October 18, 2024 • 21 mins
In this episode, I’m breaking down a big question that’s been on my mind: What makes investing in a coach worth it? We’re talking about the new standard for coaching and why clients deserve more than just feel-good support. It’s time to raise the bar and set real expectations for results.
Why you should listen:
- How have client expectations in the coaching industry shifted over the past year, and what does that mean for you?
- Why should you expect at least 10% growth when working with a business coach, and what factors could affect reaching that benchmark?
- What’s the difference between coaching the person and solving the problem, and why do you need a mix of both to achieve real results?
- What should you consider when evaluating whether your current coaching relationship is worth the investment?
- How can you ensure that your business growth aligns with your lifestyle and personal goals, not just revenue metrics?
Learn how the coaching industry has shifted and what it means for you to work with a coach who can deliver both mindset support and measurable results.
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
(00:00):
Hey there and welcome back to.
(00:01):
Another episode of the Jereshiasaid podcast today.
I'm coming.
I get you with a bonus episodeand we're diving into a topic
that I've.
I've been seeing and feeling alot over the past year,
especially since.
Re-emerging into the onlineindustry after taking my
sabbatical and.
And let me ask you this.
Like if your coach isn't helpingyou grow your business by, at.
(00:22):
At least 10% during your timetogether, is it worth it?
Do.
Do you think it's worth it andwhy are you paying them?
There's been a big shift in the.
Coaching industry.
And I think it's time we addressit.
Head on you.
Coaching used to be more aboutmindset support when you're
thinking of a traditional.
Private one-on-one coachingrelationship.
But we've seen a.
(00:42):
Clear evolution towardmeasurable results and
accountability across the.
Board from a client sentimentand a client expectation
standpoint.
I also think the lines have beenblurred quite a bit in the
online.
Align education space betweenwhat is teaching?
What is coaching?
What is consulting?
What is advising, what is a donefor you service?
Where is.
Is there a scope creep.
(01:03):
And I also think that consumershave an expectation.
that when they are payingpremium and also when they are
paying.
For private support.
They are going to get a blendand, or.
A mix of multiple modalities.
Whether they articulated.
It or not merely due to how thecoaching industry has evolved
and.
How people are using titlesinterchangeably in our space.
(01:26):
So.
So in today's episode, we'regoing to talk about this shift Y
results.
It's matter more than ever, andyour ability to specify and.
And effectively articulate them.
And the difference betweencoaching the person.
And solving the problem.
We'll also discuss why you as aconsumer when you're investing
in private.
But one on one support youdeserve both.
(01:48):
Over the past.
Last year, I've noticed asignificant change in what
clients expect from.
From coaching offers and privateone-on-one coaching
relationships.
The industry has evolved and Ibelieve it's largely due to the
growing demand for.
For results.
This shift towards more resultdriven expert.
Expectations.
Isn't just happening in thecoaching industry.
(02:09):
It's everywhere.
Especially like in social media,for example, like the culture of
social media has moved.
Moved from passive consumptionto an outcome focused results.
Driven.
Driven mindset.
I think that we are noticingthat within the algorithm it's.
It's no longer about justposting content.
And hoping it sticks, knowingthat it's going to get in front
of your entire audience.
(02:29):
That is not how the algorithms.
The rhythm is working anymore.
Now it's about delivering realvalue that gets people to.
To engage in more importantly,take action.
Content is being.
Prioritized based off of howwell you can.
Earn in.
Maintain and keep attention, youknow, the amount of views that
you are getting.
Not just about how manyfollowers you have, the more
(02:49):
followers doesn't mean yourcontent.
It's going to get pushed out anybetter.
But it's really about how longyou can captivate somebody.
Attention.
And a few years ago, the mostimportant metric was follower
account.
You know, everyone was obsessedwith getting more followers
thinking that was the key tosuccess.
But now what really matters isyour ability to capture and keep
someone's attention.
Tension.
It's not about how many peoplefollow you.
(03:09):
It's about whether or not yourcontent.
It is compelling enough to makethem binge it.
This is the same parallel.
Parallel that I'm seeing in thecoaching industry is not just
about showing up.
Anymore.
It's not just about charging forquote unquote time spent on a
coaching.
Session with a client it's aboutdemonstrating clear, measurable
value in a way.
That earns your client's trust.
(03:29):
That's why results are socritical.
And why the old feel goodcoaching paid me for my time
approach.
Isn't as effective anymore.
And in quite frankly, from aconsumer.
Consumer perspective.
It's not enough in today'slandscape.
There's been a shift.
From coaching as just a personaldevelopment tool to coaching as
a vehicle for.
Tangible business growth people.
(03:50):
Aren't just looking for acheerleader.
Or for a purely just mindsetguidance anymore.
They want measurable results.
They want someone who can helpthem solve specific.
Problems and grow their revenuewhile still offering that deep
pursue.
Personal support, especiallywhen you are investing in a
coach, that's a business.
