Social Circle Strategy: The Key to Uncovering Business and Dating Success

Links:

Eoin's YouTube: https://www.youtube.com/@EoinDobbinCatto

Magic Mind: https://magicmind.com/innerconfidence20

Book A Call w/ Robbie: https://www.innerconfidence.com/community

Timestamps:

00:00 From Dating Coach to Social Guru

09:35 Boosting Presence with YouTube Vibes

11:50 Gaining Trust and Street Cred

21:39 YouTube Course Pulls in Clients

22:42 Followers: Quality Beats Quantity

31:03 Consistency Beats Instant Success

37:05 "Boosting Reach with Instagram"

43:09 Picking Platforms: Deep or Quick?

46:59 Real-Life Hangouts Matter

51:54 Life After School: Finding Your Crowd

57:51 Social Circles Open New Doors

01:00:30 Building Friendships by Hosting Events

01:05:45 From Fitness to Business Mentor

01:12:23 "Winning with High-Status Circles"

Episode Transcript

(00:00):
Have you ever found yourself thinking, man, I'm such a good
product, but I don't have any marketing.
You know, maybe women in your life or other guys have been
like, yeah, you're just such a cool guy.
But for whatever reason, maybe you're, you're not getting the
attention you deserve. Or maybe you you actually have a
physical product or a coaching service and you feel like the

(00:20):
best kept secret in your industry.
If you could only get the marketing right, then you know
you'd you'd be dominating. Well, that's you.
You'll want to tune into this podcast.
I'm here with my very close friend Owen and Owens got an
interesting background. He was originally a a fitness
influencer and now he helps people build their fitness

(00:41):
business and helps with all the marketing and the strategy and
very similar to me but with a different niche.
I was originally a dating coach and now I help guys build their
social circle. And building a social circle and
building a business is unbelievably similar.
And there's so many parallels. And if you feel like you're good
at 1:00 but you suck at the other, then you'll really want

(01:02):
to tune in and listen to what wehave to say here because we're
going to go a pretty deep dive in how to position yourself,
your product, or your service better all around so you get it
in front of the people that needit.
You're listening to the Inner Confidence podcast.
My name is Robbie Kramer, I've been a coach since 2007 and I've
helped countless men rapidly achieve all of their social and

(01:23):
dating goals. My mission is simple, to help
you position yourself to meet stunning women, make awesome
friends in route to becoming themost confident and attractive
version you can possibly be. I am obsessed with giving you
the most leveraged ways possibleto win the game.
So stick around. Let's go.
Owen. Thanks so much for coming and
helping me host this this show. Yeah, man, it's so good to be

(01:44):
back. I can't remember how long it was
I go since we last hooked up fora podcast, but it must actually
be two years. I believe it wasn't last year.
I think it was the year before. So it's good to be back.
And I'm excited about the topic as well because like we spoke
about, we've both had, I guess alittle change of direction in

(02:06):
what we do recently. And we've kind of gone into the,
I guess the next level in, in some sense, which is exciting
and fun. And I think that whole journey
has such parallels just across life in general, not only not
only in social life and business, but just life in
general. I think your product or your

(02:27):
personal brand or who you are isso, so important, especially
coming into 2025. I think it's it's a really
interesting and important topic,so I'm excited.
Yeah, likewise. Well, it's cool because we're
both kind of helping each other,you know, recently and, and over
the years, you've helped me get in better shape.
You've helped me a lot with my marketing as well.
And we're always kicking ideas off each other.

(02:48):
I, I feel like I've been pretty instrumental in helping you
build a social circle, especially when you moved over
to Bulgaria and using those samestrategies.
And it's awesome to see you embarking on YouTube and having
that, you know, be a consistent thing that you're doing.
Why don't you tell us a little bit about what when you started
to seeing the parallels between building your social circle and

(03:10):
then building your online business because you built an
amazing social circle in Bulgaria, you know, with, with
another close friend of ours andyou've been crushing out there.
You're originally from from Ireland, right?
So we both did the digital nomadthing as well.
I built a a great social circle in in Ukraine before I moved
back to the States and got married.
You're probably going to be married soon too.

(03:31):
So that's fun. About to put words in your
mouth? It's it's early days.
You put them there, bro. They're there already.
Yeah. I, I mean, when we first got
connected a few years ago, I wasdoing like social circle thing
in Barcelona and I thought that I was pretty good at it and I

(03:52):
had some good results. But doing it in Sofia, we just
took it to a whole other level this year with your help.
Absolutely. You were instrumental in that.
And it was so interesting to me as well because I was studying,
it's almost like studying these two different things.
And one was obviously business and marketing and sales and

(04:14):
products and service delivery and making things better.
And then as I started taking social circle, I guess more
seriously and actually looking at it as a system, because you
ever really, really systemized them down to a fine air.
I would say in terms of we landed here in this city and
within six months we are having parties, but like tons of cool

(04:36):
people, like Penthouse party with 40 people.
People are like quoting us aboutthis apartment, like, oh, we've
heard about this apartment, you know, within within six months,
which is kind of unheard of. I don't really know anyone else
who's who's doing that. And certainly in Barcelona, I
was there for a couple of years and we had success, but it took
us a lot longer because we didn't have the systems and we

(04:56):
were kind of just doing stuff. And so I think that transition
to almost treating the social circle, at at least for me a
little bit more through the lensof a business like what are the
inputs to get the outputs that Iwant?
How can I systemize this even like utilizing Instagram, right?
Because I think I posted a thread for, for your guys around

(05:19):
like the Instagram group chat prior to hosting an event or a
party. And that's like a system that I
have used for coaching events and live events and stuff as
well. So the transition from I guess
just being social and having funto actually, OK, I'm going to
learn how to strategize and systemize.

(05:40):
This really also taught me a lotabout business as well.
So I also learnt a lot about, oh, wait, there's, there's
things I'm overlooking in my business as well.
And I think there were so many parallels to them both.
And fundamentally they're the same thing.
You want to bring the right people into your world.

(06:02):
You have to go out and find those people.
You have to have something that's attractive to those
people where they want to come and be part of your world and
investing you the product or theservice that you provide or just
being in your company. And when you actually think
about it, it's, it's really the same thing in the big, the deep

(06:22):
underlying concepts. We're just dealing with people
at the end of the day. And it's like human psychology,
how humans behave. And you can understand that and
you have the systems to apply it.
And the sky is the limit, I think in, in both business and,
and social life and and everything else. 100% yeah.
I loved how you framed that justthen.

(06:42):
And I feel like a lot of guys start either in the dating world
or in, you know, the business world.
You know, it's funny, I don't know if you've noticed this, but
some guys will be like, my product is amazing and I just
need to market it better. And you're looking at it like
products bad, bro. No, no one, no one wants that.

(07:08):
There's a lot of work you got todo on the product.
And then there's some guys who have an amazing product already.
Maybe they're the product or maybe their coaching services
product, whatever. But they they don't have the
confidence that they should, right?
They think it sucks and therefore they're
procrastinating, undoing anything to get the word out
there. And so, yeah, if your product

(07:28):
sucks that that that requires, Ifeel like a lot more investment
in in fixing that and getting that to not suck, whether
that's, I mean, if it's something like fashion, that's
pretty easy. But if you know, it's, it's
something about your personalityor just in general, nobody wants
the product, right? You got to do some market

(07:50):
research, you got to test, you got to see, right?
Is it the product or is it the marketing?
So I think we should probably focus on this podcast given the
products decent, right? Then it's like, what are those
strategies that are gonna work 'cause if your product sucks,
none of the strategies, none of the marketing matters unless
it's, you know, you're selling like snake oil or something like

(08:10):
a scam, right Then, then whatever.
But I think that story maybe like hearing your story of how
you started in Sophia and also how you're currently building
your, your business. I think that would track really
well for people listening. And I can chime in as well.
And, and what I've done because I've been really focusing more

(08:31):
on the marketing side of things and, and growing my, my
influence in that way to attractthe right sort of guys into my
business. For sure.
But I think one thing to just caveat is you've got to work in
the product first because like you said, if your product is
really, really poor, then the marketing just it's like filling
an empty bucket, right? And you mean this the snake oil

(08:54):
salesman, right? They got to just sell shit to
new people all the time, right? Because they don't get repeat
business and repeat customers. And you have an incredible
product. The community that you run is
amazing and you have an incredible service, I guess as
well. You know, it's probably a
product and a service. And so pushing marketing to that

(09:15):
is, is that that's certainly where you should be putting your
focus. And I think that's the thing as
well, because even if the product is incredible, if nobody
knows about it, it still won't take off.
Now it being incredible just means that it's easier to get
more people in and referrals andall of these things.

