In this insightful episode of Ignite, Anna Carlsmith, Operating Partner at H.I.G Capital joins Cardinal’s CEO, Alex Membrillo, to share actionable insights on aligning marketing strategies with business outcomes, ensuring efforts translate directly into revenue growth. The episode explores the shifting marketing landscape—including Google’s declining influence—while addressing critical factors like HIPAA compliance, EMR integration, and the balance between in-house and outsourced creative work.
RELATED RESOURCES
Connect with Anna - https://www.linkedin.com/in/
How to Make Closed-Loop Reporting Work in Healthcare Marketing - https://www.
How to Build a Scalable MSO Marketing Strategy - https://www.
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