For a long time, the word 'influencer' conjured stereotypes of activewear and dubious hot takes. But it's 2024 and social media has well-and-truly revolutionised the public square. Today, the word influencer can refer to an activist or academic who shares short videos on TikTok, YouTube, or Instagram to explain complex concepts on niche subjects for a global audience.
From Substack to Twitter threads, podcasting to Patreon, there are many opportunities to monetise knowledge-sharing. What does it mean for women to be able to build audiences free from traditional gatekeepers? Or are the gatekeepers now just the shady algorithms of BigTech bros? This All About Women panel of influencers including: Hannah Ferguson, Mary Mcgillivray, Sisonke Msimang and moderator Bri Lee features a lively and entertaining debate unpacking the implications of the new gatekeepers.
This event was recorded at All About Women Festival at the Sydney Opera House on March 10, 2024.
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