Why Dating Apps Fail and Instagram Ads Work for Meeting Quality Women

Episode Transcript
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(00:00):
Have you ever felt like you're putting in way too much effort
on dating apps, cold approaches,or nights out only to attract
women you're not even that into?Or worse, not at all?
Or maybe you got your life together, you're successful,
you're confident, and your game is solid, but the women you
really want just aren't showing up in your world, no matter how
many swipes or sets you go through?
Well, if that's you, you'll wantto tune in.

(00:21):
Because we're talking about a strategy that's quietly
outperforming everything else right now when it comes to
dating beautiful women. I'm joined by Brian Marcasano
and we're diving deep into how to use Instagram ads, yes,
actual paid ads, to meet women and build a social circle filled
with the kind of girls you actually want in your life.
If you're skeptical, good. You should be.
But once you understand how thisworks, it'll change how you

(00:43):
think about dating forever. This isn't for guys who are
still struggling to get dates orbuild basic confidence.
This is for intermediate or advanced guys who already have
some results and now want to leverage his status, lifestyle,
and digital presence to the absolute fullest.
You're listening to the Inner Confidence podcast.
My name is Robbie Kramer, I've been a coach since 2007 and I've

(01:04):
helped countless men rapidly achieve all their social and
dating goals. My mission is simple, to help
you position yourself to meet stunning women, make awesome
friends in route to becoming themost confident and attractive
version you can possibly be. I'm absolutely obsessed with
giving you the most leverage ways possible to win the game.
So stick around. Let's go.
So yeah, man, welcome back to the show.

(01:24):
Thanks man. Yeah, glad that we could do it
again. Yeah, so you, we, we did the
other one. I feel like it was about a year
ago or so and we were talking about building a social circle.
And you're one of the few guys who kind of came on the the
scene, I guess you could say in the, I don't even know if you
want to call it dating, but the men's personal growth arena.

(01:44):
And I originally saw I think an Instagram ad for from you
advertising a product that you had new city mastery effectively
like what do you do if you're a guy in a new city building a new
social circle? And I reviewed that and it was,
it was awesome. Very similar to a lot of the
core principles that, you know, I talk about a lot on this show.

(02:06):
And so we did that podcast and now I'm really excited to have
you back on 'cause you're working on some very cool
cutting edge stuff in terms of helping guys get very high
quality leads. And, you know, you have a
totally different offer and a lot of the guys in my community
have been, you know, taking you up on that offer and finding it
to be very helpful. So I wanted to have you on to to

(02:28):
chat about the to all of that basically.
Yeah, man. Yeah.
Let's dive into it. So what did you kind of notice
out there in terms of like the problem that guys are facing
that that sort of led you to create this new offer and then
obviously describe the offer toofor us?
Yeah, for sure. So I was explaining this to a

(02:48):
client the other day when I first got into doing 1 to 1
calls. I just started to notice I was
looking for trends and I was looking for patterns and I was
looking for points of leverage. The biggest issue that I found
was that guys needed a way to gofrom signing up and talking with
me to receiving a result as quickly as possible.

(03:12):
And it was really just like the iterations of all these
different calls that allowed me to kind of figure out those
different points of leverage. And that's how I got to where
I'm at now. We're essentially, you know,
after a couple of years, we figured out what the big guns
really are. So now that I've had a chance to
figure out what the big guns are, I've been able to then, you

(03:34):
know, Guinea pig with a ton of different clients and get a
bunch of data. So it's kind of almost been me
coaching myself through the process of coaching other
people, like a program that's programming itself, just almost
like this feedback loop that happens cyclically.
And it's all about the Instagramads.
And so I could get into like we can go into a lot of different

(03:56):
directions about like why Instagram ads, how Instagram
ads, you know, and even just like the entire backdrop of like
the dating space in general. So I mean, you tell me, man,
like, where do you, where do youkind of want to guide the
conversation 'cause there's there's so much to say about
just the dating space in generalbefore I dive into the whole

(04:16):
Instagram ads piece. Because on the outside, like, if
this is totally new to you, it might even, it might seem crazy,
like it might seem insane. It might even seem like gimmicky
or it might seem like a lot of just mumbo jumbo, but there's
like a deeper, deeper, deeper reason why all of this stuff is
going on in my belief, and I wanna maybe share some of that.

(04:37):
But what do you think? Yeah, I think we need to talk
about the current state of like dating apps and why we're even
having this conversation about Instagram ads, 'cause you're
right, like a random guy. I, I, I would say the majority
of my listeners are probably, ifthey've listened to any of my
shows before, they understand how broken dating apps are and

(04:58):
that a, a new way is, is very necessary.
But the guy's tuning in for the first time, right?
And he's just kind of coming to the realization like maybe he's
newly single or out of a divorceor whatever.
And he's, he's like, OK, I'm, I've been on the dating apps for
a few months and I'm just getting nothing very
interesting. And then the ones that are
interested seem interested flakeor they're not interested in me.

(05:19):
So, and I know you can speak to this a lot.
Like, what have you sort of seenwhat what what has shifted in
the dating market that has LED us down this path?
Yeah, yeah, yeah, yeah. So me as a new coach and like
coming in with new ideas and innovations, I don't think is
born out of me like just having some like natural like talent OR

(05:40):
gift. I think it's more a function of
like the dating space needs something new.
It was born more out of like necessity.
And so here's what I see going on.
And I want to bring this up because I feel like if guys
aren't like seeing this and paying attention to this, it's
going to be very detrimental forthem moving forward in the
future. So I was actually looking at

(06:02):
some stats and I'll preface thisby saying that as a single guy
myself, I'm 31 going on 32 pretty soon here in August.
I mean, the dating market is allout warfare, man.
Like the competition is legitimately a battlefield.
And it's, it's because, you know, dating has become

(06:25):
digitalized and globalized and that really is creating this
great divide that's getting bigger and bigger and bigger.
So I was looking at some stats. So, Jenna.
Real quick that it 10 years ago when I was your age, 'cause I'm,
I just turned 43, I guess 12 years ago, Tinder had just come
out and your competition was notevery guy on planet earth.

(06:49):
It was the guy, you know, in your university or the guy in
your city, or maybe just the guythat went to your little bar in
your neighborhood, right? And in the last 10 years,
literally your competition is Leonardo DiCaprio or whatever
celebrity. Like girls have access with the
Press of a button on Instagram to whoever they want.
So it's radically changed. It's changing, yeah.

(07:12):
And you can see it in the data. You can see it in the numbers.
So there's there's Gen. X, millennials and then Gen.
Z. So if you just ChatGPT this like
for anybody that is doesn't believe me, just look it up
yourself. So if you just ask it what the
average age for first childbirthis for these three generations,
Gen. X was 25 years old, Millennials

(07:36):
was 28 is 28 years old, and thenGen.
Z is projected at 30 years old. So you can see that like this is
getting later on. It's like getting delayed.
And then the same thing with first marriages.
So what do, what do you think? Like the average age for first
marriage on Gen. XS?
Cause you're are you Gen. X?
I'm I'm millennial. OK, alright, So what do you what

(07:59):
do you think the average age forGen.
X is for first marriage? First marriage?
Well if average kids are 25 I would say first marriage has got
to be like 23. OK, yeah.
So it's it's about it says the same.
So average for Gen. X is 25 then What do you think
for millennials? Probably bumped back five years
30. Yeah, OK.
Yeah. So it's right at about, yeah, 28

(08:21):
to 30. OK.
And then for for Gen. Z, it's 32 plus, projected to be
32 plus. So what's happening is marriages
are happening later, kids are happening later.
And the reason being is because everybody is maximizing now,
right. Like everybody is delaying
gratification and holding out for their perfect 10 because

(08:41):
everybody in the dating space, in the dating marketplace now is
suffering from the paradox of choice.
Like there's just too many options.
There's so many options that it makes it impossible to choose.
Therefore everybody's delaying this gratification, waiting for
longer and longer. And the reason being is because

(09:03):
there's this divide that's happening.
So now, you know, women are pickier and then there's not
enough guys to keep up with thatdemand.
And then for the guys, I can keep up with the demand, they
have way too many. So, so it's just becoming this
thing where where the the issue is, it's just guys aren't
keeping up with getting better. Or the guys who are getting
better are getting so good that why would they choose one girl?

(09:26):
Which is what I did in my 30s. I realized in my like mid 30s,
like, holy shit, I can have the lifestyle that was only afforded
to like kings. Like I, I, I remember watching
the Hugh Hefner documentary, TheAmerican Playboy.
I think it was 35. And I'm like, I'm, I'm like 80%

(09:49):
of the way there. So I spent the next two years
getting pretty much 100% of the way there.
I'm like, if I can do it, a guy who's like, I don't know, what
am I out of 10A7, right? Like I'm, I'm not, you know,
rich. I'm not famous.
I'm just a normal average dude who like learned good social
skills and was very strategic about how I built a social

(10:12):
circle and how I interacted withwomen and other guys.
If I could live a lifestyle thatHugh Hefner is living, then like
pretty much anyone could if they're willing to put in the
work. And it made it kind of
effectively like I am now also kind of out of the dating market
for most girls, right? Because it's like if they want,
like if the the highest value guys have now access to all of

(10:35):
the girls and the guys at the bottom have access to almost no
one. So it's like the rich get
richer, the poor get poorer, andthe guys at the very top are,
you know, feasting on everything, while the guys you
know, in the middle get nothing.So.
Exactly. Yeah, Yeah.
And it's affecting the women as well.
So it's a it's a problem for forboth sexes.

