Too often, marketing Return-on-Investment (ROI) gets reduced to dollars in and dollars out. In this solo episode, Catherine challenges that narrow view and explores why the impact of marketing is about so much more.
From building community and awareness to shifting culture and shaping long-term behavior, she reframes marketing as a powerful tool for changemakers that goes far beyond short-term revenue. Along the way, she shares client stories and a surprising lesson she picked up from a Swiss athletic brand — all pointing to the same truth: the best return on marketing is measured in relationships, not just transactions.
Whether you're leading a nonprofit, reporting to a board, or simply trying to prove the worth of your work, this conversation will help you expand the way you see ROI — and make the case for marketing as an essential driver of change.
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