Business coach that specificallyhere to help your business grow.
(04:11):
And we're seeing.
A real blending of traditionalcoaching with consulting and
advising clients.
Today aren't satisfied with justfeeling better or.
Getting their mindset in theright place and don't get me
wrong.
I don't want to discount.
Count the quality of that work,like mindset work has tremendous
value.
And there's still plenty ofspace in the industry for life
(04:31):
coaching and.
Mindset focused coaching offers.
But what I'm seeing is thatclients.
I now want to understand howthat mindset work will directly.
Really lead to results.
And if you are a business coach,primarily.
Positioning your value on onlymindset or manifestation.
As a value proposition of whythey should be paying you.
(04:53):
I think that it's becomingharder and harder and harder to
get that sale when you are.
Are a business coach or businessadvisor helping somebody
specifically.
With their business.
You know, they're asking, how isthis going to move the needle on
my business?
How is this going to help megrow?
How's this going to, you know,measurably, tangibly.
Uh, improve the bottom line ofmy business.
Like they're looking for morethan just personal development.
(05:14):
they want to see that tangibleimpact on their business and
their life.
And even when clients invest inmindset or life coaching, which
I think again, Is a differentperception, a different context.
They still want specificity.
not generalization.
So it's no longer enough just tooffer broad.
Broad emotional support.
And expect to get paid premium.
Without being able to make thatconnection, especially when they
(05:37):
are paying.
Again, on that more premium end.
People want to know exactly howshifting.
Their mindset will translateinto achievable, specific goals.
And.
And more importantly, thatcontextual nuance that can you
speak to that contextual?
Nuance.
And really what is the depth ofvalue of your perspect?
Perspective and your point ofview.
And they want to know how all ofthat.
(05:58):
It is going to contribute to,you know, increasing their
revenue, growing stronger andtheir sense.
Sense of self-confidence arounddecision-making and their sense
of self agency or improving.
Proving their self leadershipabilities as they continue to
run and operate their business.
With this evolution andexpectations.
Let's dig in to the differencebetween coaching the person and
solving the problem.
(06:19):
When I think about coachingversus mentorship or advising
or.
Consulting the distinction liesin whether you're coaching the
person.
And.
And or addressing the problem.
So when I think about coaching,coaching is.
Really about asking the rightquestions to help.
You your client.
Uh, uncover what's happeningwithin you, your mindset, your
beliefs, your self-trust.
And what influences your senseof self confidence around
(06:42):
decision-making?
For example, I was coaching aclient recently through the
process of.
Of raising their prices publiclyand being able to articulate
that raise.
And price and communicating thatto the, to an existing client of
theirs.
The real work.
Wasn't just about changing theprice.
It was about helping.
Her step into a new sense ofself identity, believing in the
(07:03):
value.
She's been delivering, but hadbeen undercharging for and.
We had to work through the shameand the guilt around
underpricing and her tendency.
To people please, which led herto say yes to client.
Client requests without pausingto reflect or regulate her
nervous system.
Before responding withinappropriate price point.
(07:23):
That's coaching.
The person, my role as a coachis to hold space for her
humanity.
Vanity.
You know, asking questions thathelp her reconnect.
With her own sense of agency andhelp her build her sense of.
Self-trust.
The added benefit of thishappening in a private
one-on-one.
On one relationship versus beingtaught how to raise your price
(07:44):
in a course.
Course or a coaching program isthat proximity and that privacy.
That accompanies thattraditional one-on-one dynamic.
The client.
It is able to have a soundingboard to externally, verbally.
Realize what they are wrestlingwith internally.
That's also the difference.
Between coaching and teaching,you know, and let me just say
that because someone.
(08:05):
One who is a coach.
It doesn't mean that they areyour.
Coach.
You might have hired them in adynamic where they are your
teacher.
Teacher when curriculum ortraining modules is the bulk of
what you're investing.
In that's their role in relationto the investment that you made?
Advising.
Mentorship consulting on theother hand, I think is really
(08:25):
about addressing.
The problem strategically.
It's more about leveraging myexperience.
It's based on the results I'veachieved and the hundreds of
business owners I've coachedover the years.
You know, to offer specificstrategic guidance.
It's.
About shortening the learningcurve, avoiding common mistakes,
hoping to.
Client properly evaluatetrade-offs and their decision
(08:45):
making and the consequences.
So let's reference the sameexample as before.
For that same client that wasraising her prices.
My advice was driven by data.
Data based on contextual nuancedexperience.
So we evaluate.
At her current capacity and herworkload.
How to anchor pricing.
Within her offer suite.
Focused on really elevating hermessaging and her public.
(09:07):
Marketing to reduce perceivedrisk.
And we aligned her new rates.
With the return on investmentand the results she was
consistently delivering for.
Her clients, all of thatinfluenced how we settled on her
new price.
Point.
And that's the unemotionaldata-driven side of things
analyzing.
Data and making strategic moves.
Coaching on the other hand ismore about.
