January 7, 2025 • 37 mins
Can you believe we’re stepping into 2025? In this episode, I’m breaking down the 8 predictions I see shifting the digital marketing and online business landscape this year. We’re talking about fresh ways to think about growth, the priorities that really matter, and how to build a business that works for you, not the other way around. If you’re ready to navigate 2025 with clarity and intention, this is the episode you don’t want to miss.
Why You Should Listen:
- Get a sneak peek at the mindset shifts and trends that will shake up the entrepreneurial space in 2025.
- Learn how to position your business for long-term success without the hustle and burnout.
- Discover the key to standing out in a crowded digital world while staying true to yourself.
- Walk away with fresh inspiration to make this your most aligned and intentional year yet.
I can’t wait to hear what you think! Let me know if you agree or disagree with my 2025 predictions on threads or send me a DM on Instagram.
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
(00:00):
Hello there.
Welcome back to I said, I cannotbelieve.
We are in a whole new yeartoday, we're pulling back the
curtain on the trends, shifts,and priorities that will shape
the entrepreneurial world.
And especially in the digitalspace in 2025.
This isn't just about what'shappening in the market.
It's about what's happening inyour life and how to align your
(00:21):
business with where you are in,where you're going.
In this episode, I'm going to besharing all those, my
predictions with you.
Okay.
So if you're an entrepreneurwho's focused on creating impact
and building a life you lovethis episode is for you.
We're talking about.
Um, 1, 2, 3, 4, 5, 6, 7predictions I have for the year.
(00:42):
And some word of the year that Ithink, might encompass some of
these predictions that I have,that if you still haven't yet
picked your word for the year,or if that's something that you
do, or maybe you don't do, youmight be inspired to do, I'm
going to give you somerecommendations based off these
predictions.
Um, and the things that we'regoing to be walking through to
help guide us through 2025, withclarity, intention, and
(01:05):
alignment.
So if you are ready, Let's divein.
And as you're hearing thesepredictions, let me know.
Do you agree or not?
like I, this is just aprediction.
I have no idea what's going tohappen this year, but if you
agree with me, disagree with me,have more questions, like send
me a DM on Instagram and let'scontinue the conversation as
always.
So the first prediction that Ihave for next year, It's all
(01:27):
about calm companies.
I think that calm companies willlead the way in 2025.
The businesses that thrive,won't be the ones chasing
endless growth or dominatingevery market.
Every platform.
Every offer they can think of.
I think that they'll be the onesthat prioritize profitability,
sustainability andintentionality.
(01:49):
And let me break that down foryou.
So, one, I think it's reallybeing about redefining revenue
goals and our relationship withrevenue goals.
I think that many businessowners right now are moving away
from arbitrary milestones, likehitting seven figures or hitting
eight figures because someonesaid they should, or because of
the cloud to, or like how itmight egotistically make them
(02:11):
feel by being able toincorporate that into their
marketing campaign or something.
Instead, I think that people arereally starting to ask what's
enough.
Enough for me right now.
And this shift allows them tofocus on aligned growth that
serves their lives and not justtheir bank accounts.
And I'm not sitting here sayingthat.
I think that people are going tostart aiming for a lower.
(02:33):
Income goals next year, but I dothink there's going to be a
shift from.
The typical standard low, whatis my revenue goal going to be?
I think that more people aregoing to be reverse engineering,
their approach to definingrevenue targets in their
business and thinking about.
What do I want my take home payto be.
What do I want my investmentgoals to be, what do I want my
(02:53):
profit to be?
And then using those numbers tothen inform how much revenue
they actually need.
To hit the take home pay and theprofit that they want for their
short-term and long-term goals.
I think the second part of thistoo is really honoring capacity.
Leaders are finally recognizingthat their energy is not
infinite.
I think for many of us, if youstarted your business in the
(03:15):
last three to five years, Um,what I'm noticing, and
especially when I'm talking withclients is like, there is an, an
heightened level of awarenessaround.
No longer being able to producea level of output that they may
have been able to historicallydo for a very, a range of
reasons.
Either they've ran their courseand they're starting to approach
(03:35):
burnout.
They're hitting a new age wheretheir energy levels are just
different now, you know, maybethey're in their mid thirties or
in their early forties and it'slike bay.
I can't, I can't.
Produce and not take care ofmyself in the ways that I could
sacrifice in my earlier years.
Like my body is no longerallowing me to perform that way.
(03:58):
I have to really honor mycapacity and be mindful of my
energy capacity and be mindfulof like my nutrition and my
health and my sleep and all theother things that we might've
been able to.
Neglect without really seeing animmediate impact on it.
Or what I'm noticing too, isjust like, as we're getting
older, People's family dynamicsare changing.
Like the.
(04:18):
Their kids are getting older orthey're bringing new kids into
the world.
They're having their second kid,their third kid.
And like that dynamic in theirhousehold dynamic is impacting
their capacity.
What they once used to be ableto do with no kids or one kid in
childcare or one kid that wasin, you know, already in primary
school is different than what istrue.
Maybe now in a second or thirdkid is being added into the
(04:40):
equation.
Or maybe, a kid.
Um, needs just more attentionand care than what they needed
previously.
So I just feel that there'sgoing to be a heightened focus
on honoring capacity, which alsoimpacts I think this different
approach to revenue.
I think people are gonna befocusing more on what is my
profit and my take home pay.
And feeling less attached to howmuch quote, unquote revenue the
(05:04):
business is making.
I think the third part of thishere is really the
responsibility over revenue.
Like I think this is a big one.
I think that business owners areredefining success based on the
level of responsibility they'rewilling to hold in the business,
not just the revenue they cangenerate.
And I want to break this down,like, cause I think more money
often means more complexity.
(05:24):
And that's not what everyonewants.
So like, when I think about thisresponsibility over revenue,
like, listen, you can doanything that you want.
And I think even for myself,after having a and building a
multi seven figure business thatdid multi seven figures every
single year, three, four yearsin a row.
And come taking a sabbatical andcoming back and really like
(05:47):
building my business with babiesin mind, based off of my age and
just like, what's a priority inmy life right now.
It's like, Could I choose tobuild my business up to a 1.5
million or$2 million again?
Sure.
Is it necessary?
Is it needed?
And is that the type ofresponsibility that I want to
hold?
And I think that that is aquestion that is really much
(06:08):
more at the forefront for me,and really kind of equals out
this conversation of, okay, whatis my capacity and what are my
priorities right now?
All right.
What does it take home pay thatI want, um, for my short-term
lifestyle needs, as well as mylong-term investment goals.
Okay, cool.
Based off of that, take-homepay.
How do I need to be operatingthe business?
Uh, in order to, to throw offthat type of take home, pay in
(06:32):
profit.
