, so I'm surprised about
(01:28):
humans.
So, having said that, theseladies are your experts today,
but I'm going to just chime inwhenever I can.
Speaker 3 (01:38):
Okay, I'm Lisa Marcella.
I have been in home careforever in a day probably 200
plus years or so but I'm happyto be on this end.
I had two different loves.
One was advertising andmarketing in print back in the
day if anyone knows what that isand then transitioning over to
online digital space and thenhome care my very greatest love.
(01:59):
So I love being on this end ofit and being able to help
everyone with your journey, andI will.
Oh, I guess John Fiala will notbe here today.
She is hard at work onsomething else and I guess we
can get started.
She's working on something topsecret, top secret.
Speaker 1 (02:15):
Top secret.
Do you want to do housekeeping,Valerie?
Speaker 2 (02:19):
Sure, we say this every time Lines muted.
Share stories, experiences andtips.
If you have a story to share,we want to hear it.
Ask questions you can put it inthe chat area, or you can and
Lisa, just put a chat in thechat area, or you can try to
interrupt us, but we're talkers,so usually just putting it in
(02:42):
the chat is the easiest way toget our attention.
Make recommendations If there'ssomething you want to talk
about here, us talk about, letus know, and we really want to
know what you want to know.
Honestly, if there's somethingwe haven't covered, okay, Great.
Speaker 1 (03:02):
Our agenda First.
Yeah, we might as well put thatin the chat, lisa.
So at the end we have some funleave-behinds and one attendee
that is here today will receivea customized set of
leave-behinds, and I think we'regoing to be giving September or
October away.
So put your name in the chat ifyou're interested.
If you do win theseleave-behinds, we want you to
(03:25):
make sure you send us picturesof you using them.
You're out in the field, soplease put yes in the chat and
we will put your name in the hatat the end.
Okay, our agenda this month,september, is fall prevention
month, so we thought it wasgoing to be this would be a
really good topic to talk aboutfalls.
So why falls are the number onesafety concern for seniors.
(03:45):
How home care agencies can helpprevent falls, equipping your
caregivers with fall preventionskills, marketing and outreach
strategies for fall prevention.
We have some media campaigns,and then Lisa put together some
fabulous September, october andNovember leave-behinds that
she'll review.
Okay, all right, so we knowfalls.
(04:07):
That's how we get a lot of ourclients.
Unfortunately, falls are one ofthe number one safety concerns
for seniors.
One in four adults over the ageof 65 falls each year.
Falls are the leading cause ofER visits hospitalizations.
95% of hip fractures are causedby falls.
As we age, we fall, we dostupid things.
(04:30):
I try and catch myself everytime I'm going up and down the
stairs, because I'm getting alittle older here, but I always
think I talk to friends thatfall and it's always these freak
accidents.
But as we age and we fall,things break.
Home care is the frontlinesolution to preventing falls,
protecting seniors and reducinghospitalizations.
So this represents a powerfulgrowth opportunity for agencies
(04:54):
prepared to deliver proactivesolutions.
So fall prevention awarenessit's a win-win for clients and
agencies.
Differentiate your agency.
Position your agency, yourservices, as proactive,
safety-focused and trusted.
Build referral relationships,hospital rehabs physicians
(05:16):
they're eager to partner withagencies that help reduce
readmissions.
That's a big one Reducereadmissions.
Speaker 3 (05:23):
Yeah, that's a big buzzword there readmissions.
They don't want none of thathappening.
Speaker 1 (05:27):
No People fall.
They go to rehab, they go tothe hospital.
They break their hips.
They need help when they gohome Could be standby assistance
.
They may have a walker orsomething new that they're using
.
So there's a big opportunityfor you to work with these
referral relationships and letthem know that your caregivers
can help these patients whenthey get home and be safe.
(05:50):
Increase client retention.
Families value agencies thathelp prevent falls, leading to
longer care engagements.
Train your team.
We're going to talk abouttraining your team.
Your caregivers need to know,they need to be trained in fall
risk awareness prevention.
They need to know how to helpsomebody in and out of a car or
if standby assistance.
And we're going to talk abouttraining your caregivers because
(06:13):
that's important.
Some of you have aids licensedaids in your agencies and then
there's some non-medical homecare that you just have
companions.
You have to make sure thateverybody is trained and you're
onboarding to help prevent.
You're there to keep theseniors safe at home to help
prevent falls or help somebody.
Help them, assist them whenthey get home from recovering
(06:34):
from a recent incident.
Speaker 2 (06:40):
I feel like there should be a fall prevention
package of some kind.
I bet you guys have puttogether something already here
on these slides like a.
I sure hope so.
Speaker 1 (06:51):
Here we go.
Oh good, we put a checklisttogether and everything Awesome.
Speaker 2 (06:57):
When we put websites together, we do see that people
will offer a fall preventionin-home assessment or in-home
consultation or something likethat, and I don't know how often
people just have somebody comeout to do fall prevention
assessments.
But it is another little thingyou can add to your services.
Speaker 3 (07:18):
Yeah, even adding it to your home safety assessment
period.
I think you just add that intothat.
Yeah, I think it's a good idea,for sure.
Speaker 1 (07:26):
And just when we are, we do have an assessment.
Lisa created a great form forall of you and we're going to
get to that.
But even if you just gettingyou in the door, offer a safety
assessment, they get to know you.
Maybe they don't need yourservices at this moment and
we'll talk about that.
Offering it to patients andpeople that are leaving rehab in
the hospital.
About that offering it topatients and people that are
(07:48):
leaving rehab in the hospital.
Use market your expertise, usedata stories to demonstrate how
your agency helps seniors staysafe and independent.
And fall prevention isn't justcare.
It's a growth strategy, peaceof mind for families and it's a
growth for agencies.
Expand your market, peace ofmind for families and it's
growth for agencies.
Expand your market, likeValerie just said, offering a
(08:08):
assessment, offering specializedfall prevention services that
appeal to seniors, families,referral partners.
So many seniors, so many adultchildren.
They're worried about theirparents, they're a fall risk.
They won't use their walker,they won't use their cane.
I can personally attest to that.
I have an older sister who wasover my house this weekend and
she has mobility issues andshe's walking out of her car to
(08:30):
my house with no walker, no cane.
I was like where's your cane?
In her son's car.
Sometimes they're too proud touse things like that.
They're at their full risks.
Speaker 3 (08:39):
I think that's exactly what it is.
It's the price factor, and ifthey see other people their age
not using one, they're like butwhy do I need to?
Speaker 1 (08:48):
And I told her.
I said one fall, you break yourhip.
Yeah, the mean sister.
Build trust with families.
Position your agency as asafety partner, not just a care
provider.
You're going to keep theirparent, their loved one, safe.
You have somebody there to helppeople in and out of the shower
, going up the stairs.
There is so much standbyassistance.
(09:09):
I know when I worked in homecare we would get so many
clients and many of them neededstandby assistance.
That's a real big one and ifthat's how they fall, if they
don't have somebody properlyhelping them.
Drive long-term engagement.
Families stay longer withagencies that actively help
prevent hospitalizations andinjuries.
You're helping people get outof rehab in the hospital.
(09:33):
You're there.
The day that they get home,their loved one has somebody to
help them and they're notfalling two days later because
they had nobody to help them.
You're helping them stay safe.
Speaker 3 (09:44):
And take that opportunity too to be a resource
and see if they need extrathings like electric bed or
whatever it is, grab bars, etcetera.
Speaker 2 (09:55):
Sometimes it's new for them, sometimes they've
never used a walker before it'snew to them, and sometimes they
just don't understand how to useit or they just leave it at
their chair I want to interjecta little something that has been
brought to my attentionmultiple times about fall
prevention lately, and a lot ofyou have probably heard of sensi
(10:17):
, and I'm not saying it's foreverybody.
You may or may not want to useit or get involved with it or
like it, but it is a listeningplatform.
We have to have it installed inthe house, but it doesn't video
anybody.
It listens.
It listens for patterns, itlistens for words and it also
listens for falls.
Something like Sensi is.
(10:38):
If you look into it, it is agreat way to get your foot in
the door.
If the person is not ready forfull-time care but they know the
family knows this is comingmaybe they just can, or maybe
they can only afford four hoursa week or eight hours a week
divided into two shifts.
If that's the case, havingsomething like Sensi that's
(11:00):
there all the time can not onlyhelp you get your foot in the
door.
Maybe schedule a few light, acouple of light shifts that
aren't too expensive for thatperson.
But you're there now, you'remanaging the sensei stuff,
You're managing the four hourvisits and they're going to need
more care.
This isn't going to gobackwards.
We get in the doors, Great.
(11:20):
And even if it's oh, even ifit's being a reseller of I've
fallen and I can't get up thependant, stuff, that kind of
thing.
So there are little ways thatyou can add services to the fall
prevention, to build trust.
Speaker 1 (11:38):
I could attest to that, valerie, the agency that I
worked for.
We did use Sensi AI and it'sreally amazing because if they
fall, you get a notification.
Maybe somebody can't affordthat 24-7 and they're a fall
risk, but it's a pretty coolthing when they listen.
Sometimes they were worriedthat people were watching them
so you had to let them know.
(11:58):
No, we're just listening to you.
Yeah, that's awesome.
I know we have some agenciesthat use it that we work with.
Yes, stand out from yourcompetitors.
A proactive approach to safety.
Differentiate your agency in acrowded market.
We know we have lots ofcompetitions.
Differentiate yourself.
Deliver true peace of mind.
(12:19):
Families know that their lovedone is supported, safe and able
to stay independent at home.
Okay, this is important.
When we were putting thisprogram together, lisa and I
were talking about this, andit's really true.
When somebody falls, there'sphysical, mental and emotional.
It affects seniors.
They can break their hip, theybruises, their whole face is
(12:40):
black and blue or fracture theirwrist.
They lose mobility.
They may be not able to walk orperform their daily tasks.
They're in chronic pain or theyfall.
They break their hip.
They have to have surgery.
It may be a long recoveryperiod, it's a higher chance of
them needing long-term care orassistive devices.
(13:00):
Sometimes they decline inhealth, sometimes a fall, and I
know we all know this.
Somebody's doing great, thenthey have a fall and they go
downhill, it just happens, andthey can get pneumonia, blood
clots, muscle loss.
They can also then be afraid offalling, which again can cause
further weakness because they'renot getting up, they're not
(13:22):
moving around, they don't wantto shower.
Speaker 3 (13:25):
They don't want to get in the shower because maybe
they fell in the shower.
Speaker 1 (13:29):
They don't want to leave their house.
Then depression and anxietycomes to play.
They're depressed, they don'twant to leave their house.
It all comes together, andthat's how home care could
really help.
Speaker 3 (13:43):
Yeah, Having someone standing by with you so that
nothing happens.
What a great yeah, veryencouraging, very comforting.
Speaker 2 (13:53):
I hate to say this, but sometimes, having worked
with people in all differentcapacities, that person is frail
and I think you guys haveprobably seen this at home.
I don't want to say it's thebeginning of the end, but it's a
big fall with a big fractureand that person's already frail.