(09:36):
But I think certainly you have to have, you have to have a
presence nowadays as well. Like you have to get out there.
You have to basically show people why they should come and
work with you and why they should trust you.
And just before this podcast, you know, we spoke about YouTube
and the big reason I'm using YouTube a lot this year is to

(09:59):
build that personal band and build that influence and just
extend the volume of long form content that I have out there as
well. Because that's I guess long form
content in YouTube, right? Is almost like the equivalent of
hosting a party video or an event video that you run an

(10:23):
event or you run a party and youdo this cool after video and
potentially even have like some behind the scenes.
Actually, this is a cool idea. I'm just thinking you guys could
maybe do like some behind the scenes of setting up the parties
on on YouTube. That would be an interesting
thing with your guys to vlog because I think people would
find that really, really interesting, particularly like

(10:44):
in a certain city. But I think definitely the, the
marketing, it's so important because reality is we can think
of supplement companies out there that are absolute junk,
multi level marketing companies,but somehow they make millions,
probably billions. I don't even know what they
make. And you know, most people know

(11:07):
they're pretty shit. Most people know the product,
they're shit, but really good marketing can outdo that.
But I think I think you have to have both, especially in 2025,
because in my experience, at least on the coaching front,
there's a bit of a trust recession where in 2020 a ton of
people became fitness trainers and went online because fitness

(11:28):
training was blowing up because people had nothing to do and
they had stimulus checks. So they were buying coaching and
everyone became a personal trainer, But then the quality of
the average personal trainer went down because the barrier to
entry was almost zero and a lot of people just had bad
experiences. They got burnt.
I think this is probably the case in other industries as
well. Just my experiences is in that

(11:49):
industry and trust seems to be aquite a low and especially in
the mentoring in the business building space which I'm in now,
it's like notoriously bad for non trustworthy folk taking your
money and giving you a kind of shitty experience.
So I think it's more and more important now to build trust,

(12:10):
build authority, build status, build influence.
And it's exactly the same. If you want cool high level
people to come to your parties and hang out, they first need to
know that you're not something crazy serial killer, right?
And that they can they can trustyou and that you know you are a
cool person, you have social status, you have authority by
running these events. And I think that you can only

(12:33):
really get that trust and authority and influence by
actually going out and taking the action and doing the thing.
I mean, all that a lot of your guys are like just amazing for
like organizing and creating things.
And some of the some of the guysare doing pretty amazing things,
but that's really the only way to build it in the social space.
Like you have to go out and do it and.
And you have to you have to showup consistently because the same

(12:56):
is true that that trend that younoticed happened.
I saw it happen with dating. I saw it happen in the dating
coaching space for more guys started becoming like, well,
what's stopping me from being like a YouTube and a dating
coach, right? There's no barrier to entry for
that. You could just basically you got
a mic and you got a, you know, apodcast to the untrained eye,

(13:17):
like if you don't know nothing about dating strategy and you
can talk some shit about it, then guys might think that you
are a dating coach, right? So there is no board right say
and with with dating everyone like flooded to online dating
right even more so around 2020 and you see these these sites
getting more and more popular, but trust being eroded.

(13:37):
Same thing happened in the golf space 'cause I'm a also like a a
for fun golf influencer on the side with my wife now and like
every single guy's got like a coaching program teaching you
golf right? So and because of that, as you
said, like the to be able to build trust, right, you're not

(13:57):
going to build that in in one quick like sales video or one
quick Instagram reel, right? Like playing the short game,
like trying to get it at, you know, the the hottest girl
you've ever seen out on an online date.
Good luck. She's just not like that's not
going to work. She's going out with the guys
that she's seen show up in her life.
Either she met them through a friend or she sees them on

(14:18):
Instagram posting things of status over time.
And eventually you turn that no,everyone's a no in the beginning
and you turn them into a yes by building that credibility, the
trust, the attraction, right. So I've seen the same exact
thing you're you're describing play out.
And and that's, I feel like whathosting regular parties or, you

(14:39):
know, consistently posting quality content on social media,
that's what it allows you to do is to become somebody of value
and trust in someone else's lifeand then they opt in.
Yeah, and that's, that's how I saw the the parties function.
So so this year or sorry, last year, I keep forgetting we're in
2025 now. Last year in 2024, we were doing

(15:01):
the parties in Sofia. And the parties were just these
events where you could build a ton of social status.
You could bring a ton of new people, people that you knew,
but they would come with friendsand they would invite other
people. And, you know, some of the
random people would show up likealways happens.
And they would just be almost like this big league generation

(15:25):
buckets where, yeah, maybe there's like 30 people there and
they're not all people that you actually want to hang out with.
Or, you know, maybe they're someof them just show up once and
you never see them again. And some of them come
consistently, and some of them come back.
But it's kind of the same as like doing the YouTube videos,
right? Like lots of people land in the
video, and some people are a good fit.

(15:46):
And some people watch it once and never come back.
And some people like it and subscribe.
And they're like the people who return to the parties and keep
consistently coming in. And then they bring their
friends. And someone sends the YouTube
video, someone brings a friend to the party.
It's like the same thing. And then over time, you start to
separate the people from the party who are like a really good
fit, who are the people you're interested in hanging out with,

(16:07):
the people who you are attractedto or attracted to you either in
a dating and social sense or in a client and coach and, you
know, working relationship sense.
And then over time, you just slowly start to actually attract
the right people. And like you said, someone shows
up to a party, they don't know who you are.
It's kind of a no. It's like nobody buys from the
first YouTube video. It's like also the first party

(16:31):
known as like, ah, OK, you're the guy.
That's it. It's like they probably got to
know you a little bit, a little bit better.
But just the fact that you are out there on YouTube hosting
content consistently or you are hosting parties consistently,
it's like, OK, this person is actually legit and serious and
putting in the work and putting in the effort.
And all these other people are following them and all these

(16:52):
other people are showing up. And that over not that long a
period of time definitely flips people to be like, OK, I want to
work with you, or I want to hangout with you or I want to date
you or, you know, whatever else that falls under that umbrella.
Yeah, have you heard of the Ruleof Seven marketing?
Is it the 711 Ford? I, I believe so basically like

(17:14):
if you drive down Sepulveda Blvd. right here, which can't
really see on my window, but it's a, it's a, a major St. in
LA, what you're going to see is like 7 billboards in a row of
the same movie, right? When they're advertising like
Barbie and Opera and Oppenheimer.
You know, a couple years ago it was like Barbie billboard,
Barbie billboard, Oppenheimer. And it's like, why the hell

(17:35):
would they put that many billboards in a row?
Like, why would I need to see that?
And they're, they're basically you, you have to say no to
something six or seven times before you say yes.
And I think now they've changed that to 11:00 because we're just
getting smashed with more and more advertisements and, and,
and noise, right? Being at like constantly being
yelled at. So you have to say no to

(17:57):
something a bunch of times. And that's why they do that.
So, but what's, what's the, is that the same as what you're
talking about? And what's the four part?
Yeah, so, so the the principle is the same.
I don't want to butcher it. I'll give it a go.
So it's it Google came out with it and the 711 four rule or
principle is I think they need to consume for, for somebody to

(18:21):
buy from you or for somebody to like build full trust and
authority and be bought in. They need to consume 7 hours of
your content or just come acrossyou, you know, 7 spend 7 hours
of time with you. So potentially it's someone who
you know, attends one of your speaking gigs and sees you on
stage for an hour and a half. And then they watch an hour and

(18:42):
a half of a YouTube video and then they watch a bit of
Instagram, an hour of Instagram over time, it's like 7 hours of
time spent with you in 11 different places.
And I feel like I've butchered it.
I think it's 11 different formats.
So for example, 11 different touch points in four different

(19:04):
places. That's it.
It's 7 hours with you in 11 different touch points.
So touch point could be they seeyou on Instagram stories, they
see a post, they see you tagged with a friend.
They might see you on YouTube, they might see you, you know,
engaging with someone else. It's kind of the the same
concept in in the dating and social world.