And what level of responsibilityis needed to make that happen.
And I think there's just muchmore of a reverse engineering
approach to coming up with ourbusiness numbers and metrics,
versus just like pulling out anarbitrary number without really
contextualizing it.
And I think that, again, thisisn't about giving up on growth.
I just think it's about growingdeliberately, like with really
(06:54):
heightened level of intention.
And calm companies arepurposeful.
They're resilient.
They're sustainable.
And they're deeply aligned withyour owner's intent.
I think the other thing hereabout comm companies that I'm
really starting to believe inwhy I'm naming it as like a
prediction for 2025 is because.
(07:14):
I think that more of us again,and this might just be because
of my age and how my audiencehas aged with me, but more
people are caring and.
Prioritizing, what can I repeatand sustain for the next three
to five years versus what is thesprint that I can do in the next
six to 12 months?
And I think that there is adifference in energy and
(07:35):
approach to goal setting thatI'm noticing from more of a
sustainable goal settingapproach and more, much more
longer term thinking versus likethis narrowed short-term
focused.
Sprinting.
You know, energy towards goalachievement.
So that's my very firstprediction.
The second prediction for 2025is really about strategic
(07:57):
business model choices will bethe thing that defines your
success.
The way that you structure yourbusiness will be one of the most
important decisions that youmake.
And I think more business ownersare going to proactively make
that decision versus reactively.
You know, React to it.
If that makes sense.
The question, isn't just abouthow do I want to grow?
(08:19):
I think that we're asking betterquestions this year, and this is
my prediction for is that we'regoing to be asking questions.
From how do I want to grow towhat kind of responsibility do I
want to hold in my business?
And I think there's two mainpaths.
Emerging path.
Number one is a delivery centricmodel.
If you love working deeply withclients and creating really
(08:41):
impactful transformationalresults.
I think this is going to be themodel that we see people choose
to do.
Fewer clients, higher pricepoints and more time spent in
direct service.
So more of your time spent whileyou're working in the business
is on delivery aspects.
I think this model allows you tofocus on doing the work you love
without spreading yourself toothin.
(09:03):
Model number two, I think ismore of a marketing centric
model on the flip side, if youreally, really succeed in love
and want to work in.
You know, really scale of yourvisibility and growing your
reach.
I think this path is aboutserving hundreds or thousands of
clients, but at a lower pricepoint.
It's about building strongmarketing systems, creating high
(09:26):
value content and consistentlyattracting new leads.
I don't think one approach isbetter than the other, but I
think what I'm predicting tohave happen in 2025 is that
people are going to moreconsciously make a choice.
About which model best alignswith their skill sets and how
they want to be spending timeworking on the business.
I think that what we tend to seehappen or have historically seen
(09:49):
happen is.
People one, not really mindfullymaking a decision on what type
of business model they want togrow with.
And then I think this is whathas contributed to a lot of the
burnout that we've been noticingis people trying to do both
models.
Simultaneously.
They're trying to have adelivery centric model where
they're doing high ticket orhigher ticket price points, but
(10:09):
for a fewer number of clients,because, but that also now
requires.
More energy in the deliverydepartment.
In addition to having offersthat are core in their business
model, that require a marketingcentric approach, where they
need lots of leads to fill themlots of leads to, um, be
qualified and at a lower pricepoint, like trying to do both at
(10:31):
the exact same time withoutreally mastering the operational
complexities.
Um, and standardizing things foreither one.
And I think that is what'scontributed to a lot of the
burnout and why more people.
I'm predicting in 2025 or goingto like.
Prioritize one lane as the corefocus for their business model.
(10:51):
And I think that the businessowners who succeed in 2025 will
be the ones who make intentionaldecisions about their business
models based on their capacity,their strengths and their
lifestyle goals.
So, let me ask you, like, whichpath feels most aligned for you
right now.
And again, this isn't to saythat you don't have any offers
in one or the other categories.
It's just like, when I look atwhat is the core of our
(11:12):
business, what is making up 80%of our revenue?
What, which model.
Uh, more delivery centric ormore marketing centric centric
is going to be the focal pointfor you.
And that's one of my predictionsin 2025.
Is that.
It's going to be an intentionalchoice and strategic business
models.
And the ones that I really dobelieve are going to have the
(11:32):
greatest amount of financialsuccess.
And more importantly, long-termsustainability is that they're
going to decide and pick theirlane.
The third prediction is reallyall about identity based and
marketing.
I really do believe it's goingto outperform transactional
approaches and let me break thatdown.
So in a world where anyone cancreate content at scale, What
(11:53):
you say is more important thanhow much you say.
And what I mean by that is thisbrings us to, again, my third
prediction, more of an identitybased marketing is going to
dominate in 2025.
And that looks like two things.
One storytelling overtransactions.
People are craving depth.
They don't want generic ads orcookie cutter strategies.
(12:14):
They don't want you talking atthem anymore.
They want you talking with them,bringing them along for the
journey they want to have.
They want to consume contentwhere you are showing them more
than you are telling them.
They want to connect with thestory behind the brand.
And I think this is somethingwe've heard over and over again
in the years, but we're nowseeing the algorithm.
(12:36):
Adapt to this and which is goingto force those of us who use
social media.
Um, or even podcasting orwhatever, to adapt our approach.
And this means leaning intostorytelling, sharing your
experiences based off of yourlived experiences, you know, in
creating content that speaksdirectly to your audiences, real
live challenges.
(12:57):
I think it's also going to growbecause of the access to AI.
And how you can put whateverprompt you want into AI of, Hey,
come up with a content topicfor, you know, a wedding
planner, um, you know, helping,helping us acquire more clients.
Uh, to get more, you know,destination weddings booked or
whatever, and AI is going toshoot out some answer.
(13:18):
But the thing is, is everybodyhas access to that.
Now everybody has access.
And if everybody's using thattype of AI prompt access to
create content, it creates thisvery generic robotic.
De-humanized experience when youstart posting that.
And that's because I don't thinkAI is going to, I mean, yes, it
enhances our ability to createfaster and improve our
(13:39):
processes.
But this is why I think thatstorytelling is going to become
so impactful next year.
And not just the traditional howto content, because not only can
stuff be Googled, it can be, youknow, search through AI.
And I think that's, again, ahuge prediction for next year
of, again, more talking withyour customers and with your
audience, more of thatstorytelling being embedded into
(14:00):
your messaging.
Verse, and that's going to bethe thing that's going to
perform the most.
And the other part of this isreally strategic messaging being
essential.
Like, I think let's be real.
There's a lot of noise.
And in the space right now andknowing how to articulate your
value and position yourself andyour expertise and communicate
with clarity will set you apart.
(14:20):
Like I think messaging, isn'tjust a nice to have anymore.