(09:28):
Supporting the client.
I think emotionally thewholeness of them as a person,
as they navigate.
Navigate those changes anddecisions.
So kind of like, where do Istand?
And kind of think about this.
I really do think in today'smarket, especially when clients
hire a.
Private one-on-one coach.
Especially a business coach.
Like they are probablyexpecting.
Aspecting a mix of both tohappen and exist within the
coaching relationship.
(09:48):
And honestly, if you're hiring aprivate one-on-one coach, I
don't think you really shouldhave to choose.
Between the two, when you'rehiring them within context of
being a business coach.
Coach.
I think the role of a businesscoach is business and coaching.
And I think the role of that isevolving.
And I think that us asproviders.
We have to evolve with it.
You need a coach is going tohelp you become the best.
(10:09):
Version of yourself and someonewho can help you strategically
grow your business.
I think that.
With these rising expectations,I think.
The real question becomes, whatkind of return makes your
investment worth it?
In today's coaching landscape,the minimum benchmark for
success should.
Should be at least 10% growth.
If you're investing in a privateone-on-one.
(10:29):
Business coach, especially theyshould be helping you achieve
tangible, measurable results.
Results and 10% growth is abaseline that reflects
meaningful progress.
Yes.
Anything less than it's probablytime to reevaluate the
relationship.
Not because the coach is bad oranything like that, but because
it might not.
Not have been the rightinvestment for where you're
adding business.
What season of complexity?
(10:50):
Plexity you are currently in.
Or the specific challenge youwere trying to address?
That said there are certain.
Certain circumstances whereresults might not show up
immediately.
And I think.
That's the context that we needto calibrate for all.
All of us across the board,because I think in this online
space, we assume that results.
It should happen within 30 daysor less.
(11:11):
And quite frankly, yes, that canhappen.
But when you are at a moremature stage of business and
you're dealing with more.
Complex problems.
The type of growth that you'regoing to see, like decisions you
make.
Today impact your growth.
3, 6, 12 months from now.
And when.
You're investing in a coachingrelationship.
I think that we also need to.
Calibrate our expectations with,you know, the realistic
(11:33):
timeline.
For when the decisions we maketoday, how that impacts revenue.
Revenue 3, 6, 12 months fromnow.
So if you're going through majorlife transition, taking
substantial time off, rebuildingyour business from the ground.
Round up or facing a healthcrisis, for example, like those
are also real factors.
That will naturally impact youroutcomes.
Uh, coach can't guaranteeresults.
(11:54):
They're not running yourbusiness.
You are.
And as a CEO, you're theultimate decision maker.
But your coach's support shouldabsolutely still be contributing
to.
Your growth.
And during those significantpersonal challenging.
Times when life is doing whatlife does the right coach can
offer a neutral.
(12:15):
Steady perspective to help guideyour decision-making.
Evaluate.
At trade-offs, especially whenemotions are high and your.
Your personal circumstances areat their peak.
Our industry sometimes promote.
Promote the idea that resultsshould be instant and that's
rarely the case.
Like.
Especially when you're at a moremature stage of business, like I
mentioned earlier, When thatcomplex.
(12:35):
Plexity increases, you know,results take time.
It takes time to move a big.
Big ship in a differentdirection.
However, seeing a 10% return.
Turn over a six to 12 monthperiod, or while you are working
with your coach is more.
More than achievable andabsolutely realistic when the
right coaches in your.
Corner, despite thosechallenges.
Let's keep it real.
I, life is always going to behappening.
(12:57):
Being properly resourced withthe right support in your corner
can help you navigate.
Integrate those challengingtimes so that you're not alone
and holding all of that.
Cognitive load holding all ofthat weight in that pressure by
yourself.
And help you better respect.
So why 10%.
I think it's a solid indicator.
Occator of progress achievablewithout being overwhelming.
(13:21):
Considering.
That you're likely spendingaround an hour, maybe two each
week with.
Your coach, whether in a sessionor through asynchronous
communication, the time you do.
Spend together should be focusedon driving real growth.
And also doing it in asustainable.
Double way when you're workingwith a coach, usually you're
hiring them because you want.
Something to change in thebusiness offers need to be
evolved to business model needsto be restructured.
(13:42):
Third standardization needs totake place.
And while you're making changes.
You're still trying to managethe day-to-day operations.
So that 10% benchmark.
Really ensures that work you'redoing is not just about talking
things through purely.
But actually talking aboutthings and making decisions in
areas that are going.
To help you move the needle inyour business.
Whether that's in your revenue,profit client.
(14:02):
Growth or operationalefficiency.
Hitting that 10% shows forward.
Momentum.
And while revenue is important,it's not the only.
Measure of success.
It's essential to ensure thatyour business growth aligns.
With your owner's intent and thelifestyle you want to create.
It's also important.
To evaluate what you're definingas growth.
Growth could be in revenue.
Profit increase lifetime value,client load or conversions.
(14:26):
Growth could be in yourcapacity, how you hold
boundaries better.