Yeah, it is not gonna end well.
(14:14):
It just depends on the family,the person, how healthy they
were before they fell and allthose other things.
But it can really.
It can really be tough.
Speaker 3 (14:24):
Yeah, that's what I was saying too, and that while
we were putting this together,that's all downhill from here a
lot of the time, when someonefalls and it's bad, but I've
seen it a trillion times tooyeah, and especially, like
valerie said, if they're alreadydeconditioned or they're weak
or they have other things goingon, it's it really puts them way
(14:44):
, way back, sets them way, wayback.
Speaker 1 (14:46):
Yeah it does.
Okay.
So how you can assist, how youragency can assist.
You can provide home safetyassessments to identify and
remove hazards, and in a minuteLisa's going to review this
great assessment sheet that shehas.
We all walked in these homeswith the cords all over and
throw rugs somebody that maybehoards.
(15:07):
It's important to go throughthese homes and see what's safe
and what's a deterrent for them.
Personalized care planstailored to mobility and risk
level, supervision, assistancewith walking transfers, daily
tasks.
We know many of our clientsneed this help.
Many Assistance taking a shower, getting in and out of the car,
taking them to the doctor'sappointments, bringing their
(15:28):
garbage out that's a big thingBringing their garbage out to
the driveway and then making thebeds.
Those were always the really twobig things that people loved
having our caregivers help themwith Medication reminders to
reduce dizziness or side effects.
Supporting with balance toreduce dizziness or side effects
.
Supporting with balancestrength exercises they have
(15:49):
many times.
Some of your clients have PTexercises.
Your caregivers can help themwith their exercises, reminding
them to do their exercises,getting them up every few hours
to walk.
They might have a stress ballthat they have to use.
You can provide caregivertraining we're going to talk
about that in a little bit toofor fall prevention techniques,
(16:10):
family education on maintaininga safe home environment.
So these are all ways you knowthat you can help and you know,
like I said, many of these adultchildren.
They're concerned about theirfamily members being safe and
needing the extra assistance.
All right, so now we're goingto talk about caregiving Again.
Like I said in the beginning,you may have some aides that are
(16:30):
already trained, but a lot ofagencies are more just
companions, so they'renon-medical.
So you want to make sure inyour onboarding, when you're
hiring new caregivers, that yougo over at least the fall
prevention basics.
You want to safety mobilityleast the fall prevention basics
.
You want to safely, safety,mobility, proper transfer.
You know from bed to chair,standing sitting up, how to
(16:54):
properly adjust canes, walkers,wheelchairs.
How many times have you gone toa?
I know this happened to me onceI had a walker.
I was trying to figure out howdo I adjust this, how do I make
this?
They have to know how to dothat.
Gate belts some yeah, I didn'twork with gate belts, I think
you did, lisa right?
Speaker 3 (17:11):
Yeah, I still have a couple in my car, which is crazy
.
They're still just right thereready to go, just in case.
Speaker 1 (17:21):
But you know, spotting the seniors, the home
and the environment like walkingthrough, removing the rugs,
reducing the clutter, improvinglighting Again the cords is a
really big thing.
Very low furniture.
Maybe they have a chair that'sreally hard to get out of.
Changing that chair could makea big difference, or getting
them one of those fancy electricchairs to help them get up.
Speaker 2 (17:44):
We had a thing for Charlie's mom that would bring
her up, like it was somethingshe sat on, like we put a
cushion over it, but it had aspring on it and, boy, when she
was ready to get up, that thingit was before we got her the
electric thing chair and allthat but it would spring her up
out of the chair.
Now, that might have been moreof a fall risk, I don't know,
(18:06):
but I sat on it.
Yeah, it launched her into thenext universe.
So I tried it a couple times tosee how hard it was like or she
could sit on it, but it wasnice.
It just helps you get up.
I don't know how to explainthat.
You can buy them on Amazon.
Anyway, that may not be thegreatest idea for someone who
(18:27):
doesn't have a walker in frontof them, though, because it will
.
It's like the eject button andyeah, so you have to be careful.
And also, charlie, we're notsuper old, but we have a walker.
We actually gave away all ofour.
He's had two surgeries and onewas on his foot at some point
(18:48):
back years ago, and so we had awalker.
We had a knee rolly thing.
We have all kinds of assistedliving equipment.
We had a shower bench.
We gave all of it away.
And don't do that, don't keepit away, don't.
Speaker 1 (19:03):
Keep it.
You never know.
You never know you could beyoung and have a surgery.
You want to train them how torespond to falls.
This is an important thing.
You could have a client andthey fall.
Stay calm, Keep the client safe.
Don't pull them up.
Always call the office rightaway.
I could picture myself in theoffice right now.
(19:23):
Scheduler answers the phone.
You assess the situation.
Sometimes we would call 911 ora family member to pick them up.
I know we didn't like ourcaregivers to pick somebody up
right away.
So making sure you have thatright protocol.
If one of your clients falls,what you're supposed to do, Ours
we had everybody call theoffice.
Speaker 3 (19:43):
I don't know, Lisa Well, what do you do if the
person's okay?
Right, they're okay.
So if they can I've done thisbefore have something close to
them that they can crawl back up, if they're able to do that.
And if they're not, then atleast make sure they're
comfortable.
If you had to call someone tocome help them, get them
situated, get them their phoneSometimes you have to wait a
(20:06):
little while get them a pillow,I don't know waited.
Get them their phone.
Sometimes you have to wait alittle while get them a pillow,
I don't know.
I've had a couple of thosehappen.
So I wanted to make sure theperson was okay while they had
to wait to get help batch up,because when you have someone on
the floor, it's really hard toget them up if they can't help
themselves up and making sureyou call that family member,
because if the family membercalls you three days later and
say hey, I heard my mom had afall, they're not happy about
(20:28):
that, that you didn't.
Oh yeah, 100%, 100%.
Speaker 1 (20:33):
And even the mom could have been okay.
But I heard my mom, yourcaregiver, said my mom fell
outside the other day.
Oh, okay, because they mighthave been totally fine.
But making sure you report it,making sure you document it.
It's real important to documentin your clients, your CRM or
whatever you're using, just soyou have everything covered.
So definitely responding tofalls is a big one.
(20:53):
Observation, communication,documenting any changes in
walking balance, share concernswith family, the office, making
sure your caregivers thecaregivers are with your client
every day.
You're not in there every day.
They may have been totally fine.
They never needed standbyassistance, maybe things are
progressing.
Make sure that your caregiversknow to call the office when
(21:15):
they see changes.
Let us know.
Maybe they're getting moreunsteady on their feet, maybe
they're on a new medication andthey've been dizzy.
Making sure that there's reallygood communication, that that
caregiver is sharing it with youand you can share it with the
family.
Speaker 3 (21:29):
Right, maybe they're shuffling their feet and they
weren't doing that before.
Yeah, lots of those differentthings to watch for.
Speaker 1 (21:37):
Okay, so this is I don't.
You may have this in youroffice.
We had a large conference roomin the home care agency I worked
for and we had a training area.
Create a little training areawhere your caregivers can
practice realistic fallprevention, fall response
scenarios.
Have a walker, have a cane,have gate belts and transfer
(21:58):
belts.
Transfer demonstrate how theyshould transfer non-slip socks,
shoes.
Have a baby baby, it's topractice how to save the baby
falls on the floor.
Speaker 2 (22:13):
What are you going to do?
Speaker 1 (22:22):
Don't bend over and pick it up, but having a little
area and I'm sure most of you dowhen you're onboarding.
Some of your caregivers mayhave never used any of this
stuff.
Making sure that you reviewthese are common things that
you're going to be using helpingyour clients onboarding.
Some of your caregivers mayhave never used any of this
stuff.
Speaker 2 (22:33):
Making sure that review these are common things
that you're going to be using,helping your clients.
I think the gate belt trainingfor those of you who only do
companion care and you're notrequired they're not required to
have any major.
Maybe everybody teaches this,but I think the gate belt
training is so needed.
They don't already know how todo it because they will kill
their backs trying to get peopleup oh yeah, that's speaking
from a nurse saved me from myback is ruined from not caring
(22:56):
when I was 20 years old abouthow heavy someone was and
getting them up.
I weighed up about 20 years sotrue getting a 200 pound man up
for whatever reason and notcaring about my back.
And now it's news.
So yeah, absolutely Teach thosecaregivers for their own safety
.
Speaker 1 (23:14):
Absolutely.
Speaker 3 (23:15):
Totally the same, valerie, by the way.
I used to be like oh yeah, Igot you, I can lift you, but
Hema says we should have agrabber on that list, and I
totally agree with her.
Oh yeah, you can't live withoutthose grabbers.
Speaker 1 (23:27):
Get your grabber Clients from bending down.
It's yeah Genius.
Yep, we should have one in myhouse.
My husband had a hipreplacement.
Speaker 2 (23:35):
I still use it these days he had a couple of years
ago.
I just use it to pinch peoplein our house.
Speaker 1 (23:39):
So partner with a PT office.
Why partner with a PT office?
It's a no brainer.
Have you may have in quarterlyin services, I'm sure you do
with your caregivers.
Trainer have you may have inquarterly in services, I'm sure
you do with your caregivers.
Contact a physical therapistand have them come and do show
them the mechanics oftransferring and fall prevention
.
I know we did this when Iworked in home care and it was
(23:59):
so informative.
They generally you must knowsome physical therapists they do
this for free.
We used to give them a nicelittle gift card to come and do
it for our staff and theyappreciated it because we would
give them referrals and viceversa.
But I think if you can partnerwith a PT office and have them
come to an in-service and trainyour caregivers, it's awesome
(24:21):
because we can only do so much.
But it's nice to have themlearn, have hands-on training
from somebody who's experienced,even maybe taking them out to a
car or out in the parking lotand showing how to get somebody
in and out of the car.
That's an important thing too.
Sometimes you have clients thatreally can't get in those high
SUVs.
You might need a little stepfor that.
But I think it's real-timetraining when you have somebody
(24:44):
from a physical therapist'soffice.
Lisa, did you do that?
I know we always did.
We did actually we had someonephysical therapist we did
actually.
Speaker 3 (24:49):
We had someone to come in and show body mechanics.
They would even take us down tothe car and do getting in
safely, getting out safely.
We also had someone who didlike a hospice 101 type of thing
, and so we had lots ofdifferent people come in.
I think it's the first twoweeks when someone, when an
admin, starts, and thencaregivers too.
(25:10):
I don't know.
I don't remember how they didthat, but, yep, we had someone
coming in showing all of that.
We also did inter-live training, so we all had to get in and
see what it felt like.
It was scary actually.
Speaker 2 (25:23):
Did you zoom all over the office and say I'm flying,
no, I'm just kidding, don't dothat.
Speaker 3 (25:28):
Yeah, we weren't allowed to do that, but yeah,
that was a little scary, butyeah, we learned all that.
Speaker 1 (25:41):
These physical therapists they generally are
really happy to assist you.
We never had a problem gettingone, but it's so nice and your
caregivers really appreciatethat kind of training, so I
think it's definitely like ano-brainer, definitely.