It's the foundation for reallylike building that know like,
and trust factor, but also beingable to penetrate the short
attention, span the increase ofcontent that people are
consuming and really actuallyleave an imprint.
On your listener for them towant to even follow, let alone,
(14:42):
take the next step to evenpurchase from you.
And I think that messaging issomething that.
Again, when I look over the pastfew years, like if you were a
good marketer, you know, if youlike, just that it was a numbers
game, if you could like produceenough content or, and, or get,
just get in front of enoughpeople.
Even if you had a poorlyarticulated offer, it would
(15:03):
still kind of sell and I've seenthat happen, but I'm, I'm seeing
such a huge shift specifically.
After AI got released and chatGPT was created.
And then after the change in thealgorithms on social media, just
consumers are becoming the levelof sophistication that consumers
are using.
The level of discernment buyersare applying to their buying
(15:25):
decision.
You know, criteria now it isrequiring us as business owners
to enhance our ability.
To effectively articulate ourvalue and really get better at
messaging.
Like it is, it is just somethingeven me taking almost a year off
from selling and then comingback, I'm like, holy crap.
Okay.
Like I really had to refine myown messaging and really dig
(15:48):
deep into my messaging and dialin my messaging for it to be
effective for me to be able to.
Adapt with how much things havechanged in such a short period
of time.
So think about it.
Like what's the story you wantto tell in 2025, what
experiences, perspectives pointof views and lessons do you
bring to the table based off ofyour lived experience and how
(16:08):
can you start to incorporatethat more into your marketing?
Like the, I think really thebusiness owners that lean into
identity based marketing, I'mmore of that relational, deeply
connected storytelling are goingto be the ones that are going to
see a significant shift in.
Their sales results in the yearahead.
The fourth prediction that Ihave is really all around
(16:29):
intentional D scaling we'llredefine operations.
And this next one is reallypersonal for me because I've
seen it play out in so manybusinesses.
My own as well at D scaling isthe new scaling.
Over the past year, a lot ofbusiness owners realize that
their businesses were bloated.
Too many team members, too muchsoftware, too many deliverables.
(16:49):
That they stretched them way toothin.
And in 2025, I really do thinkthat more leaders are making
bold moves to simplify andstreamline than what we have
seen over the past few years.
In the past few years, it wasall about how doing more.
You know, I felt like peoplewere hiring more team members
hiring more permanent positions,adding more offers, adding more
(17:09):
live events, like adding morecomplexity to the business.
And quite frankly, like for someof those people, like it was
working, but.
All of those things requiredsuch a large financial
investment.
That the moment it stopsworking.
Oh baby.
You feel it not working like itimpacts your cashflow so
significantly because a lot ofpeople, their margins were too
(17:31):
tight.
Where if that's there, there.
The more model that they wererunning operationally.
Once it stopped working even forone month or two months or three
months, like it dried up theircashflow and dried up their
profit reserve.
And that's why I think there's ahuge prediction going into 2025
of this like D scaling approach.
So the here's how I think thisis going to play out.
(17:53):
I think one, we're going to seemore streamlined teams and more
refined systems.
And the question isn't, what canI add to my business?
But it's going to be, what can Iremove to make things more
efficient?
And this might mean letting goof roles, tools, software
processes that no longer serveyour bottom line.
And I think this is also goingto look like people.
(18:13):
Having less full-time permanentpositions on payroll.
I don't think this is going tomean like, Hey, we're just like
cutting support altogether, butI think that people are going to
be a lot more.
Mindful of what support needs tobe permanent versus what support
needs the project-based versuswhat support needs to be part
time.
Versus what support they need.
(18:34):
Through like a strategic thoughtpartner and building out like
how they're resourcingthemselves as a CEO.
And the other part of this, Ithink there's going to be more
specialized problem specificoffers, which is going to create
more of that operational, um,refinement and streamlined.
Streamlining operations becauseyou've created more problem.
(18:56):
Centric offers that make it.
Um, less customized when itcomes to delivery and clients
are becoming more discerning aswell.
The buyer is changing as well.
They're not looking for flash.
They're looking for substance.
People are not looking for, giveme a library with 72 videos and
four calls a week.
They're like, no, what is themost like, this is my specific
(19:18):
problem.
I want to buy the thing thatsolves that specifically and the
shortest.
Like, you know, least congestedway possible.
Your offers need to solvespecific, tangible problems in a
way that feels both relevantright now and impactful, real
time to the consumer.
That is how they are buying,especially if you're on the more
(19:39):
premium end.
So I just think that betweenthose two things, like really
being more thoughtful in how weare resourcing ourselves from a
team dynamic perspective.
And support in that type ofdynamic, but also specializing
having more problem centricoffers.
Um, I think the goal isn't toscale for the sake of it
anymore, you know, I think, youknow, I think it's going to be
(20:00):
about creating a business that'slean that's efficient, and that
is focused on delivering maximumvalue with minimal complexity so
that you can preserve andprotect your profit.
The fifth prediction that I haveis the return to proximity and
hands-on leadership.
One of the most refreshingpredictions I have.
And that I really do think thatwe're going to see more of in
(20:22):
20, 25 is the return toproximity.
I think business owners arecoming back to what they love
most their craft, their clients,and the work that really lights
them up.
And I think that over the pastfew years, what I'm noticing a
wave of is many business ownersscaled themselves out of the,
the role they loved most in thebusiness.
(20:43):
And that is what helped them be,get some level of awareness of
like, Hey, I actually.
Want to get closer proximity tothe client, or I want closer
proximity to the marketing craftor, you know, versus being the
managerial CEO type.
And I think this is, this ismore of what I mean here.
So I think that we're going tosee more non-traditional
(21:03):
leadership teams, kind of what Imentioned before.
So instead of scaling themselvesout of their business entirely.
I think we're going to see morebusiness owners, building
support systems that allow themto stay hands-on with the parts
of the work that they really dolove.
And they really do enjoy.
This might look like having astrong second in command.
Or outsourcing operations, orthis might look like.
(21:25):
You know, um, possibly evenhiring a CEO so that you can
stay in the marketing functioncause that's where you thrive.
Um, I think that we might seepeople hiring more program
coaches to support theirentry-level offers so that they
can have capacity to be incloser proximity, to higher
level clients.
Like.
I just think that we're going tosee a real shift in where
(21:47):
business owners have been quote,unquote, trying to scale to, or
have scaled themselves out of.
I think we're going to see moreof like a returning a returning,
you know, returning home to theparts of the business that they
love.
The other piece is just likeremaining connected.
I think proximity also meanskeeping a pulse on your client's
needs, challenges andexperiences.
And I think that business ownersare designing businesses that
(22:08):
allow them to stay involved.
Not because they have to, butbecause that's what they want to
do.
