In this episode, I chat with the incredible duo behind Bucket List Bombshells - Cassie and Shay - who met serendipitously in a Mexican coffee shop after both quitting their corporate jobs with one-way tickets. Together, they've built a freedom-based, service-based business generating over £4.5 million in revenue whilst serving thousands of women worldwide. We dive deep into their contrasting money relationships, the power of visionary-integrator partnerships, and the lessons learned from scaling sustainably.
Episode Highlights:
The Coffee Shop Origin Story - 2013
- How both women independently decided corporate wasn't their dream and quit their jobs for one-way tickets to Mexico
- Meeting in a Playa del Carmen coffee shop through a mutual friend
- The early question that shaped everything: "What does the dream life look like for us?"
- Building a business around the life they wanted to live, not the other way around
- How having a mentor with an online business provided a blueprint for possibility
The Contrasting Money Relationships in Partnership
Shay's Journey (The Integrator):
- Fast money growth creating challenges with holding wealth and abundance
- Spending money as quickly as it came in during early success phases
- Shiny object syndrome and following other successful entrepreneurs without understanding their mechanics
- Identity becoming tied to daily revenue numbers and success/failure cycles
- Learning to separate self-worth from business metrics
- Now finding joy in CEO dashboards and empowering clients with financial clarity
Cassie's Journey (The Visionary):
- "Ignore the numbers and work harder" mentality from early conditioning
- Type A personality believing harder work = more money
- Leading to burnout from constantly doing more: more offers, more team, more marketing
- Going from 25 different offers to just one at their simplification point
- Learning that scaling comes from amplifying what works, not adding complexity
Essential Financial Metrics Every Business Owner Should Track
- Lead Generation Numbers: How many leads monthly from each source (word of mouth, Instagram, networking)
- Lead to Sales Call Conversion: Aiming for baseline 50% conversion rate
- Sales Call Conversion Rates: Most entrepreneurs guess these numbers rather than tracking accurately
- Revenue vs. Profit Focus: Focusing on profit margins rather than just revenue figures
- Paying Yourself First: Fixed salary approach rather than percentage-based payments to create stability
The Simplification Revolution - From 25 Offers to 3
- How complexity became the enemy of clarity and growth
- The realisation that confused minds don't buy and confused CEOs don't lead well