(10:57):
And I think you hit the nail on the head because my experience
was the same. I still to this day tell
everybody, I'm literally the most normal dude that you've
ever met. But I applied myself the same
way that the same way that you just described, like all that
you really did was just apply yourself.
And so that's why I think it's important to have this
conversation is if you're a guy and you're struggling with

(11:19):
dating, all you got to do is take a look at what's going on
and see the issue here. And, you know, the fact of the
matter is that, yeah, I mean, men just simply aren't improving
at a rate that's going to allow them to compete in the ever more
competitive marketplace. And that's putting women out of
options as well, right. So now then then it kind of

(11:40):
becomes like. The illusion, sorry to cut you
off, the illusion is that there's infinite options.
So everyone's going to keep holding out, right?
Because you're playing, you know, you're swiping and you're
on the, you know, you're on thatroulette wheel and it even
though the option, that's where you get the whole female
delusional calculator and all that stuff.
It's like they think they've gotinfinite options, but in reality

(12:02):
they're all going after like thesame very tiny pool of men.
While the other guys are basically saying like, oh, it's
too hard to compete, or I'm not good looking enough or I'm not
rich enough. And having all these excuses why
they can't win when in reality that they can.
They just don't know. Yeah.
Right. And and honestly it's affecting
me too. Like I have this problem, like

(12:23):
all I have to do is look at my own life and it's right there in
front of me as well. Like I know that my stock is
rising. So that's the reason that I'm
fitting into these statistics. I'm unmarried.
I haven't had my first, my firstchild and I'm hitting 32 and if
my stock is going up, then why sell?
So that's, that's affect, that'saffecting me because I'm holding

(12:44):
out for this perfect 10 as well.And that affects relationships
that I have with perfectly good women that are in my life right
now. So I, I can see it for myself
too, where it's like, you know, the top, like time is the
multiplier. So if you believe your stock is
going up, then you're just, you're just going to hold off
forever. And so that's why you see it
being being pushed back later and later and later.

(13:06):
And time is also a multiplier downwards too.
So if you're not improving over the next few years, then the
time frame is only just bringingyou down further because, you
know, good habits compound this way over time and then bad
habits compound this way over time.
So I think that's where it becomes really relevant, where
you and I actually have legitimate business models that

(13:27):
actually exist with which when Italk to people, they can't
believe it because they're like,what do you even do?
Like, like what the fuck? What are you, you know?
It's so annoying. I don't know if you feel like
this, but when people ask me what do I do, it's almost like I
just want to say like I, I do Internet marketing, right?
I it's like I don't want to havethe conversation with most
people because they don't understand the space, especially

(13:49):
if I'm golfing and it's with some, you know, some dude who's
whatever in his 60s, like just no point to have the
conversation because if I do, it's like what that's even a
thing? Like you're a, you're a dating
coach. What, like Hitch And it's like.
Exactly. Yeah, yeah, yeah, I know some
people, yeah. It's easier to just tell them
that. I just tell people I'm an online
business owner. Then they're like, what kind?

(14:10):
I just say life coaching. But yeah, like that The thing
is, is like guys need to improve.
So that's where we come in because now we can have this
huge conversation about if you're a guy that's socially
aware, you understand what's happening here in the dating
marketplace. You see the trends, you see
what's coming, you see the future.

(14:31):
You understand it's only going to get more, you know, extreme
with the rise of AI and all thisdifferent stuff.
Like it's getting crazy. Then there's all kinds of
different ways that you can improve, and that's what we do.
So that's where you and I can have conversations back and
forth about how we help people and what we believe and like
ways that guys can improve. And then very quickly, because

(14:53):
you have got different strategies than I do.
But overall, like the reason that this collab is always so
good is because I think the overarching premise of what you
believe and what I believe is like, you know, just increasing,
you know, all aspects your valueas a whole, but specifically
like your social value. Yeah, real quick, if you're a
divorced guy trying to figure out modern dating, I put

(15:14):
together something special for you.
It's called the Social Funnel Method and it's a 5 day free
e-mail course I made just for guys like you.
Guys who want to date high quality women and build a
lifestyle that actually feels good.
Again. You'll learn exactly what works
today, not ten years ago, and how to stand out in a world
dating apps, ghosting and Instagram.
Head over to innerconfidence.com/start to get

(15:36):
step one sent straight to your inbox.
It's totally free. Go do it now and let's rebuild
your dating life in the right way.
I kind of actually want to shootthis shit with you.
Before we dive into the nitty gritty on the sort of how to and
and the applicable IG stuff, where do you think the the world
is headed in terms of AI robot girlfriends?

(15:59):
I interviewed a guy recently whohe owns the company that creates
robotics that, you know, are like sex robots, basically.
And he's like, we're only a few years away from having a, you
know, fully sex robot girlfriendwho can do everything that a
normal girlfriend can do. She's just a lot heavier because

(16:19):
we got to fit the computer into something, right?
But you know, do you think the way, the way I see that going,
it's kind of like the Americanization of I guess like
food over the last whatever 1020years, maybe 30 years where
like, you know, everybody got fat in the US 'cause they ate
junk food, 'cause it seems like real food.

(16:39):
It's easy to get, it's cheap, tastes good.
And then the the long term effect is everyone's really
unhealthy. And, you know, people are
getting knee replacements and dying of diabetes and all that
shit. So I see when that becomes
available, guys will just like, opt out of the dating market.
Like, why would I go after a real girl?
I can just get all my needs met by a robot.
But then ultimately feeling verydepressed, disconnected,

(17:03):
suicidal, That would be my guess.
But obviously this is yeah. I mean, dude, I think they will.
I think they definitely will. And it's definitely going to be
a big industry for sure. I mean, I, I see it playing out
the same way that other things in the past have played out.
So, you know, I mean, at some point there was like a
revolution with, you know, maybelike sex toys or whatever.
You know, the auto blowjob 5000 thing.

(17:25):
I'm not afraid to admit that I purchased one at one time purely
out of curiosity, just to see how well it worked and like, and
like, what the fuck it did, you know what I mean?
But if you're a normal guy and you're hardwiring is natural and
you don't have some type of mental disability or something,
you're going to realize very quickly that there's just clear
there. There's a distinct innate
difference with real relationships.

(17:47):
So it's, it's just not the same.I mean, even like even
prostitution is a thing, right? Like you can go get a, you can
go get a hooker. But if you've ever been to the
red light district, then you understand that you're
essentially having sex with yourmoney and it feels that.
Way right to end this afterwardsthat you feel.
Yeah, exactly. Yeah, exactly.
So there's never going to be a replacement.

(18:09):
I mean, I think it's only just going to be, you know, further
monetization and and distraction.
And it is just going to be compelling.
Like you said, it's going to be compelling just the same way
that McDonald's would be. And for the guys like, you know,
cannot overcome their impulses and can't can't see through to,
you know, the heart of what theyneed to do.

(18:29):
Yeah, I mean, it's going to be very sad and a very painful
experience for the man. Like it's, it's just the
reality. Like when presented with the
easy way out with an alternate option, if you're the type of
guy that goes that route, then you're going to have a very
unfulfilled life and you're gonna, you know, you're, you
know, like, like mystery would say like your genetics will
become extinct essentially. And I think that's the thing

(18:50):
that will drive people ultimately away is there is a
huge desire or, or need or whatever, just an instinct to
have kids, right, and, and keep your bloodline alive.
So I think people will, yeah, like you said, take the easy
way, way out at first because it's easy.
And everyone, you know, is inherently lazy.
Humans are inherently not wanting to do hard work.

(19:13):
And it's only through doing a lot of hard work that you've
effectively kind of become immune to it.
And you're just like, oh, I feelbetter when I do hard work.
So I'm going to keep doing hard work.
But I think it takes a guy sometimes a while to arrive at
that place. It took me a while.
I was a lazy motherfucker like all through my 20s.
Like I just avoided all hard work all together.

(19:33):
Like I did the bare minimum, bare minimum to get by.
But then at a certain point I realized, like, OK, this is
actually negatively affecting myability to get women.
And that was the catalyst to really like get me over the
mediocrity edge. But.
Yeah, yeah. But I mean that that's a, that's
a beautiful question, 'cause I love this topic.
It brings up the subject of hardwork and discipline.

(19:54):
There's a stat that says, you know, the average millionaire
reached millionaire status in 1992 at 57 years old, and then
in 2022 it was 61 years old. So that just shows you that over
time men are becoming lazier. They're not working as hard.
That's a problem. Yeah, well, it's exciting to see
where it'll go. So all right, so let's kind of

(20:16):
dive in. So we've, we've kind of
explained like why online datingis practically broken at this
point. You know, I've got about 35 guys
I'm working with extremely closely, speaking to them every
day within the community. And there's like 2 of them using
online dating. And it's not because they
haven't tried to optimize onlinedating.

(20:37):
They've all done everything theycan, the best photos, the best
BIOS, all the best everything. And the only guys that are
succeeding are using Ryah seeking, which is seeking
arrangements. Those are not traditional dating
sites, right? They're very much an emphasis on
sugar or you know, it's very hard to get into ryah.

