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July 23, 2025 32 mins

What if you could build your own rental portfolio without the headache of rehabbing old properties?

In this episode of Investing in the US, I had the pleasure of speaking with Jim Sheils. Jim is a real estate expert with extensive knowledge in the build-to-rent (BTR) niche. He is a partner in Southern Impression Homes, a company that specializes in building rental portfolios in Florida's high-growth markets for individual investors and institutional buyers. 

Together, we explore the growing potential of the BTR niche and why infill lots in established neighborhoods are outperforming the traditional turnkey model by all metrics. We also discuss common property management challenges, how Jim’s company survived the pandemic without bank financing, and the benefits of vertically integrated operations. 

Let’s jump right in.


Key Takeaways: 

  • 00:00:00 Intro 
  • 00:01:28 How Jim made his first dollar as a kid
  • 00:01:48 Jim’s journey into real estate investing
  • 00:07:59 Turnkey 2.0 explained
  • 00:14:35 The changing dynamics in the real estate market
  • 00:20:46 Jim’s vertical integration strategy 
  • 00:27:02 Top 5 investing tips 
  • 00:30:01 Outro


Additional resources: 

➡️ Check out Jim Sheils: 

•  Website: https://jjplaybook.com/

➡️ Visit https://reedgoossens.com/ and:

• Invest passively in multifamily real estate 

• Get FREE access to my 100% Passive Real Estate Investment Masterclass

• Take a look at my portfolio

• Get FREE multifamily real estate resources 

➡️ Follow me on social media:

• LinkedIn: https://www.linkedin.com/in/reed-goossens-b2a6a933/ 

• Instagram: https://www.instagram.com/reedgoossens/ 

• Facebook: https://www.facebook.com/reed.goossens/ 

➡️ Subscribe to my podcast: 

• YouTube: @ReedGoossensREI 

• Apple: https://apple.co/44MiDN7 

• Spotify: https://spoti.fi/45fVIcR 

• Stitcher: https://bit.ly/3OHHJqJ 

• Soundcloud: https://soundcloud.com/investing-in-the-us 

Investing in the U.S. is a podcast for real estate investors and entrepreneurs who want to break into the U.S. market and grow their wealth!

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