Today's guests are my favorite business couple: Kim and Tim Lewis of Curlmix.
They launched Curlmix in 2015 to a whopping two orders. After contemplating quitting her second business, Tim convinced Kim to give it one more shot and this time around, she took no prisoners. She contacted media outlets, bloggers, including Hey Fran Hey and Natural Chica, she got coverage in Refinery 29 an Essence and when they relaunched, they sold 100 boxes on their first day!
Since then, Curlmix has done more than 350K in business, have launched the Curlmix DIY party, city tours and have been featured in BuzzFeed, Refinery29, Allure, Essence, Ebony, ABC News Chicago, Naturally Curly and more.
They launched their first pre-mix line in March 2017 and that planted the seed for the much-needed pivot they just made in their business.
In this episode, Kim and Tim get very honest about some of the mistakes they made in their business, what some of their biggest challenges are and their light bulb moment that turned their business around.
To learn more about this episode, visit www.artsteele.co/curlmix.
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