November 7, 2025 • 20 mins
Is Your Home Care Website Getting Traffic, But No Calls? Let's Fix That.
#homecaremarketing #homecare #homecarewebsites #homecarebusiness
https://ASNHomeCareMarketing.com
888-404-1513
A daughter sits bedside, Googling “home care near me,” and your site loads in three seconds that feel like forever. We built this episode around that moment—the five-second window where trust is won, calls are made, and care begins. If your analytics say “healthy traffic” but your phone stays quiet, this is the candid, step-by-step reset you’ve been waiting for.
We start by reframing the goal: visibility without conversion is a vanity metric. Then we dig into the real blockers hurting home care agencies right now—confusing headlines, weak calls to action, stock photos everyone has seen, slow mobile pages, and the silent killer of ROI: no live answer when families call. You’ll learn how emotional decision-making shapes the entire buyer journey and why your homepage must mirror the four most common triggers for care: new diagnosis, discharge recovery, fall risk, and family caregiver burnout. We show how to turn each trigger into a clear section with empathetic copy, outcome promises, social proof, and strong tap-to-call buttons that work on every screen.
From there, we share practical upgrades you can ship fast: original photos and short testimonial videos from real families and caregivers, call tracking that proves which pages drive inquiries, instant text and email alerts for form submissions, and scheduling options that capture after-hours demand. We also walk through a “fast track” website and SEO framework used by agencies to increase inquiries, strengthen AI and search visibility for terms like 24-hour home care, and reduce bounce on mobile. Plus, we’ve got resources to make execution easier: a free website audit you can book via our barcode link, sales training cohorts with flexible holiday scheduling, and a community marketing store stocked with vetted items for monthly campaigns.
If you’re ready to turn clicks into conversations and conversations into care, tune in, take notes, and choose one change to implement this week. Subscribe, share this with a colleague who needs a conversion boost, and leave a quick review to help more home care teams find us.
A daughter sits bedside, Googling “home care near me,” and your site loads in three seconds that feel like forever. We built this episode around that moment—the five-second window where trust is won, calls are made, and care begins. If your analytics say “healthy traffic” but your phone stays quiet, this is the candid, step-by-step reset you’ve been waiting for.
We start by reframing the goal: visibility without conversion is a vanity metric. Then we dig into the real blockers hurting home care agencies right now—confusing headlines, weak calls to action, stock photos everyone has seen, slow mobile pages, and the silent killer of ROI: no live answer when families call. You’ll learn how emotional decision-making shapes the entire buyer journey and why your homepage must mirror the four most common triggers for care: new diagnosis, discharge recovery, fall risk, and family caregiver burnout. We show how to turn each trigger into a clear section with empathetic copy, outcome promises, social proof, and strong tap-to-call buttons that work on every screen.
From there, we share practical upgrades you can ship fast: original photos and short testimonial videos from real families and caregivers, call tracking that proves which pages d
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
SPEAKER_02 (00:10):
Welcome everybody.
It's great to see you.
We are going to talk aboutwebsites and website traffic and
what really needs to happen.
You can have a million people onyour website, but if your
website isn't converting peopleinto leads and into probably
people that you can actuallytalk to, they don't fill out a
(00:31):
form, they don't call, it reallydoesn't do you much good.
So we're going to talk aboutwebsite traffic, but no calls,
why more traffic isn't the realgoal, what's blocking
conversions, how families reallymake their home care decision
and how to fix it fast, realresults, next steps.
And then we also have some leavebehinds from Lisa's been busy on
(00:54):
the leave behinds.
Before we get started, though,we're going to talk about a
giveaway.
If you are willing to send uspictures, the January giveaways,
we will create your you someJanuary giveaways with all of
your contact information, yourlogos, your colors, and we'll
send them to you.
But you have to promise to sendus pictures of how they look
(01:15):
before you go out, while you'regoing out, whatever is the best
way for you to send them in.
So if you want us, you want toenter the drawing, just type in
the word yes in the chat, and wewill put you in the drawing and
get those sent over to you.
It's pretty quick.
You'll have them within a week,I would say.
And that gives you plenty oftime to get the little things
that go with the leave behinds.
(01:37):
So we're going to go ahead andget started on our website
leads.
Everyone see the chat box?
It looks like there's somepeople typing in there.
So some people have prompt to.
SPEAKER_01 (01:44):
Yeah.
SPEAKER_02 (01:45):
All right.
So here we go.
So we hear this a lot.
I hear this a lot.
I work with people that arelooking to build a new website
or they're frustrated with theircurrent website, and they say to
me, I have a lot of websitetraffic, but I'm not getting any
phone calls.
Nobody's filling out the leadforms.
And so many agencies will seesteady website traffic, but very
(02:08):
few leads.
And traffic's not the problem,it's a conversion problem.
And so a lot of that could bedue to confusing messages on
your website, weak call toactions, outdated design, or
it's just not matching what thefamilies are looking for.
The words on the website aren'tmatching, or there's not a good
call to action on the website.
(02:29):
So the reason traffic isn't thereal goal is because it's not
valuable unless it turns intoinquiries.
None of you guys care if there's500 people on your website if
you don't get one phone call,right?