Speaker 2 (25:50):
I think, having a lot of people drive trucks that are
really high up or SUVs.
We had a.
I know it's not weird, but as afamily I have triplets, so
there were five of us and threeat the same age all the time.
So we had a family.
We had a church van.
I know that's weird, but wedidn't use it for a church van,
(26:10):
big van, and it was really highto step up for somebody like my
older parent or Charlie's mom,whatever.
So we had a, we had a stepstool, but it wasn't the right.
It wasn't the right thing to do, it wasn't good.
But anyway, what I'm saying isa lot of people have these
bigger trucks or higher up STDsthat are a little higher.
(26:30):
Having somebody show them howto, or show the caregiver how to
get someone in and out of that,that's that would have been
amazing for us, because that wasreally hard getting people in
and out of our van and you bringthat up, valerie.
Speaker 1 (26:45):
It's helping me to remember.
Always.
We used to always find out whatkind of car our caregiver had
and we would put that in theirfile, because if we had a client
that we knew was really tinyand we were going to be taking
her to the grocery storeappointments, we're not going to
put her with someone with alarge SUV.
So that's really importantfinding out the length of the
(27:05):
car and put that in youremployee file, because we would
always look at that.
It was very helpful because ifit's a tiny little lady, it's
hard for her to get in that car.
These trucks are big.
I'm hard to get in them myself.
Yeah, all right, all right.
So now we're going to talkabout marketing.
So it's fall prevention monthfor September.
(27:27):
That's why we thought this wasthe perfect time to talk about
marketing.
So it's fall prevention monthfor September.
That's why we thought this wasthe perfect time to talk about
this.
It's fall prevention month.
Your agency is offeringcomplimentary in-home safety
assessments to help familiesidentify and reduce risks before
they lead to injury.
You provide on safetyevaluations prior to hospital
discharge, ensuring a safety andseamless transition to home.
(27:47):
Okay, so why?
Referral partners love this?
You're helping reducereadmissions.
You're helping their clientsonce they get home.
Proactive fall preventionlowers hospital returns and it
improves patient outcomes.
Boost your reputation.
They see you asforward-thinking, safety-focused
and invested in long-termwellness, and you're protecting
(28:09):
their patients to help seniorsstay safe, independent and
thriving at home longer.
So this is it's a good month totalk about it.
Position your agency as thefall prevention expert, using
language like.
We specialize in helpingseniors stay safe and reduce
fall risks.
Promote standby assistance as acore service.
(28:30):
Standby assistance is big.
I know we have many clients andmany inquiries for help for
their family members.
They needed that standbyassistance.
Talk about that.
Let them know that you canprovide standby assistance.
Highlight the daily supportfamilies value the most Safe
walking, helping in and out ofshowers, transfers.
(28:50):
Emphasize your smoothhospital-to-home transition.
Showcase on-site safetyassessments hands-on support
that reduce the readmissions.
Spotlight your role inprotecting independence.
Show referral sources andfamilies how proactive fall
prevention helps seniors remainsafe at home.
And then showcase your value toreferral partners.
(29:12):
Position yourself as the go-tosafety resource that improves
outcomes and strengthensreputations.
So much you can do for yourreferral sources, and we have.
We're going to Lisa's going togo over it in a little bit, but
we include a ring of fallprevention checklist branded
with your agency brochure, withsome little socks, some
(29:33):
nightlights offering yourreferral sources the free safety
assessments.
Have a flyer that we're goingto show you in a little bit that
they can distribute to theirpatients and families.
Pass them out to all theirpatient rooms, to all the
short-term rehab.
The families are going to seeyour flyer.
Wow, they're offering freesafety assessments.
(29:54):
Maybe they don't need yourservices right now, but you can
at least get in the home, do asafety assessment, check their
home out.
Maybe once you go to their homeand talk to them they'll think
gee, maybe we should hire them.
Maybe we can have mom or dad,maybe we can have you help mom
or dad for a few weeks asthey're recovering Post lunch
and learns.
Provide a shortened service onfall prevention and skilled
(30:16):
nursing facilities, big socialworkers, case managers, pt, ot
staff or assisted living teams.
Many times in the assistedliving a lot of their residents
need some assistance and standbyassistance if they're coming
home from a recent deficit or ifthey just got out of the
hospital.
Sometimes something happenswhere they just get their fall
(30:37):
risk and they need moreassistance.
Share success stories.
Demonstrate how your caregiversprevent falls and reduce
readmissions for other referredclients.
And always dropping off thosefun seasonal treats that we're
going to go over in a littlewhile Pumpkin spice coffee,
pumpkin bread, apple cider teapackets.
Pair with a note Happy FallPrevention Month.
(30:59):
Together we keep our seniorssafe.
Lisa's going to share all herfun fall things.
Yeah, happy fall y'all.
Happy fall Direct to familyreferrals, referral sources,
again, with the flyers they canjust distribute, even to
independent living.
You could bring these fallflyers.
They can put them in theirmailboxes.
You can go check theirapartments out.
Can't tell you how manyapartments that I would walk in
(31:20):
and independent livings and itwould be like a crowded mess of
stuff.
They sometimes had things piledup on their stove or you just
walk in and you have a littlepathway.
They just stuffed their wholehouse in a one-bedroom apartment
.
They just couldn't.
They had to bring everythingwith them, yeah, yeah.
(31:40):
Community outreach andpartnerships Again, partner with
a PT rehab hospitals, seniorcenters, co-host with them.
They have fall preventionworkshops, safety events.
Go to churches, libraries,independent living, assisted
living communities and offereducational talks.
Let them know how you can helptheir seniors, their patients,
(32:03):
with standby assistance, how youhelp them, keep them safe at
home.
The lunch and learns andservices are so important.
We talk a lot about this insales training.
That's when you have thatone-on-one opportunity to talk
to your referral sources.
We have some topics areempowering families with fall
prevention tools, big loweringhospital readmissions through
(32:24):
home care support, extendingyour expertise with caregiver
training and ongoing support.
There's so much you could talkabout and we last Mastery Circle
.
We talked about how you haveSeptember and October.
These are your two months toreally get out there and book
these Lunch and Learns, bookthese in services, because what
happens after October?
We have Thanksgiving, we haveChristmas.
(32:45):
So the next two months you'vegot to book all these.
This is the perfect time,because you're going to call
them in November and Decemberand they're going to say, oh,
everybody's on vacation or we'reoff for the holidays.
So this is your time to get outthere and let them know what
you do.
Okay, do we have any questions?
I didn't ask Lisa anybody askany questions.
Speaker 3 (33:11):
There was one thing, though, that Carla Carla said
that she is a sensei.
If anyone has any questionsabout the experience, they can
email her, and she did includeher email here in the chat.
If anybody wants to know alittle bit more about sensei,
she's offered her email up toyou and you can pick her brain.
Great.
Speaker 2 (33:25):
They've done a lot of in-services.
They've done a lot of videos.
So if you search for them onYouTube or go to their website,
I'm sure you can find a lot ofreally good information.
And they're not the only one.
They're not the only serviceout there.
They're not the only game intown.
They just happen to be thelatest and greatest, that is, at
all the conferences and doing agood job of getting the word
(33:48):
out about the shows.
Speaker 1 (33:51):
So September and October there's tons of health
fairs.
Speaker 3 (33:54):
There's tons of senior expos right.
Speaker 1 (33:57):
So look in your calendar, look in your community
calendar.
They offer fall risk screeningsand home assessments, giveaway
flashlights, nightlights,non-slip socks.
Sometimes they only allow acertain amount of agencies to
come to these events.
So make sure you give them acall and say, hey, can I be a
vendor?
I'd love to be there.
(34:17):
You could do exercisedemonstrations or maybe sponsor
or host a chair yoga at anassisted living or independent
living.
They may have that.
The activities person mayalready have that scheduled, but
you can sponsor it.
Bring something healthy forthem to eat.
Do a little talk.
Hey, if you ever need someextra care, let them know what
(34:37):
you offer.
Collaborate with a seniorcommunity by sponsoring one of
their events.
These activity directors haveexercise classes, yoga, some
have swimming pools.
They do all.
They attract active seniors.
But sponsor one of theiractivities.
It's easy to do.
You just really say I'll bringsome food, I'll bring a little
(34:58):
treat.
Then you could bring your fallprevention flyer.
Also, pharmacies Talk to themabout being your go-to partner.
Many times there's independentpharmacies that will let you
leave their flyers.
There's a lot of the big boxlike CVS and Walgreens, but I
know here, where I am, inupstate, we have a lot of
private small pharmacies andthey love to have those flyers.
Speaker 3 (35:21):
Okay, yes, had a couple of those too.
Speaker 1 (35:28):
So I'm going to have Lisa take over.
She made, she created thiswonderful fall prevention home
assessment and I'm going to openit up.
We have, we're going to sendyou all the.
We're going to send you thesePDFs with the links.
But I opened it up here, lisa,so we can see it a little bit
better.
Speaker 3 (35:43):
I see a little bit Cool, so I mean it is.
You can bring this out whileyou're doing your home safety
assessment.
It goes through a whole bunchof it.
Just goes through the housereally, so like floors and
pathways.
So you're looking at all thesedifferent things.
You're looking at the lighting.
Is everything lit enough towhere you know that someone's
not going to trip and fall?
They're not going to wake up inthe dark and just start
(36:05):
wandering and bump into a wallor fall.
The stairs, are the handrailsokay on both sides?
Are they lit?
Are they not slippery?
And then here's something thatI threw in there because I
remember a time when I had toconsider does it really make
sense to be using these stairsevery day?
This person is not going to beable to go up and down and the
(36:27):
restrooms down here, and there'snothing up there but their
bedroom.
Are we going to need to set upshop here for a while, down in
the living room or the den?
Those are the types of thingsthat you're going to need to be
able to answer.
They've got to be safe,especially if you're getting not
especially, but if you'regetting these from one of your
referral partners.
You really got to make surethat you're dotting your I's and
(36:47):
crossing your T's when it comesto the safety and coming up
with being proactive and comingup with a way to keep this
person safe.
Bathroom lots of falls happen inthe bathroom.
Want to make sure that there'sgrab bars and slide boards or
benches maybe not a chair maybea shower chair isn't good enough
but a bench so they can slideall the way into the area.
(37:09):
A raised seat or a commode,depending on how high is that
seat Things that sometimes youdon't even think about.
That's a really low seat.
How are you going to get downsafely and how are you going to
stand up safely?
So, thinking of those littlethings the bedroom there's a lot
of carpet, there's little throwrugs here and there.
Living room this is where thecord situation is usually a big
(37:33):
thing and throw rugs, the cordsor the living room I don't even
know if I mentioned I think Idid hoarding situation.
So many times have I had tohave a hoarding company on deck
and get them to be able to comeand make it, just so that it was
habitable.
It was terrible.
Lots of homes I've been to likethat, where I was okay, my
(37:54):
whole day is now over because Ihave to stay here and make sure
this person is safe and wait forthe steps to happen, like a
hoarding company and otherthings to happen Living, living
area, the kitchen, make surethings are at a level where
someone can grab them so I guesship level or so and the outside
?