(19:24):
And then finally, you know, fourplaces, so they're seeing you in
different places over time. And I guess in the in the dating
world, this is somebody spendingmore time with you at events or
parties or just hanging out. And then they're, you know,
different touch points. So, you know, they see you at A
at a bar, they see you at a club, they see you at a party.
They, you know, meet up and havecoffee with a bunch of friends.

(19:45):
They go for lunch and over time you're going to start to build
these touch points. And yeah, it's just it's it's
Google. If I butchered it a little bit,
you can just take type 711 four.But it seems to be pretty,
pretty well accepted in the marketing space, as you know, in
a nutshell, it's like get seen by people more times in more

(20:05):
places as much as possible. And you know, that's that's
essentially. What I'm doing this year, it's a
big, big part of my focus this year.
Yeah. And I and I think the important
part of that too is at what point do you introduce like the
clothes or the sale? And I think as a whole guys who

(20:27):
struggle both with women and in marketing, they do that way too
early, right? They they do it before the
person is a yes, right? They try to close the deal.
You try to ask for the date, youtry to go for the close, right?
Or, or you're just too lazy to, to build out the entire funnel
and you're just like, no, I'm just going to put up one like

(20:49):
quick video with a link to a, a,a, you know, a book me on a call
page and think you're going to be able to get clients that way.
That might have worked 5-10 years ago, but now because of
the erosion and trust, it's justnot going to work, right?
And there's too many people giving away really valuable free
content for that to work. They're always going to sign up
with the guy that they that theytrust more, who's more

(21:11):
established, right? And the same goes with dating.
You see these guys, you know, pushing first message, hey, grab
a drink with me. That's never going to work.
She's going to go out with the the guy who's, you know, she's
been to three or four of his parties and she sees them on
Instagram and he hasn't asked her out.
And now she's going to slide into the DMS and be like, yo,
when's the next party? She's going to show interest in

(21:33):
the next thing. And that's when effectively you
want to start moving into that, you know, close the deal
process, I feel like. For sure.
I have a, a close friend, really, really successful guy
and one of his main client acquisition strategies, it's
just an 8 hour course on YouTube, but it's 8 hours of

(21:54):
content and it's actually it's, it's the kind of course he could
probably sell for like 5 grand, but it's just free on YouTube.
And I think he runs ads or he doesn't even run ads.
He runs organic content and he just funnels it all to this
video and people go through the course and the ones who make it
through come out the other end and just sign up because
they've, they've just consumed so much of his content that

(22:16):
it's, it's inevitable, you know,and, and he's given a lot of
value. I think that's, I think that's
the other thing as well. You do, you do need to also, so
there's a lot of people who I see and I, I know some people
who personally who've built hugefollowings on viral content, but

(22:37):
viral content that's not associated with what they're
doing, right. So imagine, imagine a guy in the
nuke city and he's posting partyreels and he's hosting all these
school events and he's posting this content and it's getting
tons of views and people are coming and following him and he
gets, you know, 5000 followers from RV reels and events and
he's doing in his home city. He's killing it.

(22:59):
But then imagine another guy in the same city who's posting
like, I don't know, motivationalquotes, quotes and funny animal
videos and he gets 100K followers.
But it's not the same status as the guy with 5K followers who's
built the following off the factthat he's doing cool high social
events and stuff as well. So I think as well as as being

(23:19):
seen in more places by more people, you also have to make
sure that you're being seen doing the right things.
And that is just so important aswell because I think that I
think there's a big swing comingback.
You know how the pendulum swingsand then it comes back.
I think the pendulum swing basedon what I've seen happening in
social media and what I've seen working for myself and my

(23:41):
clients and also for a lot of mentors and friends of mine in
the space who are much more successful than I am, that the
viral content that has no relevance to what you sell is
just bringing in tons of the wrong people.
And it's not actually giving you, it's not actually giving
you credibility or status. Because when you do post
something that's relevant to what you sell, nobody engages

(24:04):
with it because they're here because you're a meme page or
you're, you know what I mean? So it's it's, it's also kind of
important to bear that in mind because some of those people get
that wrong and they go, oh, I just need to get attention and
they're like, I'm going to go bea dancing idiot on TikTok and,
you know, get a ton of views. But it's like, that's not the
kind of attention that you want.If, you know, you want to be a

(24:24):
high status person in the new city.
It's like, well, what, what do Iactually want to be known for?
And 5000 followers being known for having bowler parties and
doing bowler events and just, you know, being a connector of
high level people, that's way more valuable than the
thousands, 100,000 followers forbeing a kind of comic clown,

(24:46):
which I think a lot of people pursue that.
And I guess it's probably relevant to both because I'm
trying to there seems to be likethis.
There seems to be this myth thatyou need to go viral, but that
virality is just not for the forthe goals of high level people.
I don't know any high level people who are like you need to
go viral. Yeah, that that, that's true.

(25:08):
I've, I think there's some people that are marketing these
well, you know, they're trying to sell a course like how to
make viral videos and how to do that.
And, you know, they're trying tomake a buck, right?
But, but you're absolutely right.
Like if you focus on virality, then you're focused on basically
like giving people a quick hit, right?
And, and an easy sort of the magic pill or a drug.

(25:30):
And, and those, those don't work.
Everybody who's tried enough of them understand like, OK, the,
the real magic is in the consistency and figuring out the
a good strategy and deploying the strategy over a period of
time and then tweaking and refining and iterating, right?
Versus if you're trying to go for the quick instant
gratification, it's just, yeah, you might get some eyeballs, but

(25:52):
those followers won't be worth awhole lot at all.
And it's funny, you brought up the, the, the course.
I actually created one of those courses about almost a year ago.
It's a, it's a seven week course.
Actually modeled it based off offorget the guy's name.
He does he he teaches SEO and what stood out for me about him,

(26:16):
Neil Patel, I think his, his name is probably heard of.
Yeah. So when I went to his website
originally, it was like sign up for my seven week free SEO
course. And like I started going through
the videos. I'm like, wow, there's a ton of
value in here. And I'm like, I could do this
for dating. And so I noticed when I put that
together, I basically just took some of the, the best content I

(26:38):
had, like in the members area for the inner circle and some
other stuff I had. And, and I've just sparsed it
out into a course. And that's really helped to, you
know, drive more sales conversations and, and drive
people through my funnel. And now I'm taking a step
further. I'm having a, a copywriter who's
I worked with from the very beginning, like back in 2008

(27:01):
when I started the business, who's kind of followed me along
the whole way. We're creating a 5 like a
newsletter A5 series e-mail course that will go into that
bigger course because I've seen also it can be a little bit
overwhelming for someone to commit to a course right off
right away. And we've seen a drop in like
the the people continuing on right.

(27:24):
And so I'm putting the the five step course before the like
seven week course and seeing howthat's going to work and and
testing that out. Sure, Yeah, that that might kind
of show you, I guess the people who complete the five step
course are quite high intent leads.
It's kind of like the people whokeep showing up to the parties
and staying at the end, they're not going home.