So 10 qualified visitors whoconvert would beat out a
thousand random people that arejust on your website and not
taking any action.
(02:50):
So most agencies chasevisibility instead of strategy.
Google can send traffic all daylong, but your website has to do
the heavy lifting.
So you might be ranking greatwith Google.
You might be number two, numberthree for home care in your
area.
They click on it, they land onyour website, and the web they
just fall off for whateverreason.
There's lots and lots ofreasons.
(03:10):
We're going to talk about that.
So a high-performing website andSEO plan can make a world of
difference for conversions withyour website.
Ah, Valerie's here.
Hello, Valerie.
So, what's blocking thoseconversions?
Families don't trust generic oroutdated websites.
They are emotional buyers.
You guys talk to home careagency owners, adult children
(03:32):
all day long.
They're emotional.
They're in crisis.
Something's going on with mom ordad.
And they need answers now.
They need help right now.
And so they're going to do aGoogle search.
And the people that show up inthe Google search are going to
click and land on their website.
And if you're not meeting themwhere they are, or you don't
answer phone live, that'sprobably the number one issue
that I see is that companiesaren't answering their phone
(03:54):
live.
Will they fill out a form onyour website?
Maybe.
If I was in panic mode andworried mom's discharging
tomorrow, I don't have a plan.
I'm probably not going to fillout a form and wait for somebody
to call me back.
I'm going to call.
But your website has to talk tothem in the situation that
they're in right now.
They need to trust you.
They need to see you as anexpert.
(04:16):
The other issue that happens alot is you have poor mobile.
Your website doesn't, it's notmobile friendly.
And most adult children are ontheir cell phone, sitting
bedside in Ub Sniff, in ahospital, and looking for home
care while they're sittingthere.
And if your website's not mobilefriendly, that's gonna be a real
problem.
I see the biggest the bigproblem I see with people that
(04:38):
come to us that have a websitealready and they're thinking
about having us build them awebsite.
Poor mobile, it does not convertto mobile.
It's like words are missing andfaces are squished and you can't
see anything on mobile.
And the websites are really slowand outdated.
They take forever to load.
That's another problem.
Too much text, there's and notenough clarity could be a
(05:02):
problem.
You're overwhelming visitorswith information instead of
clear, concise messaging thatspeaks to their needs.
What are they going throughright now?
What's happening right now intheir life, and how can you
solve the problem that's goingon?
Um, stock photos seen on manyother home care websites.
There's seniors that we see onall the websites over and over
(05:22):
again.
And when we build websites, wetry really hard not to do that.
We can use AI.
Some of our clients have theirown pictures that they want to
use.
That's fabulous.
As long as they're professionallooking, using original photos
absolutely will help with nothaving duplicate photos out
there.
But those generic photos, theydon't really build trust,
especially if they see the samelady on the same websites over
(05:45):
and over again.
It's not building trust orconnection.
And then again, slow load times,poor mobile usability.
I would say that's the biggestissue that I see when I'm
meeting with new people.
So if your website doesn't feeltrustworthy, in five seconds,
the visitor leaves.
And so that's not much differentthan when you're watching an ad
on TV or you're listening tosomething on the radio.
(06:07):
Like you literally have fiveseconds to get their attention
and get them to take an action.
So how do families decide?
They make decisions based onemotion first and logic second.
They want to see empathy,reliability, and proof that
you've helped other people likethem.
Your website needs to berelatable to them.
They need to see themselves andtheir parents in your website.
(06:31):
So their decision journey, thefirst thing is the awareness.
They realize mom or dad needhelp.
Probably, I don't know, whenthey call, it's the first time
usually, unless they've beenthrough this with dad already
and now it's mom's turn,something like that.
Most of the time it's theirfirst time.
They realize they need help.
They realize this is more thanthey can handle.
And so that awareness sets in.
(06:52):
Then they research, they get onGoogle.
Some of them get on Chat GPTnow, too.
And we're also handling that AIpiece of this now.
They Google home care near me.
And then three to five show upthere, and they go to three or
five websites, and then theycall the one they trust.
And they trust them because ofthe expertise, the website, the
(07:14):
things that are being said onthe website, the photos, all of
that is relaying trust.
And the website is relatable tothem and their story, their
situation, what's going on withmom or dad right now.
So, how do you fix it?
You update your homepagemessaging to speak directly to
the family pain points, addressthe emotional concerns and
(07:35):
practical needs that familiesface when seeking home care.
You add prominent, simple callor schedule consultation
buttons.
You need a call to action.
If you're sitting in the homewith somebody and you're getting
ready to sign them up,eventually you say, Would you
like to start services onTuesday?
You have to have a call toaction.
When you're on the phone withthem and you're trying to
(07:57):
schedule an assessment,eventually you say, I can be out
there this afternoon.
Your website is your onlinesalesperson.
You need some call to actionbuttons all over the website.
Probably every single page needsa call to action button.
Use testimonial videos andcaregiver stories.
Build trust through authenticstories from real families and
showcase your compassionateteam.
(08:19):
I see a lot of this on LinkedInand Facebook, and it's fabulous.
