Short-Cycle Design Thinking: Perfect for Top Managers

The buzz: “Innovation distinguishes between a leader and a follower” (Steve Jobs). If you think Design Thinking (DT) innovation method demands many days or weeks of intense work beyond your high-level managers’ availability, here’s a news flash. Short-cycle DT, developed in a PhD study by SAP and Aalborg University, is a logical, time-efficient DT derivation suited to leaders who can devote just one or two days. This new problem-solving method can benefit your business beyond just R&D and innovation programs. The experts speak. Prof. Charles Møller: “…it takes all the running you can do, to keep in the same place. If you want to get somewhere else, you must run at least twice as fast as that!” (Lewis Carroll, Alice Through the Looking Glass). Arkin Efeoglu, SAP: “Everyone has a plan ‘til they get punched in the mouth” (Mike Tyson). Alejandro Pifarré, SAP Consulting: “Show me the money!” (Jerry Maguire, 1996 film). Join us for Short-Cycle Design Thinking: Perfect for Top Managers.