Energy management due tostandardization and structure
being incorporated.
Uh, into your operations, howyou feel about running the
business?
Growth.
It could be in your sense ofpeace.
Your emotional relationship withhow you.
Do you view your business?
Evolution in yourself, identitymaturing.
During in your decision-makingcongruency in how your business
(14:49):
supports the quality.
Of your life desires.
With clients being morediscerning.
Turning and how they makeinvestments in today's economic
landscape, your ability to.
First and foremost, articulatespecificity and provide context.
Textual understanding to solve aproblem is key.
Plus, if you're able.
To hold space for their humanityin the process.
(15:09):
Being able to do both.
Well gives you competitiveadvantage as a private
one-on-one business.
Coach right now, and being ableto offer a blend meets clients
unspoken.
Unspoken expectations in today'smarket.
So here's how.
I've adapted to this shift inthe coaching industry.
And I don't believe in a onesize.
Size fits all approach.
I do believe that my clientsneed both that mindset work.
(15:32):
We have to address the mindset,the thoughts, the beliefs, the
self ident.
Identity and those personalgrowth pieces, because how you
show up as a.
Leader in your businessinfluences how you make
decisions in the business.
And that impacts everything.
But I don't think that you need.
To just stop there.
I think that business strategyis crucial.
It's.
(15:52):
Also going to help you solve theactual problem in your business.
From the messaging tweaks andthe marketing enhancements,
getting better at yourcampaigns.
Pains to scaling youroperations.
So, you know, we're tackling thebig stuff.
That's going.
To move the needle.
Like this dual approach,coaching the person and.
And solving the problem is whymy clients are experiencing 10,
20, 50%.
(16:12):
Percent or even more growth yearover year.
It's also why 60%.
Of my clients are repeatcustomers.
With some, having worked with.
With me for over five years now.
And that's no coincidence, like.
When you're selling premiumoffers and working closely with
clients, the dynamic shifts.
From a transactional experience.
Where they're just paying forinformation.
(16:33):
Or to be told what to do.
You know, where they're justinvesting in the skillset.
Set to a relational experience.
Clients, keep coming back.
Not just because of the results,don't get me wrong.
That's absolutely part of theequation.
Asian, but because of how theyfeel in your presence and more
importantly, How they feel aboutthemselves.
So long-term lasting results.
(16:53):
It comes from a combination ofpersonal inner work building
that trust building.
Your beliefs and data-drivencontextual business strategies.
That's what creates outcomesthat are not only repeatable,
but sustainable.
As the coaching industryevolves.
I, again, I think so.
So do client expectations and iscrucial to do two things.
One.
(17:14):
Clearly articulate.
What level of support clientsshould expect when joining your.
Program or hiring you as aprivate one-on-one coach?
I think being able.
Able to properly articulate thatdistinction is going to be more
and more important as wecontinue.
You to evolve in our industry.
Is it more primarily a teachingoffer of purely a coaching?
Golfer or a blend of both.
Second recognize that thestandards have.
(17:36):
Been raised whether we want toaccept it or not like people's
expectations.
We have evolved with more peopleentering the industry and with
the rise of artifice.
Artificial intelligence clientshiring a private one-on-one
business coach.
They're not.
Just looking for answers, theycan easily find on Google or get
through from chat GPT.
And When I think about thischat, GPT is becoming.
Becoming more and moresophisticated in its ability to
(17:58):
derive answers.
Analyze, you know, input, beable to act as a sounding.
Board or whoever is using it.
And this is where specificity.
contextualization your realresults in real expire.
Experience influence the adviceand guidance that you are giving
your client.
It's like, I want you to thinkabout the things that AI can't
(18:19):
provide an AI.
I can't produce.
And it's so important for you tobring that to the forefront of
your.
Messaging.
I bring that to the forefront ofhow you're positioning your
offers and.
It makes sure that you areproperly articulating the value
and the depth of value that youare.
Deliver.
Delivering for clients publicly.
So to meet those higher expo.
Spectation coaches must raisethe bar and how they deliver,
(18:40):
you know, when clients.
Hire a private one-on-onebusiness coach.
They should be working withsomeone who can provide
measurable.
Growth.
Act as a strategic soundingboard and be an active partner.
Partner in their journey.
So if you're currently workingwith a private one-on-one
business coach, And you're notseeing that 10% growth.
It might be time to ask yourselflike, Was this the right
investment?
Is this still the rightinvestment?
(19:01):
And.
Is this really worth theinvestment?
And if you're ready to partnerwith someone who's invested.
In your success.
Who will help you grow bothpersonally and professionally.
Let's talk.
thank you so much for listeningand as always feel.
Free to reach out.
If you have any questions.
I'm also going to leave a linkin.
And the show notes for how toget on my private one-on-one
coaching waitlist.
(19:21):
I'm currently.
Currently at capacity at thetime of this recording, but as
coaching spots become available.
Available.