(27:46):
It's like, yeah, OK, let's just.Give me the tour show.
Show me your room, Bowen. The the famous words, Yeah, we
know what so we know what so. Right quick little magic mind
shot coming here. So if you guys haven't tried

(28:13):
this stuff, I really recommend it.
It's a shot. I take it every day.
Way better than coffee, tastes great, it's got some matcha in
it. It's given me a ton of focus and
clarity. I also take the Knight regime
really helped me fall asleep faster and I get a better
night's sleep. I don't find myself waking up

(28:34):
and I need to get one of those sleep tracking things so I can
test it out. But I mean just so far so good.
I've been using this stuff for about a month and I've been
using Magic mine for about 6 months.
So go check out their their website.
Look at other customer testimonials.
If you go to magicmine.com/innerConfidence 20, give you 20% off

(28:56):
on your subscription and give ita try.
If you don't like it, they'll refund your money and no
questions asked. And yeah, get some of the stuff.
I think it's great. Tell us about the you're in the
sort of like beginning journey of the YouTube space and it's
been cool to watch you consistently, you know, post

(29:16):
content and I love the thumbnailthumbnails that you've been
putting out, which is a big piece of the pie, right, with
YouTube and just with any content in general, like there's
so much tweaking you could do, but you only have that, you
know, millisecond to get their attention and to to hopefully
hook them and and keep them watching the content.
Same as if you approach a girl in a bar, right?

(29:37):
Like if you're boring, you're dead or on my day, whatever.
So what have what have you foundso far?
And, and maybe walk us through the journey of how you've been,
you know, trying to build your YouTube.
Sure. Well, I'm an absolute YouTube
Goliath. I just hit 50 subscribers today,
so you better watch out. I'm coming to take take all the

(29:59):
trophies you have the you have the applause.
I'm actually really happy about that though, because I really
only started taking YouTube seriously and doing it
consistently at the beginning ofthis year, which you know, we're
now the 4th of February recording this.
So it's just been about 4 1/2 weeks and in that time frame I

(30:20):
actually feel like I've learnt alot.
I've actually managed to hit 100hours of view time somehow even
even though I don't have. I've actually got quite a few
videos because some of my some of my mastermind videos from my
course actually get uploaded to YouTube automatically
afterwards. And most of them are unlisted so

(30:41):
only my clients can see. But there's some of them that I
have made public just so other people can use them as well.
So it's been interesting. Like initially my, my whole
thing was, I'm not going to expect that I'm going to be
good. There we go. 52.
You're one of my subscribers, myloyal friend.

(31:03):
We, you know, at, at, at the beginning when I started, I kind
of understood that there's no way I'm going to be good at this
immediately. So my commitment and my metric
of progress here is just consistency.
If I produce at least one video a week for the entire year, I
will be very, very happy. So I'm doing 1 vlog a week,

(31:26):
which is documenting the journey.
And then there's some different pieces of content there around
sales and marketing and things like that as well.
I've got a few podcasts and stuff up there, but it's really
just this video where you're, you know, the, the video on the
very left there how I'm buildingone man coaching business to a
250K run rate. This is the point at which I
started taking it seriously. So all the other stuff before

(31:47):
that is basically, you know, just kind of thrown up because I
had it, it wasn't really, it didn't have any intention or
strategy behind it. Whereas now the YouTube has a
clear intention and strategy andI'm growing consistently.
I wouldn't say it quickly, but consistently.
And I feel like the people who are coming inbound are qualified

(32:09):
leads as well. And I found out that the video I
put up yesterday has like a 31% click through rate from
impressions, which apparently islike very, very good.
I think, you know, having a, a pretty girl sitting on you when
you're bench pressing maybe had something to do with that.
Maybe, maybe it wasn't my bench press, but I'm going to maintain
that it was my bench press technique or whatever it was

(32:31):
definitely. The bench press, that's what I
was looking at. It's, it's, it's been really fun
to be honest, Robbie and I yeah,I think it's, it's like
everything, it's a learning experience, but I very much have
adopted a long term mindset. Like I'll check the YouTube
statistics and analytics and decide if I'm going to continue

(32:51):
it in five years. You know, like on said, I've
done it for like 5 years consistently.
I'm not going to decide whether or not it's been a success
because it'll take that length of time.
And right now I'm only committedto one year.
But when I get to the end of oneyear, I'm not going to do, you
know, a year and a half and be like, right, that's it.
I'm not doing YouTube anymore. Because I've looked at the

(33:13):
numbers of people who have had success in anything and it's
like thousands of actions. It's thousands and thousands of
actions. And I think if you really want
to be good at anything, you probably have to do it for a
decade. And that's not an
understatement. I think you would probably
agree. I know you're going to be good
what you do, and you've probablydone it for two decades at this
point. I, I'm coming up on the two

(33:35):
decades and just to, to give some context, I've, I literally
started this channel, I think inlike 2009.
So, you know, I, I'm, I may be at like 1000 subscribers per
year for 16 years or whatever orno, that would be at 16 KA 100

(33:57):
subscribers per year. And I'm not claiming I think I
suck at YouTube, but in the lastyear I've doubled, I've doubled
my subscribers basically. And I've, you know, consistently
I'm I'm not as good as I could be with consistency, but I've,
you know, I've got hundreds and hundreds of videos and podcasts

(34:20):
on here. But even having like someone
who's looking at these numbers, oh, the guys doesn't have 2000
subscribers. This is enough to to support a
like a A6 figure plus business, right?
Just with this small amount. It doesn't, as you were saying,
Owen, it doesn't take millions or even hundreds of thousands,
even 10 thousands of subscribersif you're putting out quality

(34:41):
content because guys will come and they'll watch a podcast or,
and they'll 5 podcasts, 7 podcasts and they get to that
711 four rule. And then, you know, they see me
as a credible source. And then we'll, you know, we'll
jump on a call and, and end up working together.
So I don't have a, a ton of subscribers.
I, I'm certainly no expert in the YouTube space whatsoever,

(35:04):
but I just want to show this as a, as a way for you don't have
to hit these crazy numbers to besuccessful and to support
yourself and to, and to have a growing business.
And like you were saying earlieras well, I, I get more business
through referrals. So anything I do get through
YouTube is just a bonus. And I'm working on, you know,
figuring out how to hook, hook people's attention and get more

(35:29):
engagement and and create more valuable videos as well.
So it's just kind of like the new game I'm playing.
I used to do that when it came to my dating life.
And now I'm doing that when it comes to my marketing and and
business. So that the parallels are
interesting, though. But yeah.
Yeah, for sure. And the way, so the way that I'm
using YouTube and Instagram is my main platform, I guess it's

(35:53):
it's probably your main platform.
Would you consider it your main platform?
Yeah, right. So Instagram, when you've got
good platforms all around, by the way, you've got the podcast,
you're on Spotify, you're on YouTube, you're on Instagram,
you've got solid audiences. I know you've been TikTok
audience. I don't know how that's going if
you're still doing that. But you've a good.
Yeah. Well, funny enough, I'll I'll

(36:15):
give you the stats on that real quick.
My most followed platform is TikTok.
I've got 18,000 Subs. Never got a single client off
TikTok. Not one, nothing, not not even
like hey, you want to have a sales conversation?
You know 0 interest, which I find shocking, right?