Good stuff, and it builds trust.
You need to put that stuff onyour website as well.
Super important.
Implement a call tracking orlead form follow-up system.
So ensure no inquiry fallsthrough the cracks.
So our clients, when they get alead, when somebody fills out a
form on their website, and noteverybody's going to fill out a
(08:41):
form, most are going to call,but when somebody fills out a
form on the website, they get atext message and an email that
somebody's interested inservices.
This way, if the email somehowlanded in spam or they missed
it, they just get 50 emails aday and somehow they miss the
lead, they're going to get atext message also alerting them
that they have a lead.
We have we can put a trackedline on your website so that you
(09:04):
know that those calls are comingin from your website and not
from other sources.
So you know that it's working.
So we've developed a fast trackwebsite and SEO system that
fixes all of these issues.
So we that or Lisa and Annetteand I sat down and talked about
why do people look for homecare?
What are the main reasons peoplelook for home care?
(09:27):
And they are the four reasons,and we see them here.
This is a hero image on one ofthe websites that we've built.
And this is like the benefitstatement and the let's grab
their attention kind of thing.
And so they come for newdiagnosis.
Maybe now there's Alzheimer's,maybe now they have a stroke.
There's something maybe going onwith this person that they never
(09:49):
had to deal with before.
They're recovering fromdischarge.
They've been discharged from ahospital, still nursing
facility.
There's they're a fall risk.
Maybe they already fell or felland didn't break their hip, and
they don't want to break theirhip the next time they're fall.
And then the family caregiverburnout.
Those are the four main reasonsthat people are looking for home
(10:11):
care.
And so it's important thatyou're addressing those four
main reasons on your homepage.
They need to, it needs to berelatable.
They need to see their situationon the homepage.
And so somewhere on thehomepage, you need to do that.
So a helping hand had us buildthem a new website.
And this is the message, and ithelps the viewer understand the
benefits of their home careservices.
(10:33):
Providing this informationimmediately helps increase phone
calls and inquiries.
And here is another one.
This not only increasedreferrals and closes, but also
increased their visibility in anAI search and SEO for 24-hour
home care.
(10:53):
And again, this is their righton their homepage right at the
top.
Family Pride is a new home careagency with a strong message of
safety, comfort, and staying inthe home.
This message clearly describesthe benefits of in-home care for
seniors and families.
A family caregiver their lovedone is safe and well cared for
in their home.
(11:13):
And as you read through this,you know, we're talking about
the fact that they want to stayhome.
They want to have the help inthe home.
They don't want to leave home.
And so whatever your basicmessage is or your
differentiator, it's good to putit here.
But it must be relatable towhat's going on with that family
in the moment for them to pickup the phone and call.
(11:35):
And of course, there's a lotthat goes into all of this.
This call to action, it's goingto be really important as well.
We can do, if you'd like, anaudit of your current website,
you can scan this barcode, setup an appointment.
I will do an audit of yourentire website, how you're
ranking in your city for the topkeywords in home care and the
(11:57):
website speed and the overallwebsite health.
And I will get the audit doneand meet with you and share
those results with you and giveyou some suggestions, ideas to
make things better.
Do we have any questions aboutthis?
Is the chat just all yes?
SPEAKER_03 (12:11):
The chat is all yes.
SPEAKER_02 (12:14):
It is fabulous.
Love that.
Yes.
Okay, we're gonna move on.
If you guys have any questions,you feel free to put them in the
chat and we will make sure toget to them.
We have lots of time today forleaf behinds, so that's good
because there's a lot of leafbehinds to share with you.
We have them done now throughJanuary.
Uh Nat, do you want to talkabout your sales training?
SPEAKER_00 (12:36):
Yeah.
So we have we November 12th isstill have a couple spots open.
December 4th and December 10th.
We're actually November andDecember, you would think is
slow with the holidays, butwe've been really busy with
getting sales trainingparticipants.
So there's some limited space,but we still have some room
open.
We would love to have you.
I see a lot of our trainingsales training participants on
(12:59):
the call today, and some newpeople that are going to be
starting classes in a coupleweeks.
Welcome.
If you're you want to know thetips and tricks how to get out
there and get those referrals,those private pay referrals,
come to our classes.
SPEAKER_02 (13:13):
Yeah, definitely.
Annette does a great job inthese classes, and people are
getting referrals by week six,and it really does work.
We have a lot of testimonials onour website of videos of people
talking about how well the classworked for them.
So check that out too.
But we do have openings forNovember 12th.
I think we have openings in allthese classes still.
Yeah.
Announced some November 12'sgetting.
SPEAKER_00 (13:35):
No, but I'll be adding January.
I hate to say we're alreadygetting into 2026, but time
flies at this time of year.
SPEAKER_02 (13:41):
So here we are.
Something to keep in mind too isAnnette moves the holidays
around.
So you're not going to besitting in class the week of
Christmas or the week.
She will get with the class andsay, okay, we have class this
week.
Do you want to do it the weekbefore, the week after?
What works for everyone?
So don't worry about theholidays and being stuck in
class.
SPEAKER_00 (14:01):
Yeah, for the we're not going to make you come on
Christmas Day.