I always inform my waitlistfirst.
so that's something of interestto you.
I invite you to join.
Join my wait-list.
And remember you deserve a coachwho is as.
As committed to your growth asyou are.
So thank you for tuning in todrisha said.
Make sure to subscribe.
So you don't miss the next bonusepisode.
(19:43):
Where I'll be talking about howmy business model has evolved
and how revenue.
Revenue sharing is changing thecoaching industry.
So I will see you next time.
Hey there and welcome back to.
(00:01):
Another episode of the Jereshiasaid podcast today.
I'm coming.
I get you with a bonus episodeand we're diving into a topic
that I've.
I've been seeing and feeling alot over the past year,
especially since.
Re-emerging into the onlineindustry after taking my
sabbatical and.
And let me ask you this.
Like if your coach isn't helpingyou grow your business by, at.
(00:22):
At least 10% during your timetogether, is it worth it?
Do.
Do you think it's worth it andwhy are you paying them?
There's been a big shift in the.
Coaching industry.
And I think it's time we addressit.
Head on you.
Coaching used to be more aboutmindset support when you're
thinking of a traditional.
Private one-on-one coachingrelationship.
But we've seen a.
(00:42):
Clear evolution towardmeasurable results and
accountability across the.
Board from a client sentimentand a client expectation
standpoint.
I also think the lines have beenblurred quite a bit in the
online.
Align education space betweenwhat is teaching?
What is coaching?
What is consulting?
What is advising, what is a donefor you service?
Where is.
Is there a scope creep.
(01:03):
And I also think that consumershave an expectation.
that when they are payingpremium and also when they are
paying.
For private support.
They are going to get a blendand, or.
A mix of multiple modalities.
Whether they articulated.
It or not merely due to how thecoaching industry has evolved
and.
How people are using titlesinterchangeably in our space.
(01:26):
So.
So in today's episode, we'regoing to talk about this shift Y
results.
It's matter more than ever, andyour ability to specify and.
And effectively articulate them.
And the difference betweencoaching the person.
And solving the problem.
We'll also discuss why you as aconsumer when you're investing
in private.
But one on one support youdeserve both.
(01:48):
Over the past.
Last year, I've noticed asignificant change in what
clients expect from.
From coaching offers and privateone-on-one coaching
relationships.
The industry has evolved and Ibelieve it's largely due to the
growing demand for.
For results.
This shift towards more resultdriven expert.
Expectations.
Isn't just happening in thecoaching industry.
(02:09):
It's everywhere.
Especially like in social media,for example, like the culture of
social media has moved.
Moved from passive consumptionto an outcome focused results.
Driven.
Driven mindset.
I think that we are noticingthat within the algorithm it's.
It's no longer about justposting content.
And hoping it sticks, knowingthat it's going to get in front
of your entire audience.
(02:29):
That is not how the algorithms.
The rhythm is working anymore.
Now it's about delivering realvalue that gets people to.
To engage in more importantly,take action.
Content is being.
Prioritized based off of howwell you can.
Earn in.
Maintain and keep attention, youknow, the amount of views that
you are getting.
Not just about how manyfollowers you have, the more
(02:49):
followers doesn't mean yourcontent.
It's going to get pushed out anybetter.
But it's really about how longyou can captivate somebody.
Attention.
And a few years ago, the mostimportant metric was follower
account.
You know, everyone was obsessedwith getting more followers
thinking that was the key tosuccess.
But now what really matters isyour ability to capture and keep
someone's attention.
Tension.
It's not about how many peoplefollow you.
(03:09):
It's about whether or not yourcontent.
It is compelling enough to makethem binge it.
This is the same parallel.
Parallel that I'm seeing in thecoaching industry is not just
about showing up.
Anymore.
It's not just about charging forquote unquote time spent on a
coaching.
Session with a client it's aboutdemonstrating clear, measurable
value in a way.
That earns your client's trust.
(03:29):
That's why results are socritical.
And why the old feel goodcoaching paid me for my time
approach.
Isn't as effective anymore.
And in quite frankly, from aconsumer.
Consumer perspective.
It's not enough in today'slandscape.
There's been a shift.
From coaching as just a personaldevelopment tool to coaching as
a vehicle for.
Tangible business growth people.
(03:50):
Aren't just looking for acheerleader.
Or for a purely just mindsetguidance anymore.
They want measurable results.
They want someone who can helpthem solve specific.
Problems and grow their revenuewhile still offering that deep
pursue.
Personal support, especiallywhen you are investing in a
coach, that's a business.
Business coach that specificallyhere to help your business grow.
(04:11):
And we're seeing.
A real blending of traditionalcoaching with consulting and
advising clients.
Today aren't satisfied with justfeeling better or.
Getting their mindset in theright place and don't get me
wrong.
I don't want to discount.
Count the quality of that work,like mindset work has tremendous
value.
And there's still plenty ofspace in the industry for life
(04:31):
coaching and.
Mindset focused coaching offers.