(36:35):
And and you know, they started doing that in 2020 and still
still nothing on Instagram. I have about 5000 subscribers
and I get the most interest, I think from Instagram.
YouTube's going to follow that. And I've got like, you know,
1600 or whatever. And then across my podcasting
channels, I probably have like 3or 4000 subscribers, Spotify and

(36:57):
and you know, Apple and, but youknow, those aren't huge numbers
whatsoever. But they're more than more than
what you need. You know, you, you have
everything you need there to have A, and you do have an
incredibly successful business. And I think the, the thing with
so the way that I'm at least looking at these platforms

(37:17):
because my, my hub is really Instagram and I have two
Instagram accounts, which, you know, I have some followers and
I mean, I have Facebook, but again, Facebook, it's like 4 or
5000 followers, but it's like it, it brings me next to
nothing. It's pretty much all Instagram
and e-mail list and YouTube. And so basically the, the

(37:40):
Instagram is the place where I'mgetting the eyeballs for the
most part, the short term eyeballs at least.
And then when those people come,I'm following them to YouTube to
basically speed up the 711 four rule and start to build
relationships at scale. And also the good thing about
YouTube is when somebody watchesyour YouTube video, the cookies

(38:01):
or whatever the things are that follow people around the, the
web start to direct them to moreof your videos.
So if you can get somebody to watch one of your YouTube
videos, such as, hey, check thisout, welcome, thanks for
following me, Check out this video.
It's going to increase the likelihood that that person sees
more of your content in the future.
And then the e-mail list is where I, you know, actually

(38:22):
educate and give away more specific stuff that's a little
bit more actionable. I would say the YouTube is more
brand building and building a relationship with me.
The e-mail list is a little bit more, giving deeper value and
making private offers to people there to come and work with me.
And the e-mail list is yours, meaning like you don't own that

(38:44):
platform. YouTube owns your subscribers,
Instagram owns your subscribers.But your e-mail list is your
only real direct access, right? And I think that is such a
important piece of it because you know that that's how you
effectively hedge against, you know, you could get shut down or
shadow banned or whatever. It's it's the only way to

(39:06):
maintain any sort of control over your destiny.
And I think that's so important.Yeah, yeah, 'cause we don't even
think about existential risks toonline business, right?
We're just like, yeah, I've got,you know, 20,000 Instagram
followers, 50,000 Instagram followers.
I'm like, yeah, what else do youhave?
Nothing. OK, what happens if you get
taken down tomorrow? Your 10 years of hard work is

(39:26):
like gone. So that's, yeah, that's
something as well with all of myguys, because most of my guys
who commit to mentorship and aregetting mentored, they all just
have Instagram, right? And I was the same.
I just said Instagram for years.It's just Instagram.
It's what unlike coaches do, right?
But yeah, we just don't know. We don't know.

(39:47):
Yeah. I don't expect Meta to go
anywhere anytime soon. But you don't know everything.
Everything has a, has a, a sell by date, right?
Everything nothing lasts foreverand we just simply don't know.
And then also, yeah, sure. I mean, I actually did get my
account blocked recently and then I appealed it and they came
back and they were like, oh, it's just a, a false alarm for

(40:09):
something that, you know, their automated system flanked.
But like 24 hours. I was like, shit, yeah, where is
my account? It's like, you know, dude, it's
like 60 years of work. So I think.
Getting getting an e-mail list, getting people over there and
even even just in terms of like non existential stuff.
But with platforms and the way their algorithms work and more

(40:32):
and more people producing content all the time and AI
meaning just more content is produced with less resources and
effort. It's like I can only ever see
engagement going One Direction. I can't see it ever going that
everyone's engagement goes up. You know, it's like over time
you probably get seen by less and less people.
With your e-mail list, you couldget that, you know, 3040% open

(40:54):
rate. If you've got 1000 people on
that list, you're directly speaking to three 400 people and
they're not distracted by tons of other posts.
They're actually just in this e-mail.
So it's also a much more direct way to communicate.
And when I look at like every successful business business,

(41:15):
they sell through e-mail, like Instagram is just this thing
that they have, but like real businesses sell through e-mail.
Amazon don't sell through Instagram.
They sell through e-mail specialoffers.
Like if you actually look at the, the, the proper businesses
on the planet, the big boys, it's e-mail marketing and it
they own us outright. It's not going anywhere.

(41:38):
They can set up and bombard you with 10 emails a day until you
buy something. It's e-mail marketing is just
absolute beast. I've only really realized that
recently and been like, wow, because it sounds, you know,
for, for I don't even know what generation I am.
I think I'm a millennial. No, I'm a, I'm a boom.
No, no. You're a millennial.

(41:58):
I I'm, I'm a, is a 90s baby a millennial?
Yes, I'm 90s baby. OK.
I'm 80s and I'm on the very, I'm82 and I'm one of the earliest
millennials. It's Gen.
X is like seventies, 80s and 90sas millennials.
And then, you know, Gen. Z is like 2000, Yeah.

(42:19):
Gotcha. So anyway, for me, in my mind's
like e-mail is old fashioned, e-mail is old school because I
grew up with social media, but Ijust realized more and more that
that's a dumb belief. And yeah, e-mail is, is super,
super important. And I think that's also why it's
great to be across different podcast or different platforms
that your podcasts, your YouTubelonger form where if you do for

(42:41):
some reason lose a platform somewhere, you've got other
platforms and your fans and followers will come and find
you, which is quite a cool thing.
Well, if you were wiped out on one platform and you just showed
up on another platform and said,hey, I'm here now, people would
actually come and find you as well.
But only the people who've builtup a relationship with you who

(43:03):
actually miss you, not the people who follow you for some
short video of a donkey running into a wall or something.
Totally well, and it really hitsthe 711 four, like you
mentioned, and different platforms provide different, you
know, have different strengths and weaknesses, right.
So like YouTube is amazing for really going deep on content,

(43:24):
right? Like if my car is broken, I
just, you know, my, the, the rear suspension went out on my
Mercedes and I went on YouTube. I'm like, how to fix your
Mercedes suspension? Not that I know how to do it,
but I don't want to get ripped off by the mechanic.
And I see that it's like XYZ. So I'm like learning how to do
this thing. Like that's why I go to YouTube,
right? I go to TikTok or IG when I'm

(43:45):
just like bored or waiting to like, you know, waiting in line
for something 'cause I want to be entertained, right?
And, and when I see somebody on there that I know, I'm like, oh,
cool, What are they up to? I see a quick little, a photo or
a quick little reel and that sort of like reminds me, Oh
yeah, this person's in my life and they're cool and they do
this right versus e-mail that's like business.
Like I go on my e-mail and I'm checking for like important

(44:07):
things and messages and like there's, there's offers on
there. And I'm kind of more in like a
business mode. And so like, and, and I see this
with dating too. When I was single, you know,
girls would would obviously meetme, however, and then they'd
follow me on Instagram that would kind of give them, that's
how I stayed kind of current andup to date.
And some of those girls would like actually Google me and then

(44:28):
they'd find my podcast. And anytime that happened, it
was like game over, right, 'cause now she's listening to my
long form content and it's just that time spent, even though I'm
talking about dating stuff, right?
It just can't help but build theconnection for you.
And so it's just fascinating howit all works pretty much
identically. Yeah, it's the same thing.

