Welcome to Episode 2463 of the Italian Wine Podcast. In this episode of IWP On the Road Edition, Stevie Kim is in conversation with Lamberto Frescobaldi, President of UIV (the Italian Wine Union) and President of the Marchesi de’ Frescobaldi group. They discuss the recent developments on the long-awaited EU–Mercosur trade agreement, aimed at unlocking trade between the EU and South American bloc (Argentina, Brazil, Paraguay, Uruguay).
More about today’s guest:
Lamberto Frescobaldi is President of the Italian Wine Union, having been reappointed to the role by the UIV General Assembly on 3 July 2025. Founded in 1895, the union represents over 800 member companies, accounting for 50% of total wine revenue in Italy and more than 85% of Italian wine export revenue. Frescobaldi’s new three-year term begins at a crucial time for the sector, amid global challenges, structural transformations, and the commitment to competitively innovate the entire wine ecosystem.
Lamberto represents the 30th generation to lead Marchesi de’ Frescobaldi, whose holdings include the prestigious Ornellaia and Masseto estates, as well as various wineries around Tuscany and an estate in Friuli. He studied at Davis in California, the leading university in the world for the wine business, joining the family business in 1989 and taking over as president in 2013.
Connect:
Website (UIV): https://www.unioneitalianavini.it/
Website (Marchesi de’ Frescobaldi): https://www.frescobaldi.com/en/
More about the host:
Stevie Kim is an Italian Wine Marketing & Communication Expert, Brand Positioning Specialist, and Public Speaker based in Verona, Italy. As Managing Partner at Vinitaly, she leads key initiatives, including OperaWine, Vinitaly International Academy, wine2wine Business Forum, and 5StarWines & Wine Without Walls. A passionate Italian Wine Evangelist, she harnesses social media and education to promote Italian wine on a global scale.
The Italian Wine Podcast is part of Mamma Jumbo Shrimp, a brand Stevie launched in 2020 to make wine more accessible through books, maps, videos, and the Italian Wine Travel with Stevie YouTube series.
Stevie often joins Professor Scienza in his shows to lend a hand keeping our Professor in check! You can also find her taking a hit for the team when she goes “On the Road”, all over the Italian countryside, visiting wineries and interviewing producers, enjoying their best food and wine – all in the name of bringing us great Pods!
Connect:
Instagram: https://www.instagram.com/steviekim222/
Website: https://www.vinitaly.com/eventi/operawine/stevie-kim/
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