But what I'm seeing is thatclients.
I now want to understand howthat mindset work will directly.
Really lead to results.
And if you are a business coach,primarily.
Positioning your value on onlymindset or manifestation.
As a value proposition of whythey should be paying you.
(04:53):
I think that it's becomingharder and harder and harder to
get that sale when you are.
Are a business coach or businessadvisor helping somebody
specifically.
With their business.
You know, they're asking, how isthis going to move the needle on
my business?
How is this going to help megrow?
How's this going to, you know,measurably, tangibly.
Uh, improve the bottom line ofmy business.
Like they're looking for morethan just personal development.
(05:14):
they want to see that tangibleimpact on their business and
their life.
And even when clients invest inmindset or life coaching, which
I think again, Is a differentperception, a different context.
They still want specificity.
not generalization.
So it's no longer enough just tooffer broad.
Broad emotional support.
And expect to get paid premium.
Without being able to make thatconnection, especially when they
(05:37):
are paying.
Again, on that more premium end.
People want to know exactly howshifting.
Their mindset will translateinto achievable, specific goals.
And.
And more importantly, thatcontextual nuance that can you
speak to that contextual?
Nuance.
And really what is the depth ofvalue of your perspect?
Perspective and your point ofview.
And they want to know how all ofthat.
(05:58):
It is going to contribute to,you know, increasing their
revenue, growing stronger andtheir sense.
Sense of self-confidence arounddecision-making and their sense
of self agency or improving.
Proving their self leadershipabilities as they continue to
run and operate their business.
With this evolution andexpectations.
Let's dig in to the differencebetween coaching the person and
solving the problem.
(06:19):
When I think about coachingversus mentorship or advising
or.
Consulting the distinction liesin whether you're coaching the
person.
And.
And or addressing the problem.
So when I think about coaching,coaching is.
Really about asking the rightquestions to help.
You your client.
Uh, uncover what's happeningwithin you, your mindset, your
beliefs, your self-trust.
And what influences your senseof self confidence around
(06:42):
decision-making?
For example, I was coaching aclient recently through the
process of.
Of raising their prices publiclyand being able to articulate
that raise.
And price and communicating thatto the, to an existing client of
theirs.
The real work.
Wasn't just about changing theprice.
It was about helping.
Her step into a new sense ofself identity, believing in the
(07:03):
value.
She's been delivering, but hadbeen undercharging for and.
We had to work through the shameand the guilt around
underpricing and her tendency.
To people please, which led herto say yes to client.
Client requests without pausingto reflect or regulate her
nervous system.
Before responding withinappropriate price point.
(07:23):
That's coaching.
The person, my role as a coachis to hold space for her
humanity.
Vanity.
You know, asking questions thathelp her reconnect.
With her own sense of agency andhelp her build her sense of.
Self-trust.
The added benefit of thishappening in a private
one-on-one.
On one relationship versus beingtaught how to raise your price
(07:44):
in a course.
Course or a coaching program isthat proximity and that privacy.
That accompanies thattraditional one-on-one dynamic.
The client.
It is able to have a soundingboard to externally, verbally.
Realize what they are wrestlingwith internally.
That's also the difference.
Between coaching and teaching,you know, and let me just say
that because someone.
(08:05):
One who is a coach.
It doesn't mean that they areyour.
Coach.
You might have hired them in adynamic where they are your
teacher.
Teacher when curriculum ortraining modules is the bulk of
what you're investing.
In that's their role in relationto the investment that you made?
Advising.
Mentorship consulting on theother hand, I think is really
(08:25):
about addressing.
The problem strategically.
It's more about leveraging myexperience.
It's based on the results I'veachieved and the hundreds of
business owners I've coachedover the years.
You know, to offer specificstrategic guidance.
It's.
About shortening the learningcurve, avoiding common mistakes,
hoping to.
Client properly evaluatetrade-offs and their decision
(08:45):
making and the consequences.
So let's reference the sameexample as before.
For that same client that wasraising her prices.
My advice was driven by data.
Data based on contextual nuancedexperience.
So we evaluate.
At her current capacity and herworkload.
How to anchor pricing.
Within her offer suite.
Focused on really elevating hermessaging and her public.
(09:07):
Marketing to reduce perceivedrisk.
And we aligned her new rates.
With the return on investmentand the results she was
consistently delivering for.
Her clients, all of thatinfluenced how we settled on her
new price.
Point.
And that's the unemotionaldata-driven side of things
analyzing.
Data and making strategic moves.
Coaching on the other hand ismore about.
(09:28):
Supporting the client.
I think emotionally thewholeness of them as a person,
as they navigate.
Navigate those changes anddecisions.
So kind of like, where do Istand?
And kind of think about this.
I really do think in today'smarket, especially when clients
hire a.
Private one-on-one coach.
Especially a business coach.
Like they are probablyexpecting.
Aspecting a mix of both tohappen and exist within the
coaching relationship.
