Welcome to Episode 2481 of the Italian Wine Podcast. In this Bonus Episode, Stevie Kim interviews Letizia Corbetta of Consorzio Barbera d'Asti e Vini del Monferrato.
Together, they explore the unique wine heritage of the Asti and Monferrato area. Letizia discusses the Consorzio’s role in promoting the wines of the territory, the events they organize and participate in, and the best food pairings for the region’s wines. She also highlights how the Consorzio collaborates with partners to engage younger consumers and spread awareness of these iconic Italian wines.
More about today’s guest:
The Consorzio Barbera d’Asti e Vini del Monferrato represents over 400 wineries across 9 DOC and 4 DOCG denominations in the heart of Piedmont. Covering more than 12,000 hectares across Asti and Alessandria, the Consorzio safeguards quality, tradition, and the unique wine culture of this UNESCO World Heritage landscape. Its mission is to protect and promote the wines of the region through events, education, and international outreach. By uniting producers under a common voice, the Consorzio helps build recognition for iconic appellations like Barbera d’Asti, Nizza, and Ruchè, while also engaging new generations of wine consumers worldwide.
Letizia Corbetta is the Event Manager at the Consorzio Barbera d'Asti e Vini del Monferrato, where she helps design initiatives that celebrate and promote the wines of this historic region.
Connect:
Website:: https://www.viniastimonferrato.it/
Instagram: https://www.instagram.com/consorziobarberaastimonferrato/
Facebook: https://www.facebook.com/barberadastidocg/
LinkedIn: https://www.linkedin.com/company/consorzio-barbera-d-asti-e-vini-del-monferrato/
Campaign financed according to EU Regulation N. 2021/2115
More about the host:
Stevie Kim is an Italian Wine Marketing & Communication Expert, Brand Positioning Specialist, and Public Speaker based in Verona, Italy. As Managing Partner at Vinitaly, she leads key initiatives, including OperaWine, Vinitaly International Academy, wine2wine Business Forum, and 5StarWines & Wine Without Walls. A passionate Italian Wine Evangelist, she harnesses social media and education to promote Italian wine on a global scale.
The Italian Wine Podcast is part of Mamma Jumbo Shrimp, a brand Stevie launched in 2020 to make wine more accessible through books, maps, videos, and the Italian Wine Travel with Stevie YouTube series.
Stevie often joins Professor Scienza in his shows to lend a hand keeping our Professor in check! You can also find her taking a hit for the team when she goes “On the Road”, all over the Italian countryside, visiting wineries and interviewing producers, enjoying their best food and wine – all in the name of bringing us great Pods!
Connect:
LinkedIn: https://www.instagram.com/steviekim222/
Website: https://www.vinitaly.com/eventi/operawine/stevie-kim/
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Until next time, Cin Cin!