The £50K Month Lie: Why Scaling Broke Me

In this vulnerable episode, I share the untold story behind hitting £50,000 months and how success nearly broke me mentally, emotionally, and physically. Rather than celebrating these income milestones, I reveal the shame, overwhelm, and toxicity that comes with scaling without boundaries - and the complete business transformation that saved my sanity.

The Moment That Changed Everything - Summer 2023

• How my mum discovering my £50K bank statement triggered intense money shame

• The guilt of making money "easily" when others, including my mum, had to struggle

• My immediate response: dismissing it as a "one-off" rather than owning my success

• The realisation that my nervous system was rejecting wealth because it felt dangerous to have more than people I love

The Reality Behind the Success - What Nobody Talks About

• Running 15 different courses and offerings simultaneously: mini courses, evergreen programmes, books, podcast, workshops, membership, certification, mastermind, pensions course, investing course, budgeting course

• The overwhelming complexity of multiple revenue streams running at once

• How my two biggest profit generators (12-month mastermind and signature money programme) required constant client acquisition

• The crushing responsibility of paying team wages on top of my own income

The Neurodivergent Entrepreneur's Dilemma

• How my 2023 ADHD diagnosis explained my love of creating and my overwhelm with complexity

• The creativity trap: what was joyful and easy became my kryptonite

• Why neurodivergent brains struggle with "more" - the million pieces of information running simultaneously

• The toxic scaling trap fuelled by online business gurus pushing "make more, hire bigger teams, create more products"

My Great Simplification Journey - What I Actually Did

• Taking August 2024 completely off (with a separate episode on how to do this)

• Pausing my podcast for five months - the first break in five years

• Closing my mastermind (biggest income generator) and stopping launches for my second biggest programme

• Letting go of a key team member and hibernating whilst travelling Canada with my family

• The breakthrough conversation with Richard Branson on Necker Island about his circle analogy

The Rule of Five Framework for Overwhelmed Entrepreneurs

1. One target market - you can't serve everybody without serving nobody

2. One problem solved - going deep rather than wide, partnering with others for different solutions

3. One offer - mastering one thing completely rather than multiple offerings

4. One platform - I chose LinkedIn and became top 30 money content creator in UK within 90 days

5. One year - committing to this focus for 12 months without wavering

My Personal Implementation Story

• Returning to my core: financial coach training for professionals wanting to help clients with money

• Focusing on my Money Narrative Clearing Framework as the one thing with biggest impact

• Investing in LinkedIn mastery course and achieving top 30 UK money creator status