(09:48):
And honestly, if you're hiring aprivate one-on-one coach, I
don't think you really shouldhave to choose.
Between the two, when you'rehiring them within context of
being a business coach.
Coach.
I think the role of a businesscoach is business and coaching.
And I think the role of that isevolving.
And I think that us asproviders.
We have to evolve with it.
You need a coach is going tohelp you become the best.
(10:09):
Version of yourself and someonewho can help you strategically
grow your business.
I think that.
With these rising expectations,I think.
The real question becomes, whatkind of return makes your
investment worth it?
In today's coaching landscape,the minimum benchmark for
success should.
Should be at least 10% growth.
If you're investing in a privateone-on-one.
(10:29):
Business coach, especially theyshould be helping you achieve
tangible, measurable results.
Results and 10% growth is abaseline that reflects
meaningful progress.
Yes.
Anything less than it's probablytime to reevaluate the
relationship.
Not because the coach is bad oranything like that, but because
it might not.
Not have been the rightinvestment for where you're
adding business.
What season of complexity?
(10:50):
Plexity you are currently in.
Or the specific challenge youwere trying to address?
That said there are certain.
Certain circumstances whereresults might not show up
immediately.
And I think.
That's the context that we needto calibrate for all.
All of us across the board,because I think in this online
space, we assume that results.
It should happen within 30 daysor less.
(11:11):
And quite frankly, yes, that canhappen.
But when you are at a moremature stage of business and
you're dealing with more.
Complex problems.
The type of growth that you'regoing to see, like decisions you
make.
Today impact your growth.
3, 6, 12 months from now.
And when.
You're investing in a coachingrelationship.
I think that we also need to.
Calibrate our expectations with,you know, the realistic
(11:33):
timeline.
For when the decisions we maketoday, how that impacts revenue.
Revenue 3, 6, 12 months fromnow.
So if you're going through majorlife transition, taking
substantial time off, rebuildingyour business from the ground.
Round up or facing a healthcrisis, for example, like those
are also real factors.
That will naturally impact youroutcomes.
Uh, coach can't guaranteeresults.
(11:54):
They're not running yourbusiness.
You are.
And as a CEO, you're theultimate decision maker.
But your coach's support shouldabsolutely still be contributing
to.
Your growth.
And during those significantpersonal challenging.
Times when life is doing whatlife does the right coach can
offer a neutral.
(12:15):
Steady perspective to help guideyour decision-making.
Evaluate.
At trade-offs, especially whenemotions are high and your.
Your personal circumstances areat their peak.
Our industry sometimes promote.
Promote the idea that resultsshould be instant and that's
rarely the case.
Like.
Especially when you're at a moremature stage of business, like I
mentioned earlier, When thatcomplex.
(12:35):
Plexity increases, you know,results take time.
It takes time to move a big.
Big ship in a differentdirection.
However, seeing a 10% return.
Turn over a six to 12 monthperiod, or while you are working
with your coach is more.
More than achievable andabsolutely realistic when the
right coaches in your.
Corner, despite thosechallenges.
Let's keep it real.
I, life is always going to behappening.
(12:57):
Being properly resourced withthe right support in your corner
can help you navigate.
Integrate those challengingtimes so that you're not alone
and holding all of that.
Cognitive load holding all ofthat weight in that pressure by
yourself.
And help you better respect.
So why 10%.
I think it's a solid indicator.
Occator of progress achievablewithout being overwhelming.
(13:21):
Considering.
That you're likely spendingaround an hour, maybe two each
week with.
Your coach, whether in a sessionor through asynchronous
communication, the time you do.
Spend together should be focusedon driving real growth.
And also doing it in asustainable.
Double way when you're workingwith a coach, usually you're
hiring them because you want.
Something to change in thebusiness offers need to be
evolved to business model needsto be restructured.
(13:42):
Third standardization needs totake place.
And while you're making changes.
You're still trying to managethe day-to-day operations.
So that 10% benchmark.
Really ensures that work you'redoing is not just about talking
things through purely.
But actually talking aboutthings and making decisions in
areas that are going.
To help you move the needle inyour business.
Whether that's in your revenue,profit client.
(14:02):
Growth or operationalefficiency.
Hitting that 10% shows forward.
Momentum.
And while revenue is important,it's not the only.
Measure of success.
It's essential to ensure thatyour business growth aligns.
With your owner's intent and thelifestyle you want to create.
It's also important.
To evaluate what you're definingas growth.
Growth could be in revenue.
Profit increase lifetime value,client load or conversions.
(14:26):
Growth could be in yourcapacity, how you hold
boundaries better.
Energy management due tostandardization and structure
being incorporated.
Uh, into your operations, howyou feel about running the
business?
Growth.
It could be in your sense ofpeace.
Your emotional relationship withhow you.
Do you view your business?
Evolution in yourself, identitymaturing.
During in your decision-makingcongruency in how your business
(14:49):
supports the quality.
Of your life desires.
With clients being morediscerning.