SPEAKER_02 (14:03):
No, probably not even that week.
SPEAKER_00 (14:05):
We're moving it a week ahead because people are
traveling and it works out fine.
That's what we do around theholidays, and we we're not
making you come to class onChristmas Eve or Christmas Day.
SPEAKER_03 (14:15):
No, excellent.
And that you do have a, I thinkthere's a couple of questions
here that are about class.
Carrie's asking how to sign upin your laundra how long the
classes are.
So maybe if you just want towalk through this slide.
Sure.
SPEAKER_00 (14:29):
Hold on a minute.
I'm just looking at the chat.
Carrie We guys have a lot ofpeople still coming over.
Carrie, I think we have you in aclass, right?
SPEAKER_03 (14:37):
Or how do you sign up for the classes?
SPEAKER_01 (14:42):
I don't know.
Why don't we just send them tothe website?
I didn't sign up that I know of.
SPEAKER_00 (14:49):
So there might be another carry though, but I
think there may be anothercarry.
Are you with uh touching?
Family pride.
There's another carry.
Okay.
Okay.
I think another carry that justsigned up for our December 4th.
I could reach out to you and wewill put the link in the chat.
How's that?
Perfect.
SPEAKER_02 (15:08):
Thank you.
And then the classes are onehour, same time, same day every
single week.
And so that's why we rotate onWednesday, Thursdays.
Do you have some Tuesdays too?
SPEAKER_00 (15:20):
Pretty much Tuesday, Wednesday, and Thursday we do
the classes, and they're either12 noon Eastern, 1:30 Eastern,
or 3 p.m.
Eastern time.
So we can get all the time zonesin.
SPEAKER_02 (15:32):
Yeah.
Yeah.
And there's about six to sevenpeople in class with you.
Nobody from your area.
And I have found that there arepeople that have taken class
together and they're still liketalking to each other and
pumping each other up andmentoring each other because
they went through class togetherand they live on opposite sides
of the country, which is totallyfine.
So yeah, it's a great class.
(15:53):
So we will Annette will reachout to you, Carrie, after class
or after a school.
Thank you.
SPEAKER_03 (15:59):
Yes.
Lots of friendships andcamaraderie are built with the
within those classes, too.
We have quite a few people thatstill keep in touch and bounce
ideas off of each other, whichis really cool.
SPEAKER_02 (16:09):
I didn't expect that, actually.
Yeah.
Really, like happily surprisedby that.
It really surprised me.
Okay.
Yeah.
I think it makes sense.
It's cool.
It does make sense becausethey're you're all in the same
place and getting out there inthe field and getting those
referrals for the first time.
It's fun to have somebody towork with.
Yeah.
Okay.
(16:30):
Do you want to get started?
SPEAKER_03 (16:32):
Wow.
I never had this.
Look at music in my clock, mywatch here.
Browsers.
Okay, so the home care marketingstore.
So we you guys said we needsomewhere, and we heard you.
And so we created this home caremarketing store for you.
You don't have to purchaseanything here, but you can go
here to home care.com/slashstore and anything that we find
(16:55):
on like Amazon or Dollar Tree orany of those places, you can go
find it here.
Again, you don't have to buy ithere.
And it's just a link.
So when you click on the images,when you get into this space
here, it'll link you to Amazonor wherever.
So it'll take you to that place.
But you'll look up whatevermonth you're looking at.
So if you're looking atNovember, December, January,
(17:16):
just click on the month and itwill pull up all the cool stuff
that you see here.
All right.
So let's get into an Octoberpumpkin contest success.
Great job, Trey and Test.
This was so much fun.
So many people sent us photosand even video.
Just a lot of fun, just like itwas back when we were all in
home care.
Some really creative ideas.
(17:37):
So trays on the left fromComfort Care.
You can see there's like a ton.
There's just a ton of stuff.
I think this is great.
Oh my god, it's a Chick-fil-A.
Chick-fil-A.
What?
I was wondering.
I didn't want to mess up and sayit wasn't.
SPEAKER_02 (17:55):
It is Chick-fil-A.
Yes.
SPEAKER_03 (17:56):
It totally is.
Yeah.
That's so cool.
And I think there's somethingfrom I think it's Cocoa and I
don't know, maybe Munsters Inc.,but just so many cool stuff.
And then Tess, the pumpkin sizelatte has any.
That's my I love that one.
Oh, yeah.
I love that.
Oh, great too.
It's totally cool.
Love it.
And look at the Kool-Aid man,too.
(18:18):
That's funny.
All right.
SPEAKER_01 (18:21):
Look at behind it.
They even put he came throughthe brick wall.
SPEAKER_03 (18:24):
He came through the brick wall.
SPEAKER_01 (18:26):
That's pretty detailed is a winner right
there.
SPEAKER_02 (18:30):
Jess, how did this go for you in the field test?
Do you want to share like howwere the referral sources?
How they respond?
We'd love to hear.
SPEAKER_01 (18:38):
Yeah, it was really great.
We uh I took our top 10 and wehad six that did it, which was
fine.
We were really excited.
They came in, we posted it.
I just put in the chat therethat we had a lot of people
really like, comment, share allover the place.