We don't even think about theoutside.
I think a lot of the time, butI need to know is there a step
(38:16):
down?
Is there a step up?
Is there condensation?
Does it get really wet outthere?
I had one time this lady, poorthing.
She sat on her patio furnitureand when she stood up it ripped
so much of her skin on her legoff and it was just horrible.
You wouldn't have even thoughtabout it.
But is that stuff?
(38:38):
Okay?
It wasn't a fault.
But anyways, the garage, thelaundry room, and are they using
their?
But anyways, the garage, thelaundry room, and are they using
their walker?
Do they have one?
Where is it?
Do they have issues with usingit and keeping that stuff close
by?
So this is just a guide for youguys, to help you so that you
can eliminate some of thesefalls, or all falls actually.
(39:01):
We want to eliminate all of themand for those of us that live
in the cold weather.
Speaker 1 (39:04):
I know, lisa, you don't but oh, black ice, right,
we pick up ice, so we used toalways give our caregivers.
We used to use kitty litter,but we would fill these cute
little bottles and they'd comeand pick them up in the office,
because sometimes they don't theclients don't have salt or
something to sprinkle on the ice, so that's a big thing too.
You have to make sure it's safefor your caregiver and your
(39:25):
client.
That's something we used tolook at when we did assessments.
Speaker 3 (39:30):
Yeah, I mentioned the condensation outside because
I've actually fell pretty hard.
One time I just kind of slidacross and outside because it
was like it was wet and it wasjust algae was growing and it's
just.
We're close to the beach, soit's just.
It stays that way sometimes and, yeah, that hurt.
If I would hit my head Iprobably would have died.
(39:53):
I hit really hard.
But you guys can use this.
You can change and you can addthe date, the client name,
address and who completed it, ifyou needed to.
You want to put this in theirpaperwork and you can change out
the logo too.
Even if you left this behindfor the family or something like
that, you could do that as well.
I think this really helps showpeople that you're serious about
(40:15):
being proactive and that youwant to do everything in your
power to make sure that thisperson hasn't fallen, doesn't
fall again or never does that'sawesome.
Speaker 1 (40:24):
All right, Lisa, you're going to review some
media campaigns, yeah, mediacampaigns, fall prevention.
Speaker 3 (40:30):
So if you don't talk about it, people aren't going to
know about it, right, so youhave to talk about it everywhere
.
So here we can do like a tip ofthe day or the week on socials
you can do this anywhere reallybut sharing safety tips,
exercise demos, caregiver advice, having like real caregivers
and things talk would be reallycool.
Or just having theirexperiences, share success
(40:52):
stories With standby assistance.
Mrs Jones hasn't had a fall insix months or ever.
She's never fallen becausewe've been next to her this
whole time taking care of her.
Short videos, a caregiver demo,how to enter a shower safely
this is huge.
We used to sometimes go to arehab or a SNF trying to bring
someone home and go and actuallyrecord different things that
(41:15):
were happening as far as the PTand how we needed to do certain
things with this person, just tobe able to show the caregiver.
I'm invested in this too,because I sat there and did it
with them and I recorded it foryou.
All these little videos wouldbe really helpful Removing
hazards, helping a client intothe care I think it was car into
the car, whatever Helping theclient in and out of the car
(41:37):
safely without dropping them,hitting their head.
There's lots of things thatcould happen there, because it's
an odd space that you're in andyou're picking them up and
helping them move, but you'renot picking them up.
We're not allowed to say that.
And then family tips.
So like rearranging furniture,that one is a hard one actually
to get someone to roll up theirfavorite throw rug or many other
(41:57):
things.
So definitely, choosing safefootwear.
I think if you go into thosethings confidently, not like
you're asking a question, can wemove this, but we've got to
move this.
I think that's really helpfulin that.
Speaker 1 (42:09):
Absolutely no flip-flops.
We had a friend who was walkingaround with flip-flops.
She loved her flip-flops.
Speaker 3 (42:18):
So here's just an idea.
So again, like I said, if youdon't talk about it, if you
don't toot your own horn, peoplearen't going to know about it.
So this is on their website.
This is a story or an articleon their blog that talks all
about fall prevention, and thenit's just it's opened up here so
you can see the whole thing.
But that lives on their website, so forever because it's online
(42:40):
.
So this is really great and allthe detail within this story.
Someone could definitely typein something that's here and it
would pull this article up forthem in that area.
Okay, next slide.
So here's a really cool one.
You might recognize this ladyover here.
But this, this is our CareAcross America.
It's a interview style videothat we do, or that Valerie does
(43:04):
, with different owners,marketers and anyone who really
wants to talk about that theirhome care, the home care space
and why they do what they do.
But I just I liked that thistalked about safety, not
necessarily fall prevention, butsafety and so he's talking
about it here and then thelittle text over here live in
their home safely.
So that's why I screenshot thatand just he's talking about it.
(43:27):
So it exists now.
It exists online.
He's talking about safety, andmaybe there was some fall
prevention he was talking abouttoo, but you got to talk about
it.
If you want people to knowabout it, okay, google business
profile.
So, as you can see, this islike all these things going
cross platform, right.
So if you look down into thelittle right on that first
(43:48):
screenshot, you see that samefall prevention story right
there.
So you're pushing it out toeverywhere that you can.
It's also in this newsletterhere, as you can see.
So really getting the word outabout fall prevention, letting
people know that you are anexpert and you understand that
preventing falls is key.
(44:09):
And this one here.
This is some branded images andI just wanted to show you guys
that within this space here, thefirst one talking about 24-hour
home care, and one of thebullets here is we're making
sure that high risk of falling.
We're there.
That's exactly why you havethis 24-hour home care.
This is why you called us howto choose the right dementia
care.
Again, what do you see?
Safety and supervision.
(44:30):
You're talking about it.
You're letting people know,You're branding yourself with
these things this one keyservices offered in-home memory
care and you see again, homesafety and fall prevention.
So, constantly letting peopleknow that this is what you do
and you have to speak about itagain or it doesn't exist.
And you have to keep tellingpeople because they're going to
pick little pieces of what yousay each time and go oh, you do
(44:52):
this, Okay, you do this.
So it's good to have aconversation and we all have the
24 hour clients.
Speaker 1 (44:59):
We know that's our bread and butter, so the elusive
.
Speaker 3 (45:02):
someone told me the other day I'm doing all this.
The elusive 24-7 hasn't comeyet, but I got a this and a this
.
They're coming, don't worry.
Speaker 1 (45:10):
They're there All right.
Here we are with our fabulousSeptember leave behind, and it's
hard to believe next week isSeptember, but this we want you
to go out there and reallypromote this.
Lisa tell them a little bitabout it.
Speaker 3 (45:22):
Yeah, this, and I'm going to probably read a little
bit kind of word for word, butthe idea behind this one is to
you can find it took your notesaway, though.
No, it's okay, that's okay.
Speaker 1 (45:35):
You want to read the notes first, and then I'll open
it Okay.
Speaker 3 (45:38):
There we go.
The idea is to be able to get tothe social worker and get them
to come out and speak with youabout how you're going to tell
them how home care supports them, their patients upon discharge,
with fall prevention tips, andthen you can say this fall
prevention awareness month, butthere's some tips on the top
here and then, if they wanted tobasically send this out either,
you could do a stack of theseand leave them for folks, but I
(46:00):
would definitely want to usethis as really before people go
home.
But if that's not going tohappen, then at least they can
take this home with them intheir discharge packages,
because this has your logo andinformation to contact you.
So it'd be nice to be able todo that.
But I have here try to saysomething like this I have
something to share with you,your staff, and something
(46:21):
special for families andpatients to take home to help
prevent falls in the home, withthese 10 practical tips, and
then a lot of these tips.
Here are that checklist has alot of this stuff in there too,
which you're actually makingsure that these things are
happening, and then go fromthere.
I would love to be able to haveyou guys just ask for the kind
of assessment while they're,before they get home, before
(46:43):
they discharge.
But again, you can send thishome with them too.
Speaker 1 (46:47):
Yeah, and one thing I want to add.
We in our sales training, wealways try to.
We want our marketers, orwhoever's out there marketing,
get a face-to-face.
These flyers are great to get aface-to-face.
Because you're stopping at acommunity, you're stopping at a
rehab hey, I've got some fallprevention tips.
I have 20 of them.
Pass them out to your residents, pass them out to your patients
(47:09):
, but it gets them to come outand talk to you.
So this is a perfectopportunity to stop everywhere
and drop these off.
They might put them in theindependent residents' mailboxes
, they might put them in thelobby of the skilled nursing
facility or the community thatyou're visiting, and it has your
logo and your phone number.
So this is a perfectopportunity.
We're going to send you these.
(47:30):
You've got the Google Doc.
This is what it looks like, alittle bit bigger.
You've got your logo your phonenumber, so I love this, and then
to pair it.
Pair with it.
Speaker 3 (47:43):
Yeah, these socks here.
I think there's still time toget your logo put on these bad
boys.
I know that Dawn Fiala usedthem and she put the logo on the
, I think, at the top of thefoot.
So, like at the toes, you canwrap a sock with this twine and
one of these little fall leaves,get it fall and fall.
And then, if you look at thebottom left hand where it says
marketing store, if you clickthere, it's going to lead you to
(48:05):
a link to where you could buythese and you don't have to use
our link.
We just wanted to do all thelegwork for you so you don't
have to go and shun.
So if you click there, you canfind all this stuff here.
Speaker 1 (48:15):
And 39 of them for $0.92 each.
You put a little ribbon andyour little leaf you're good to
go, all right, your little leaf,you're good to go, all right.
Before we get into the, theleave behinds, we just want to
remember, remind everybody thatwe have our 90-day sales
training and we do have openingsfor our september 10th and
september 23rd class.
(48:36):
I know I see a lot of our classmembers here, but if you have
any information or need any moreinformation, reach out to me.
It's a 12-week course.
It's a one-hour week via Zoom.
By week six, a lot of ourparticipants are getting
referrals.
We teach you boots on theground what to say, what to do.
We create leave-behinds for you.
(48:58):
We help you with your clientrelationship.
It's awesome.
So if you have any questions,let me know.
We have the link to give youmore information too.
It's pretty cool, all right,great.
That's it.
Thank you everybody for coming.
All right, thank you, yeah, andhave a great Labor Day weekend.
Speaker 3 (49:17):
We'll see, oh my gosh , yay, bye, you guys, take care,
take care.
Speaker 1 (49:24):
Bye-bye.
Hi everyone, good afternoon, hello, hello, how's
everybody doing?
Hey, kara, I just saw you Longtime, no see.
Yay right, hey, anthony, heyhow are?
You hey welcome.
Speaker 3 (00:19):
Thank you.
Speaker 1 (00:23):
All right, I guess we'll get started.
People are going to starttrickling in, so welcome today
to our Continue Mastery Circle.
We're going to do someintroductions.
I will start.
My name is Annette Ziegler andI've been with the Proof Senior
Network for over a year.
I am the sales training expert.
I teach the sales trainingclasses.
