ICFRC - Manufacturing Consent - The Failure of EU Elections, Media, and the Public Sphere

Europe still lacks a "European" public sphere and a media system that serves it. As was the case during the 2019 EU parliamentary election, the 2024 contest exhibited regional differences in the themes covered by national media and their emphasis on European-wide issues. Most voters' choices of representative MPEs reflected national politics and perceived interests, and relatedly, the ideological divides that positively or negatively assessed European-wide problems. The dominant reliance on social media for news contributed both to reinforcing and enhancing the existing political and ideological polarization in most EU member nations. As such, unevenly across the continent, they also further splintered the national public spheres, diminishing the prospects of "manufacturing of consent" on several issues important to the European Union.

Peter Gross is professor emeritus and former Director of the University of Tennessee's School of Journalism and Electronic Media (2006-2016). His research focus is East and Central Europe society, media and journalism.

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