(44:49):
And I just, I noticed it more and more and more like the
principles, the concepts, they are the same.
And I think they will just, So Ithink another thing that I think
is relevant is the direction that both business and dating
and socializing are going where the people are craving human

(45:11):
connection, right? And people are actually craving
like legitimate, authentic people, not like some person on
a dating app when you're just like swiping through all these
fucking, you know, just faces. And you know, my opinions on
dating apps, you have the same ones, I think for the most part,

(45:35):
but it's like just people are craving actual connection.
And I think in the online business space as well, you
know, particularly with more andmore technology coming in, I
mean, you can be on a dating appnow and you're talking to some
AI girl and you don't even know it, right?
Or you can be on Instagram and you're talking to some bot in

(45:59):
the in the chat and you think you're talking to a person or
you know, you're talking to manychatter.
It's like we're just moving farther and farther away from
human connection. And I think that that becomes
more and more important. And that's where the long form
content comes in as well, because you can't fake, Well, at
least at least not. Yeah, I don't think 2 hours of a

(46:20):
podcast or an hour of a podcast.And that's where people are
actually. People are kind of craving that
as well. And I noticed that that's
something that just showed up for me in life when, you know,
even when I was single and I wastalking to girls and just like
being just communicating with them very directly out about if

(46:41):
I bumped into someone and just being very OK with communicating
like a normal human being. And like people really
appreciated it. They were like, wow, no one like
comes up and talks to me normally anymore.
People either hitting me in a weird way or they're just like
bombarding my DMS. But it's like so nice just to
have a normal conversation with someone who's like ballsy enough

(47:05):
to walk up and be like, Hey, what's up?
How are you? And then the same thing in like
I've, I've actually started doing some more in person stuff.
Although, although I do online and I love online, I'm actually
making an effort to catch up with some of my guys in person.
And I know you do this as well. Like you catch up with your
guys, you do immersions, you do like photo shoots, you do all

(47:26):
sorts of cool stuff with the guys.
You, you know, go out and party and run events and like you
actually meet your online clients in the real world and,
and build relationship. And you've connected me with so
many cool guys who have actuallymet in the real world.
I had like multiple guys, you know, who I met through you, who
are like staying in the spare room and like, you know,
visiting, travelling from Brazilhalfway across across the world

(47:49):
to Europe, like to come and hangout.
And I think it's, I think that'sso important as well to also
make the time and the effort to just connect with people.
Doesn't really matter what your goal is, if it's a social goal
or a dating goal or a, or a, a normal, just, you know, making
connections goal or if it's business and, and actually

(48:10):
running events and running in person things and bringing
people. I think if you can be a, a
connector of people and and a host who brings people together,
I think that's an incredibly valuable thing as well.
The manner your niche. Yeah, I I'm glad you brought
that up because I've, I really saw a massive shift in my
business when I started, I started strategically creating

(48:38):
more of those connections, right?
Like I would, I can only host, you know, one or two immersions
per year. But instead of just doing that,
right, and some guys can come, some guys don't want to come
because obviously that cost money, right?
But guys are in the community and they're everyone's connected
through the Discord and, you know, through online.
But I made it a point to like, no, let me try to actually

(49:00):
connect the guys with each otherand get them to hang out, to
meet face to face. And it's like, it's such a
radical difference of connectingwith someone, you know, online
or even on a Zoom call versus actually meeting in the flesh,
right? And then once that happens, it
just kind of opens the door for for more and more.
And I found that like when I started really just like

(49:23):
positioning myself mentally as not just a coach, but more of
just like a connector and tryingto really curate the right sort
of guys and not allowing some guy to come in who, you know,
wanted to pay me, but was a little bit weird.
Or like just having like not being really clear on on who my
sort of target audience was. And then connecting those guys,

(49:45):
it led to like way more referrals.
It just made everything so much easier because nothing is better
than a referral, right? Because you know, that guy's
going to be cool. He's already vetted, You know,
he's already sold because his buddy was sold.
And it just the, the group grows, everyone grows because
you're the network is expanding and it's the right people.

(50:05):
Because before I was just so focused on, oh, my only value is
just, you know, helping a guy with whatever sort of problem he
had as a coach. But it's actually, no, my
biggest value is just connectingthe guys with each other who are
doing cool shit and they're going to figure it out on their
own no matter what, because they're probably not even going
to hear the the cool thing I told them, right?
I'm like, oh, yeah, that's a good idea, Robbie.
I'll, I'll try that next week. And then didn't try it or maybe

(50:27):
tried one thing. But it's like, oh, no, now I met
my my buddy. Now we're, we're living together
and we're hanging out. We're doing all this shit.
This is just my life now, right?Versus Here's some advice that
you may or may not take. Sure.
And it's accountability, right? It's it's accountability and
there's a bit of competition andyou don't want to now be letting

(50:49):
your body down or you don't wantto be beaten by your body
depending on the kind of person that you are.
Right, right. I think that's another thing
that's really, really important and I'm really pushing for this
year is community and the value of community.
Because again, as everything just moves like technology is
only going one way, it's not going to regress, right?
It's not, it's not going to suddenly decide to go backwards.

(51:11):
It's just accelerating forward. We don't really know where that
leads. But I think it's fair to say
that it's going to just remove more and more human interaction
and move more and more of life like online into technology.
And then being able to have communities where people are
actually engaging with other people in the same journey.
Because I listened to an interesting podcast recently as

(51:33):
well by I don't know if you knowwho Mel Robbins is.
It was actually a snippet from apodcast.
But talking about talking about the difficulty that like adults
have making friends, right. Because when you're when you're
a kid, you're in school, you're surrounded by kids.
It's just a normal thing to do to make friends.
You go to sports clubs. You.
Oh, I did hear this. Yeah.

(51:54):
Yeah, this. Is always surrounded by people
and then you know when you go touniversity or you'll go to high
school and then you go to university, you're always
surrounded by people. You're going to parties, you're
going to, you know, different events, you're going to
graduations and then bang, you're 22 or 23 and you're like
working in the workforce. And all of a sudden, like the
five people you work with are not maybe that different in age

(52:17):
to you. But you know, if you're 23 or 24
and your workmate is like 32, they're maybe like just at a
different stage of life. And all of a sudden you're
you've got friends, but they're just in a slightly different
stage of life. And I feel like especially if
you're like a guy who's embarking on improving social
skills, building a life where you have like just tons of

(52:39):
access to interesting, cool, high level people to go and do
things, you know, adventure, travel, all these things and be
surrounded by a cool people. Or you're trying to build a
business. It's like you are in the
minority. Like, never mind, just like
going to a normal job where it'shard to find people like you.
But if you're one of those guys,you're like already so far in

(52:59):
the minority. And then if you're a guy who's
building social circles and wants a travel adventure and
building business, it's like you're even further in the
minority. So I think it's so important to
be able to find like minded communities and to be able to
just have that accountability and the experience as well.
It's like it's not even just about the accountability and the

(53:20):
results. It's like the way you get them.
Like it's so much fun. It's so much fun last year.
It's fucking amazing. Loved every minute of that.
And like now I'm loving, you know, I'm loving being in a
relationship and committed to one person and committed to
building a business and and you know, I'm fully in and that and
I have like so many friends who are like already building

(53:41):
businesses are in that same and it's so much fun.
It's like me and This is why me and you are here, right, like we
wouldn't be having this conversation, but for we're like
very aligned on just life in general and building businesses
and we've had a really great relationship over the last
couple of years. And like it's amazing like that
we get to call this work by the way, sit down chatting with one
of my good friends. It's like, you know, it's

(54:02):
amazing, but if if we had never made investments in, you know,
I'm sure you made loads of investments in yourself on the
way up from different mentors and communities and you know,
just even even just investments of time and effort to meet
people and, and that kind of stuff.
It's like if you don't go out ofyour way to actually put
yourself in those circles, in those communities.