(00:43):
I have 20-plus years home careexperience and I love teaching
people what worked for me, thetips and tricks, and just love
teaching everybody what wassuccessful for me to help me
grow the home care agency that Iworked in from 1 million to 4
million in sales and obtaining alot of private play clients.
(01:03):
So welcome, we'll go to younext, valerie.
Okay.
Speaker 2 (01:08):
I'm Valerie Van Boeven.
I think everybody has maybeheard my name, but I'm the co
-owner of Approved SeniorNetwork.
I'm a registered nurse by tradeand I've been around for a very
long time.
I'm like 200 years old in nurseyears, so I'm surprised about
(01:28):
humans.
So, having said that, theseladies are your experts today,
but I'm going to just chime inwhenever I can.
Speaker 3 (01:38):
Okay, I'm Lisa Marcella.
I have been in home careforever in a day probably 200
plus years or so but I'm happyto be on this end.
I had two different loves.
One was advertising andmarketing in print back in the
day if anyone knows what that isand then transitioning over to
online digital space and thenhome care my very greatest love.
(01:59):
So I love being on this end ofit and being able to help
everyone with your journey, andI will.
Oh, I guess John Fiala will notbe here today.
She is hard at work onsomething else and I guess we
can get started.
She's working on something topsecret, top secret.
Speaker 1 (02:15):
Top secret.
Do you want to do housekeeping,Valerie?
Speaker 2 (02:19):
Sure, we say this every time Lines muted.
Share stories, experiences andtips.
If you have a story to share,we want to hear it.
Ask questions you can put it inthe chat area, or you can and
Lisa, just put a chat in thechat area, or you can try to
interrupt us, but we're talkers,so usually just putting it in
(02:42):
the chat is the easiest way toget our attention.
Make recommendations If there'ssomething you want to talk
about here, us talk about, letus know, and we really want to
know what you want to know.
Honestly, if there's somethingwe haven't covered, okay, Great.
Speaker 1 (03:02):
Our agenda First.
Yeah, we might as well put thatin the chat, lisa.
So at the end we have some funleave-behinds and one attendee
that is here today will receivea customized set of
leave-behinds, and I think we'regoing to be giving September or
October away.
So put your name in the chat ifyou're interested.
If you do win theseleave-behinds, we want you to
(03:25):
make sure you send us picturesof you using them.
You're out in the field, soplease put yes in the chat and
we will put your name in the hatat the end.
Okay, our agenda this month,september, is fall prevention
month, so we thought it wasgoing to be this would be a
really good topic to talk aboutfalls.
So why falls are the number onesafety concern for seniors.
(03:45):
How home care agencies can helpprevent falls, equipping your
caregivers with fall preventionskills, marketing and outreach
strategies for fall prevention.
We have some media campaigns,and then Lisa put together some
fabulous September, october andNovember leave-behinds that
she'll review.
Okay, all right, so we knowfalls.
(04:07):
That's how we get a lot of ourclients.
Unfortunately, falls are one ofthe number one safety concerns
for seniors.
One in four adults over the ageof 65 falls each year.
Falls are the leading cause ofER visits hospitalizations.
95% of hip fractures are causedby falls.
As we age, we fall, we dostupid things.
(04:30):
I try and catch myself everytime I'm going up and down the
stairs, because I'm getting alittle older here, but I always
think I talk to friends thatfall and it's always these freak
accidents.
But as we age and we fall,things break.
Home care is the frontlinesolution to preventing falls,
protecting seniors and reducinghospitalizations.
So this represents a powerfulgrowth opportunity for agencies
(04:54):
prepared to deliver proactivesolutions.
So fall prevention awarenessit's a win-win for clients and
agencies.
Differentiate your agency.
Position your agency, yourservices, as proactive,
safety-focused and trusted.
Build referral relationships,hospital rehabs physicians
(05:16):
they're eager to partner withagencies that help reduce
readmissions.
That's a big one Reducereadmissions.
Speaker 3 (05:23):
Yeah, that's a big buzzword there readmissions.
They don't want none of thathappening.
Speaker 1 (05:27):
No People fall.
They go to rehab, they go tothe hospital.
They break their hips.
They need help when they gohome Could be standby assistance
.
They may have a walker orsomething new that they're using
.
So there's a big opportunityfor you to work with these
referral relationships and letthem know that your caregivers
can help these patients whenthey get home and be safe.
(05:50):
Increase client retention.
Families value agencies thathelp prevent falls, leading to
longer care engagements.
Train your team.
We're going to talk abouttraining your team.
Your caregivers need to know,they need to be trained in fall
risk awareness prevention.
They need to know how to helpsomebody in and out of a car or
if standby assistance.
And we're going to talk abouttraining your caregivers because
(06:13):
that's important.
Some of you have aids licensedaids in your agencies and then
there's some non-medical homecare that you just have
companions.
You have to make sure thateverybody is trained and you're
onboarding to help prevent.
You're there to keep theseniors safe at home to help
prevent falls or help somebody.
Help them, assist them whenthey get home from recovering
(06:34):
from a recent incident.
Speaker 2 (06:40):
I feel like there should be a fall prevention
package of some kind.
I bet you guys have puttogether something already here
on these slides like a.
I sure hope so.
Speaker 1 (06:51):
Here we go.
Oh good, we put a checklisttogether and everything Awesome.
Speaker 2 (06:57):
When we put websites together, we do see that people
will offer a fall preventionin-home assessment or in-home
consultation or something likethat, and I don't know how often
people just have somebody comeout to do fall prevention
assessments.
But it is another little thingyou can add to your services.
Speaker 3 (07:18):
Yeah, even adding it to your home safety assessment
period.
I think you just add that intothat.
Yeah, I think it's a good idea,for sure.
Speaker 1 (07:26):
And just when we are, we do have an assessment.
Lisa created a great form forall of you and we're going to
get to that.
But even if you just gettingyou in the door, offer a safety
assessment, they get to know you.
Maybe they don't need yourservices at this moment and
we'll talk about that.
Offering it to patients andpeople that are leaving rehab in
the hospital.
About that offering it topatients and people that are
(07:48):
leaving rehab in the hospital.
Use market your expertise, usedata stories to demonstrate how
your agency helps seniors staysafe and independent.
And fall prevention isn't justcare.
It's a growth strategy, peaceof mind for families and it's a
growth for agencies.
Expand your market, peace ofmind for families and it's
growth for agencies.
Expand your market, likeValerie just said, offering a
(08:08):
assessment, offering specializedfall prevention services that
appeal to seniors, families,referral partners.
So many seniors, so many adultchildren.
They're worried about theirparents, they're a fall risk.
They won't use their walker,they won't use their cane.
I can personally attest to that.
I have an older sister who wasover my house this weekend and
she has mobility issues andshe's walking out of her car to
(08:30):
my house with no walker, no cane.
I was like where's your cane?
In her son's car.
Sometimes they're too proud touse things like that.
They're at their full risks.
Speaker 3 (08:39):
I think that's exactly what it is.
It's the price factor, and ifthey see other people their age
not using one, they're like butwhy do I need to?
Speaker 1 (08:48):
And I told her.
I said one fall, you break yourhip.
Yeah, the mean sister.
Build trust with families.
Position your agency as asafety partner, not just a care
provider.
You're going to keep theirparent, their loved one, safe.
You have somebody there to helppeople in and out of the shower
, going up the stairs.
There is so much standbyassistance.
(09:09):
I know when I worked in homecare we would get so many
clients and many of them neededstandby assistance.
That's a real big one and ifthat's how they fall, if they
don't have somebody properlyhelping them.
Drive long-term engagement.
Families stay longer withagencies that actively help
prevent hospitalizations andinjuries.
You're helping people get outof rehab in the hospital.
(09:33):
You're there.
The day that they get home,their loved one has somebody to
help them and they're notfalling two days later because
they had nobody to help them.
You're helping them stay safe.
Speaker 3 (09:44):
And take that opportunity too to be a resource
and see if they need extrathings like electric bed or
whatever it is, grab bars, etcetera.
Speaker 2 (09:55):
Sometimes it's new for them, sometimes they've
never used a walker before it'snew to them, and sometimes they
just don't understand how to useit or they just leave it at
their chair I want to interjecta little something that has been
brought to my attentionmultiple times about fall
prevention lately, and a lot ofyou have probably heard of sensi
(10:17):
, and I'm not saying it's foreverybody.
You may or may not want to useit or get involved with it or
like it, but it is a listeningplatform.
We have to have it installed inthe house, but it doesn't video
anybody.
It listens.
It listens for patterns, itlistens for words and it also
listens for falls.
Something like Sensi is.
(10:38):
If you look into it, it is agreat way to get your foot in
the door.
If the person is not ready forfull-time care but they know the
family knows this is comingmaybe they just can, or maybe
they can only afford four hoursa week or eight hours a week
divided into two shifts.
If that's the case, havingsomething like Sensi that's
(11:00):
there all the time can not onlyhelp you get your foot in the
door.
Maybe schedule a few light, acouple of light shifts that
aren't too expensive for thatperson.
But you're there now, you'remanaging the sensei stuff,
You're managing the four hourvisits and they're going to need
more care.
This isn't going to gobackwards.
We get in the doors, Great.
(11:20):
And even if it's oh, even ifit's being a reseller of I've
fallen and I can't get up thependant, stuff, that kind of
thing.
So there are little ways thatyou can add services to the fall
prevention, to build trust.
Speaker 1 (11:38):
I could attest to that, valerie, the agency that I
worked for.
We did use Sensi AI and it'sreally amazing because if they
fall, you get a notification.
Maybe somebody can't affordthat 24-7 and they're a fall
risk, but it's a pretty coolthing when they listen.
Sometimes they were worriedthat people were watching them
so you had to let them know.
(11:58):
No, we're just listening to you.
Yeah, that's awesome.
I know we have some agenciesthat use it that we work with.
Yes, stand out from yourcompetitors.
A proactive approach to safety.
Differentiate your agency in acrowded market.
We know we have lots ofcompetitions.
Differentiate yourself.
Deliver true peace of mind.
(12:19):
Families know that their lovedone is supported, safe and able
to stay independent at home.
Okay, this is important.
When we were putting thisprogram together, lisa and I
were talking about this, andit's really true.
When somebody falls, there'sphysical, mental and emotional.
It affects seniors.
They can break their hip, theybruises, their whole face is
(12:40):
black and blue or fracture theirwrist.
They lose mobility.
They may be not able to walk orperform their daily tasks.
They're in chronic pain or theyfall.
They break their hip.
They have to have surgery.
It may be a long recoveryperiod, it's a higher chance of
them needing long-term care orassistive devices.
(13:00):
Sometimes they decline inhealth, sometimes a fall, and I
know we all know this.
Somebody's doing great, thenthey have a fall and they go
downhill, it just happens, andthey can get pneumonia, blood
clots, muscle loss.
They can also then be afraid offalling, which again can cause
further weakness because they'renot getting up, they're not
(13:22):
moving around, they don't wantto shower.
Speaker 3 (13:25):
They don't want to get in the shower because maybe
they fell in the shower.
