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June 25, 2025 13 mins

Managing rentals isn't glamorous—but it's where the profits are made. In this How-To episode, Gino Barbaro, co-founder of Jake & Gino, breaks down the 4 P’s of managing your rentals: People, Price, Promotion, and Product. If you’re struggling to fill units, you’re likely violating one of these essential principles.

Whether you're a seasoned investor or just starting out, mastering these four levers will help you increase cash flow, reduce downtime, and grow a scalable multifamily business.

 Want to go deeper? Visit

 https://www.wheelbarrowprofits.com

 to schedule a call and get a free copy of our Wheelbarrow Profits book.

We're here to help create multifamily entrepreneurs... Here's how: Brand New? Start Here: https://jakeandgino.mykajabi.com/free-wheelbarrowprofits Want To Get Into Multifamily Real Estate Or Scale Your Current Portfolio Faster? Apply to join our PREMIER MULTIFAMILY INVESTING COMMUNITY & MENTORSHIP PROGRAM. (*Note: Our community is not for beginner investors) 👉https://jakeandgino.com/apply About Jake & Gino Jake & Gino are multifamily investors, operators, and mentors who have created a vertically integrated real estate company. They control over $250M in assets under management. They have created the Jake & Gino Premier Multifamily Community to teach others a simple three-step framework for investing in multifamily real estate. Connect with Jake & Gino on the social media platform you are most active on: https://jakeandgino.com/link-tree/

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