(20:57):
You have to be approved and and you effectively need a killer
Instagram to get approved or theI think maybe one guy does OK in
the league, but you know, some of these guys are local US, some
are international. But as a whole, I even have
clients who are like 10 out of 10 on the look scale.
Like we call one guy Prince Charming 6 pack Jack 62 great
job living in the Bay Area and he can't can't get dates using

(21:22):
hinge, bumble, Tinder. I mean, he can get dates, but
the girls are 6 is the best. He's just not.
Interested. Yeah, Yeah, I, I, I want to say
something on that. So I think that we're in an age
now where we're past the age of optimizing and we're now in the
in the age of maximizing. So I'll now I'll reference those
numbers a million times. Like the reason everything is

(21:43):
delayed is because everybody's holding off and everybody's
maximizing. So as a guy that I, I still mess
around on dating apps myself, like even just for
experimentation purposes. And I get a lot of matches and I
have a lot of conversations. I even get a lot of numbers.
I don't have a lot of dates fromthem and I don't have a lot of
like quality relationships from it.
So it's not even the dating appsaren't working like for most

(22:05):
guys, they're not. But let's let's just say that
they are. It's the, it's the level to
which they're working at. That's not sufficient for men
because they're still exposed toall of these other people that
are doing better than them. And you can see it and it's on
the Internet. So it's not that the, it's not
that the 8 out of 10 that they match with on the dating app or
even Raya isn't good enough. It's that they're still

(22:26):
wondering why they can't get the10 out of 10.
It's like they want the maximum.Like every, that's what I'm
seeing is like, it's just that nothing's good enough.
It's not even that dating apps aren't working.
Maybe it's working a little bit,but it's just not enough.
That's the problem. So everybody's in like
maximization, like optimization was cool like a year ago.
Now we're just like, how do, howdo we make it like like

(22:47):
maximize? Because everybody's got FOMO.
Yeah, no, I mean, that's I was, I was doing that right before I
met my wife in in a social circle context, right.
It was like no girl was was goodenough and my standards just
kept going up and up and up and up.
And even the women I like, I want to call out the women on
this one too. Women are doing the exact same

(23:08):
thing because look like my dating life is fucking great.
But like, I'll be the first one to tell you that I I still get
flaked on to this day. I never get stood up.
But I mean, it's a battlefield. Like it's all out fucking
warfare, man. And here's what I noticed is
like, OK, I'm a dude that is pretty well above average.
Like look, I'm 5 foot 11. I'm not the tallest guy in the

(23:30):
world, but I'm not short. I'm pretty good looking.
I have a business that's super successful.
I've got 30K on Instagram and still I'm like, why can't you
know, where's all where's like my perfect 10 out of 10 at It's
like the perfect 10 out of 10s are all following around guys
like disco lines like in groups of them like 10 or 15.

(23:51):
So it's like. Women in America, that's another
hard part. Yeah, yeah, yeah, yeah.
Which is a whole other can of worms.
But like in the US, it's so competitive, it's crazy, right?
Yeah, yeah, women are doing it too.
Like guys are not satisfied. Women aren't satisfied either.
Like it's and it's all just thiswhole disparaging thing about

(24:13):
like every but like the women are holding out for their Kevin
Durant and the guys are holding out for Megan Fox.
Like that's why they're not happy with the dating apps
because dating apps could probably get the guy in question
perfectly fine, like perfectly quality relationships.
Just the fact that he's like notdown for that because he's still
looking for the way to get to the next level.
And that's why it's going to take him another year or two

(24:34):
years or the next coach or the next program or whatever to
figure it out is because just people aren't satisfied.
So it's all, it's just, you know, all maximization now.
So, you know, then it kind of becomes like this whole
existential crisis thing. And I don't know if you or I
have the answer for that. I, I know that I don't, I, I
just know that in general, men need to become better and
improve themselves. And I can tell you how to do

(24:56):
that. I might have a little answer
because I went through the existential crisis myself,
right? Having a ridiculous amount of
optionality, yet still feeling that I could still do better.
And also having the biological clock starting to tick in my
late 30s of like, well, I do want kids and I do want a family
and I don't want to be like the Super old dad.

(25:20):
And at a certain point, the way that I dealt with that was I I
effectively just like gorged myself at the buffet of women
and adventure and experiences. And and Dan Bilzerian said the
same thing on his interview thatlike, eventually, if you have
like a ridiculous need for call it validation or call it sexual

(25:41):
adventure, whatever you want to call it, right?
At a certain point, it will become normal.
Just like anything, the marginalgain associated with the next
thing will be less and less and less.
And that's what I experienced just like it.
Every new conquest was like not quite as cool as the last one.
And eventually I was like, OK, Ijust kind of feel like I won
this game. I don't really need to play it

(26:03):
anymore. And then that's when my wife
showed up and it was it was a great fit because she was unlike
most of the other girls who werevery much still interested in
optimization and playing the game and getting, you know, the
the best Uber of the best and not happy with anything.
And she was just like, you know,you're awesome.
Let's let's have a family. I'm like perfect.

(26:25):
You're trustable and you're all the things I'm looking for.
So, and I've heard that a lot from guys too, like once they
get to a certain level, after a while it just becomes not that
fun to play. And then if they find somebody
that they really click with, it's worth getting out of the
game. So I've been married now for
almost three years together withher for almost 5.
And like that desire I used to have like see a hot girl or like

(26:48):
this opportunity like that has basically gone down to almost
nothing. So I'm just much more content
and happy with not having to care about that.
Yeah. So do do you believe that the
solution there or the take away is essentially the guys should
just really aim to get to that point as quickly as possible
like maybe even I ideally earlier on or what do you think

(27:10):
about timing wise for you 'causeyou said about 38 right?
Yeah, I mean, I wasted so many years in relationships that I
deep down knew I shouldn't have been in, right?
I probably could have gotten there by maybe I don't know,
333435 but there's also a maturity I feel like you have to
get to with age as well. But if I was coaching somebody,

(27:31):
like, I mean, I feel like you could get there very quickly.
You know, you could get there and I don't know, you might even
be very close to being there now.
But it's like I just found that when you're in a relationship
and mine weren't necessarily even monogamous relationships.
I was in a three-year open relationship with a really hot
girl. We were having threesomes all
the time and going to sex parties and you name it, what

(27:51):
have you, Trying all the crazy stuff.
But I knew deep down I wasn't going to be with her forever.
It was more of like if I really look in the mirror, I was like,
OK, yeah, I was having fun and getting laid and doing all the
things. But like, I would have been
moving faster if I was purely single and building my network
and. And, you know, building myself
into what I thought I was a 10, right?

(28:12):
I had to realize that, OK, Robbie, you're effectively A10,
right? You've optimized as much as you
possibly can. And.
And I was happy with where I hadgotten.
So yeah. Yeah.
So, so, so here's another question for you, because this
is a question that I have and this is probably a question that
other other guys have and it's kind of like a chicken, a
chicken or the egg type of question.
So for me, I feel like, and I'm close, like you said, but I'll

(28:35):
get to a point in my life where I'm, I'm ready to make a phase
change into like building and grinding mode in and then into
family and, you know, husband mode, right?
Like I feel like they'll come a point where I do want to do
that. That is a desire that I have.
I've got parents that are getting older, grandchildren,
that's all necessary. Like I need all of that at some
point. Do you think that that time

(28:56):
comes when a man just naturally becomes ready at a certain point
internally first, or is it that somebody comes along and then
ships him internally? Like from the outside in?
Is it an inside out thing or is it an outside in thing?
Good question. I think it could be either
actually. I think investment levels are
the most important things in relationships, right?
If you both feel like you both got a little bit lucky if she

(29:19):
adores you, that's obviously better.
Like you want the woman to feel like she got a better deal
because they're always a little bit more hypergamous.
But if in your mind you think actually I got the better idea
deal, but I'm going to let her think she got the better deal,
that's kind of like the sweet spot I find.
So yeah, I do think, you know, there's that whole saying when
you know, you know, I believe that to be true.

(29:41):
And I've heard a lot of guys saythat that are in happy,
successful marriages and relationships.
So I do think, yeah, if the right girl comes along.
But also you have to be at a place where you feel like you're
able to attract your highest quality companion.
If there's a little piece of youthat thinks if I was in better
shape, if I was richer this or that I could do better, then

(30:02):
you're always going to look at that girl and be like, I still
kind of settled given I could have optimized more.
Yeah, for sure. So you say it could be both.
OK. Yeah, for me, it was kind of
like a hybrid. It's like I started to feel like
that. And then she also came along.
So yeah. Well, I'm waiting for that day
myself, so we'll, I'll, we'll see what happens.

(30:25):
And then if, I mean, what you just said was, you know, you're
in grind mode, you're building, you know, your empire there, and
you're going to find that like some women are.
I mean, all women are kind of effectively like waiting at the
finish line to see which winner they're going to take, right?
But some are. And my wife too, when she met
me, she saw my potential and shewanted to build it with me.

(30:47):
And I saw her desire to do that.And that made me, you know, feel
a lot better about her as well. And so when you're young,
especially that works. But when you're like 50 or 60,
women aren't really going to seeyou for for any potential.
You kind of have to be there already.
So you've got that going as well.
Yeah. All right.
So for the guys that are aware of this problem or this just the

(31:10):
space, whatever they're tuned in, they're tapped in, they
won't improve. There's a lot of different ways
to do it. I think an interesting subject
to discuss is like OK, practicalapplication.
So you're a guy, you're single and you're, you're looking at,
you know, you've done, you've done all the things like you're
doing all of the, the right things.
Maybe you've shifted from being an employee to starting a

(31:31):
business. Now you're working out, you've
improved your social skills, you're doing well.
Maybe you're similar age to me, somewhere around like your 30s.
You know, a wife is in the cards, but you'd also be done
like have fun and hook up and stuff like that too.
I've thought about this a lot, like what's the ideal scenario?
Like what are guys going for? Why are they pissed at dating
apps? Why are they, you know, kind of

(31:52):
over the cold approach thing? Why is that played out?
Why is the space shifting? Why are random weird guys like
me popping out of nowhere and, you know, going viral and doing
stuff like Instagram ads that's totally off the wall different.
And I've thought about it and I I think I have a little bit of a
perspective. Yeah, so and I, I want to hear
your take on this from a guy's perspective.
Like, what's the most ideal scenario when it comes to, like,

(32:14):
dating women? So I saw some videos that
reminded me of probably the right answer.
Like the best scenario for a guyis to be standing on the street
or at a bar and have women approaching you.
So if you're like a top 10% guy that's super tall, super good
looking, you'll have women that actually just walk up and
approach you. That's not the reality for most
guys. But I think when it comes to

(32:36):
true genuine burning desire, that is its most raw form is in
person, a woman approaching a man.
I've seen that. And I think that's the most
ideal way that a man can meet, can meet a woman.
What do you think about that? Yeah, I I recently came across
an Instagram account. I forget, it's like King
something he's. A tall black dude that I had in
mind, yeah. Every girl walks up and she's

(32:57):
like, are you in the NBA? And they're just pawing at him,
right, Like competing with each other for him.
Like they are like it just makesthings like wow, these women
don't have any approach anxiety and they're just like no
bullshit, extremely direct. And I've noticed also he tends
to get like the really tall girls approaching him as well

(33:19):
because. And super good looking girls
too. Yeah.
Oh yeah. Insanely good looking, yeah.
Yeah, I would agree that that's probably the the most, I guess
raw form of, of attraction you can experience as a man.
I've maybe had that happen to melike twice ever.
Yeah, I don't, I, I don't get that.
Yeah, yeah, it's not a reality for me, I can say that much.
But I, I think that's the most ideal.