Speaker 1 (13:29):
They don't want to leave their house.
Then depression and anxietycomes to play.
They're depressed, they don'twant to leave their house.
It all comes together, andthat's how home care could
really help.
Speaker 3 (13:43):
Yeah, Having someone standing by with you so that
nothing happens.
What a great yeah, veryencouraging, very comforting.
Speaker 2 (13:53):
I hate to say this, but sometimes, having worked
with people in all differentcapacities, that person is frail
and I think you guys haveprobably seen this at home.
I don't want to say it's thebeginning of the end, but it's a
big fall with a big fractureand that person's already frail.
Yeah, it is not gonna end well.
(14:14):
It just depends on the family,the person, how healthy they
were before they fell and allthose other things.
But it can really.
It can really be tough.
Speaker 3 (14:24):
Yeah, that's what I was saying too, and that while
we were putting this together,that's all downhill from here a
lot of the time, when someonefalls and it's bad, but I've
seen it a trillion times tooyeah, and especially, like
valerie said, if they're alreadydeconditioned or they're weak
or they have other things goingon, it's it really puts them way
(14:44):
, way back, sets them way, wayback.
Speaker 1 (14:46):
Yeah it does.
Okay.
So how you can assist, how youragency can assist.
You can provide home safetyassessments to identify and
remove hazards, and in a minuteLisa's going to review this
great assessment sheet that shehas.
We all walked in these homeswith the cords all over and
throw rugs somebody that maybehoards.
(15:07):
It's important to go throughthese homes and see what's safe
and what's a deterrent for them.
Personalized care planstailored to mobility and risk
level, supervision, assistancewith walking transfers, daily
tasks.
We know many of our clientsneed this help.
Many Assistance taking a shower, getting in and out of the car,
taking them to the doctor'sappointments, bringing their
(15:28):
garbage out that's a big thingBringing their garbage out to
the driveway and then making thebeds.
Those were always the really twobig things that people loved
having our caregivers help themwith Medication reminders to
reduce dizziness or side effects.
Supporting with balance toreduce dizziness or side effects
.
Supporting with balancestrength exercises they have
(15:49):
many times.
Some of your clients have PTexercises.
Your caregivers can help themwith their exercises, reminding
them to do their exercises,getting them up every few hours
to walk.
They might have a stress ballthat they have to use.
You can provide caregivertraining we're going to talk
about that in a little bit toofor fall prevention techniques,
(16:10):
family education on maintaininga safe home environment.
So these are all ways you knowthat you can help and you know,
like I said, many of these adultchildren.
They're concerned about theirfamily members being safe and
needing the extra assistance.
All right, so now we're goingto talk about caregiving Again.
Like I said in the beginning,you may have some aides that are
(16:30):
already trained, but a lot ofagencies are more just
companions, so they'renon-medical.
So you want to make sure inyour onboarding, when you're
hiring new caregivers, that yougo over at least the fall
prevention basics.
You want to safety mobilityleast the fall prevention basics
.
You want to safely, safety,mobility, proper transfer.
You know from bed to chair,standing sitting up, how to
(16:54):
properly adjust canes, walkers,wheelchairs.
How many times have you gone toa?
I know this happened to me onceI had a walker.
I was trying to figure out howdo I adjust this, how do I make
this?
They have to know how to dothat.
Gate belts some yeah, I didn'twork with gate belts, I think
you did, lisa right?
Speaker 3 (17:11):
Yeah, I still have a couple in my car, which is crazy
.
They're still just right thereready to go, just in case.
Speaker 1 (17:21):
But you know, spotting the seniors, the home
and the environment like walkingthrough, removing the rugs,
reducing the clutter, improvinglighting Again the cords is a
really big thing.
Very low furniture.
Maybe they have a chair that'sreally hard to get out of.
Changing that chair could makea big difference, or getting
them one of those fancy electricchairs to help them get up.
Speaker 2 (17:44):
We had a thing for Charlie's mom that would bring
her up, like it was somethingshe sat on, like we put a
cushion over it, but it had aspring on it and, boy, when she
was ready to get up, that thingit was before we got her the
electric thing chair and allthat but it would spring her up
out of the chair.
Now, that might have been moreof a fall risk, I don't know,
(18:06):
but I sat on it.
Yeah, it launched her into thenext universe.
So I tried it a couple times tosee how hard it was like or she
could sit on it, but it wasnice.
It just helps you get up.
I don't know how to explainthat.
You can buy them on Amazon.
Anyway, that may not be thegreatest idea for someone who
(18:27):
doesn't have a walker in frontof them, though, because it will
.
It's like the eject button andyeah, so you have to be careful.
And also, charlie, we're notsuper old, but we have a walker.
We actually gave away all ofour.
He's had two surgeries and onewas on his foot at some point
(18:48):
back years ago, and so we had awalker.
We had a knee rolly thing.
We have all kinds of assistedliving equipment.
We had a shower bench.
We gave all of it away.
And don't do that, don't keepit away, don't.
Speaker 1 (19:03):
Keep it.
You never know.
You never know you could beyoung and have a surgery.
You want to train them how torespond to falls.
This is an important thing.
You could have a client andthey fall.
Stay calm, Keep the client safe.
Don't pull them up.
Always call the office rightaway.
I could picture myself in theoffice right now.
(19:23):
Scheduler answers the phone.
You assess the situation.
Sometimes we would call 911 ora family member to pick them up.
I know we didn't like ourcaregivers to pick somebody up
right away.
So making sure you have thatright protocol.
If one of your clients falls,what you're supposed to do, Ours
we had everybody call theoffice.
Speaker 3 (19:43):
I don't know, Lisa Well, what do you do if the
person's okay?
Right, they're okay.
So if they can I've done thisbefore have something close to
them that they can crawl back up, if they're able to do that.
And if they're not, then atleast make sure they're
comfortable.
If you had to call someone tocome help them, get them
situated, get them their phoneSometimes you have to wait a
(20:06):
little while get them a pillow,I don't know waited.
Get them their phone.
Sometimes you have to wait alittle while get them a pillow,
I don't know.
I've had a couple of thosehappen.
So I wanted to make sure theperson was okay while they had
to wait to get help batch up,because when you have someone on
the floor, it's really hard toget them up if they can't help
themselves up and making sureyou call that family member,
because if the family membercalls you three days later and
say hey, I heard my mom had afall, they're not happy about
(20:28):
that, that you didn't.
Oh yeah, 100%, 100%.
Speaker 1 (20:33):
And even the mom could have been okay.
But I heard my mom, yourcaregiver, said my mom fell
outside the other day.
Oh, okay, because they mighthave been totally fine.
But making sure you report it,making sure you document it.
It's real important to documentin your clients, your CRM or
whatever you're using, just soyou have everything covered.
So definitely responding tofalls is a big one.
(20:53):
Observation, communication,documenting any changes in
walking balance, share concernswith family, the office, making
sure your caregivers thecaregivers are with your client
every day.
You're not in there every day.
They may have been totally fine.
They never needed standbyassistance, maybe things are
progressing.
Make sure that your caregiversknow to call the office when
(21:15):
they see changes.
Let us know.
Maybe they're getting moreunsteady on their feet, maybe
they're on a new medication andthey've been dizzy.
Making sure that there's reallygood communication, that that
caregiver is sharing it with youand you can share it with the
family.
Speaker 3 (21:29):
Right, maybe they're shuffling their feet and they
weren't doing that before.
Yeah, lots of those differentthings to watch for.
Speaker 1 (21:37):
Okay, so this is I don't.
You may have this in youroffice.
We had a large conference roomin the home care agency I worked
for and we had a training area.
Create a little training areawhere your caregivers can
practice realistic fallprevention, fall response
scenarios.
Have a walker, have a cane,have gate belts and transfer
(21:58):
belts.
Transfer demonstrate how theyshould transfer non-slip socks,
shoes.
Have a baby baby, it's topractice how to save the baby
falls on the floor.
Speaker 2 (22:13):
What are you going to do?
Speaker 1 (22:22):
Don't bend over and pick it up, but having a little
area and I'm sure most of you dowhen you're onboarding.
Some of your caregivers mayhave never used any of this
stuff.
Making sure that you reviewthese are common things that
you're going to be using helpingyour clients onboarding.
Some of your caregivers mayhave never used any of this
stuff.
Speaker 2 (22:33):
Making sure that review these are common things
that you're going to be using,helping your clients.
I think the gate belt trainingfor those of you who only do
companion care and you're notrequired they're not required to
have any major.
Maybe everybody teaches this,but I think the gate belt
training is so needed.
They don't already know how todo it because they will kill
their backs trying to get peopleup oh yeah, that's speaking
from a nurse saved me from myback is ruined from not caring
(22:56):
when I was 20 years old abouthow heavy someone was and
getting them up.
I weighed up about 20 years sotrue getting a 200 pound man up
for whatever reason and notcaring about my back.
And now it's news.
So yeah, absolutely Teach thosecaregivers for their own safety
.
Speaker 1 (23:14):
Absolutely.
Speaker 3 (23:15):
Totally the same, valerie, by the way.
I used to be like oh yeah, Igot you, I can lift you, but
Hema says we should have agrabber on that list, and I
totally agree with her.
Oh yeah, you can't live withoutthose grabbers.
Speaker 1 (23:27):
Get your grabber Clients from bending down.
It's yeah Genius.
Yep, we should have one in myhouse.
My husband had a hipreplacement.
Speaker 2 (23:35):
I still use it these days he had a couple of years
ago.
I just use it to pinch peoplein our house.
Speaker 1 (23:39):
So partner with a PT office.
Why partner with a PT office?
It's a no brainer.
Have you may have in quarterlyin services, I'm sure you do
with your caregivers.
Trainer have you may have inquarterly in services, I'm sure
you do with your caregivers.
Contact a physical therapistand have them come and do show
them the mechanics oftransferring and fall prevention
.
I know we did this when Iworked in home care and it was
(23:59):
so informative.
They generally you must knowsome physical therapists they do
this for free.
We used to give them a nicelittle gift card to come and do
it for our staff and theyappreciated it because we would
give them referrals and viceversa.
But I think if you can partnerwith a PT office and have them
come to an in-service and trainyour caregivers, it's awesome
(24:21):
because we can only do so much.
But it's nice to have themlearn, have hands-on training
from somebody who's experienced,even maybe taking them out to a
car or out in the parking lotand showing how to get somebody
in and out of the car.
That's an important thing too.
Sometimes you have clients thatreally can't get in those high
SUVs.
You might need a little stepfor that.
But I think it's real-timetraining when you have somebody
(24:44):
from a physical therapist'soffice.
Lisa, did you do that?
I know we always did.
We did actually we had someonephysical therapist we did
actually.
Speaker 3 (24:49):
We had someone to come in and show body mechanics.
They would even take us down tothe car and do getting in
safely, getting out safely.
We also had someone who didlike a hospice 101 type of thing
, and so we had lots ofdifferent people come in.
I think it's the first twoweeks when someone, when an
admin, starts, and thencaregivers too.
(25:10):
I don't know.
I don't remember how they didthat, but, yep, we had someone
coming in showing all of that.