And I think to cup going back acouple of predictions.
From a moment ago is the needfor a messaging refinement.
I've just, I'm noticing that alot of business owners have
scaled themselves so far out ofthe messaging and they'd been
relying on.
(22:29):
I shouldn't say repurposedcontent.
Totally.
But like they they've reallydelegated and remove themselves
from maintain that pulse on whattheir audience needs and issues
are.
And it starting to show up andthe quality of leads that they
are now getting on a consistentbasis like that starting to
decrease.
And the business owner has beenso far removed from the
(22:52):
proximity.
Uh, the prospect that they nolonger know how to really
articulate.
The messaging and the way thatthey used to, because they've
scaled themselves out of thatrole.
So I'm, I'm just seeing, there'sgoing to be a return in.
And a closer proximity to eitherthe client from a delivery
perspective or to the marketingfunction from a messaging point
of view.
And again, I don't thinkproximity's about micro-managing
(23:14):
here.
It's about staying connected tothe parts of the business that
make you feel alive.
And the parts of the businessthat really keep the business
alive.
The sixth prediction is allabout lifestyle driven
businesses.
We'll take priority.
Lifestyle, business decisionswill take priority.
And so here's the truth.
Like entrepreneurs are tired.
(23:36):
Of sacrificing their lives fortheir business.
And again, there might've been aseason where that made sense,
but I feel like the seasons arechanging and that's no longer
what people are willing to do.
Like they're no longer willingto sacrifice.
The things that matter most tothem for the sake of the
business scaling.
And in 2025, I think the focuswill be on building businesses
(23:56):
that enhance your life, not justconsume it.
So, what does that mean?
I felt we're going to just seemore priorities shifting to a
life first leadership.
Business growth.
We'll take a backseat topersonal priorities.
Whether that's the time withfamily health or personal
fulfillment.
And again, I don't think thatmeans your business doesn't
grow.
I think that it's just us comingto terms with like honoring the
(24:18):
pace at which we put pressure onourselves for the business to
grow.
So instead of my business needsto triple every single year,
it's like, you know what?
If my business grows by 30%while maintaining and improving
our profit margins, We're fine.
Like I think that just, there'sgoing to be this release of
pressure around fast pace,scaling, being the only marker
(24:42):
of success.
And I think it's going to looklike more aligned scaling
business owners are finding waysto scale without compromising
their lifestyle.
Like, I think sometimes.
And what I've seen over the pastfew years is like it was scaling
at all costs.
It was more of that grind hustleculture that really was driving.
I think a lot of my peers andpeople that grew fast with me,
(25:04):
um, you know, during thatversion of success over the past
few years, but I felt that isshifting to like, you know,
what, what is it pace that Iwant to honor?
What am I lifestyle constraintsand what are the.
For me to scale while preservingand honoring those things.
It's about growing in a way thatfeels spacious, intentional, and
sustainable.
You know, your business shouldsupport the life that you want
to live, but that's why all ofus started our businesses.
(25:27):
But I think that we have many ofus have lost sight of that over
the past few years.
And this is why I think it's aprediction that we're going to
see that come back to theforefront in 2025.
The last prediction I have here.
Number seven, it's aboutnavigating life and health
challenges will reshape businessdecisions.
And I just want to get real fora minute.
You know, like life happens,it's messy, it's unpredictable
(25:49):
and often demands more of usthan we ever expect.
Over the past few years.
I just think a lot of businessowners have faced big personal
life transitions.
You know, they have, that hasreally forced them to rethink
how they approach business andhow their business is really
being in support to theirpersonal lifestyle.
These changes, aren't justhappening in the background.
(26:09):
Like they're at the forefrontdirectly impacting and
influencing how us as businessowners think about our time or
energy and our capacity.
And in 2025, I see this trendaccelerating.
As more entrepreneurs prioritizeliving their lives over simply
running their businesses.
So here's, what's driving theshift.
One is like a health andemotional wellbeing.
(26:32):
There's a growing awarenessaround mental health diagnosis,
like depression, anxiety, ADHD,and even the physical
transitions of life likeperimenopause or recovering from
childbirth.
Like I think many of us businessowners are waking up to the
reality that.
We can't put our health on theback burner anymore.
Like we might've been able toget away with it before, but
(26:52):
they bay.
The way these knees are snap,crackling and popping.
Like it's a rice crispy treedon't make no sense anymore.
You know, I think that just.
Age time, like whatever it mightbe, it's just, it's catching up
to us and we are trying, and Ithink the prediction for 2025,
as many of us are restructuringour businesses to align with
(27:13):
that.
So if you're someone who's beenat powering through ignoring the
signs that your body or mindneeds a break, let this be your
permission to pause.
You know, and entrepreneurs arerealizing that burnout is not a
badge of honor.
You know, it's a warning sign.
And in 2025, taking care of yourwellbeing will be seen as a
business strategy, not a luxury.
(27:34):
The other part here is, and Ithink what's driving the ship is
also parenting shifts.
For parents, especially mothers,the demands are evolving.
Maybe your kids are enteringstages where they need more
emotional and logisticalsupport.
Maybe you're navigating theearly years of a new baby or
trying to be present forteenagers who need guidance more
than ever.
And here's the thing likebusiness owners are saying no to
(27:56):
businesses that pull them awayfrom their families.
Like instead they're designing abusiness that allows them to
show up fully at home withoutguilt and without overwhelm.
And the last thing that I thinkis really impacting this shift
in this production is justaddressing big emotions.
Let's just talk about the hardstuff for a minute.
Many business owners are facinggrief, burnout, or unresolved
(28:18):
emotions that have been pullingand pushing aside for like way
too long, whether it's a loss ofa loved one, the emotional toll
of caregiving, or simply theweight of carrying so much
responsibility as a leader andCEO.
You know, these feelings arecoming to the surface.
And I think that that is again,one of these unspoken.
Fine prints of being a CEO thingthat happens when you scale is
(28:41):
like the more your businessgrows, the more responsibility
you bear, the more risk.
That is now on your plate.
And I think that many of usdon't talk about what that does
to our nervous system.
If we are not equipped.
And have been regulating andlike learning how to heal the
things that you know can causeus to feel afraid of success.
The more successful you become.
(29:02):
If you have a really toughrelationship with that, like
you're, at some point you'reemotionally going to need to
address it.
And instead of ignoring them, Ithink that in 2025, we're going
to see more business ownersstarting to create space, to
process that, you know, they're,they're craving and carving out
time, navigate the realchallenges of life and the
emotional dynamics that come tothe surface because of it.
(29:23):
And because ignoring themdoesn't work and powering
through just isn't sustainableanymore.
So, um, those are some of thoseare the seven big predictions
that I am seeing.
And I'm going to give you.