(33:41):
I think that as a man, that's the most ideal situation that
you can possibly be in. Yeah, for sure.
Now, given that nobody's gettingthat, what, what's the, what's
the second best scenario? So in my opinion, I'd say the
second best scenario is either agirl sliding into your DMS or a
girl being introduced to you through a friend.

(34:02):
So what do you think like the second best scenario?
Is like, what if you're hosting a party though and women see you
as the highest status guy there?You're the host or one of the
highest status guys and then they're giving you eye contact
and like jumping the gun with this or 'cause I would see that
as the next layer after just walking down the street.

(34:23):
OK, so you'd say that like a girl giving you choosing signals
like passively or indirectly is better than a girl like sliding
in your in your DMS or matching you first on a dating app.
What do you think about that? Well it's in person so it's more
actionable in the moment, which I think is better.
But like you have had to alreadyhave built a social circle and

(34:45):
have very good reading abilitiesand and have a very high social
IQ and hot women around to pull off what I'm talking about.
Yeah, OK, cool. That's, that's the kind of the
point that I wanted to make is that's what I believe too.
Is that the, like in my mind, the second best thing and, and
in my experience, it's introductions.

(35:06):
So like through a friend, just aquick introduction.
That's to me, the second best thing from just the girl walking
up to you and just saying like opening me right, 'cause that
doesn't happen. But I get introductions a lot.
That's that's a function of social circle.
I think like, and I'm just thinking in in my life like just
the best leads that I've ever had.
I think second to that would be a like a girl sliding in my DM.

(35:26):
Like third to that would be a girl sliding in my DMS, which
that happens very rarely, right?I'd say that happens less than I
get introductions. Yeah.
So if you're a guy, you probablywant to focus on getting girls
to approach you if you can, which is like, good luck getting
that to work or getting a lot ofintroductions and then maybe
choosing signals at a party, right?
That's a good that's a good too.Or maybe getting girls to slide

(35:48):
in your DMS. That's not that easy to do
unless like there's more contextaround you.
It's not just the photos. It's probably because they heard
of me or they saw me at a party or whatever.
And then down at the bottom. And you know, for me has always
been matching on dating apps andthen me making cold approaches,
right? So I've done cold approaches and

(36:09):
I've done a shit ton of them. But I mean, honestly, like, like
they've rarely ever really converted for me.
Like especially the hot ones. And let's keep quality in mind
here. Like let's keep considering
every guy. You know he's listening to this
and in the back of his head he'sthinking about the nines and the
10s, right? There was a very small window
when Day Game worked like gangbusters in New York City.

(36:31):
It was right as Tinder was coming out.
I was in like the best place that New York City or London 4
day game from like 2010 to like 2014 because the dating apps
were still relatively new and most guys wouldn't do day game.
Everyone did bar game. But still you couldn't really
get an 8-9 or A10 from day game because in the back of her mind

(36:53):
she's like this motherfucker's approaching girls on the street.
He must not be that cool, right?So it's just sixes and sevens
all day long. Build a harem roster, whatever,
have a lot of fun. But like you weren't getting the
hottest girls, they were still choosing through the warm
introductions like you talked about.
Yeah. Oh, and I'm serious for you too,
since so you have 30,000 Instagram followers.

(37:13):
That's, you know, women are going to see that and they're
going to be like, wow, this guy's, you know, relatively
famous. That's a that's a high number.
And I have close to 30,000 on mygolf account with my wife,
right. And occasionally we'll get, I'll
get some signals from like girlsin the DMS or like, you know,
showing a level of interest. But that's, that's a joint

(37:36):
account with my wife. I'm curious as a as a single
guy, how often are you getting, you know, the, the fame?
Yeah, girl, sliding into your DMor leaving you a comment, liking
seven photos in a row and signaling to you like I'm
interested. Yeah, yeah, yeah.
Really good question, especiallybecause some of my videos have
gone super, super viral where it's like most people in my city

(37:58):
have seen it. Yeah.
So here's what's happening is it's garnering attention, OK?
That's extremely important. That's where we'll get to like
the ads and all this different stuff.
It's like, OK, it's getting me attention.
That's a huge problem that's being solved for me through
going viral. It's not getting me direct
attraction. It's getting me on the radar and
it's getting me shit tested. So what happens is like girls at

(38:22):
the bars or girls that I've, youknow, been introduced to, they
if they've seen it before, before they're meeting me like
it's not getting me girls givingme Oh my God, where you at?
Let me come over. It's none of that stuff, right?
There's girls that are seeing itand then they're interacting
with me and they've, you know, seen it prior to seeing me or
meeting me and they're curious about it for obvious reasons.

(38:44):
So they will shit test me on it.And I because of that, I'm
converting that into attraction,but only because I'm super
skilled at being able to handle the shit that's coming at me.
So if I didn't have the skill set of being able to like handle
the curveballs that are being thrown my way, like for example,
what random women walking up to me and saying you're that Bryan
guy and I'm saying, who are you?And they're like, we're from

(39:06):
Charlotte. We've seen your stuff and then
they go into this line of questioning that could easily be
screwed up. Yeah, right.
Like if I wasn't able to handle that, I wouldn't be able to
attract them. But because I'm like just
completely battle tested, I can convert that into attraction.
So. They're testing your frame
really hard exactly seeing if you're the man in reality as you

(39:28):
appear on online so. And that's the take away from
that question is you can get as much attention as possible.
You could host the biggest eventpossible.
You can, you know, hack ways with ads or whatever it is to
just like get eyeballs. But the status isn't enough.
Attention is not enough when you're face to face.

(39:50):
It all comes down to frame. You have to have frame through
and through to your core or elseyou're completely fucked.
Yeah, it's very well put. Well said.
How do you arrive at that frame?I mean, the same way a
bodybuilder arrives to a great physique, just learning about
what the right motion is and then doing it a lot and and

(40:10):
focusing on it. I mean, it's just a skill set,
right? Like, yeah, I mean, it's not
something you're born with. It's not something that you need
to have a above average IQ to cultivate.
It's just a matter of like you said earlier in in the call,
like just applying yourself, like take initiative, pick up a
fucking book, read it. Like there's, there's, there's

(40:31):
books and there's courses that discuss frame and what it is and
you know, stuff like that. Like it's just application over
time. Yeah, I, I mean, I think the
thing that battle tested me the most and allowed me to get to a
point where my frame was solid even around the hottest girls,
was simply being in the presenceof really hot women and getting

(40:52):
comfortable with that. Because at first, you know, when
you're with a legitimate 8 or a nine, right, there's like you
start to feel things in your body, right?
You start, you feel like ticks and nervousness, your, your lips
might start quivering like, you know, and it's all just an
uncomfortable experience that you're not used to.

(41:13):
And over more and more time, it just becomes the everyday.
And then eventually you're like,oh, whatever, I, you know, I
hang out with these women all the time.
Doesn't, doesn't make me nervous.
They, you know, their presence doesn't, you know, make me
collapse, you know, and that's what I see a lot with guys that
try to hack the system by hiring, like dating matchmakers.