Turning and how they makeinvestments in today's economic
landscape, your ability to.
First and foremost, articulatespecificity and provide context.
Textual understanding to solve aproblem is key.
Plus, if you're able.
To hold space for their humanityin the process.
(15:09):
Being able to do both.
Well gives you competitiveadvantage as a private
one-on-one business.
Coach right now, and being ableto offer a blend meets clients
unspoken.
Unspoken expectations in today'smarket.
So here's how.
I've adapted to this shift inthe coaching industry.
And I don't believe in a onesize.
Size fits all approach.
I do believe that my clientsneed both that mindset work.
(15:32):
We have to address the mindset,the thoughts, the beliefs, the
self ident.
Identity and those personalgrowth pieces, because how you
show up as a.
Leader in your businessinfluences how you make
decisions in the business.
And that impacts everything.
But I don't think that you need.
To just stop there.
I think that business strategyis crucial.
It's.
(15:52):
Also going to help you solve theactual problem in your business.
From the messaging tweaks andthe marketing enhancements,
getting better at yourcampaigns.
Pains to scaling youroperations.
So, you know, we're tackling thebig stuff.
That's going.
To move the needle.
Like this dual approach,coaching the person and.
And solving the problem is whymy clients are experiencing 10,
20, 50%.
(16:12):
Percent or even more growth yearover year.
It's also why 60%.
Of my clients are repeatcustomers.
With some, having worked with.
With me for over five years now.
And that's no coincidence, like.
When you're selling premiumoffers and working closely with
clients, the dynamic shifts.
From a transactional experience.
Where they're just paying forinformation.
(16:33):
Or to be told what to do.
You know, where they're justinvesting in the skillset.
Set to a relational experience.
Clients, keep coming back.
Not just because of the results,don't get me wrong.
That's absolutely part of theequation.
Asian, but because of how theyfeel in your presence and more
importantly, How they feel aboutthemselves.
So long-term lasting results.
(16:53):
It comes from a combination ofpersonal inner work building
that trust building.
Your beliefs and data-drivencontextual business strategies.
That's what creates outcomesthat are not only repeatable,
but sustainable.
As the coaching industryevolves.
I, again, I think so.
So do client expectations and iscrucial to do two things.
One.
(17:14):
Clearly articulate.
What level of support clientsshould expect when joining your.
Program or hiring you as aprivate one-on-one coach?
I think being able.
Able to properly articulate thatdistinction is going to be more
and more important as wecontinue.
You to evolve in our industry.
Is it more primarily a teachingoffer of purely a coaching?
Golfer or a blend of both.
Second recognize that thestandards have.
(17:36):
Been raised whether we want toaccept it or not like people's
expectations.
We have evolved with more peopleentering the industry and with
the rise of artifice.
Artificial intelligence clientshiring a private one-on-one
business coach.
They're not.
Just looking for answers, theycan easily find on Google or get
through from chat GPT.
And When I think about thischat, GPT is becoming.
Becoming more and moresophisticated in its ability to
(17:58):
derive answers.
Analyze, you know, input, beable to act as a sounding.
Board or whoever is using it.
And this is where specificity.
contextualization your realresults in real expire.
Experience influence the adviceand guidance that you are giving
your client.
It's like, I want you to thinkabout the things that AI can't
(18:19):
provide an AI.
I can't produce.
And it's so important for you tobring that to the forefront of
your.
Messaging.
I bring that to the forefront ofhow you're positioning your
offers and.
It makes sure that you areproperly articulating the value
and the depth of value that youare.
Deliver.
Delivering for clients publicly.
So to meet those higher expo.
Spectation coaches must raisethe bar and how they deliver,
(18:40):
you know, when clients.
Hire a private one-on-onebusiness coach.
They should be working withsomeone who can provide
measurable.
Growth.
Act as a strategic soundingboard and be an active partner.
Partner in their journey.
So if you're currently workingwith a private one-on-one
business coach, And you're notseeing that 10% growth.
It might be time to ask yourselflike, Was this the right
investment?
Is this still the rightinvestment?
(19:01):
And.
Is this really worth theinvestment?
And if you're ready to partnerwith someone who's invested.
In your success.
Who will help you grow bothpersonally and professionally.
Let's talk.
thank you so much for listeningand as always feel.
Free to reach out.
If you have any questions.
I'm also going to leave a linkin.
And the show notes for how toget on my private one-on-one
coaching waitlist.
(19:21):
I'm currently.
Currently at capacity at thetime of this recording, but as
coaching spots become available.
Available.
I always inform my waitlistfirst.
so that's something of interestto you.
I invite you to join.
Join my wait-list.
And remember you deserve a coachwho is as.
As committed to your growth asyou are.
So thank you for tuning in todrisha said.
Make sure to subscribe.
So you don't miss the next bonusepisode.
(19:43):
Where I'll be talking about howmy business model has evolved
and how revenue.
Revenue sharing is changing thecoaching industry.
So I will see you next time.
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