From $150 million in exotic cars managed by college students to the plush comfort of a six-figure luxury SUV, this episode of In Wheel Time takes you on a journey through the fascinating intersections of automotive education and innovation.
Katrina Ness, the 62nd general chair of the Northwood University International Auto Show, joins us to discuss what might be the most unique automotive event in America. As a fourth-year student pursuing her MBA, Katrina leads what she describes as "an organization with the most turnover" - a completely student-run auto show featuring hypercars, racing vehicles, and nearly every automotive brand imaginable. With minimal faculty oversight, these 20-something students are entrusted with approximately $150 million worth of automotive assets, including a Bugatti Mistral fresh from Europe and a LaFerrari previously owned by Drake.
Beyond the jaw-dropping vehicle lineup, we explore how Northwood University's specialized automotive marketing and management program prepares students for industry careers through hands-on experience. Katrina candidly shares how managing such a massive event has taught her as much about anxiety management as automotive marketing - skills that transcend the classroom and prepare students for real-world challenges.
We then shift gears to examine the 2025 Lexus LX600, a luxury SUV that combines opulence with surprising performance. Despite replacing the traditional V8 with a turbocharged V6, this seven-passenger behemoth delivers 409 horsepower and can tow 8,000 pounds while improving fuel efficiency. From its signature oversized spindle grille to unexpected features like a center console that doubles as a refrigerator, we explore what makes this $114,500 vehicle stand out in the crowded luxury SUV market.
Whether you're fascinated by the next generation of automotive professionals or shopping for your next luxury vehicle, this episode offers unique insights into both the present and future of car culture. Subscribe to In Wheel Time for more expert automotive analysis, behind-the-scenes industry access, and straightforward vehicle reviews delivered with authentic enthusiasm.
Be sure to subscribe for more In Wheel Time Car Talk!
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