(54:24):
I've invested in tons of mentorships and communities and
like all sorts of people have helped me on the way.
Well, if I just kind of sat around and was like, yeah,
there's no one who wants to do the shit I want to do.
Like I'd still be sitting in, you know, the back arse of
Ireland waiting for, for, for those people to like, walk in
the door. Totally.
Yeah, I've, I've spent, I, I tracked it at one point at, you
know, well over six figures on, on coaching and mentorships and

(54:48):
probably closer to 200 K on, on all the things that I've done
before, you know, being able to be in a position to sort of
build my own or kind of buildingmy own as I went.
But the, the other thing I find fascinating with both of our
lifestyles is kind of like how we ended up in our
relationships. Because I feel like the, the
average guy will kind of separate business from social or

(55:12):
separate dating from social frombusiness.
And I think the, the correct wayto do it is, is make them all
working together almost the same, right?
So like using you as an example,you know, you're a single guy
you linked up with, with anotherguy who's on the same page.
And you're like, let's move to agreat city where, you know,

(55:33):
there's a great ratio of men to women and the sort of people we
want. And also where, you know, you,
you work from home, so you can build your business there.
It's cost effective, right? And, and then you're like, let's
focus on, instead of just tryingto like go on a bunch of online
dates and, and try to just, you know, hunt for chicks, right?
Let let me build a social circlehere and use that to create

(55:57):
content around my business and to have that social outlet.
And then you very naturally ended up meeting your girl.
And that's the same thing that happened with me in, in Kiev,
right? I was building my business, I
was having fun. I was, you know, hosting things
and, and not really focusing on dating.
And then the dating ended up becoming an, an offshoot of

(56:20):
that, I guess you could say, or just a natural, a natural
occurrence of that. And, and now both of our, our
girls support us in our business.
We make content with them. They're very integrated.
And, and the social circle that you built is still very much a
part of your life. You may not spend as much time
like hosting parties or that sort of thing, but you're,

(56:41):
you're now focused on hosting, you know, different things for
your clients or the guys in yourcommunity.
And it's the same sort of skill set.
I feel like that applied. 100% II couldn't agree more.
And, and there's actual like tangible proof.
So yesterday I sat down with oneof my clients and he came here
to the house and we sat down forlike two or three hours and went
through his business systems. Guess where I met him?

(57:03):
One of one of the parties. One of the parties.
Christmas. Party right, you know came came
along as a plus one with a girl who was attending and yeah I got
chatting to him at the party andactually like you mentioned my
girlfriend got talking to him and he said Oh yeah, I'm looking
to get into the online coaching space and she was like, oh, you

(57:24):
should talk to Owen. So like, it's, it's amazing as
well, by the way, it's like, I first came here and it was very
totally focused on social life. And I think because moving to a
new city is, you know, it's, it's, there's just so much
chaos, you know, like when you, when you move to a new city,
it's like, especially in a new country, by the way, it's like

(57:45):
residency bank accounts, tax accountants and in a country
where you don't speak the language.
And a lot of the older demographic, especially the kind
of people who work in the tax office or the residency office,
they're like the ones who don't speak your language and just
don't want to deal with you. They're not like the ones.
So that first six months it was like a lot of just focus on

(58:08):
social circle and you know, my business was kind of like taking
a back seat and obviously as well meeting lots of people
single at the time. So, you know, my focus was not
necessarily on business, but after a while, that social
circle then did just actually, you know, produce like lots of
opportunities, obviously in terms of business and like

(58:29):
meeting people and just meeting true people who may not
necessarily be clients, but are also people who are aligned with
the way that I want to live and the things that I want to do.
And of course, my girlfriend just through that social circle
and through running events and, you know, using Instagram and
all these all these things as well.
And it's incredible because now we're like super aligned and

(58:49):
like you said, we create contentsame like you and Maria do, and
it's amazing. It's like when you find someone
who's very aligned on, you know,also working online, creating
content. But we also both, you know,
leverage social circle game. Let's call it like social circle
game from a business standpoint,like the other day Senya and my
partner had 15 girls over here for like a vision board workshop

(59:13):
as part of her club. You know, it was amazing.
It was like so cool to have thatspace.
And we've now used the space forlike there's been like vision
board workshops, there's been like parties, there's been
meditation. She had like 30 girls for
meditation another night. Like there's been all of these
like differing events, some morefun focus, some more self
development focus, some very wholesome, some chaotic and

(59:36):
maybe not to host the crunch. And then also, you know, like
I'm going to host events here, like mastermind wise, but being
able to host masterminds is going to be so easy after
hosting loads of social events. And then also just, you know,
our mutual friend who's here as well, like also very motivated
to run events, meet new people. And we're all like collaborating

(59:59):
and working together and it's cool.
It's kind of become like just this House of events and
collaborations and content. And that all came from, you
know, essentially social circle and building that up from
scratch. And it's pretty insane.
What's? Actually been achieved in a
year's time. So yeah, man, it's, it's been a
trip for sure. And it's, it's really

(01:00:20):
interesting because I feel like we do have a, a similar
trajectory into, you know, that next phase of, of life and the
journey. For sure.
Yeah, I feel like that what you just spoke about is, is such an
important. I mean, you call it a hack or
whatever you want, but it's it'sgetting a space where you can do

(01:00:40):
all that. That was probably the key to
building a social circle. Like I built a social in LA, New
York, San Diego, Kiev, Budapest.I never lived in Budapest, but I
had a buddy who had an amazing apartment, multiple bedrooms and
I used to do Airbnb and, and that's how I first originally
did it in New York. A buddy and and I got a big

(01:01:03):
place that we couldn't afford. We figured out worst case
scenario, you know, we can always Airbnb it to, to make the
rent. But we are hosting poker games
and all these other sort of things and in our own parties
and just having a space where you like have an extra bedroom
or two or just being able to host and have events like it's
incredible what you can build from that.

(01:01:24):
And it's always a little bit of a risk.
Like, you know, as as a single guy, yeah, I'll just get a one
bedroom or a studio and, you know, not put myself in a
position where I could get, you know, financially hurt.
But every single time I've like made that, that leap of faith to
get a place where I can do the things I want to do, it paid off
in like crazy spades. Well, man, like I, I cannot, I

(01:01:47):
cannot agree with you anymore. I this year has been eye
opening, I think in terms of theimportance.
And I had to go to apartment before in Barcelona, I had a
like a top penthouse apartment. It was really nice with two
friends, but we were just lacking.
We, we had the place, but we didn't have the systems and we
made a lot of cool shit happen, but it just cost us way more

(01:02:10):
time and energy and effort than it needed to.
And we were kind of, we were bootstrapping it when we
basically could have, you know, done it way more efficiently
instead of being like, you know,we hustled our way there versus
systemized our way there. But the apartment is just so, so
good, like to have a good space that's centrally located and

(01:02:33):
that you can, and it doesn't even need to be fancy.
You know, once it's plus you gotto have space, it's got to be
centrally located. Of course, it's got to be clean
and, and, and nice, but it doesn't have to be like tie in
furniture and you know, this, this kind of stuff.
We have another mutual friend who would disagree with us.
We do. But I agree with you watching

(01:02:55):
this, he'll he'll he'll remembermy beautiful couches.
But yeah, I think I think the space is just the space is so
important. It's because it opens up the
doors, like what are you going to do if you're sitting in the
studio apartment? Yeah, Like, what are you going
to do? Like bring back five people to
it's a party in the studio apartment and then.

(01:03:17):
You end up paying for, yeah, like in the event you are
successful, you end up spending way more money on places you
have to rent out to host your mastermind or to host your, you
know, your event or you got to borrow your buddy's place to
host your birthday party. And, you know, then you got to
deal with, with, you know, whatever sort of shit that he's
got to deal with, right. And so, yeah, it's just it, it,

(01:03:42):
it really pays off. And I, I, I, I really want to
come visit Sophia and see the, the place you guys got.
So yeah, I think it, hopefully Iwas instrumental in helping you
find it and choosing it with the, you know, but every, every
place over there has got that old furniture.
So it's just the way it goes. Dude, we, we would love to have
you be a pleasure and we have a spare room waiting for you.