We also did inter-live training, so we all had to get in and
see what it felt like.
It was scary actually.
Speaker 2 (25:23):
Did you zoom all over the office and say I'm flying,
no, I'm just kidding, don't dothat.
Speaker 3 (25:28):
Yeah, we weren't allowed to do that, but yeah,
that was a little scary, butyeah, we learned all that.
Speaker 1 (25:41):
These physical therapists they generally are
really happy to assist you.
We never had a problem gettingone, but it's so nice and your
caregivers really appreciatethat kind of training, so I
think it's definitely like ano-brainer, definitely.
Speaker 2 (25:50):
I think, having a lot of people drive trucks that are
really high up or SUVs.
We had a.
I know it's not weird, but as afamily I have triplets, so
there were five of us and threeat the same age all the time.
So we had a family.
We had a church van.
I know that's weird, but wedidn't use it for a church van,
(26:10):
big van, and it was really highto step up for somebody like my
older parent or Charlie's mom,whatever.
So we had a, we had a stepstool, but it wasn't the right.
It wasn't the right thing to do, it wasn't good.
But anyway, what I'm saying isa lot of people have these
bigger trucks or higher up STDsthat are a little higher.
(26:30):
Having somebody show them howto, or show the caregiver how to
get someone in and out of that,that's that would have been
amazing for us, because that wasreally hard getting people in
and out of our van and you bringthat up, valerie.
Speaker 1 (26:45):
It's helping me to remember.
Always.
We used to always find out whatkind of car our caregiver had
and we would put that in theirfile, because if we had a client
that we knew was really tinyand we were going to be taking
her to the grocery storeappointments, we're not going to
put her with someone with alarge SUV.
So that's really importantfinding out the length of the
(27:05):
car and put that in youremployee file, because we would
always look at that.
It was very helpful because ifit's a tiny little lady, it's
hard for her to get in that car.
These trucks are big.
I'm hard to get in them myself.
Yeah, all right, all right.
So now we're going to talkabout marketing.
So it's fall prevention monthfor September.
(27:27):
That's why we thought this wasthe perfect time to talk about
marketing.
So it's fall prevention monthfor September.
That's why we thought this wasthe perfect time to talk about
this.
It's fall prevention month.
Your agency is offeringcomplimentary in-home safety
assessments to help familiesidentify and reduce risks before
they lead to injury.
You provide on safetyevaluations prior to hospital
discharge, ensuring a safety andseamless transition to home.
(27:47):
Okay, so why?
Referral partners love this?
You're helping reducereadmissions.
You're helping their clientsonce they get home.
Proactive fall preventionlowers hospital returns and it
improves patient outcomes.
Boost your reputation.
They see you asforward-thinking, safety-focused
and invested in long-termwellness, and you're protecting
(28:09):
their patients to help seniorsstay safe, independent and
thriving at home longer.
So this is it's a good month totalk about it.
Position your agency as thefall prevention expert, using
language like.
We specialize in helpingseniors stay safe and reduce
fall risks.
Promote standby assistance as acore service.
(28:30):
Standby assistance is big.
I know we have many clients andmany inquiries for help for
their family members.
They needed that standbyassistance.
Talk about that.
Let them know that you canprovide standby assistance.
Highlight the daily supportfamilies value the most Safe
walking, helping in and out ofshowers, transfers.
(28:50):
Emphasize your smoothhospital-to-home transition.
Showcase on-site safetyassessments hands-on support
that reduce the readmissions.
Spotlight your role inprotecting independence.
Show referral sources andfamilies how proactive fall
prevention helps seniors remainsafe at home.
And then showcase your value toreferral partners.
(29:12):
Position yourself as the go-tosafety resource that improves
outcomes and strengthensreputations.
So much you can do for yourreferral sources, and we have.
We're going to Lisa's going togo over it in a little bit, but
we include a ring of fallprevention checklist branded
with your agency brochure, withsome little socks, some
(29:33):
nightlights offering yourreferral sources the free safety
assessments.
Have a flyer that we're goingto show you in a little bit that
they can distribute to theirpatients and families.
Pass them out to all theirpatient rooms, to all the
short-term rehab.
The families are going to seeyour flyer.
Wow, they're offering freesafety assessments.
(29:54):
Maybe they don't need yourservices right now, but you can
at least get in the home, do asafety assessment, check their
home out.
Maybe once you go to their homeand talk to them they'll think
gee, maybe we should hire them.
Maybe we can have mom or dad,maybe we can have you help mom
or dad for a few weeks asthey're recovering Post lunch
and learns.
Provide a shortened service onfall prevention and skilled
(30:16):
nursing facilities, big socialworkers, case managers, pt, ot
staff or assisted living teams.
Many times in the assistedliving a lot of their residents
need some assistance and standbyassistance if they're coming
home from a recent deficit or ifthey just got out of the
hospital.
Sometimes something happenswhere they just get their fall
(30:37):
risk and they need moreassistance.
Share success stories.
Demonstrate how your caregiversprevent falls and reduce
readmissions for other referredclients.
And always dropping off thosefun seasonal treats that we're
going to go over in a littlewhile Pumpkin spice coffee,
pumpkin bread, apple cider teapackets.
Pair with a note Happy FallPrevention Month.
(30:59):
Together we keep our seniorssafe.
Lisa's going to share all herfun fall things.
Yeah, happy fall y'all.
Happy fall Direct to familyreferrals, referral sources,
again, with the flyers they canjust distribute, even to
independent living.
You could bring these fallflyers.
They can put them in theirmailboxes.
You can go check theirapartments out.
Can't tell you how manyapartments that I would walk in
(31:20):
and independent livings and itwould be like a crowded mess of
stuff.
They sometimes had things piledup on their stove or you just
walk in and you have a littlepathway.
They just stuffed their wholehouse in a one-bedroom apartment
.
They just couldn't.
They had to bring everythingwith them, yeah, yeah.
(31:40):
Community outreach andpartnerships Again, partner with
a PT rehab hospitals, seniorcenters, co-host with them.
They have fall preventionworkshops, safety events.
Go to churches, libraries,independent living, assisted
living communities and offereducational talks.
Let them know how you can helptheir seniors, their patients,
(32:03):
with standby assistance, how youhelp them, keep them safe at
home.
The lunch and learns andservices are so important.
We talk a lot about this insales training.
That's when you have thatone-on-one opportunity to talk
to your referral sources.
We have some topics areempowering families with fall
prevention tools, big loweringhospital readmissions through
(32:24):
home care support, extendingyour expertise with caregiver
training and ongoing support.
There's so much you could talkabout and we last Mastery Circle
.
We talked about how you haveSeptember and October.
These are your two months toreally get out there and book
these Lunch and Learns, bookthese in services, because what
happens after October?
We have Thanksgiving, we haveChristmas.
(32:45):
So the next two months you'vegot to book all these.
This is the perfect time,because you're going to call
them in November and Decemberand they're going to say, oh,
everybody's on vacation or we'reoff for the holidays.
So this is your time to get outthere and let them know what
you do.
Okay, do we have any questions?
I didn't ask Lisa anybody askany questions.
Speaker 3 (33:11):
There was one thing, though, that Carla Carla said
that she is a sensei.
If anyone has any questionsabout the experience, they can
email her, and she did includeher email here in the chat.
If anybody wants to know alittle bit more about sensei,
she's offered her email up toyou and you can pick her brain.
Great.
Speaker 2 (33:25):
They've done a lot of in-services.
They've done a lot of videos.
So if you search for them onYouTube or go to their website,
I'm sure you can find a lot ofreally good information.
And they're not the only one.
They're not the only serviceout there.
They're not the only game intown.
They just happen to be thelatest and greatest, that is, at
all the conferences and doing agood job of getting the word
(33:48):
out about the shows.
Speaker 1 (33:51):
So September and October there's tons of health
fairs.
Speaker 3 (33:54):
There's tons of senior expos right.
Speaker 1 (33:57):
So look in your calendar, look in your community
calendar.
They offer fall risk screeningsand home assessments, giveaway
flashlights, nightlights,non-slip socks.
Sometimes they only allow acertain amount of agencies to
come to these events.
So make sure you give them acall and say, hey, can I be a
vendor?
I'd love to be there.
(34:17):
You could do exercisedemonstrations or maybe sponsor
or host a chair yoga at anassisted living or independent
living.
They may have that.
The activities person mayalready have that scheduled, but
you can sponsor it.
Bring something healthy forthem to eat.
Do a little talk.
Hey, if you ever need someextra care, let them know what
(34:37):
you offer.
Collaborate with a seniorcommunity by sponsoring one of
their events.
These activity directors haveexercise classes, yoga, some
have swimming pools.
They do all.
They attract active seniors.
But sponsor one of theiractivities.
It's easy to do.
You just really say I'll bringsome food, I'll bring a little
(34:58):
treat.
Then you could bring your fallprevention flyer.
Also, pharmacies Talk to themabout being your go-to partner.
Many times there's independentpharmacies that will let you
leave their flyers.
There's a lot of the big boxlike CVS and Walgreens, but I
know here, where I am, inupstate, we have a lot of
private small pharmacies andthey love to have those flyers.
Speaker 3 (35:21):
Okay, yes, had a couple of those too.
Speaker 1 (35:28):
So I'm going to have Lisa take over.
She made, she created thiswonderful fall prevention home
assessment and I'm going to openit up.
We have, we're going to sendyou all the.
We're going to send you thesePDFs with the links.
But I opened it up here, lisa,so we can see it a little bit
better.
Speaker 3 (35:43):
I see a little bit Cool, so I mean it is.
You can bring this out whileyou're doing your home safety
assessment.
It goes through a whole bunchof it.
Just goes through the housereally, so like floors and
pathways.
So you're looking at all thesedifferent things.
You're looking at the lighting.
Is everything lit enough towhere you know that someone's
not going to trip and fall?
They're not going to wake up inthe dark and just start
(36:05):
wandering and bump into a wallor fall.
The stairs, are the handrailsokay on both sides?
Are they lit?
Are they not slippery?
And then here's something thatI threw in there because I
remember a time when I had toconsider does it really make
sense to be using these stairsevery day?
This person is not going to beable to go up and down and the
(36:27):
restrooms down here, and there'snothing up there but their
bedroom.
Are we going to need to set upshop here for a while, down in
the living room or the den?
Those are the types of thingsthat you're going to need to be
able to answer.
They've got to be safe,especially if you're getting not
especially, but if you'regetting these from one of your
referral partners.
You really got to make surethat you're dotting your I's and
(36:47):
crossing your T's when it comesto the safety and coming up
with being proactive and comingup with a way to keep this
person safe.
Bathroom lots of falls happen inthe bathroom.
Want to make sure that there'sgrab bars and slide boards or
benches maybe not a chair maybea shower chair isn't good enough
but a bench so they can slideall the way into the area.
(37:09):
A raised seat or a commode,depending on how high is that
seat Things that sometimes youdon't even think about.
That's a really low seat.
How are you going to get downsafely and how are you going to
stand up safely?
So, thinking of those littlethings the bedroom there's a lot
of carpet, there's little throwrugs here and there.
