How HVAC Techs Use ChatGPT and Claude to Shift into Sales Without Slick Talk – Tony & Ben Part 2

In this episode of the HVAC Know It All Podcast, host Ben Reed continues his chat with Tony Mormino, is VP of Technical Media at AIR Control Concepts and a host on HVAC TV. In Part 02, Tony shares key lessons from his career, like the value of showing up when things go wrong, how hands-on experience can boost trust, and why honesty builds strong client ties. He also talks about ways technicians can shift into sales roles and what to expect day-to-day. Tony opens up about using AI tools like ChatGPT for content and gives advice for anyone thinking about changing careers or growing in the HVAC field.

Tony Mormino shares how showing up during tough times helps build trust in HVAC sales. He talks about learning from mistakes, caring for clients even after the sale, and how techs can move into sales roles. Tony also explains how using AI tools like ChatGPT helps with content and how real-world experience matters more than being a slick salesperson.

Throughout this episode, Tony shares how caring deeply, staying honest, and solving problems help him stand out in HVAC sales. He talks about learning by doing, using tools on job sites, and building strong client ties. Tony also shows how AI tools and creating content online help him grow and stay connected in the HVAC world.

Expect to Learn:

• How Tony builds trust by showing up when problems hit.

• Why hands-on work helps in HVAC sales.

• How honesty keeps clients coming back.

• How AI tools support his content and workflow.

• Why techs should talk to others before changing roles.

Episode Highlights:

[00:00] - Intro to guest Tony Mormino in Part 02

[01:02] - How problems build trust in sales

[02:58] - Lessons from tough HVAC projects

[03:48] - Office vs. site work in sales roles

[05:25] - Techs moving into HVAC sales jobs

[07:21] - What owner sales roles really look like

[09:40] - Inside a day in HVAC sales engineering

[12:05] - Using AI tools like ChatGPT and Synthesia

[13:23] - Tony’s career path and what he’d change

[15:23] - Advice for techs thinking about switching roles 1320

[17:04] - Final thoughts and Tony’s HVAC community work

This Episode is Kindly Sponsored by:

Master: https://www.master.ca/

Cintas: https://www.cintas.com/

Supply House: https://www.supplyhouse.com/

Cool Air Products: https://www.coolairproducts.net/

Follow the Guest Tony on:

Tony Mormino: https://www.linkedin.com/in/tony-mormino/

Air Control Concepts: .css-j9qmi7{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-flex-direction:row;-ms-flex-direction:row;flex-direction:row;font-weight:700;margin-bottom:1rem;margin-top:2.8rem;width:100%;-webkit-box-pack:start;-ms-flex-pack:start;-webkit-justify-content:start;justify-content:start;padding-left:5rem;}@media only screen and (max-width: 599px){.css-j9qmi7{padding-left:0;-webkit-box-pack:center;-ms-flex-pack:center;-webkit-justify-content:center;justify-content:center;}}.css-j9qmi7 svg{fill:#27292D;}.css-j9qmi7 .eagfbvw0{-webkit-align-items:center;-webkit-box-align:center;-ms-flex-align:center;align-items:center;color:#27292D;}