How do you scale marketing while hitting aggressive growth goals? Matt Stringer, CMO of Action Behavior Centers, joins Cardinal's Chief Strategy Officer, Rich Briddock, to share how ABC quadrupled qualified lead volume by building measurement infrastructure while moving fast—not waiting for perfection before launching. Learn how they expanded into new channels, navigate the quality vs. quantity dance, and communicate strategic risk to executives. From incrementality testing to revenue-proxied metrics, discover the practical framework ABC used to test new channels like Meta, while maintaining guardrails that allow fast failure without burning budget or trust.
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