(18:58):
It gained us a lot of newfollowers, just new perspective
on everything.
And I actually delivered thelunch today to the winning,
which is the one in the upperleft-hand corner, the scarecrow
one.
And then I did deliver Dunkin'Donut little mini the holes to
the rest of them today, justthanking them for participating.
(19:20):
And they were all over it.
They loved it.
SPEAKER_03 (19:22):
Good, good.
That's fabulous.
Very cool.
Super awesome.
Okay.
And then some more.
Some more okay.
So these from a caring touch.
I just love.
Do you guys see the up balloonor the up pumpkin balloon thing
on the left?
That is so cool.
That is that is so cute.
Oh my god.
(19:43):
And so they did like at theiroffice, they did like themes.
So they dressed up like theirpumpkin, and then they did a
whole like scene and like theKool-Aid guy or the Kool-Aid
man.
But I just thought this wasreally cool.
There's Coco again, and thenthere's a video here, I believe,
on the next slide, just to showyou like how creative everyone's
(20:04):
been.
There's up.
Amazing.
Awesome.
Isn't that cute?
Jack, of course, can't havethat.
SPEAKER_00 (20:12):
Halloween has gotten so like creative.
People look at that just go allout, and not from the days when
we used to just make our littletriangle eyes.
Oh, look at the wicked witch.
SPEAKER_02 (20:29):
All right, everyone.
Have a great rest of your day.
Thank you for joining us.
Take care.
Bye bye.
Welcome everybody.
It's great to see you.
We are going to talk aboutwebsites and website traffic and
what really needs to happen.
You can have a million people onyour website, but if your
website isn't converting peopleinto leads and into probably
people that you can actuallytalk to, they don't fill out a
(00:31):
form, they don't call, it reallydoesn't do you much good.
So we're going to talk aboutwebsite traffic, but no calls,
why more traffic isn't the realgoal, what's blocking
conversions, how families reallymake their home care decision
and how to fix it fast, realresults, next steps.
And then we also have some leavebehinds from Lisa's been busy on
(00:54):
the leave behinds.
Before we get started, though,we're going to talk about a
giveaway.
If you are willing to send uspictures, the January giveaways,
we will create your you someJanuary giveaways with all of
your contact information, yourlogos, your colors, and we'll
send them to you.
But you have to promise to sendus pictures of how they look
(01:15):
before you go out, while you'regoing out, whatever is the best
way for you to send them in.
So if you want us, you want toenter the drawing, just type in
the word yes in the chat, and wewill put you in the drawing and
get those sent over to you.
It's pretty quick.
You'll have them within a week,I would say.
And that gives you plenty oftime to get the little things
that go with the leave behinds.
(01:37):
So we're going to go ahead andget started on our website
leads.
Everyone see the chat box?
It looks like there's somepeople typing in there.
So some people have prompt to.
SPEAKER_01 (01:44):
Yeah.
SPEAKER_02 (01:45):
All right.
So here we go.
So we hear this a lot.
I hear this a lot.
I work with people that arelooking to build a new website
or they're frustrated with theircurrent website, and they say to
me, I have a lot of websitetraffic, but I'm not getting any
phone calls.
Nobody's filling out the leadforms.
And so many agencies will seesteady website traffic, but very
(02:08):
few leads.
And traffic's not the problem,it's a conversion problem.
And so a lot of that could bedue to confusing messages on
your website, weak call toactions, outdated design, or
it's just not matching what thefamilies are looking for.
The words on the website aren'tmatching, or there's not a good
call to action on the website.
(02:29):
So the reason traffic isn't thereal goal is because it's not
valuable unless it turns intoinquiries.
None of you guys care if there's500 people on your website if
you don't get one phone call,right?
So 10 qualified visitors whoconvert would beat out a
thousand random people that arejust on your website and not
taking any action.
(02:50):
So most agencies chasevisibility instead of strategy.
Google can send traffic all daylong, but your website has to do
the heavy lifting.
So you might be ranking greatwith Google.
You might be number two, numberthree for home care in your
area.
They click on it, they land onyour website, and the web they
just fall off for whateverreason.
There's lots and lots ofreasons.
(03:10):
We're going to talk about that.
So a high-performing website andSEO plan can make a world of
difference for conversions withyour website.
Ah, Valerie's here.
Hello, Valerie.
So, what's blocking thoseconversions?
Families don't trust generic oroutdated websites.
They are emotional buyers.
You guys talk to home careagency owners, adult children
(03:32):
all day long.
They're emotional.
They're in crisis.
Something's going on with mom ordad.
And they need answers now.
They need help right now.
And so they're going to do aGoogle search.
And the people that show up inthe Google search are going to
click and land on their website.
And if you're not meeting themwhere they are, or you don't
answer phone live, that'sprobably the number one issue
that I see is that companiesaren't answering their phone
(03:54):
live.
Will they fill out a form onyour website?
Maybe.
If I was in panic mode andworried mom's discharging
tomorrow, I don't have a plan.
I'm probably not going to fillout a form and wait for somebody
to call me back.
I'm going to call.
But your website has to talk tothem in the situation that
they're in right now.