One more.
Okay.
A little bonus one.
Let's call this number eight.
I had one more here, writtendown is the new prediction of a
(29:44):
part-time work schedule.
I think that one of the mostexciting shifts that I am
predicting for 2025 is the riseof intentional part-time work
schedules for online businessowners.
And like people claiming thatbeing okay with that, like
aiming for that.
And like not, you know, feelingthis sense of guilt or.
(30:04):
You know, uninter, you know,Manufacturing more work just for
the sake of saying I'm busyanymore.
You know, I think that leadersare getting creative about how
they structure their time tocreate more spaciousness for
what matters most.
And here's what this might looklike.
Like.
Like one, either seasonal work.
I'm seeing a shift where morebusiness owners are choosing to
take off three to four months ayear.
(30:26):
Working full-time outside ofthat.
So this allows them to pourthemselves fully into their
businesses during their workingmonths and take extended time
off for either rest maternity,leave, family travel, passion
projects, whatever their heartdesires or I'm seeing this look
like either like a 20 hour workweek.
Others are intentionallydesigning their businesses to
operate on just 15 to 20 hours aweek.
(30:48):
Working, you know, three to fourdays a week.
And this creates more week byweek flexibility to focus on
their health, theirrelationships, their morning
routine, making nutritiousmeals, getting their kids to and
from school and just personalinterests while still running a
highly profitable business.
This shift is about quality overquantity.
It's about finding ways tocreate impact and income without
(31:10):
sacrificing the life that youwant to live right now.
And I think like, you know, justso how this will redefine
business models and like kind ofagain, kind of summing up these
predictions here.
So what does this mean for thefuture of entrepreneurship in
the digital space in 2025?
I think that we're going to seea heightened demand for business
models that support systems thatare one flexible.
(31:32):
I think that many of us startedour business for freedom.
In actuality, what we reallymeant was flexibility.
Freedom.
It comes at a cost.
And, you're not exempt fromdoing the work, but I think that
the beauty of what building anonline business.
Does is that we now have moreoptions and choice over when,
how and where we do that work.
(31:53):
So I think flexibility is reallyat the forefront of 2025.
That business owners wantsystems that adapt.
To their personal needs, whetherthat's stepping back during
challenging times or scaling upwhen they're ready.
The second thing is really aboutbeing grounded leaders, need
space to process big emotionsand navigate life's transitions
with clarity and confidenceversus.
(32:15):
Rushing through it.
At, abandoning yourself in themidst of it and just.
Avoiding the big things as theycome up.
We want more of a groundedapproach and I'm predicting more
of a ground.
More of that grounding energybeing at a priority forefront of
how business owners are leading.
This might look like hiring acoach has a strategic partner
joining a mastermind.
(32:35):
So you're not feeling soisolated.
In a loan.
expanding your friend circle,like hashtag make new friends in
your thirties and your fortiesand your fifties, especially as
a business owner, or even justlike seeking therapy or other
modalities to meet.
process big emotions that maybethey've neglected or avoided.
And the third thing here isreally just about
sustainability.
(32:56):
Not just fast growth.
Success is no longer defined byhow much you can accomplish, but
about.
How aligned sustainable yourbusiness fields within the
broader context of your life?
So here's the cultural shiftwe're experiencing.
business owners are rejectingthe idea that business success
has to come at the six.
The expense of their health,happiness, or relationships
(33:18):
instead, they're embracing thebelief that it's possible to
build a successful business.
That feels good.
One that supports them in everyseason of their life.
So those are my eightpredictions for 2025.
And with those predictions inmind, I think these might be
words of the year for those ofyou that, if you agree with any
of these predictions, what, aword or a phrase of the year
(33:39):
might look like.
So.
These words, capture the essenceof everything we've talked about
today and serve as a guide postfor the year ahead.
I think that a word of that yearhere could be alignment.
Choosing what feels right foryour season of life?
It could be overflow abundance,because I think that many folks
too have also maybe spent thelast few years really laying a
solid ground foundation.
(34:01):
And now 2025 is like, let meread my harvest.
You know, I've been putting inthese years of hustle, I'm ready
to bear fruit to the hard laborI've been putting in.
Sustainability building systemsthat lasts and support your
well-being simplicity, lettinggo of anything unnecessary or
overly complicated.
Main character, energy, likeputting yourself as a forefront,
(34:23):
like, you know, kind of my glowup era, that could be a word or
a phrase, like showing up as aleader of your own story, fully
owning your power and kind ofjust like embracing And
cherishing and just reveling andall the, all the hard work
you've put in.
Those are like some words andphrases I could see as, oh,
predictions for 20, 25 word ofthe year.
(34:44):
So now let's take a moment toreflect.
Okay.
I shared a lot of mypredictions.
Maybe you're green.
Maybe you disagree.
I don't know.
Again, I would love to hear yourthoughts.
Just send me a DM on Instagram.
I may have Theresa Hawk.
But here's some other reflectionquestions.
Is it kind of some of thisepisode to help you really
integrate?
Some of these into your own lifeand just, um, you know, take
this one step further.
(35:06):
Which part of this conversationresonated with you the most?
Are there areas in your businessor life where you're still
trying to push through insteadof pausing and reassessing and
what would it look like tocreate more flexibility?
Grounding in sustainability inyour business in 2025.
Let me leave you with thissuccess in 2025, isn't about
(35:27):
adding more.
It's about doing what mattersmost.
It's about building a businessthat doesn't just help you
survive, but one that trulysupports you in thriving, in all
areas of your business, and moreimportantly, your life.
Thank you for spending time withme today.
If this.
An episode spoke to you.
And again, if you agree ordisagree with my predictions,
let me know.
(35:47):
I want to talk about it.
Okay.
Hit me up on threads or tag mein the DM on Instagram.
And share it with anyone who youthink needs to hear it.
Here's to a year of spaciousnessalignment and thriving, not just
in your business, but in yourlife.
I'll see you next time.
Andrea said.
Hello there.
Welcome back to I said, I cannotbelieve.
We are in a whole new yeartoday, we're pulling back the
curtain on the trends, shifts,and priorities that will shape
the entrepreneurial world.
And especially in the digitalspace in 2025.
This isn't just about what'shappening in the market.
It's about what's happening inyour life and how to align your
(00:21):
business with where you are in,where you're going.
In this episode, I'm going to besharing all those, my
predictions with you.
Okay.
So if you're an entrepreneurwho's focused on creating impact
and building a life you lovethis episode is for you.
We're talking about.
Um, 1, 2, 3, 4, 5, 6, 7predictions I have for the year.
(00:42):
And some word of the year that Ithink, might encompass some of
these predictions that I have,that if you still haven't yet
picked your word for the year,or if that's something that you
do, or maybe you don't do, youmight be inspired to do, I'm
going to give you somerecommendations based off these
predictions.