(41:33):
Yeah, or get aids and all that shit, yeah.
Yeah, you know, they might get set up with a gorgeous girl, but
they're gonna flunk that date every single time.
Yep. They're gonna crumble.
They're gonna fail. And, you know, I mean, I, I, I
do believe that it's, you know, women are attracted through your
words and the way that you make them feel.
And that's in your presence because it doesn't matter what

(41:55):
your strategy is. But at some point, she ends up
back at your place, and you 2 are gonna be sitting on the
couch and there's no more systems, right?
There's no more. Yeah.
There's no more. There's no more coaches.
There's no more community. There's no more this or that.
It's it's you, man. And you know, your identity is
either coming through. You either have an attractive

(42:18):
identity that comes through authentically or you don't.
Yeah. And so there's no shortcuts to
getting there. I guess the only shortcut is
putting yourself in that situation as many times as you
can, and that's fun, right? Yeah, yeah, or or not and just
being a, a loser and just fail, you know, just give up, right
like or not. A very viable option taken by

(42:40):
many I would say. Yeah, I want to like, so like
the combo we were having about all, all the different ways men
can meet women and the more ideal scenarios and stuff.
You talked about parties and getting indicators of interest
and being able to like manufacture that through social
proof, pre selection and leader of men and all that different

(43:03):
stuff. That's always been what I
discovered along my journey is look, you know, thank you coach
Kyle and all of these guys that are still to this day somehow
just like harping on this cold approach thing.
But that has its place for a little while.
And then there's a better overarching strategy that brings
in things like business connections and money making

(43:24):
opportunities and like, God forbid guys best friends, God
forbid, you know, people that you can collaborate with and and
and, you know, share real, you know, camaraderie and memories
with. But nobody wants to talk about
that. The one way that nobody ever
thought of is just direct response advertising.
Like nobody ever considers like,of all the ways to meet women,

(43:44):
there's a million in one ways. You know what's got overlooked?
And that's what I really realized is like, there's this
whole overlooked segment, which is direct advertising, which
might sound ridiculous, but likeI said, we're bringing out the
big guns now because it's gottento a point where the big guns
are required. Like this is becoming what's

(44:05):
necessary. Well, I've always said that if
you want to succeed in dating, just go against the herd.
Do what everybody else is not doing right?
And it doesn't matter what The thing is.
It just matters how many other guys are doing it right.
Because if it's dating apps, everybody's doing it and that
means it's not working for anybody except like the top

(44:27):
whatever percentage, right? When day game worked really
well, it's because no guys were doing it.
Everyone was too scared. You can't talk to a girl during
the day. You got to approach her at a
bar, right? And then everyone started doing
day game and now it's even, you know, I think day game is great
for building your confidence andgetting over your fear of
rejection helps to build your frame.
But it's a very shitty, low ROI way to actually meet women,

(44:51):
right? And if you're talking about 8
nines and 10s, good luck, right?And there's something to be said
about you got to succeed with the 6th and 7th 1st fair.
But as a as a strategy and and return on investment and time,
it's just cold approaching, ain't it, right?
Yeah, nobody's running Instagramads, at least not for social
stuff, right, Right. And that's why it works, because

(45:13):
no one's doing it. Simple as that I think.
Yeah, I mean, and so this this is this is essentially what's
going on here. I mean, the reason that it works
so well is it's not an exploit of the Instagram ad system, but
it's a version of essentially like using it for a purpose that
is subverting expectations as pattern interruption.

(45:35):
And then it's very new and it's very novel.
And so that's where we're getting like really extremely
outsized returns. And it's, it's just very, it's
just very high leverage and it'sjust, I don't know, man, this is
just the evolution of the game. This is just how we, the same
way we, you know, came from creatures of the depth.
Like this is just what's happening with dating.
But you know, I mean, say you'rea guy, you live in a city, you

(45:58):
just drop a pin within a five mile radius from you.
Because here's the reality, likeno matter where you are, even if
you're in a small town within a five mile radius of where you're
at right now, there's probably one or two girls that would be
really like amazing girlfriend material.
Maybe even more like if you're in a big city, there's going to
be like 10s of thousands that are like just within a five mile
radius to you that are viable. And then from where you're

(46:19):
sitting right now, from whereveryou're listening to this call
on, within 5 miles of you is someone that'll buy your
product, somebody that will collaborate on, you know,
content with you or whatever it is.
Like everybody's around you. Like what you have is actually
in your backyard. You don't need to be a passport,
bro. You don't have to go to
Colombia. Like these people are here like
they're around you. It's just a matter of like how

(46:40):
are you getting to them? How do you reach them?
You can do the cold approaching,but like, you know, who's
leaving the house and taking thetime to like to do that.
You could use the apps, but you know, then you're dealing with
algorithms and and all this different stuff.
So why not do direct response marketing?
So we just drop a pin within a five mile radius.
Maybe pick a couple different interests, right?

(47:00):
Like entrepreneurs if you want entrepreneurs, yoga girls if you
want yoga girls. And then depending on what you
have around you or what you haveaccess to, make a flyer that
says rooftop party and, you know, put in your city Rooftop
party Charlotte and just let that be seen by thousands of
women around you. And then let them choose to opt

(47:21):
into that just by sending you a message.
Like the strategy is it makes perfect sense.
And here's the bad part, right? Here's the catch is you get all
these messages and yes, they're going to be expecting a social
opportunity. They're going to be expecting
that you invite them to something fun that actually has
other cool people. So yes, that means you have to
plan something. Yes, this means that you have to

(47:42):
invite people. You have to actually like create
group chats with these people. You have to lead these people.
Like you can't just get the DMS.And if you're one of the guys
that's like, you know, paying attention to myself or whatever,
you can't just get the DMS and then bait and switch every girl
that message you and try to justlike get them onto a date,
right? Like you guys are trying to hack
the fucking system and it's ridiculous.
Like you're not willing to work hard.

(48:03):
Like, and that's why you don't have the results that you want.
Like you want these 10s, but youhave the work ethic of work
ethic of a four. So they're going to be expecting
to be invited to something. But that's the premise of it.
Like, that's it. You just get a bunch of messages
from people that are interested in a rooftop party near you.
You just invite them all and then through that process, date
a couple of them or build up your circle, build up your

(48:24):
proof, like build it out like have like this.
The strategy is the long game. If you want to succeed with the
right women, you have to play the long game.
The more that you're short term like, oh, like RYA RYA, RYA,
RYA, like it's just not going toyou're just it's no wonder you
can't build a business to millions and millions of
dollars. It's just, well, I love.
What you say about delaying gratification?

(48:46):
Because the better I got, the more I started living by that,
even if I knew that I could probably get a date with a girl
the second I asked her on that date.
Now she knows I like her, right?Whereas if I invite her to an
event, she doesn't know for sureI like her.
She just knows that I want her to come to an event, right?
And what I noticed is that if I just kept pushing off them,

(49:11):
knowing for sure that I like them and filled the environment
with competition, other girls that were giving me signals,
they would see all that and theywould seek me out for sex or
relationship and that put me in the driver's seat and I could
then dictate the terms of that relationship.
Ultimately I got to a place where I was like, I'm never

(49:31):
going on a date again cuz fuck dates.
Why would I do that? Right?
And I'm going to just have as much fun with my buddies and
invite as many cool girls along as possible.
So no matter what, I'm gonna have a great time.
I'm gonna have beautiful girls around.
I'm gonna be doing cool stuff. Easy to post high value content

(49:51):
on Instagram when that's your life.
And it just became ridiculously easy.
But it was out of that delay of gratification and knowing, OK, I
could get a date, but I'm actually not going to because
the end result is a weak frame and a girl who effectively wears
the pants in the relationship. And yeah, like, you can't just
expect to turn on a, you know, an Instagram ad and and have a

(50:15):
girlfriend, right? She's, she's gonna like, she
still knows that there's competition out there.
What I love about your system isit's so simple that it really
gets the hardest part cuz like I've been harping on building a
social circle forever, right? And guys get hung up on like,
well, where do the invites come from?
And my answer is, well, you haveto befriend cool guys and

(50:37):
actually be willing to be friends with cute girls and not
try to bang them all. Cuz if you're friends with them
and there's a genuine connection, they will bring
their girlfriends. And if it is something
relatively really cool, it doesn't have to be expensive or
crazy. You could just go to the the
best place, like in your neighborhood or in your city
that's already high status. Everyone goes to and throw a
little party within the party and more people will come and

(50:59):
you build it And like business networking will come from that.
All, all of the things that you want in life will come from
that. But what I love about your
method is it's just, it's so fast to be like, well, we can
just run an ad to get these people.
And obviously there's going to be drop offs and, and a, a
system that you have to take them to, to actually get them to

(51:20):
show up. But that's, that's also part of
your offer, right? Where you're, you're teaching
guys how to sort of deal with the DMS that come in, how to get
those the right people to. The events, yeah, yeah, of
course. And so that that'll be a
conversation where we. Well, I'll ask you some
questions about the fulfillment side of the leads, because I

(51:40):
make a lot of parallels with my clients about looking at
building a social circle like a business.
Yeah, and it's very similar, especially when we're actually
using marketing where there really are metrics and KPIs.
So the way I explain. I love exactly the same thing.
It's so easy to to make the the metaphor, you know, or the
analogy. And it's true though, like
there's so many parallels, like it's, it's, it's kind of almost

(52:03):
the exact same thing when it comes to receiving the inbound
DMS from the ads. What I realized is that it's
circumventing the entire approaching process, right?
Like the ad itself is a mechanism that is doing talking
and telling and selling for you in a frame that's high value

(52:24):
because it's an event or a partythat you're hosting.
It's tied to your account. So that alone can be enough.
That would have gotten you through the first 5-10 minutes
of like a cold approach when youget the inbound DM that's also
circumventing like the match process.
It's happening automated. This is happening while you're
sleeping, while you're eating, like, and that's where it gets
really crazy is that we're goingaround the toughest part of

(52:49):
dating, which is meeting new people, like finding new people,
sourcing new people. We can do it with precision,
right? And then we can not only do it
with precision, but we can set it up so that the frame is them
coming to us inbound. So when we were talking about
the best case scenario for a guyis the girl walking up to him on

(53:10):
the street inbound like an inbound approach.
That's what we, you know, reallydiscovered is like the key that
we're focusing on is in, you know, it creating an inbound
system, right? But it's not just for no reason
like it's, you know, with with the backbone of value, which is
something that you're doing for your community.