(01:04:04):
And yeah, I don't know if we have a golf course though.
That's the only issue. I don't, I don't know if we have
a golf course. Good question.
I guess we can get some golf clubs and some balls and go out
to the there's a park next door.In Varna there's amazing golf on
on the coast. I believe that.
Yeah, I've, I've actually never been to Sophie.
I've only been to Varna and golfed out there on the on the

(01:04:26):
coast when we were driving from Ukraine to Turkey and back.
But yeah, I, I think there is one course in Sophia so to come
visit. But so dude, what's the so, so
what's next for you with, you know, with, with the business
stuff? I know you're growing your
YouTube, growing your community.What else are you sort of
focused on? And, and also tell, tell guys

(01:04:48):
who are listening from my end. We're going to release this on
both of our podcasts. But so for the guys who are are
listening on my end, how do theyfind you and work with you?
Sure, yeah, so on on my end I I guess just to give a little bit
of context for anyone who hasn'tcome across me before, but I've
been in the online fitness spacesince 2020 actually 2019, but

(01:05:08):
full time since 2020 and travelling around Europe
enjoying life from a laptop and it's it's been good to me.
It was pretty successful. I had quite a, a good team of
clients up to, you know, 50 clients and hit the six figure
American travelling around Europe and, and life is great.
But over time I just, I realizedthat my, my real interest was

(01:05:29):
not in fitness coaching, but in the business of fitness
coaching. I loved the business.
I loved the sales, the mag beingthe systems, the processes, the
creativity. And I felt like I was just being
a little bit shackled in and shamed by the fitness coaching.
And I had a few clients who became personal trainers.
So they were fitness clients. They got in great shape.
They did a personal training start and then they came to me
and were like, Hey, how do I build a business?

(01:05:50):
So I was like, well, I, I guess I can create a mentorship and
show you how to build a business.
So I did that probably for two years, but I've, I really in the
last year or so and most mostly in the last six months, but the
last year we've been putting a lot of work gone all in on the
mentorship. I still have long term fitness
clients, but I'm not taking on any new fitness clients at the

(01:06:11):
moment. So my focus this year is
essentially, I essentially started from not quite 0, but I,
you know, I'm treating this as acompletely new business and the
other business is tipping away in the background.
And the goal is to grow it to a 250K run rate in 12 months,
which is 321 K months back-to-back.

(01:06:34):
So run rate is projected revenuefor the coming year.
And I want to do that without paid ads, without staff, and
without spending a ton of time. Like call Dming people and all
that bullshit. Dude, we're in the exact same
boat. We have the exact same business.
I, I, I, I refuse to do ads. I'm a one man show.

(01:06:54):
I mean, I pay an editor, but that's whatever.
That's a 1099 sort of guy. And yeah I will not do the DM
thing. I've had so many people pitch me
on like oh make Adm funnel for you.
I'm like no, fuck off. But yeah, I'm, I'm, I'm just,
I'm building a business on creativity and things that I
like and also with like a scalable delivery model.

(01:07:15):
And I'm trying to do that in, in12 months.
So I, I'm, I'm pretty much on track of like broken it down to
exactly, you know, how many clients I need to get a week,
the value I need to deliver themso that they actually stay in
retention is good. And it's, it's actually been
incredible. Like I've got, I've, I've tapped
into so much creativity and realized that I have so much

(01:07:35):
more skill and value to give that I than I even realized.
But when I made that move to go all in, it's been amazing.
My clients have been killing it.Like my clients last year, like
multiple clients in their first year did like north of 50K EUR
within their first 12 months from like 0, from like never
having coached before, which was, which was pretty wild.

(01:07:57):
So yeah, man, things are good. I'm, I'm completely focused.
I actually am going on a little trip tomorrow morning.
So it's, it's now almost 10:00 PM in Sofia and I'm getting up
at 5:00 AM to go to the airport.It's my girlfriend's birthday.
She doesn't know where we're going and I'm not going to tell
you because she might be in earshot and she might hear.
So other than that, we're away for like 5 days.

(01:08:20):
And other than that, no travel plans, locked in on business
building for the year, locked inon self development, health and
fitness, just socializing, meeting people, living a good
life. And if we hit the goal, then
potentially we'll do a little bit of travel somewhere,
somewhere early next year, maybeto a different continent.
So let's see, we we may even take a little trip over

(01:08:41):
stateside at some point, but butlet's see, who knows?
Amazing. Yeah, If you do, you got to come
to LA We're we, we just hit well, we're about to hit 20 K
subscribers on our golf page. We just celebrated my wife's
birthday. Thanks.
It's, it's been fun and I maybe I ultimately see one day when
I'm become too much of a dinosaur to, to coach dating,

(01:09:04):
which I actually don't think will ever happen because I coach
guys in their 50s and 60s now. But my, my passion is golf, of
course. So we, we had that, that sort of
goal to hit 20 K and we never officially took a, a honeymoon.
So we might do a honeymoon to, to Scotland and Ireland and,
and, and England in July. So I'm sure I'll be hitting you

(01:09:27):
up for, for local Intel when we're there.
Maybe we'll have to drop into Sofia as well if we go over to
Ukraine and Eastern Europe. Awesome man.
Yeah, keep me posted because I'm.
I'm normally taking one or two trips back to Ireland during the
year as well and generally kind of going around summertime when
the weather is not absolutely battering.

(01:09:48):
You will also potentially will will sync up.
But yeah, man, that's it. Just in terms I, I think you
said just where people can find me as well.
They'll be able to find me at Owen Dobbin Caddo on pretty much
every platform. YouTube, YouTube, go and find my
YouTube. We've been talking about long
form content, so if you want to get to know me, that's the

(01:10:08):
place. And Instagram and of course
everywhere else. And yeah, I guess also on On
your End for anyone on my end who's listening.
I just learned the strategy thatthis is funny.
We, I'm, I'm going to test it out while walking through it.
We'll have to figure it out in the spot.
But what I've been seeing, especially in the golf world
for, for people to do collabs, right, it's a great opportunity

(01:10:30):
to showcase someone else's work,get followers on both sides.
And to do that you have to offersome sort of like incentive,
like a right. So it's like one guy, they'll do
like an 18 hole golf match. The first nine holes will be on
one guy's channel. The second nine holes will be on
the other guy's channel. And to win the gift, you have to
subscribe to both and like, dropa comment.

(01:10:52):
So I'm thinking actually, in hindsight, we never discussed
this, maybe we could release half of this on mine and half on
yours and say you have to subscribe on both to get the
special prize. But what's the special prize
going to be? The ideas?
The special prize? I'm really on the spot now.
Could like pick a winner and give them like a give them

(01:11:15):
something, I don't know. And all expenses paid trip
around the globe on Robbie. OK, I I don't know, dude.
I'm not good with this stuff. I I'm good with business stuff.
I'm terrible with gifts. I know, right, it's hard.
Maybe if you subscribe to both and drop a comment, I don't

(01:11:40):
know, maybe like a free coachingcall for somebody on and and you
know, we'll pick the winner. How about that?
That sounds good if we need that.
So subscribe on on my channel, Robbie Kramer, Owen Dobbin,
Caddo, subscribe on both channels and then drop a
comment. Comment can be coaching call and

(01:12:00):
then we'll pick amongst randomlywho who does that so.
I was like plan. Cool, we'll do.
This has been awesome. Always enjoy our conversation so
hopefully whoever is listening did too.
Awesome, Robbie, thank you so much.
Always a pleasure and yeah, thanks for all your help and
guidance and all the stuff we dotogether is always fun, so

(01:12:22):
thank. You likewise man, out of all the
guys I know, the only ones who managed to consistently win the
game are those who built and invested in a high status social
circle. You can certainly approach women
and try your luck on the apps ifyou're a Chad, but those
strategies simply don't work consistently to attract top tier
women and awesome friends in your life.
But for most guys, the idea of building a social circle can

(01:12:42):
feel overwhelming. So they continue to hunt for
women in their usual ways and end up settling for a girl they
were never really that excited about in the 1st place.
To avoid this fate, join our community and instantly plug
into a highly vetted social circle of cool dudes to network
and navigate your journey with. You already know it's hard to
find wing men because the good ones don't stay in the game very
long. Many of our members travel
together, end up living together, build amazing circles

(01:13:04):
and even businesses together both in the West and in many of
the best locations around the globe.
With gorgeous women and low costof living, I'm extremely careful
who I let into this community, but if you feel like you'd make
a good fit, you can apply to join the links in the
description.