Um, and the things that we'regoing to be walking through to
help guide us through 2025, withclarity, intention, and
(01:05):
alignment.
So if you are ready, Let's divein.
And as you're hearing thesepredictions, let me know.
Do you agree or not?
like I, this is just aprediction.
I have no idea what's going tohappen this year, but if you
agree with me, disagree with me,have more questions, like send
me a DM on Instagram and let'scontinue the conversation as
always.
So the first prediction that Ihave for next year, It's all
(01:27):
about calm companies.
I think that calm companies willlead the way in 2025.
The businesses that thrive,won't be the ones chasing
endless growth or dominatingevery market.
Every platform.
Every offer they can think of.
I think that they'll be the onesthat prioritize profitability,
sustainability andintentionality.
(01:49):
And let me break that down foryou.
So, one, I think it's reallybeing about redefining revenue
goals and our relationship withrevenue goals.
I think that many businessowners right now are moving away
from arbitrary milestones, likehitting seven figures or hitting
eight figures because someonesaid they should, or because of
the cloud to, or like how itmight egotistically make them
(02:11):
feel by being able toincorporate that into their
marketing campaign or something.
Instead, I think that people arereally starting to ask what's
enough.
Enough for me right now.
And this shift allows them tofocus on aligned growth that
serves their lives and not justtheir bank accounts.
And I'm not sitting here sayingthat.
I think that people are going tostart aiming for a lower.
(02:33):
Income goals next year, but I dothink there's going to be a
shift from.
The typical standard low, whatis my revenue goal going to be?
I think that more people aregoing to be reverse engineering,
their approach to definingrevenue targets in their
business and thinking about.
What do I want my take home payto be.
What do I want my investmentgoals to be, what do I want my
(02:53):
profit to be?
And then using those numbers tothen inform how much revenue
they actually need.
To hit the take home pay and theprofit that they want for their
short-term and long-term goals.
I think the second part of thistoo is really honoring capacity.
Leaders are finally recognizingthat their energy is not
infinite.
I think for many of us, if youstarted your business in the
(03:15):
last three to five years, Um,what I'm noticing, and
especially when I'm talking withclients is like, there is an, an
heightened level of awarenessaround.
No longer being able to producea level of output that they may
have been able to historicallydo for a very, a range of
reasons.
Either they've ran their courseand they're starting to approach
(03:35):
burnout.
They're hitting a new age wheretheir energy levels are just
different now, you know, maybethey're in their mid thirties or
in their early forties and it'slike bay.
I can't, I can't.
Produce and not take care ofmyself in the ways that I could
sacrifice in my earlier years.
Like my body is no longerallowing me to perform that way.
(03:58):
I have to really honor mycapacity and be mindful of my
energy capacity and be mindfulof like my nutrition and my
health and my sleep and all theother things that we might've
been able to.
Neglect without really seeing animmediate impact on it.
Or what I'm noticing too, isjust like, as we're getting
older, People's family dynamicsare changing.
Like the.
(04:18):
Their kids are getting older orthey're bringing new kids into
the world.
They're having their second kid,their third kid.
And like that dynamic in theirhousehold dynamic is impacting
their capacity.
What they once used to be ableto do with no kids or one kid in
childcare or one kid that wasin, you know, already in primary
school is different than what istrue.
Maybe now in a second or thirdkid is being added into the
(04:40):
equation.
Or maybe, a kid.
Um, needs just more attentionand care than what they needed
previously.
So I just feel that there'sgoing to be a heightened focus
on honoring capacity, which alsoimpacts I think this different
approach to revenue.
I think people are gonna befocusing more on what is my
profit and my take home pay.
And feeling less attached to howmuch quote, unquote revenue the
(05:04):
business is making.
I think the third part of thishere is really the
responsibility over revenue.
Like I think this is a big one.
I think that business owners areredefining success based on the
level of responsibility they'rewilling to hold in the business,
not just the revenue they cangenerate.
And I want to break this down,like, cause I think more money
often means more complexity.
(05:24):
And that's not what everyonewants.
So like, when I think about thisresponsibility over revenue,
like, listen, you can doanything that you want.
And I think even for myself,after having a and building a
multi seven figure business thatdid multi seven figures every
single year, three, four yearsin a row.
And come taking a sabbatical andcoming back and really like
(05:47):
building my business with babiesin mind, based off of my age and
just like, what's a priority inmy life right now.
It's like, Could I choose tobuild my business up to a 1.5
million or$2 million again?
Sure.
Is it necessary?
Is it needed?
And is that the type ofresponsibility that I want to
hold?
And I think that that is aquestion that is really much
(06:08):
more at the forefront for me,and really kind of equals out
this conversation of, okay, whatis my capacity and what are my
priorities right now?
All right.
What does it take home pay thatI want, um, for my short-term
lifestyle needs, as well as mylong-term investment goals.
Okay, cool.
Based off of that, take-homepay.
How do I need to be operatingthe business?
Uh, in order to, to throw offthat type of take home, pay in
(06:32):
profit.
And what level of responsibilityis needed to make that happen.
And I think there's just muchmore of a reverse engineering
approach to coming up with ourbusiness numbers and metrics,
versus just like pulling out anarbitrary number without really
contextualizing it.
And I think that, again, thisisn't about giving up on growth.
I just think it's about growingdeliberately, like with really
(06:54):
heightened level of intention.
And calm companies arepurposeful.
They're resilient.
They're sustainable.
And they're deeply aligned withyour owner's intent.
I think the other thing hereabout comm companies that I'm
really starting to believe inwhy I'm naming it as like a
prediction for 2025 is because.
(07:14):
I think that more of us again,and this might just be because
of my age and how my audiencehas aged with me, but more
people are caring and.
Prioritizing, what can I repeatand sustain for the next three
to five years versus what is thesprint that I can do in the next
six to 12 months?
And I think that there is adifference in energy and
(07:35):
approach to goal setting thatI'm noticing from more of a
sustainable goal settingapproach and more, much more
longer term thinking versus likethis narrowed short-term
focused.
Sprinting.
You know, energy towards goalachievement.
So that's my very firstprediction.
The second prediction for 2025is really about strategic
(07:57):
business model choices will bethe thing that defines your
success.
The way that you structure yourbusiness will be one of the most
important decisions that youmake.
And I think more business ownersare going to proactively make
that decision versus reactively.
You know, React to it.
If that makes sense.
The question, isn't just abouthow do I want to grow?
(08:19):
I think that we're asking betterquestions this year, and this is
my prediction for is that we'regoing to be asking questions.
From how do I want to grow towhat kind of responsibility do I
want to hold in my business?
And I think there's two mainpaths.