(53:30):
The way that I frame it, it's like a free service because
who's throwing free parties and advertising it, right?
Like nobody. You see ads on Instagram all the
time. People are advertising for
products, services buy for this,pay for that, but you're coming
out of your pocket, right? Like the ad spend for your
campaign might be 50 bucks. It's actually kind of like a
nice thing for you to do to spend your own money till I can,

(53:51):
you know, get people to come to a party.
Like this is a service you're providing.
Essentially. There's the whole fulfillment on
that side of it where it is really like a business.
And of course you're going to get women like, and of course
some of them are going to be really hot and of course some of
them are going to bring friends that are even hotter.
And that's where the, all of thestuff that you talk about and
the coaching, that's where it's really necessary because we can

(54:12):
set up an inbound like marketingsystem where there's, you know,
this, the marketing side. And then there's, you know,
getting them to show up kind of like the sales side.
And then there's like the fulfillment side, which is how
to keep your clients and how to ascend your clients and how to,
you know, make sure that they don't get pissed off and all
that different stuff. And I mean, there's, it's a lot

(54:33):
of fun and there's, there's obviously a lot that goes into
it. And I think the more fun topics
on some of these subjects is like when you're at these
parties, what to say, what to do, how to run it.
And I think that's what you're like really, really masterful at
where I do fine, but in some senses I probably lack because
you've talked about games that you play in ways that you, you

(54:54):
know, make it spicy, maybe a little bit sexual and stuff like
that. So I don't know if you want to
talk about any of that. Stuff Well, I'll, I'll tell a
fun story about how I came across this is my favorite sort
of after party game. So I'm, I was in Germany in 2012
with my best friend slash wingman and we, we basically

(55:14):
rented a car in Paris and did a,a lap around Europe like Paris
to Belgium to Amsterdam to Germany to Budapest to Croatia
South of France back Spain. Like did a lap for like 2 1/2
months. And it was the kind of the
beginning of the trip, you know,heading to Germany and I was

(55:36):
doing a bunch of day game and cold approach and he was kind of
being a bitch and just taking a lot of work calls and not really
doing it. One night we got into Dusseldorf
and I'm like, yo, let's, let's go out, let's check out
Dusseldorf. He's like, dude, it's like a
Tuesday. I'm just going to like work.
So I went down to like the main area in Dusseldorf and there's a
bunch of like bars and restaurants.
And there was the, I think the World Cup was on and the bars

(56:00):
were packed. And I remember just kind of like
walking into a bar, all of a sudden there was like this
group. It was like 11 Germans, 6 girls,
five guys. And I just started chatting with
one of the guys. And before I knew it, he was
like, hey, will you play this game with us?
And I'm like, yeah, sure. So all 11 of them were standing

(56:20):
around like a table. It was like a high table.
There was a bucket of ice and a bottle of alcohol in the middle.
I think it was like Captain Morgan or something.
And one of the guys was like ready set go and all of the guys
pulled a piece of ice out of thebucket, put it in his mouth and
he passed it to the left. And the, the way that the, the

(56:41):
game was set up, it was girl guy, girl, guy, girl, guy.
So then they needed one more guyand I was the, the sixth guy.
So all of a sudden, like the girl who was like went away from
me 'cause I didn't know what I was doing.
So I didn't grab the ice, but she just like turns to me and I
get the ice from her mouth, right?
You can't use your hands. So she basically, you know, puts
in my mouth with her mouth. And then I pass to this girl and

(57:03):
it goes around. And if the ice melts, that
person has to take a shot or if the ice drops, you have to take
a shot. And then after like a minute or
two, we, the guy was like rotate.
And then all the guys like went the next.
So within the, the, you know, within 5 minutes, I'd made out
with all six of the girls and some of them were in

(57:24):
relationships with, with some ofthe guys, some of them are
single. I went home to my, you know,
went, went back to the, the hotel me and my buddy were
staying at and he's like, how was your night?
I'm like, Oh, I made out with six German girls.
How was yours So, but he was so pissed to, to realize that he
missed what I call the ice game.But we spent the next month and

(57:45):
a half like cruising around Europe, getting people to play
this ice game with us. And it was, it's so easy to get
people to play that cause it's like they don't even know what's
happening. And all of a sudden they're
being passed ice. And what happens?
Of course, the girls who aren't into you, they'll just pass you
the ice really quickly. But the ones who are, you know,
they'll get some tongue action there.
They'll let it linger and it's all like, it's a sleazy as fuck

(58:07):
game, but it's not sleazy because we're just passing ice,
right? So I use that as as an example
of one of the sort of like fun after party things you can do.
And the girls who won't want to play, they're like, yeah,
whatever, this is gross, but you'll be surprised.
Girls, Girls want to play these games.
Dude that's fucking hilarious and it.
Gets the party. Started I love that.
Well, you're going to man. Do you have like, yeah, you got

(58:29):
to you're going to have to give me like special access to one of
your back end modules that has how to set that up because I got
to try it and I know I'm going to fuck it up when I go to
attempt to do it. I'd like be like, OK, guys, like
new game. Well.
The trick is, is you just like you either you can.
What I usually do it's, it's just like I tell one other

(58:52):
friend that we're going to do itand then we just do it and it's
just a frame thing. If you just do it like everyone
else will just do it with you. Even like there's a social
pressure of the girls who even don't want to do it, they'll
still just do it, you know? So obviously it's.
And it's been enough to, yeah. And you don't really explain the
rules like the way I explain therules.
Like, I, you know, I get the, the bottle of booze, I get the
bucket of ice. I have people lined up right.

(59:14):
So we line them up like, OK, if the ice falls down, you drink
and you can't use your hands to pass the ice.
Ready, set, go. So they're like what, what?
I don't even know the rules. But then I've got the ice and I
pass it and I make sure the girlnext to me is somebody who's not
gonna like reject the, the passive ice and then like pass
it along, pass along. And, and it's fine if it's like
girl, girl, you just don't wannahave like 2 guys next to each

(59:36):
other 'cause they're not gonna pass the ice most likely.
So. Well, and dude, that, that game
is genius, man, for a lot of different reasons because like,
not only does it like spice it up and like it breaks kind of
some of that like touch barrier and stuff, which is really
important for attraction and escalation and all that stuff
later on. But not a lot of guys get that
experience, man. Like not a lot of guys get that

(59:59):
social experience where maybe you're a little bit nervous,
like kind of like your heart is beating a little bit fast 'cause
like it's fun and it's exciting and you have to be able to hold
the tension. And if I think that's important,
you know, even having that experience, like you said, maybe
it's kind of raunchy. Maybe it's a little like risque
and there's some guys that are listening and they're like, I

(01:00:20):
just want to find my wife. I just want to get to the one
and I don't want to play these games.
I don't want to be that dirtbag or that douchebag.
And the reality is that you haveto have a little bit of that
somewhere in you. Like you have to have some of
that edge. You have to be the guy that at
some point in time was able to handle the pressures of that

(01:00:41):
type of situation, at least to some degree, even in just like
in a small amount, you know, I'dlike, you don't have to be that
guy forever. And like for me, I love those
games. Like, I'll, I'll probably play
those games for, like, too long into my life, right.
You know, find a girlfriend thatloves to play it, even in a
relationship type of thing. Yeah.
But for guys that don't want to do that, like, I think that's a

(01:01:03):
mistake. I think that if you didn't try
it at least once, then you have an Achilles heel.
What do you think about that? I agree.
Like every girl understands thatwithin every guy, there's call
it a an old dirty man or like, you know, the, the the devil
emoji, right? There's a horn ball in there,

(01:01:24):
There's a dirty dog. And if you don't own that, and
if you pretend like you're abovethat or you're, you know, too
good for that or you're not thatguy, you're more sophisticated,
they're going to know you're full of shit.
And that's going to cause a little bit of maybe a lot of bit
of problems down the road in your relationship.
Like if you're unwilling to own your sexuality and own like,

(01:01:47):
yeah, why wouldn't I want to make out with six hot girls?
I'm a single guy, right? I've got a Dick and it has a
mind of its own. I'm the same as every, you know,
the other 4 billion guys on the planet, right?
Like if you can't own that, you know, you're full of shit.
And and women understand that and like, they might look at me.
My wife's a perfect example. Like before I met her, she

(01:02:07):
understood that I like she thought I was a total sleazeball
because of what people had said about me, you know, because
they've been to my parties and the games get a lot more raunchy
than that. And then there's some others
that are way less raunchy. Like, you know, there's Jenga
where you write on the blocks and it might say, like, you
know, give a hug to the person next to you or kiss a person
next to you or, or trade shirts with the person next to you.

(01:02:28):
You know, you're pulling a Jengablock and there's got
instructions on there, right? Yeah.
And maybe one of the blocks or afew of the blocks have like a
black dot on the end where, you know, if you pull one of those,
it's something a little bit morerisque.
Right. So I've got like two different
sets of Jenga blocks that like 1is like the, you know, PG13 and
then maybe 1 is like the X-ratedone that you might want to bust

(01:02:49):
out if it's like a really, you know, sexual crowd and it's, you
know, give a blowjob to fruit ormake the girl squirt next to you
or like, who knows, right. So obviously that's, that's more
of like the, the sex party Jenga.
You could say my wife like thought I was a sleazeball.
Her friend is the one who's like, you got to come meet
Robbie. He's really cool.

(01:03:10):
He's never tried to like hook upwith me cuz I had friend zoned
her on on purpose. It's whatever you've heard isn't
true. Just come meet him and she's
like, no, it's true. We'll see.
I'll show you. And then she came over and of
course that was, you know, now we're married.
But like, even if you have maybean, a little bit of a negative
reputation, they say any press is good press.
These games, like you said, it'sjust like it's a way to, to have

(01:03:34):
fun and enjoy. And yeah, you're not going to
bust that out in the first hour of a party, but, you know,
there's a bunch of people lingering and they're, you know,
the night is getting boring. And most after parties, like,
it's just people standing aroundtalking or smoking.
Like you want to do something that gets the crowd involved and
creates a little bit of tension and fun.
So that's kind of at the crux ofwhat I found to be the most

(01:03:56):
interesting just for me socially, right?
Like after I spend a ton of timedating, I was like, well, it's
way more fun to host a party andthe status you get from hosting
a party allows you to build your, your circle and be cool
guys. And so I just kind of took this,
this party hosting thing to likethe furthest possible level
because I also knew it was goingto allow me to connect with the

(01:04:19):
coolest girls and the coolest guys Because like you don't want
to, you know, like in Japan, forexample, like when before a
business deal is done, they usually they go golfing and they
do not discuss anything In the 1st round of golf, it's five
hours, six hours. You play nine holes, you go to
lunch, then you play the back nine.
No business is allowed to be discussed.

