First-party data can only take you so far. To scale your healthcare marketing strategy and reach high-intent patients, you need to tap into third-party audiences. Cardinal’s CGO, Lauren Leone, and CSO, Rich Briddock, break down how to use third-party data to improve targeting, reach clinical and payer-based segments, and overcome data limitations.The discussion also covers the costs and platforms for activating these audiences, providing you with a comprehensive understanding of how to integrate them into your marketing strategy to improve lead quality and operational efficiency.
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Reaching the Right Patients with 3P Data - https://www.
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10 Ways to Succeed on Meta in 2025 - https://www.
5-Step Paid Media Strategy to Attract Your Ideal Patients - https://www.
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