Emerging path.
Number one is a delivery centricmodel.
If you love working deeply withclients and creating really
(08:41):
impactful transformationalresults.
I think this is going to be themodel that we see people choose
to do.
Fewer clients, higher pricepoints and more time spent in
direct service.
So more of your time spent whileyou're working in the business
is on delivery aspects.
I think this model allows you tofocus on doing the work you love
without spreading yourself toothin.
(09:03):
Model number two, I think ismore of a marketing centric
model on the flip side, if youreally, really succeed in love
and want to work in.
You know, really scale of yourvisibility and growing your
reach.
I think this path is aboutserving hundreds or thousands of
clients, but at a lower pricepoint.
It's about building strongmarketing systems, creating high
(09:26):
value content and consistentlyattracting new leads.
I don't think one approach isbetter than the other, but I
think what I'm predicting tohave happen in 2025 is that
people are going to moreconsciously make a choice.
About which model best alignswith their skill sets and how
they want to be spending timeworking on the business.
I think that what we tend to seehappen or have historically seen
(09:49):
happen is.
People one, not really mindfullymaking a decision on what type
of business model they want togrow with.
And then I think this is whathas contributed to a lot of the
burnout that we've been noticingis people trying to do both
models.
Simultaneously.
They're trying to have adelivery centric model where
they're doing high ticket orhigher ticket price points, but
(10:09):
for a fewer number of clients,because, but that also now
requires.
More energy in the deliverydepartment.
In addition to having offersthat are core in their business
model, that require a marketingcentric approach, where they
need lots of leads to fill themlots of leads to, um, be
qualified and at a lower pricepoint, like trying to do both at
(10:31):
the exact same time withoutreally mastering the operational
complexities.
Um, and standardizing things foreither one.
And I think that is what'scontributed to a lot of the
burnout and why more people.
I'm predicting in 2025 or goingto like.
Prioritize one lane as the corefocus for their business model.
(10:51):
And I think that the businessowners who succeed in 2025 will
be the ones who make intentionaldecisions about their business
models based on their capacity,their strengths and their
lifestyle goals.
So, let me ask you, like, whichpath feels most aligned for you
right now.
And again, this isn't to saythat you don't have any offers
in one or the other categories.
It's just like, when I look atwhat is the core of our
(11:12):
business, what is making up 80%of our revenue?
What, which model.
Uh, more delivery centric ormore marketing centric centric
is going to be the focal pointfor you.
And that's one of my predictionsin 2025.
Is that.
It's going to be an intentionalchoice and strategic business
models.
And the ones that I really dobelieve are going to have the
(11:32):
greatest amount of financialsuccess.
And more importantly, long-termsustainability is that they're
going to decide and pick theirlane.
The third prediction is reallyall about identity based and
marketing.
I really do believe it's goingto outperform transactional
approaches and let me break thatdown.
So in a world where anyone cancreate content at scale, What
(11:53):
you say is more important thanhow much you say.
And what I mean by that is thisbrings us to, again, my third
prediction, more of an identitybased marketing is going to
dominate in 2025.
And that looks like two things.
One storytelling overtransactions.
People are craving depth.
They don't want generic ads orcookie cutter strategies.
(12:14):
They don't want you talking atthem anymore.
They want you talking with them,bringing them along for the
journey they want to have.
They want to consume contentwhere you are showing them more
than you are telling them.
They want to connect with thestory behind the brand.
And I think this is somethingwe've heard over and over again
in the years, but we're nowseeing the algorithm.
(12:36):
Adapt to this and which is goingto force those of us who use
social media.
Um, or even podcasting orwhatever, to adapt our approach.
And this means leaning intostorytelling, sharing your
experiences based off of yourlived experiences, you know, in
creating content that speaksdirectly to your audiences, real
live challenges.
(12:57):
I think it's also going to growbecause of the access to AI.
And how you can put whateverprompt you want into AI of, Hey,
come up with a content topicfor, you know, a wedding
planner, um, you know, helping,helping us acquire more clients.
Uh, to get more, you know,destination weddings booked or
whatever, and AI is going toshoot out some answer.
(13:18):
But the thing is, is everybodyhas access to that.
Now everybody has access.
And if everybody's using thattype of AI prompt access to
create content, it creates thisvery generic robotic.
De-humanized experience when youstart posting that.
And that's because I don't thinkAI is going to, I mean, yes, it
enhances our ability to createfaster and improve our
(13:39):
processes.
But this is why I think thatstorytelling is going to become
so impactful next year.
And not just the traditional howto content, because not only can
stuff be Googled, it can be, youknow, search through AI.
And I think that's, again, ahuge prediction for next year
of, again, more talking withyour customers and with your
audience, more of thatstorytelling being embedded into
(14:00):
your messaging.
Verse, and that's going to bethe thing that's going to
perform the most.
And the other part of this isreally strategic messaging being
essential.
Like, I think let's be real.
There's a lot of noise.
And in the space right now andknowing how to articulate your
value and position yourself andyour expertise and communicate
with clarity will set you apart.
(14:20):
Like I think messaging, isn'tjust a nice to have anymore.
It's the foundation for reallylike building that know like,
and trust factor, but also beingable to penetrate the short
attention, span the increase ofcontent that people are
consuming and really actuallyleave an imprint.
On your listener for them towant to even follow, let alone,
(14:42):
take the next step to evenpurchase from you.
And I think that messaging issomething that.
Again, when I look over the pastfew years, like if you were a
good marketer, you know, if youlike, just that it was a numbers
game, if you could like produceenough content or, and, or get,
just get in front of enoughpeople.
Even if you had a poorlyarticulated offer, it would
(15:03):
still kind of sell and I've seenthat happen, but I'm, I'm seeing
such a huge shift specifically.
After AI got released and chatGPT was created.
And then after the change in thealgorithms on social media, just
consumers are becoming the levelof sophistication that consumers
are using.
The level of discernment buyersare applying to their buying
(15:25):
decision.
You know, criteria now it isrequiring us as business owners
to enhance our ability.
To effectively articulate ourvalue and really get better at
messaging.
Like it is, it is just somethingeven me taking almost a year off
from selling and then comingback, I'm like, holy crap.
Okay.
Like I really had to refine myown messaging and really dig
(15:48):
deep into my messaging and dialin my messaging for it to be
effective for me to be able to.
Adapt with how much things havechanged in such a short period
of time.
So think about it.
Like what's the story you wantto tell in 2025, what
experiences, perspectives pointof views and lessons do you
bring to the table based off ofyour lived experience and how
(16:08):
can you start to incorporatethat more into your marketing?
Like the, I think really thebusiness owners that lean into
identity based marketing, I'mmore of that relational, deeply
connected storytelling are goingto be the ones that are going to
see a significant shift in.
