252 The Evolution of RMA. Dr. Thomas Molinaro

IVIRMA is so big, they had 1,400 people just at their international congress. But what does it take to implement change, scale care, and keep the patient experience high inside an organization that large?

This week’s guest, Dr. Thomas Molinaro, Chief Medical Officer of IVIRMA North America, shares what’s working, what’s still being figured out, and what challenges fertility networks of every size should be preparing for.

Tune in to hear about:

• The AI solution they’re using to save REI time (and how it’s going so far)

• What they’ve learned from piloting patient journey platforms

• Their APP-to-REI ratio and how they approach shared workflows

• The evolving debate over who performs ultrasounds (REIs or sonographers?)

• The marketing on behalf of REIs before the patient walks in that is critical to care
  

If you’re curious about the operational future of large fertility networks—or want a blueprint for scaling thoughtfully—don’t miss this episode with Dr. Molinaro.