Living room this is where thecord situation is usually a big
(37:33):
thing and throw rugs, the cordsor the living room I don't even
know if I mentioned I think Idid hoarding situation.
So many times have I had tohave a hoarding company on deck
and get them to be able to comeand make it, just so that it was
habitable.
It was terrible.
Lots of homes I've been to likethat, where I was okay, my
(37:54):
whole day is now over because Ihave to stay here and make sure
this person is safe and wait forthe steps to happen, like a
hoarding company and otherthings to happen Living, living
area, the kitchen, make surethings are at a level where
someone can grab them so I guesship level or so and the outside
?
We don't even think about theoutside.
I think a lot of the time, butI need to know is there a step
(38:16):
down?
Is there a step up?
Is there condensation?
Does it get really wet outthere?
I had one time this lady, poorthing.
She sat on her patio furnitureand when she stood up it ripped
so much of her skin on her legoff and it was just horrible.
You wouldn't have even thoughtabout it.
But is that stuff?
(38:38):
Okay?
It wasn't a fault.
But anyways, the garage, thelaundry room, and are they using
their?
But anyways, the garage, thelaundry room, and are they using
their walker?
Do they have one?
Where is it?
Do they have issues with usingit and keeping that stuff close
by?
So this is just a guide for youguys, to help you so that you
can eliminate some of thesefalls, or all falls actually.
(39:01):
We want to eliminate all of themand for those of us that live
in the cold weather.
Speaker 1 (39:04):
I know, lisa, you don't but oh, black ice, right,
we pick up ice, so we used toalways give our caregivers.
We used to use kitty litter,but we would fill these cute
little bottles and they'd comeand pick them up in the office,
because sometimes they don't theclients don't have salt or
something to sprinkle on the ice, so that's a big thing too.
You have to make sure it's safefor your caregiver and your
(39:25):
client.
That's something we used tolook at when we did assessments.
Speaker 3 (39:30):
Yeah, I mentioned the condensation outside because
I've actually fell pretty hard.
One time I just kind of slidacross and outside because it
was like it was wet and it wasjust algae was growing and it's
just.
We're close to the beach, soit's just.
It stays that way sometimes and, yeah, that hurt.
If I would hit my head Iprobably would have died.
(39:53):
I hit really hard.
But you guys can use this.
You can change and you can addthe date, the client name,
address and who completed it, ifyou needed to.
You want to put this in theirpaperwork and you can change out
the logo too.
Even if you left this behindfor the family or something like
that, you could do that as well.
I think this really helps showpeople that you're serious about
(40:15):
being proactive and that youwant to do everything in your
power to make sure that thisperson hasn't fallen, doesn't
fall again or never does that'sawesome.
Speaker 1 (40:24):
All right, Lisa, you're going to review some
media campaigns, yeah, mediacampaigns, fall prevention.
Speaker 3 (40:30):
So if you don't talk about it, people aren't going to
know about it, right, so youhave to talk about it everywhere
.
So here we can do like a tip ofthe day or the week on socials
you can do this anywhere reallybut sharing safety tips,
exercise demos, caregiver advice, having like real caregivers
and things talk would be reallycool.
Or just having theirexperiences, share success
(40:52):
stories With standby assistance.
Mrs Jones hasn't had a fall insix months or ever.
She's never fallen becausewe've been next to her this
whole time taking care of her.
Short videos, a caregiver demo,how to enter a shower safely
this is huge.
We used to sometimes go to arehab or a SNF trying to bring
someone home and go and actuallyrecord different things that
(41:15):
were happening as far as the PTand how we needed to do certain
things with this person, just tobe able to show the caregiver.
I'm invested in this too,because I sat there and did it
with them and I recorded it foryou.
All these little videos wouldbe really helpful Removing
hazards, helping a client intothe care I think it was car into
the car, whatever Helping theclient in and out of the car
(41:37):
safely without dropping them,hitting their head.
There's lots of things thatcould happen there, because it's
an odd space that you're in andyou're picking them up and
helping them move, but you'renot picking them up.
We're not allowed to say that.
And then family tips.
So like rearranging furniture,that one is a hard one actually
to get someone to roll up theirfavorite throw rug or many other
(41:57):
things.
So definitely, choosing safefootwear.
I think if you go into thosethings confidently, not like
you're asking a question, can wemove this, but we've got to
move this.
I think that's really helpfulin that.
Speaker 1 (42:09):
Absolutely no flip-flops.
We had a friend who was walkingaround with flip-flops.
She loved her flip-flops.
Speaker 3 (42:18):
So here's just an idea.
So again, like I said, if youdon't talk about it, if you
don't toot your own horn, peoplearen't going to know about it.
So this is on their website.
This is a story or an articleon their blog that talks all
about fall prevention, and thenit's just it's opened up here so
you can see the whole thing.
But that lives on their website, so forever because it's online
(42:40):
.
So this is really great and allthe detail within this story.
Someone could definitely typein something that's here and it
would pull this article up forthem in that area.
Okay, next slide.
So here's a really cool one.
You might recognize this ladyover here.
But this, this is our CareAcross America.
It's a interview style videothat we do, or that Valerie does
(43:04):
, with different owners,marketers and anyone who really
wants to talk about that theirhome care, the home care space
and why they do what they do.
But I just I liked that thistalked about safety, not
necessarily fall prevention, butsafety and so he's talking
about it here and then thelittle text over here live in
their home safely.
So that's why I screenshot thatand just he's talking about it.
(43:27):
So it exists now.
It exists online.
He's talking about safety, andmaybe there was some fall
prevention he was talking abouttoo, but you got to talk about
it.
If you want people to knowabout it, okay, google business
profile.
So, as you can see, this islike all these things going
cross platform, right.
So if you look down into thelittle right on that first
(43:48):
screenshot, you see that samefall prevention story right
there.
So you're pushing it out toeverywhere that you can.
It's also in this newsletterhere, as you can see.
So really getting the word outabout fall prevention, letting
people know that you are anexpert and you understand that
preventing falls is key.
(44:09):
And this one here.
This is some branded images andI just wanted to show you guys
that within this space here, thefirst one talking about 24-hour
home care, and one of thebullets here is we're making
sure that high risk of falling.
We're there.
That's exactly why you havethis 24-hour home care.
This is why you called us howto choose the right dementia
care.
Again, what do you see?
Safety and supervision.
(44:30):
You're talking about it.
You're letting people know,You're branding yourself with
these things this one keyservices offered in-home memory
care and you see again, homesafety and fall prevention.
So, constantly letting peopleknow that this is what you do
and you have to speak about itagain or it doesn't exist.
And you have to keep tellingpeople because they're going to
pick little pieces of what yousay each time and go oh, you do
(44:52):
this, Okay, you do this.
So it's good to have aconversation and we all have the
24 hour clients.
Speaker 1 (44:59):
We know that's our bread and butter, so the elusive
.
Speaker 3 (45:02):
someone told me the other day I'm doing all this.
The elusive 24-7 hasn't comeyet, but I got a this and a this
.
They're coming, don't worry.
Speaker 1 (45:10):
They're there All right.
Here we are with our fabulousSeptember leave behind, and it's
hard to believe next week isSeptember, but this we want you
to go out there and reallypromote this.
Lisa tell them a little bitabout it.
Speaker 3 (45:22):
Yeah, this, and I'm going to probably read a little
bit kind of word for word, butthe idea behind this one is to
you can find it took your notesaway, though.
No, it's okay, that's okay.
Speaker 1 (45:35):
You want to read the notes first, and then I'll open
it Okay.
Speaker 3 (45:38):
There we go.
The idea is to be able to get tothe social worker and get them
to come out and speak with youabout how you're going to tell
them how home care supports them, their patients upon discharge,
with fall prevention tips, andthen you can say this fall
prevention awareness month, butthere's some tips on the top
here and then, if they wanted tobasically send this out either,
you could do a stack of theseand leave them for folks, but I
(46:00):
would definitely want to usethis as really before people go
home.
But if that's not going tohappen, then at least they can
take this home with them intheir discharge packages,
because this has your logo andinformation to contact you.
So it'd be nice to be able todo that.
But I have here try to saysomething like this I have
something to share with you,your staff, and something
(46:21):
special for families andpatients to take home to help
prevent falls in the home, withthese 10 practical tips, and
then a lot of these tips.
Here are that checklist has alot of this stuff in there too,
which you're actually makingsure that these things are
happening, and then go fromthere.
I would love to be able to haveyou guys just ask for the kind
of assessment while they're,before they get home, before
(46:43):
they discharge.
But again, you can send thishome with them too.
Speaker 1 (46:47):
Yeah, and one thing I want to add.
We in our sales training, wealways try to.
We want our marketers, orwhoever's out there marketing,
get a face-to-face.
These flyers are great to get aface-to-face.
Because you're stopping at acommunity, you're stopping at a
rehab hey, I've got some fallprevention tips.
I have 20 of them.
Pass them out to your residents, pass them out to your patients
(47:09):
, but it gets them to come outand talk to you.
So this is a perfectopportunity to stop everywhere
and drop these off.
They might put them in theindependent residents' mailboxes
, they might put them in thelobby of the skilled nursing
facility or the community thatyou're visiting, and it has your
logo and your phone number.
So this is a perfectopportunity.
We're going to send you these.
(47:30):
You've got the Google Doc.
This is what it looks like, alittle bit bigger.
You've got your logo your phonenumber, so I love this, and then
to pair it.
Pair with it.
Speaker 3 (47:43):
Yeah, these socks here.
I think there's still time toget your logo put on these bad
boys.
I know that Dawn Fiala usedthem and she put the logo on the
, I think, at the top of thefoot.
So, like at the toes, you canwrap a sock with this twine and
one of these little fall leaves,get it fall and fall.
And then, if you look at thebottom left hand where it says
marketing store, if you clickthere, it's going to lead you to
(48:05):
a link to where you could buythese and you don't have to use
our link.
We just wanted to do all thelegwork for you so you don't
have to go and shun.
So if you click there, you canfind all this stuff here.
Speaker 1 (48:15):
And 39 of them for $0.92 each.
You put a little ribbon andyour little leaf you're good to
go, all right, your little leaf,you're good to go, all right.
Before we get into the, theleave behinds, we just want to
remember, remind everybody thatwe have our 90-day sales
training and we do have openingsfor our september 10th and
september 23rd class.
(48:36):
I know I see a lot of our classmembers here, but if you have
any information or need any moreinformation, reach out to me.
It's a 12-week course.
It's a one-hour week via Zoom.
By week six, a lot of ourparticipants are getting
referrals.
We teach you boots on theground what to say, what to do.
We create leave-behinds for you.
(48:58):
We help you with your clientrelationship.
It's awesome.
So if you have any questions,let me know.
We have the link to give youmore information too.
It's pretty cool, all right,great.
That's it.
Thank you everybody for coming.
All right, thank you, yeah, andhave a great Labor Day weekend.
Speaker 3 (49:17):
We'll see, oh my gosh , yay, bye, you guys, take care,
take care.
Speaker 1 (49:24):
Bye-bye.
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