How To Build an Ethical Online Business on Morally Bankrupt Platforms & Why The Problem Isn't Social Media—It's How You're Using It with Xanthe Appleyard

278: "I am only interested in becoming known for what is true because one day you're going to fucking slip. And I think that is the scariest thing is to paint an entire picture around the most acceptable version of yourself and then fall from that because it's a lie." - Xanthe Appleyard

If you've ever thought you needed 100K followers to "matter" or felt guilty for working weekends while preaching about your “soft girl era”—this episode will rewire your entire approach to online business. Xanthe Appleyard gets incredibly honest about building a successful business on her own terms, from both a financial and energetic lens, ditching the "serious entrepreneur" mask (and why you can still be a silly goose while helping your people), and why leisure and pleasure are just as important as profit and revenue. She may have also single-handedly changed Chelsea’s notoriously anti-social media POV!

Episode Themes

• Why impulsivity isn't self-sabotage when you're moving toward what you actually want
• Monotasking your way to sanity: how compartmentalizing tasks prevents burnout
• The follower count lie: why 1K engaged people beats 100K passive scrollers every damn time
• Social media as a tool vs. social media as your worth—and how to tell the difference
• The cognitive dissonance of building businesses on platforms we're morally conflicted about
• Why hiding your "unprofessional" side perpetuates everyone else's shame

This episode isn't about clocking 60 hour work weeks to see results or becoming more palatable—it's about getting so clear on your values that every business decision becomes glaringly obvious. Whether you're sending emails at 5AM or taking two-month sabbaticals, remember: there's no prize for following someone else's blueprint. Your business should energize you, not drain you. PERIOD.

Connect with Xanthe Appleyard:

Join Xanthe’s content creation membership Social Life (at a special price!) until Friday, July 11th!

Xanthe’s Website 

Xanthe’s IG 

Xanthe’s Substack

🔗 Pitch Perfect starts October 13th! Just 2 spots left - snatch one of the final spots HERE.

Connect with Chelsea:

💻 Website

🪐 Pitch Perfect

🎤 1:1 Podcast Coaching

🎙 Launch your podcast with the ultimate podcast launch course - Mic Drop!

📲 Instagram 📲

✈️ Slight Turbulence Substack - the travel magazine you wish existed on the back of airplane seats

👀 Ready to launch your very own podcast? Grab my FREE cheat sheet right HERE.

☎️ Want to send a voice note to the podcast and have Chelsea answer you on air? Do so ⁠HERE⁠.

🫶 Don't forget to rate, review, and share in the group text. This podcast is free and ratings/reviews and shares are our currency.

🙌🏼 Want to contribute to IMNEO to show your appreciation (and keep us going?) Click HERE...