Welcome to Clubhouse’s Ambassadors’ Corner and Episode 2419 of the Italian Wine Podcast. In this episode, Mihai Popescu IWA interviews Carlotta Salvini of Consorzio del vino Brunello di Montalcino.
These sessions are recorded from Clubhouse and reproduced here for the Italian Wine Podcast.
Key Learning Objectives:
Gain a deeper understanding of the wines of Montalcino, including their history, styles, and unique terroir.
Explore the role of the Consorzio del Vino Brunello di Montalcino in protecting quality, promoting producers, and guiding educational efforts.
Learn about current trends, challenges, and opportunities for Brunello in global markets and how the region is evolving to meet them.
More about our Co-host:
Mihai Popescu is a Canadian-based wine expert dedicated to helping producers enter and thrive in the Canadian market. A WSET Diploma holder (DipWSET), Italian Wine Ambassador, and international wine judge, he supports wineries with strategic brand positioning, market access, and distribution.
Mihai organizes professional tasting events, attends major trade shows, and creates tailored marketing plans to boost visibility and sales. Active on Instagram and social media, he reviews and promotes wines—mainly Italian—to an engaged audience of wine lovers and professionals, blending digital influence with in-market expertise.
Connect:
Website: https://www.brutus-wine.ca/
Facebook: https://www.facebook.com/mihai.popescu
Instagram: https://www.instagram.com/mihai.wine
LinkedIn: https://ca.linkedin.com/in/mihaipopescumtl
More about today’s guest:
Carlotta Salvini is a wine communication professional with a solid technical foundation and over a decade of experience in the wine industry. She holds a Master’s degree in Agronomy with a specialization in Agro-engineering (2013), a degree in Viticulture and Oenology (2020), and completed the WSET Diploma in 2024. Since 2022, she has served as Marketing and Communication Manager at the Consorzio del Vino Brunello di Montalcino.
Previously, Carlotta led hospitality and direct-to-consumer sales at Fèlsina winery (2015–2022), following an early career as an agronomic consultant specializing in organic and biodynamic viticulture (2014–2015). In 2019, she was named Best Italian Sommelier by FISAR. Her professional path blends scientific expertise with strategic communication, with a focus on promoting Italian wine through education, storytelling, and global outreach. Carlotta has spoken at major international wine events and was recognized among the “Top 50 Wine Influencers in Italy” in 2023.
Connect:
Website: https://carlottasalvini.com/
Instagram: https://www.instagram.com/carlotta_salvini/
LinkedIn: https://www.linkedin.com/in/carlotta-s-726948b0/
Facebook: https://www.facebook.com/CarlottaSalviniWine
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Until next time, Cin Cin!
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