Welcome to Episode 2543 of the Italian Wine Podcast. In this episode, Juliana Colangelo interviews Tim Marson MW of wine.com, the leading online wine retailer in the United States, to unpack how the platform operates and take a closer look at its Italian wine category - what’s trending in price and style, and what drives their wine-selection decisions.
Key Takeaways:
Why does wine.com lean into or out of certain Italian wine categories?
How does wine.com evaluate producer readiness for the US market?
What formats and price tiers outperform in the Italian wine category.
More about the guest:
Tim Marson MW is a Master of Wine and Category Director at Wine.com, responsible for purchasing over 7,000 wines from France and Italy. He graduated in Classics from Oxford University and entered the wine industry in 1997. After completing his WSET examinations with honors in 2000, he worked in various roles across the UK wine retail sector before moving to Napa, California in 2011. Tim is a highly respected wine judge and speaker, regularly participating in major international wine competitions and panels. He is one of only 416 Masters of Wine globally.
Connect:
Website: https://www.wine.com/
LinkedIn: https://www.linkedin.com/in/timmarsonmw/
More about the host:
Juliana Colangelo is a leading communications and marketing professional for the beverage alcohol industry. Currently, Juliana is a Senior Brand Manager at Frederick Wildman, where she is focused on building their Italian wine portfolio. Prior to that, she led the California Division as a Vice President at Colangelo & Partners, the leading wine and spirits communications agency in the U.S. for over 10 years.
During her tenure at C&P, Juliana led the development of the California office, growing the agency’s domestic presence to a dedicated office of 15 people with representation of leading wine companies such as Jackson Family Wines, Far Niente, Charles Krug Winery, Foley Family Wines and more. Juliana has completed her WSET Level 3 and her eMBA in Wine Business with Sonoma State University. In 2021, Juliana was named one of PR News’ Top Women in PR in the “Rising Stars” category. In 2022, Juliana became a Vinitaly International Academy Italian Wine Ambassador.
Connect:
Instagram: https://www.instagram.com/julezcolang/
Facebook: https://www.facebook.com/jules.colangelo/
Twitter: https://x.com/JulezColang
LinkedIn: https://www.linkedin.com/in/juliana-colangelo-mba-04345539/
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