Impact Pricing

Impact Pricing

The Impact Pricing Podcast will help you win more business at higher prices by teaching you about pricing and value. Once you understand how your buyers perceive the value of your product, you can build, market and sell products that win at higher prices. Pricing is really about creating, communicating and capturing value.

Episodes

July 7, 2025 31 mins

Gary Bailey is the founder at The Talent Capitalist, where he teaches monetization as a discipline, and serves as a finance and monetization consultant at FinTech Strategic Advisors. 

With a background that spans from banking and derivatives pricing in the 1990s to coaching the rise of AI monetization product managers today, Gary brings a unique perspective to value capture and pricing strategy. 

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This is an Impact Pricing Blog published on May 5, 2025, turned into an audio podcast so you can listen on the go.

Read Full Article Here: https://impactpricing.com/blog/urgent-pricing-decisions/

If you have any feedback, definitely send it. You can reach us at mark@impactpricing.com. 

Now, go make an impact.

 

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Garrick van Buren is the owner and principal consultant at Pricing from the Start, where he helps early-stage entrepreneurs and B2B SaaS companies create effective pricing strategies before they invest heavily in product development. 

Since 2003, he has been launching and managing businesses that support entrepreneurial organizations. His diverse experience includes working with creative professionals and ...

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This is an Impact Pricing Blog published on April 28, 2025, turned into an audio podcast so you can listen on the go.

Read Full Article Here: https://impactpricing.com/blog/why-i-dont-use-value-maps/

If you have any feedback, definitely send it. You can reach us at mark@impactpricing.com. 

Now, go make an impact.

 

Connect with Mark Stiving:

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Fede de la Balze is the Co-CEO at Staff Schedule Care and former VP at Pacific Lake Partners, a unique private equity firm specializing in entrepreneurship through acquisition (search funds). With extensive experience in pricing strategy for small and mid-sized businesses, Fede has been instrumental in developing pricing bootcamps for private equity portfolio companies. His journey from supporting searchers to becoming...

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June 20, 2025 3 mins

This is an Impact Pricing Blog published on April 21, 2025, turned into an audio podcast so you can listen on the go.

Read Full Article Here: https://impactpricing.com/blog/moving-hearts-and-minds/

If you have any feedback, definitely send it. You can reach us at mark@impactpricing.com. 

Now, go make an impact.

 

Connect with Mark Stiving:

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Join Mark Stiving for a unique dual-guest conversation with Jon Jennings, longtime Impact Pricing sponsor and successful pricing recruiter, and Ryan Walter, a pricing veteran with over 15 years of leadership experience who recently transitioned into recruiting. Together, they reveal the insider's view of private equity pricing transformations, from deal diligence to exit strategies.

In this episode, they e...

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This is an Impact Pricing Blog published on April 14, 2025, turned into an audio podcast so you can listen on the go.

Read Full Article Here: https://impactpricing.com/blog/willingness-to-pay-is-not-rational/

If you have any feedback, definitely send it. You can reach us at mark@impactpricing.com. 

Now, go make an impact.

 

Connect with Mark Stiving:

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Mark Stiving is a pricing expert and the host of the Impact Pricing podcast, where he explores the intricate relationship between pricing, value, and context. With a wealth of experience in pricing strategies, Mark is passionate about helping companies maximize their revenue through effective pricing techniques.

Steven Forth is the co-founder and Managing Partner at Ibbaka, a leading pricing strategy consu...

This is an Impact Pricing Blog published on April 7, 2025, turned into an audio podcast so you can listen on the go.

Read Full Article Here: https://impactpricing.com/blog/tariffs-are-a-second-chance/

If you have any feedback, definitely send it. You can reach us at mark@impactpricing.com. 

Now, go make an impact.

 

Connect with Mark Stiving:

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Alastair Dryburgh is the Chief Pricing Architect at Intelligent Pricing Architecture and the author of the book “Pricing Genius.” With a background in commercial direction for a marketing consultancy in the pharmaceutical industry, Alastair has spent years honing his expertise in pricing strategies, particularly for creative agencies and consultancies. He believes in the power of value capture and the importance of dif...

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This is an Impact Pricing Blog published on March 31, 2025, turned into an audio podcast so you can listen on the go.

Read Full Article Here: https://impactpricing.com/blog/price-segmentation-at-national-parks/

If you have any feedback, definitely send it. You can reach us at mark@impactpricing.com. 

Now, go make an impact.

 

Connect with Mark Stiving:

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Marcos Rivera is the founder of Pricing I/O and author of "Street Pricing." He brings 25 years of pricing experience, including a three-year tenure as an operating executive at Vista Equity Partners where he worked on pricing strategies across multiple portfolio companies. He's been running Pricing.io since 2019 and is passionate about the intersection of pricing and AI.

In this episode, Marcos shares his ...

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This is an Impact Pricing Blog published on March 24, 2025, turned into an audio podcast so you can listen on the go.

Read Full Article Here: https://impactpricing.com/blog/reasons-why-b2b-salespeople-discount/

If you have any feedback, definitely send it. You can reach us at mark@impactpricing.com. 

Now, go make an impact.

 

Connect with Mark Stiving:

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Steven Forth is the Co-founder & CEO of Ibbaka and a recognized expert in generative AI in pricing. With extensive experience in the intersection of artificial intelligence and pricing strategies, provides valuable insights into how agents are transforming the pricing landscape.

In this episode, Steven discusses the concept of AI agents, their role in pricing, and how they can deliver value in various cont...

Mark as Played

This is an Impact Pricing Blog published on March 17, 2025, turned into an audio podcast so you can listen on the go.

Read Full Article Here: https://impactpricing.com/blog/practical-pricing-in-a-world-with-tariffs/

If you have any feedback, definitely send it. You can reach us at mark@impactpricing.com. 

Now, go make an impact.

 

Connect with Mark Stiving:

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Mike Blake is the founder of High Score Strategies, with over 26 years of experience in business valuation and M&A markets. He specializes in advising small to medium-sized businesses (SMBs) on increasing their valuations. Mike is passionate about the relationship between pricing and value, and how effective pricing strategies can significantly impact a company's worth.

In this episode, Mike shares his ins...

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This is an Impact Pricing Blog published on March 3, 2025, turned into an audio podcast so you can listen on the go.

Read Full Article Here: https://impactpricing.com/blog/pricing-ai-the-rules-havent-changed-but-your-strategy-should/

If you have any feedback, definitely send it. You can reach us at mark@impactpricing.com. 

Now, go make an impact.

 

Connect with Mark ...

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Deepak Bhootra is the CEO of Jabulani Consulting, with over 19 years of experience in the tech industry, including significant roles at Hewlett Packard and Sun Microsystems. Deepak has a deep understanding of pricing strategies and their impact on sales performance. He is passionate about helping organizations navigate the complexities of pricing and sales operations.

In this episode, Deepak shares his jou...

Mark as Played

This is an Impact Pricing Blog published on February 24, 2025, turned into an audio podcast so you can listen on the go.

Read Full Article Here: https://impactpricing.com/blog/the-single-perfect-price/

If you have any feedback, definitely send it. You can reach us at mark@impactpricing.com. 

Now, go make an impact.

 

Connect with Mark Stiving:

Mark as Played

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