Want to break into CRE the right way? How to Become a Commercial Real Estate Broker—with real training, content strategy, and deal-making—starts here.
In this episode, Joe Killinger (Commercial Brokers International) breaks down how to become a commercial real estate broker and actually stick with it. We cover the first 90 days of training, the skills that matter (listening > pitching), and how content marketing (YouTube, LinkedIn, TikTok) drives inbound leads. You’ll learn a practical outreach framework, why analytics beat guesswork, and how affiliate networks unlock multi-market clients. We also touch on rates, retail’s comeback, and what to ask brokerages before you join. If you’re serious about how to become a commercial real estate broker, this conversation gives you a playbook you can use today.
Connect with Joe Killinger: joekillinger.co |
Chapters:
00:00 – Introduction
06:58 – Digital marketing for brokers: YouTube, LinkedIn, TikTok
09:17 – Be authentic, use analytics, and repurpose winning content
14:02 – Should new brokers start a podcast or YouTube? When & how to prepare
23:39 – Industry shifts: rates, dry powder, and why transactions slowed
35:01 – Retail outlook by market + “boots on the ground” lessons
42:09 – Joe’s free “First 90 Days in CRE” guide & recommended reading
48:17 – Gino wraps it up
We're here to help create multifamily entrepreneurs... Here's how: Brand New? Start Here: https://jakeandgino.mykajabi.com/free-wheelbarrowprofits Want To Get Into Multifamily Real Estate Or Scale Your Current Portfolio Faster? Apply to join our PREMIER MULTIFAMILY INVESTING COMMUNITY & MENTORSHIP PROGRAM. (*Note: Our community is not for beginner investors) 👉https://jakeandgino.com/apply About Jake & Gino Jake & Gino are multifamily investors, operators, and mentors who have created a vertically integrated real estate company. They control over $250M in assets under management. They have created the Jake & Gino Premier Multifamily Community to teach others a simple three-step framework for investing in multifamily real estate. Connect with Jake & Gino on the social media platform you are most active on: https://jakeandgino.com/link-tree/
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