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April 2, 2025 30 mins

Imagine this: your tenants are happy, your rent’s in on time, and your maintenance issues are resolved without any unnecessary stress. Sounds too good to be true?

It’s not! Meet Dana Dunford, CEO of Hemlane—the next-gen property management platform offering smarter solutions for all your rental headaches. Dana founded Hemlane with a mission to help landlords and small-scale investors manage their properties with ease, transparency, and efficiency. Hemlane has already helped oversee more than 28,000 properties nationwide—and they're just getting started.

In our interview, Dana and I talked about why most property software is outdated, how AI is best used with humans (not instead of them), and why landlords need more than just monthly owner statements to stay sane and profitable.

Tune in!


Key Takeaways: 

  • 00:00 Intro 
  • 02:03 How Dana does it all 
  • 03:00 How Dana made her first dollar as a kid
  • 06:05 Becoming a tech entrepreneur 
  • 10:19 How tech is transforming the real estate industry 
  • 17:27 Hemlane’s mission 
  • 23:16 Top 5 investing tips 
  • 28:06 Recap and outro


Additional resources: 

➡️ Learn more about Dana and Hemlane: 

• Website: https://www.hemlane.com/ 

• LinkedIn: https://www.linkedin.com/in/danahdunford/ 

• Instagram: https://www.instagram.com/danahdunford/

➡️ Visit https://reedgoossens.com/ and:

• Invest passively in multifamily real estate 

• Get FREE access to my 100% Passive Real Estate Investment Masterclass

• Take a look at my portfolio

• Get FREE multifamily real estate resources 

➡️ Follow me on social media:

• LinkedIn: https://www.linkedin.com/in/reed-goossens-b2a6a933/ 

• Instagram: https://www.instagram.com/reedgoossens/ 

• Facebook: https://www.facebook.com/reed.goossens/ 

➡️ Subscribe to my podcast: 

• YouTube: @ReedGoossensREI 

• Apple: https://apple.co/44MiDN7 

• Spotify: https://spoti.fi/45fVIcR 

• Stitcher: https://bit.ly/3OHHJqJ 

• Soundcloud: https://soundcloud.com/investing-in-the-us 

Investing in the U.S. is a podcast for real estate investors and entrepreneurs who want to break into the U.S. market and grow their wealth!

Subscribe/Follow so you never miss an episode!

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