They need to trust you.
They need to see you as anexpert.
(04:16):
The other issue that happens alot is you have poor mobile.
Your website doesn't, it's notmobile friendly.
And most adult children are ontheir cell phone, sitting
bedside in Ub Sniff, in ahospital, and looking for home
care while they're sittingthere.
And if your website's not mobilefriendly, that's gonna be a real
problem.
I see the biggest the bigproblem I see with people that
(04:38):
come to us that have a websitealready and they're thinking
about having us build them awebsite.
Poor mobile, it does not convertto mobile.
It's like words are missing andfaces are squished and you can't
see anything on mobile.
And the websites are really slowand outdated.
They take forever to load.
That's another problem.
Too much text, there's and notenough clarity could be a
(05:02):
problem.
You're overwhelming visitorswith information instead of
clear, concise messaging thatspeaks to their needs.
What are they going throughright now?
What's happening right now intheir life, and how can you
solve the problem that's goingon?
Um, stock photos seen on manyother home care websites.
There's seniors that we see onall the websites over and over
(05:22):
again.
And when we build websites, wetry really hard not to do that.
We can use AI.
Some of our clients have theirown pictures that they want to
use.
That's fabulous.
As long as they're professionallooking, using original photos
absolutely will help with nothaving duplicate photos out
there.
But those generic photos, theydon't really build trust,
especially if they see the samelady on the same websites over
(05:45):
and over again.
It's not building trust orconnection.
And then again, slow load times,poor mobile usability.
I would say that's the biggestissue that I see when I'm
meeting with new people.
So if your website doesn't feeltrustworthy, in five seconds,
the visitor leaves.
And so that's not much differentthan when you're watching an ad
on TV or you're listening tosomething on the radio.
(06:07):
Like you literally have fiveseconds to get their attention
and get them to take an action.
So how do families decide?
They make decisions based onemotion first and logic second.
They want to see empathy,reliability, and proof that
you've helped other people likethem.
Your website needs to berelatable to them.
They need to see themselves andtheir parents in your website.
(06:31):
So their decision journey, thefirst thing is the awareness.
They realize mom or dad needhelp.
Probably, I don't know, whenthey call, it's the first time
usually, unless they've beenthrough this with dad already
and now it's mom's turn,something like that.
Most of the time it's theirfirst time.
They realize they need help.
They realize this is more thanthey can handle.
And so that awareness sets in.
(06:52):
Then they research, they get onGoogle.
Some of them get on Chat GPTnow, too.
And we're also handling that AIpiece of this now.
They Google home care near me.
And then three to five show upthere, and they go to three or
five websites, and then theycall the one they trust.
And they trust them because ofthe expertise, the website, the
(07:14):
things that are being said onthe website, the photos, all of
that is relaying trust.
And the website is relatable tothem and their story, their
situation, what's going on withmom or dad right now.
So, how do you fix it?
You update your homepagemessaging to speak directly to
the family pain points, addressthe emotional concerns and
(07:35):
practical needs that familiesface when seeking home care.
You add prominent, simple callor schedule consultation
buttons.
You need a call to action.
If you're sitting in the homewith somebody and you're getting
ready to sign them up,eventually you say, Would you
like to start services onTuesday?
You have to have a call toaction.
When you're on the phone withthem and you're trying to
(07:57):
schedule an assessment,eventually you say, I can be out
there this afternoon.
Your website is your onlinesalesperson.
You need some call to actionbuttons all over the website.
Probably every single page needsa call to action button.
Use testimonial videos andcaregiver stories.
Build trust through authenticstories from real families and
showcase your compassionateteam.
(08:19):
I see a lot of this on LinkedInand Facebook, and it's fabulous.
Good stuff, and it builds trust.
You need to put that stuff onyour website as well.
Super important.
Implement a call tracking orlead form follow-up system.
So ensure no inquiry fallsthrough the cracks.
So our clients, when they get alead, when somebody fills out a
form on their website, and noteverybody's going to fill out a
(08:41):
form, most are going to call,but when somebody fills out a
form on the website, they get atext message and an email that
somebody's interested inservices.
This way, if the email somehowlanded in spam or they missed
it, they just get 50 emails aday and somehow they miss the
lead, they're going to get atext message also alerting them
that they have a lead.
We have we can put a trackedline on your website so that you
(09:04):
know that those calls are comingin from your website and not
from other sources.
So you know that it's working.
So we've developed a fast trackwebsite and SEO system that
fixes all of these issues.
So we that or Lisa and Annetteand I sat down and talked about
why do people look for homecare?
What are the main reasons peoplelook for home care?
(09:27):
And they are the four reasons,and we see them here.
This is a hero image on one ofthe websites that we've built.
And this is like the benefitstatement and the let's grab
their attention kind of thing.
And so they come for newdiagnosis.
Maybe now there's Alzheimer's,maybe now they have a stroke.
There's something maybe going onwith this person that they never
(09:49):
had to deal with before.
They're recovering fromdischarge.
They've been discharged from ahospital, still nursing
facility.
There's they're a fall risk.
Maybe they already fell or felland didn't break their hip, and
they don't want to break theirhip the next time they're fall.