(01:04:40):
But what happens in five or six hours in the golf course?
You see the persons true nature,they're pissed off or they're
happy or whatever. Like, everything happens at a
round of golf. And it's the same with dating.
Like, you don't want to go into it being like, OK, tell me about
your life and blah, blah, blah. Like any boring first date,
right? You want to, like, get to know
the person in real life and thensee, OK, maybe there's a spark.

(01:05:02):
Maybe there's some chemistry here.
That's the organic way to do it,you know?
Yeah. And what I love about your
system is you're just basically allowing for those connections
to happen a lot faster then the grassroots style way of getting
people to come to an event, which you know, takes a lot
longer if you're not doing direct response.
Yeah, yeah, for sure, man. No.

(01:05:22):
And we've got guys in the group that are taking it in a
direction that I'd never even considered.
You know, like hiking, parties, some really wholesome stuff that
starts at 9:00 in the morning. You know, the idea here is that
you can create a community around anything and odds are
there's people that are exactly the same as you that are similar

(01:05:46):
age, similar interests, similar height, similar everything and
are probably wondering the same thing.
Where's my tribe? You know, where's where's my
group that has a like minded aspirations and wants to do the
same activities? The ad coming across their
Instagram for exactly whatever that thing is, whether it's, you

(01:06:09):
know, hiking social or rooftop party for young professionals,
you know, for the people that see it and actually respond.
I mean, you got to imagine like it's what they've been waiting
on, you know, it's what they've been waiting to see.
So, you know, like quality wise,we can talk about that too.
I will, I will say this, like with the ads, it's obviously,

(01:06:30):
you know, there's a, there's a big, it's advertising, you know,
you're advertising to a cold audience.
It's a mixed bag. There's just going to be this,
you know, this standard distribution, I'd say where the
standard distribution of qualitylies, like from a female
perspective is slightly above what you just get if you had
like a really good dating app, right?
But it's it's not about that like everybody wants.

(01:06:52):
And there's ways to hack it so that you can just get nines and
10s if you put out an ad with something to do with modelling,
for example, if you have something to do with, you know,
photography photo shoots, like there's ways to hack it to get
models replying to your advertisements.
But for the average guy, when you're doing the hiking social
thing, like you might get a couple knots, you know, maybe
one out of like, you know, 30-40messages, right?

(01:07:14):
It's just, it's like it's not even about trying to just get
that immediate result. Like first build it up first,
you know, like do the first couple with some regular people.
Just make some friendships first, like build out a core
circle and then complain to me after, you know, you've got this
bad ass core circle that we needto up the quality.
We'll figure that piece out. A lot of the time it's just

(01:07:35):
going to be through like social proofing yourself in your inner
vibe, in your aura and just likeyour, your frequency will raise
and then like kind of almost magically higher quality women
start like showing up just into your life.
So really, I mean the ads like it's not a gimmick.
It's a real way to like very quickly connect with people that

(01:07:57):
are on the same, you know, really on the same level as you
are. You are because like what you're
thinking is what you're going toput out there and what, what
you're, you know, what we're going to be doing is what level
you're on. That's why my ad is going to be
different from the next guy's adbecause my ad, it can be yacht
party with, you know, ice game make out right, Like most guys

(01:08:18):
just they don't have the yacht yet, you know, like they're not
on that level. So my ad is going to hit harder
than theirs. You know, some guy just has
nothing, like he doesn't have anything.
You probably got to find a patioor a rooftop somewhere, you
know. Or the what I love the, you
know, hiking party or acro yoga party or.
Like anything. Ping pong party, right?

(01:08:38):
It's like a golf event. Like whatever the fuck you're
interested in, you could have a little event for that.
And chess, right? Like people want to go and do
cool things. And I feel like there are
specific sites that like advertise like meetup.com, maybe
Eventbrite, those sorts of things that kind of advertise

(01:09:00):
for events. But everyone kind of knows like
those things suck. Like nobody goes there except
for like guys trying to get laid.
And, and it's, it's a, a bad crop and girls would never like
hot girls get invited to things and they don't really have to
look for things a lot of the time.
But that's the beauty of an Instagram ad is they're, they're
going to see it. You're targeting them.
Yeah. Right.
Yeah, Yeah. So you're targeting them.

(01:09:22):
You can be more niche specific. You can have a sexier
advertisement. I mean, that's the main thing
that I do is like, I create the advertisements.
And so it's done for them. Like I don't let them for the
most part, try to create their own just because, like, they're
really shitty at it. Yeah.
They haven't been in sales and marketing for the last, you
know, 10 years like I have. They just don't have the
creative I like. It's just reality.
And there's a difference betweenattending an event that somebody

(01:09:44):
else is hosting and actually being the administrator of your
own event, right? So that that's AI mean a pretty
key distinction is like, you know, anytime you're going to
somebody else's party, you're kind of almost like transferring
status to the host of that party, right?
So if you can step into that leadership role, you're going to
get more benefits. So, yeah, I mean, go to, go to
meet up events, go ahead and go to networking events and use

(01:10:07):
your social skills to collect asmany leads as possible at these
places and then invite them to your own event.
Right. Cuz at the end of the day, if
you're not, if you're not the one that's like offering the
invitation, you're not really the one that's like offering the
value, so to speak. Like you can invite people to
other people's events. Like there's a lot that goes
into this. But like if you're, if you're a

(01:10:27):
guy that goes to a lot of different things, but you don't
do your own, yeah. Like once a month, you need to
have an invite that is yours. That is, you know, custom to
where you like to be, where you know who you want to be around,
what you want to talk about, what you want to make it about.
And it's fulfilling, too, you know, I mean, it goes beyond
dating. For sure.
And I want to make a parallel tobetween the last conversation

(01:10:50):
you and I had where you kind of called me out about me not
running ads for my business, funny enough.
And you were like, dude, have a conversation with my buddy.
He does this. This is his specific thing,
right? He will help you craft, you
know, the offer and the ad and the and the.
Unique angle and all that stuff.Exactly.
And for the longest time I had been procrastinating on that

(01:11:12):
because, you know, what am I doing every day?
I'm like optimizing, you know, for my clients, I'm in there
helping them like organize theirevents, helping them like follow
up with the people, like doing the nitty gritty, like telling
them this girl's interested. This one's giving red flags,
like all of the stuff, all the coaching, right?
And I'm so focused on that sometimes it's hard to even

(01:11:33):
understand what the offer is. And I love that's effectively
what you're kind of doing for people.
It's like you only have so much time to be good at a thing,
right? So if you're working on like
leveling up and becoming a higher value guy, you know,
better conversation skills, better hosting, better presence,
better flirting, right? Like it's time consuming.

(01:11:54):
You know, it's, it's a body of work.
It is a skill set and it takes time.
And if you're trying to sit there like come up with a
perfect ad and like do this or do that, you know, that's time
that you could be optimizing in a different way.
And it might not be the thing that you're kind of cut out for.
And that's what I love about your service as well.
It's done for you, right? You're like, I'll, I'll do it
for you. Here's the sort of stuff to

(01:12:14):
follow up with. And then you can focus on making
sure the event is good, making sure that, you know, people have
a good time and then everything,all the social skills that kind
of go into it. And so that's why like it, it's
a great offer because I feel like for somebody like me,
right, I don't want to be, I don't want to be doing that.
You know, where there's somebodywho like you, who's just like, I

(01:12:36):
like that. I'm good at that.
I'm going to just do that for you.
Yeah, yeah, yeah. And it's become like my
community and my offer has become extremely, you know,
narrowly focused on the ads thing just because that's what's
working with the social circle strategy.
And what has kind of been sacrificed a little bit is some
of the coaching that I used to try my best to do with the the

(01:13:00):
games thing at the parties and the social skills and the frame
and masculinity. And I was even talking about
fitness a little for a little while and looks maxing and all
that different stuff. And you know, I'll admit that
I'm to a point now where like this ad system, it's, it's so
specific, it's so dialed in. It's just so designed for a guy

(01:13:21):
that it is just like, so aware of what's happening with dating
and wants to improve dating and,like, sees just like what he
needs to do in terms of throwingparties and wants to do it fast.
Like, that requires someone that's kind of been on this
journey for a while. Yeah.
So I would say that my offer, it's, you know, for a guy that
has no experience, you've never heard of any of this stuff.

