How do you build a content strategy that actually works — without burning out or getting lost in the noise?
Do you ever feel like you're churning out content with knowing if it's truly working? In this episode, I sit down with Kristen Neuendorff, the content strategist behind many of Javelina's client projects, to talk about creating content with purpose. We cover how changemakers can align their content with their mission and bigger goals, even when resources are limited.
Kristen shares simple frameworks, practical tools, and real examples from the field — including how we repurpose content, prioritize the right platforms, and use storytelling to create deeper connections. Whether you manage your organization's social media or want to refine your own personal strategy, this conversation will leave you with actionable ideas you can put into practice today.
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