And then the family caregiverburnout.
Those are the four main reasonsthat people are looking for home
(10:11):
care.
And so it's important thatyou're addressing those four
main reasons on your homepage.
They need to, it needs to berelatable.
They need to see their situationon the homepage.
And so somewhere on thehomepage, you need to do that.
So a helping hand had us buildthem a new website.
And this is the message, and ithelps the viewer understand the
benefits of their home careservices.
(10:33):
Providing this informationimmediately helps increase phone
calls and inquiries.
And here is another one.
This not only increasedreferrals and closes, but also
increased their visibility in anAI search and SEO for 24-hour
home care.
(10:53):
And again, this is their righton their homepage right at the
top.
Family Pride is a new home careagency with a strong message of
safety, comfort, and staying inthe home.
This message clearly describesthe benefits of in-home care for
seniors and families.
A family caregiver their lovedone is safe and well cared for
in their home.
(11:13):
And as you read through this,you know, we're talking about
the fact that they want to stayhome.
They want to have the help inthe home.
They don't want to leave home.
And so whatever your basicmessage is or your
differentiator, it's good to putit here.
But it must be relatable towhat's going on with that family
in the moment for them to pickup the phone and call.
(11:35):
And of course, there's a lotthat goes into all of this.
This call to action, it's goingto be really important as well.
We can do, if you'd like, anaudit of your current website,
you can scan this barcode, setup an appointment.
I will do an audit of yourentire website, how you're
ranking in your city for the topkeywords in home care and the
(11:57):
website speed and the overallwebsite health.
And I will get the audit doneand meet with you and share
those results with you and giveyou some suggestions, ideas to
make things better.
Do we have any questions aboutthis?
Is the chat just all yes?
SPEAKER_03 (12:11):
The chat is all yes.
SPEAKER_02 (12:14):
It is fabulous.
Love that.
Yes.
Okay, we're gonna move on.
If you guys have any questions,you feel free to put them in the
chat and we will make sure toget to them.
We have lots of time today forleaf behinds, so that's good
because there's a lot of leafbehinds to share with you.
We have them done now throughJanuary.
Uh Nat, do you want to talkabout your sales training?
SPEAKER_00 (12:36):
Yeah.
So we have we November 12th isstill have a couple spots open.
December 4th and December 10th.
We're actually November andDecember, you would think is
slow with the holidays, butwe've been really busy with
getting sales trainingparticipants.
So there's some limited space,but we still have some room
open.
We would love to have you.
I see a lot of our trainingsales training participants on
(12:59):
the call today, and some newpeople that are going to be
starting classes in a coupleweeks.
Welcome.
If you're you want to know thetips and tricks how to get out
there and get those referrals,those private pay referrals,
come to our classes.
SPEAKER_02 (13:13):
Yeah, definitely.
Annette does a great job inthese classes, and people are
getting referrals by week six,and it really does work.
We have a lot of testimonials onour website of videos of people
talking about how well the classworked for them.
So check that out too.
But we do have openings forNovember 12th.
I think we have openings in allthese classes still.
Yeah.
Announced some November 12'sgetting.
SPEAKER_00 (13:35):
No, but I'll be adding January.
I hate to say we're alreadygetting into 2026, but time
flies at this time of year.
SPEAKER_02 (13:41):
So here we are.
Something to keep in mind too isAnnette moves the holidays
around.
So you're not going to besitting in class the week of
Christmas or the week.
She will get with the class andsay, okay, we have class this
week.
Do you want to do it the weekbefore, the week after?
What works for everyone?
So don't worry about theholidays and being stuck in
class.
SPEAKER_00 (14:01):
Yeah, for the we're not going to make you come on
Christmas Day.
SPEAKER_02 (14:03):
No, probably not even that week.
SPEAKER_00 (14:05):
We're moving it a week ahead because people are
traveling and it works out fine.
That's what we do around theholidays, and we we're not
making you come to class onChristmas Eve or Christmas Day.
SPEAKER_03 (14:15):
No, excellent.
And that you do have a, I thinkthere's a couple of questions
here that are about class.
Carrie's asking how to sign upin your laundra how long the
classes are.
So maybe if you just want towalk through this slide.
Sure.
SPEAKER_00 (14:29):
Hold on a minute.
I'm just looking at the chat.
Carrie We guys have a lot ofpeople still coming over.
Carrie, I think we have you in aclass, right?
SPEAKER_03 (14:37):
Or how do you sign up for the classes?
SPEAKER_01 (14:42):
I don't know.
Why don't we just send them tothe website?
I didn't sign up that I know of.
SPEAKER_00 (14:49):
So there might be another carry though, but I
think there may be anothercarry.
Are you with uh touching?
Family pride.
There's another carry.
Okay.
Okay.
I think another carry that justsigned up for our December 4th.
I could reach out to you and wewill put the link in the chat.
How's that?
Perfect.
SPEAKER_02 (15:08):
Thank you.
And then the classes are onehour, same time, same day every
single week.
And so that's why we rotate onWednesday, Thursdays.
Do you have some Tuesdays too?