(01:13:42):
This is all brand new information to you.
This whole space is just like you just woke up, you know,
you're born yesterday. Basically.
You're going to be better off with my program than without my
program. But I'd say, you know, for guys
that really want to get good at probably like, I don't know,
pulling out Jenga and making thegirls squirt or whatever the
fuck that part was. You know, there's coaches that

(01:14:05):
are better than me at, at some of that different stuff, man.
You know, like I like, I haven'tplayed that game myself, you
know, like there's so there's, there's levels to this type of
thing. I mean, I feel like the level
that I've maximized on is just like basically recruiting for
parties. I've got that down.
And that's what I should be doing is recruiting for for
parties. And then for further guidance on

(01:14:25):
your opening and cold approaching.
That stuff is important. Like go to other people.
I tell them all the time, like, just go elsewhere man.
Yeah, I agree. It's, you know, there's a lot of
good systems out there for, you know, some guys like the London
day game system, for example, orI've had Saint Robert on my
podcast many times. He's very specific, like if you
want to get good a day game, seehim right?
Like that is his thing. And you know, for me, it's like

(01:14:47):
if you want to get really good at managing your social circle
and building that up and dating the hottest girls.
That was always my thing. I was just like, I, I see all
these other dating coaches. I'm like, they never show their
girls, right. So I'm like, do they have girls?
Are they just marketers? And then I realized at the end,
yeah, they're just marketers. I had the most annoying but best
wing man you could have who who's the guy who was always

(01:15:09):
like, you could do better. Your girls not that hot, you
know, you're you're settling. I surrounded myself with a few
of these guys. Some of them were club promoters
and it was just always a competition to see who could get
the hottest girls. And in kind of like being in
that competitive space for so many years, I I realized that
like, yeah, the hottest girls, they think a little bit

(01:15:30):
differently. They operate a little bit
differently. So that's kind of who I tend to
attract into my thing. It's guys who are like, yeah,
OK, I could get a six or seven, but I want, you know, I want a
nine or A10. And they understand that you're
not going to get the 9 or, or A10 through cold approach.
You're not going to get her through dating apps, right?
You have to have, you have to bethe king of your domain to get

(01:15:52):
that girl. And it's going to take long game
and it's going to take hard work.
But it's, you know, I think it'sthe most fun you can game you
can play besides golf. So yeah.
Yeah, yeah. And like I, I, I tell my guys
all the time, I'm like, man, youguys are lucky that there's
somebody like me out there that's like so obsessed with
this and just sees it as so muchfun and is just so fanatically

(01:16:18):
obsessed about dialing this in. Because for me it's like what?
What is more important than yourrelationships and The Who you
end up marrying and who you're best friends with and business
connections and been building your empire?
Like that's what this is about, right?
The whole running ads throwing parties thing.
Most guys go out just to get drunk.

(01:16:40):
Right. The most guys socialize on
Friday night, Saturday night, just for escapism, to blow some
steam off from their fucking 9:00 to 5:00.
And that was me for a long time,you know?
I mean, I had my fair share of just dumb, dumb times when I was
in my 20s, for sure. Yeah.
Bottle service at the nightclub.Underrated networking
opportunity. Throwing a house party.

(01:17:02):
Underrated dating opportunity, Putting together a rooftop party
on Friday night. Can you get drunk?
Yes. I'm not sober.
Like, I don't. I didn't know.
I don't like. I'm not one of these, you know,
you got to be perfect type of guys.
You can drink. Go ahead.
Well, obviously everything is inbalance.
We can we can have that conversation later.

(01:17:23):
Yeah. I mean, this isn't like escape.
This isn't just for fun. Like this isn't this to me, it's
like it's like a hobby. I don't even know.
Like, it's not. It's more than a hobby like
this. I really do run it like a
business. And now I legitimately run it
like a business, which is kind of like Meta, like Inception,
but for guys like that are thinking about building social
circles that maybe even have girlfriends.

(01:17:47):
You know, we're wives. I've got clients that are
married. I've got clients that have
girlfriends. You got to keep her attracted.
That's one thing you got to keepyour money coming and that's
another. You got to stay levelling up
because like I said, everything is happening later now because
it's just the the world is just becoming more there.
There's more opportunity than ever.
And time is either on your side or against your side.

(01:18:08):
Time is the accelerator here. So but it's it's accelerating
upwards for you or it's accelerating downwards for you.
That's going for your money, your health and your dating, all
of it. So why not try to, Yeah, I mean,
just synergistically do as much as you can all at once.
And, you know, if you want to goapproach girls on the street,
let me know how it went, I guess.

(01:18:28):
Yeah. We'll be at a party somewhere.
Yeah. I think there's a very specific
guy that is going to get the most value out of your offer.
And I think it's a guy who he's already relatively successful.
He's a cool dude. He can, you know, he may not
feel like he's the the king of, you know, hosting a party or

(01:18:50):
anything yet, but he'll get there.
You know, he doesn't really havethe the time to do a ton of cold
approach or, you know, waste time on the dating apps and it's
worth it for him to have these sort of inbound leads.
Would you say that's the best sort of archetype of the guys
that could benefit the most from?
I'd say the guys that are doing the best, that are working, that
I'm working with right now have experience with hosting events

(01:19:11):
even OK. They know the they know the
value of putting together a party.
They've been in that scenario before.
Gotcha. They just are, they know that
their value is going up and theyhave, you know, limited time
left. They want to, you know, maximize
their SMV and they want the big guns, you know, the right system

(01:19:31):
that is really just going to like pour the rocket fuel on it
and blow the blow the roof off of it.
Basically, if you're a guy that you know is doing well and
you're looking for a way to do what we're talking about here
with, with dating and networking, and you know what I
believe to be the most effectiveand efficient and and powerful

(01:19:55):
manner possible. If you have experience with
social skills and event hosting like this will be not just a
game changer for you, but I mean, potentially the most, you
know, powerful thing you've engaged in for a long time.
I'll say that. For sure.
So yeah, help with the lead Gen.go to Brian.
I'm going to kind of bake it into anyone.

(01:20:19):
If you see this podcast and you're considering like joining
my program and getting help with, you know, building the
social circle, getting the hottest girls, I'm gonna bake in
your offer. Be like, well, we're also going
to do the Instagram strategy andwe're gonna have Brian do that
cuz like, why, why the fuck would we?
Like, I don't know it, you know it.
He, he doesn't know it, right? So I, I feel like that would be

(01:20:41):
the fastest way to success in this area for somebody who
doesn't want to do it alone and try to piece it all together,
right? They want to save their time.
Yeah, yeah, absolutely, man. And I I can use your help as
well, like I said, for when guysare successfully getting parties
together. How do they make the parties
better? You know, how do they, how do
they take it to, you know, superhigh levels like you've talked

(01:21:01):
about with your stuff, you know,because I can only imagine with
the levels that you've gone withyour stuff.
I mean, if you were running ads or if we had met at that time
and we ran an ad together, I mean, who the fuck knows what
would have happened then. So, right.
And yeah, and, and just one thing for anyone listening, you
know, like maybe you're listening to that and you hear
like the ice game, you're like kind of what you said, like that
seems weird. It's like you don't have to do

(01:21:24):
that shit either. You know, there's there's
certain levels that different parties have, you know, like
some parties are going to be a different sort of maybe festival
crowd who are dabbling in other substances, right?
And the ice games, not quite theright vibe, but maybe there's a
different sort of vibe that's too illegal to talk about,
right? That that is right.

(01:21:45):
But like you with experience, you, you start to know like, OK,
here's my audience. How can I get them to have more
fun and how can I orchestrate this whole thing?
You're kind of like the puppet master if you're the you're the
MC on a cruise ship, right? The MCS job is he walks around
during the day and he, you know,he shakes a lot of hands, talks
to a lot of people, gets them tocome to the evening thing.

(01:22:07):
And then once they're at the evening thing, he's introducing
the other entertainment and getting everyone to have a good
time. The end of the day, who gets
more, you know, high quality options than the MC on the boat?
Nobody. He's the king of the of that
cruise ship, you know. And so that that's kind of the
idea of what you're going for. And, you know, the games are a
tool that can be utilized very effectively for that.

(01:22:29):
So. Yeah, I love that.
Yeah, I love that. Man.
You got to let me into that master class, man.
I got to watch that training. Pretty sure brother, the truth,
spin the bottle truth or dare isthe wildest one.
It's like you know the people well enough it because you've
seen them sort of participate inother games and you're like, OK,
I know what this girl is likely to say yes to.

(01:22:51):
So I'm going to orchestrate a specific dare for her or a
little game that she's going to get to play with the guy that I
know likes her and she likes himand I'm going to get them to
hook up. So at the end of the day, kind
of playing Cupid both for yourself and for everyone else,
and people just keep coming backto your party.
So they're like every time I go to Robbie's party.
What's that? Yeah, that's.
That's fucking powerful shit. Man, Yeah, yeah, it's it's it's

(01:23:14):
very fun. So anyways, where can people go
to find you? Obviously it'll be in the show
notes or whatever. New city mastery Instagram, New
city mastery YouTube. That's it.
I mean, I've got a website, brianmarcasano.com, but my last
name is hard to spell, so just go to Yeah.
Just look up New City Mastery mostly on Instagram.

(01:23:35):
Cool. And if people sign up, they'll
get a discount if they say Robbie or they know they're
coming from me, so. Yep, absolutely.
Perfect. This has been cool.
I love where we've, you know, dabbled in so many different
areas of social dynamics here, so.
I know, man. Yeah, another good talk.
Cool brother. Out of all the guys I know, the
only ones who managed to consistently win the game are

(01:23:56):
those who built and invested in a high status social circle.
You can certainly approach womenand try your luck on the apps if
you're a Chad, but those strategies simply don't work
consistently to attract top tierwomen and awesome friends in
your life. But for most guys, the idea of
building a social circle can feel overwhelming, so they
continue to hunt for women in their usual ways and end up
settling for a girl they were never really that excited about

(01:24:16):
in the 1st place. To avoid this fate, join our
community and instantly plug into a highly vetted social
circle of cool dudes to network and navigate your journey with.
You already know it's hard to find wing men because the good
ones don't stay in the game verylong.
Many of our members travel together, end up living
together, build amazing circles and even businesses together
both in the West and in many of the best locations around the
globe. With gorgeous women and low cost

(01:24:38):
of living, I'm extremely carefulwho I let into this community,
but if you feel like you'd make a good fit, you can apply to
join the links in the description.

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