SPEAKER_00 (15:20):
Pretty much Tuesday, Wednesday, and Thursday we do
the classes, and they're either12 noon Eastern, 1:30 Eastern,
or 3 p.m.
Eastern time.
So we can get all the time zonesin.
SPEAKER_02 (15:32):
Yeah.
Yeah.
And there's about six to sevenpeople in class with you.
Nobody from your area.
And I have found that there arepeople that have taken class
together and they're still liketalking to each other and
pumping each other up andmentoring each other because
they went through class togetherand they live on opposite sides
of the country, which is totallyfine.
So yeah, it's a great class.
(15:53):
So we will Annette will reachout to you, Carrie, after class
or after a school.
Thank you.
SPEAKER_03 (15:59):
Yes.
Lots of friendships andcamaraderie are built with the
within those classes, too.
We have quite a few people thatstill keep in touch and bounce
ideas off of each other, whichis really cool.
SPEAKER_02 (16:09):
I didn't expect that, actually.
Yeah.
Really, like happily surprisedby that.
It really surprised me.
Okay.
Yeah.
I think it makes sense.
It's cool.
It does make sense becausethey're you're all in the same
place and getting out there inthe field and getting those
referrals for the first time.
It's fun to have somebody towork with.
Yeah.
Okay.
(16:30):
Do you want to get started?
SPEAKER_03 (16:32):
Wow.
I never had this.
Look at music in my clock, mywatch here.
Browsers.
Okay, so the home care marketingstore.
So we you guys said we needsomewhere, and we heard you.
And so we created this home caremarketing store for you.
You don't have to purchaseanything here, but you can go
here to home care.com/slashstore and anything that we find
(16:55):
on like Amazon or Dollar Tree orany of those places, you can go
find it here.
Again, you don't have to buy ithere.
And it's just a link.
So when you click on the images,when you get into this space
here, it'll link you to Amazonor wherever.
So it'll take you to that place.
But you'll look up whatevermonth you're looking at.
So if you're looking atNovember, December, January,
(17:16):
just click on the month and itwill pull up all the cool stuff
that you see here.
All right.
So let's get into an Octoberpumpkin contest success.
Great job, Trey and Test.
This was so much fun.
So many people sent us photosand even video.
Just a lot of fun, just like itwas back when we were all in
home care.
Some really creative ideas.
(17:37):
So trays on the left fromComfort Care.
You can see there's like a ton.
There's just a ton of stuff.
I think this is great.
Oh my god, it's a Chick-fil-A.
Chick-fil-A.
What?
I was wondering.
I didn't want to mess up and sayit wasn't.
SPEAKER_02 (17:55):
It is Chick-fil-A.
Yes.
SPEAKER_03 (17:56):
It totally is.
Yeah.
That's so cool.
And I think there's somethingfrom I think it's Cocoa and I
don't know, maybe Munsters Inc.,but just so many cool stuff.
And then Tess, the pumpkin sizelatte has any.
That's my I love that one.
Oh, yeah.
I love that.
Oh, great too.
It's totally cool.
Love it.
And look at the Kool-Aid man,too.
(18:18):
That's funny.
All right.
SPEAKER_01 (18:21):
Look at behind it.
They even put he came throughthe brick wall.
SPEAKER_03 (18:24):
He came through the brick wall.
SPEAKER_01 (18:26):
That's pretty detailed is a winner right
there.
SPEAKER_02 (18:30):
Jess, how did this go for you in the field test?
Do you want to share like howwere the referral sources?
How they respond?
We'd love to hear.
SPEAKER_01 (18:38):
Yeah, it was really great.
We uh I took our top 10 and wehad six that did it, which was
fine.
We were really excited.
They came in, we posted it.
I just put in the chat therethat we had a lot of people
really like, comment, share allover the place.
(18:58):
It gained us a lot of newfollowers, just new perspective
on everything.
And I actually delivered thelunch today to the winning,
which is the one in the upperleft-hand corner, the scarecrow
one.
And then I did deliver Dunkin'Donut little mini the holes to
the rest of them today, justthanking them for participating.
(19:20):
And they were all over it.
They loved it.
SPEAKER_03 (19:22):
Good, good.
That's fabulous.
Very cool.
Super awesome.
Okay.
And then some more.
Some more okay.
So these from a caring touch.
I just love.
Do you guys see the up balloonor the up pumpkin balloon thing
on the left?
That is so cool.
That is that is so cute.
Oh my god.
(19:43):
And so they did like at theiroffice, they did like themes.
So they dressed up like theirpumpkin, and then they did a
whole like scene and like theKool-Aid guy or the Kool-Aid
man.
But I just thought this wasreally cool.
There's Coco again, and thenthere's a video here, I believe,
on the next slide, just to showyou like how creative everyone's
(20:04):
been.
There's up.
Amazing.
Awesome.
Isn't that cute?
Jack, of course, can't havethat.
SPEAKER_00 (20:12):
Halloween has gotten so like creative.
People look at that just go allout, and not from the days when
we used to just make our littletriangle eyes.
Oh, look at the wicked witch.
SPEAKER_02 (20:29):
All right, everyone.
Have a great rest of your day.
Thank you for joining us.
Take care.
Bye bye.
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