Their sales results in the yearahead.
The fourth prediction that Ihave is really all around
(16:29):
intentional D scaling we'llredefine operations.
And this next one is reallypersonal for me because I've
seen it play out in so manybusinesses.
My own as well at D scaling isthe new scaling.
Over the past year, a lot ofbusiness owners realize that
their businesses were bloated.
Too many team members, too muchsoftware, too many deliverables.
(16:49):
That they stretched them way toothin.
And in 2025, I really do thinkthat more leaders are making
bold moves to simplify andstreamline than what we have
seen over the past few years.
In the past few years, it wasall about how doing more.
You know, I felt like peoplewere hiring more team members
hiring more permanent positions,adding more offers, adding more
(17:09):
live events, like adding morecomplexity to the business.
And quite frankly, like for someof those people, like it was
working, but.
All of those things requiredsuch a large financial
investment.
That the moment it stopsworking.
Oh baby.
You feel it not working like itimpacts your cashflow so
significantly because a lot ofpeople, their margins were too
(17:31):
tight.
Where if that's there, there.
The more model that they wererunning operationally.
Once it stopped working even forone month or two months or three
months, like it dried up theircashflow and dried up their
profit reserve.
And that's why I think there's ahuge prediction going into 2025
of this like D scaling approach.
So the here's how I think thisis going to play out.
(17:53):
I think one, we're going to seemore streamlined teams and more
refined systems.
And the question isn't, what canI add to my business?
But it's going to be, what can Iremove to make things more
efficient?
And this might mean letting goof roles, tools, software
processes that no longer serveyour bottom line.
And I think this is also goingto look like people.
(18:13):
Having less full-time permanentpositions on payroll.
I don't think this is going tomean like, Hey, we're just like
cutting support altogether, butI think that people are going to
be a lot more.
Mindful of what support needs tobe permanent versus what support
needs the project-based versuswhat support needs to be part
time.
Versus what support they need.
(18:34):
Through like a strategic thoughtpartner and building out like
how they're resourcingthemselves as a CEO.
And the other part of this, Ithink there's going to be more
specialized problem specificoffers, which is going to create
more of that operational, um,refinement and streamlined.
Streamlining operations becauseyou've created more problem.
(18:56):
Centric offers that make it.
Um, less customized when itcomes to delivery and clients
are becoming more discerning aswell.
The buyer is changing as well.
They're not looking for flash.
They're looking for substance.
People are not looking for, giveme a library with 72 videos and
four calls a week.
They're like, no, what is themost like, this is my specific
(19:18):
problem.
I want to buy the thing thatsolves that specifically and the
shortest.
Like, you know, least congestedway possible.
Your offers need to solvespecific, tangible problems in a
way that feels both relevantright now and impactful, real
time to the consumer.
That is how they are buying,especially if you're on the more
(19:39):
premium end.
So I just think that betweenthose two things, like really
being more thoughtful in how weare resourcing ourselves from a
team dynamic perspective.
And support in that type ofdynamic, but also specializing
having more problem centricoffers.
Um, I think the goal isn't toscale for the sake of it
anymore, you know, I think, youknow, I think it's going to be
(20:00):
about creating a business that'slean that's efficient, and that
is focused on delivering maximumvalue with minimal complexity so
that you can preserve andprotect your profit.
The fifth prediction that I haveis the return to proximity and
hands-on leadership.
One of the most refreshingpredictions I have.
And that I really do think thatwe're going to see more of in
(20:22):
20, 25 is the return toproximity.
I think business owners arecoming back to what they love
most their craft, their clients,and the work that really lights
them up.
And I think that over the pastfew years, what I'm noticing a
wave of is many business ownersscaled themselves out of the,
the role they loved most in thebusiness.
(20:43):
And that is what helped them be,get some level of awareness of
like, Hey, I actually.
Want to get closer proximity tothe client, or I want closer
proximity to the marketing craftor, you know, versus being the
managerial CEO type.
And I think this is, this ismore of what I mean here.
So I think that we're going tosee more non-traditional
(21:03):
leadership teams, kind of what Imentioned before.
So instead of scaling themselvesout of their business entirely.
I think we're going to see morebusiness owners, building
support systems that allow themto stay hands-on with the parts
of the work that they really dolove.
And they really do enjoy.
This might look like having astrong second in command.
Or outsourcing operations, orthis might look like.
(21:25):
You know, um, possibly evenhiring a CEO so that you can
stay in the marketing functioncause that's where you thrive.
Um, I think that we might seepeople hiring more program
coaches to support theirentry-level offers so that they
can have capacity to be incloser proximity, to higher
level clients.
Like.
I just think that we're going tosee a real shift in where
(21:47):
business owners have been quote,unquote, trying to scale to, or
have scaled themselves out of.
I think we're going to see moreof like a returning a returning,
you know, returning home to theparts of the business that they
love.
The other piece is just likeremaining connected.
I think proximity also meanskeeping a pulse on your client's
needs, challenges andexperiences.
And I think that business ownersare designing businesses that
(22:08):
allow them to stay involved.
Not because they have to, butbecause that's what they want to
do.
And I think to cup going back acouple of predictions.
From a moment ago is the needfor a messaging refinement.
I've just, I'm noticing that alot of business owners have
scaled themselves so far out ofthe messaging and they'd been
relying on.
(22:29):
I shouldn't say repurposedcontent.
Totally.
But like they they've reallydelegated and remove themselves
from maintain that pulse on whattheir audience needs and issues
are.
And it starting to show up andthe quality of leads that they
are now getting on a consistentbasis like that starting to
decrease.
And the business owner has beenso far removed from the
(22:52):
proximity.
Uh, the prospect that they nolonger know how to really
articulate.
The messaging and the way thatthey used to, because they've
scaled themselves out of thatrole.
So I'm, I'm just seeing, there'sgoing to be a return in.
And a closer proximity to eitherthe client from a delivery
perspective or to the marketingfunction from a messaging point
of view.
And again, I don't thinkproximity's about micro-managing
(23:14):
here.
It's about staying connected tothe parts of the business that
make you feel alive.
And the parts of the businessthat really keep the business
alive.
The sixth prediction is allabout lifestyle driven
businesses.
We'll take priority.
Lifestyle, business decisionswill take priority.
And so here's the truth.
Like entrepreneurs are tired.
(23:36):
Of sacrificing their lives fortheir business.
And again, there might've been aseason where that made sense,
but I feel like the seasons arechanging and that's no longer
what people are willing to do.
Like they're no longer willingto sacrifice.
The things that matter most tothem for the sake of the
business scaling.
And in 2025, I think the focuswill be on building businesses
(23:56):
that enhance your life, not justconsume it.
So, what does that mean?
I felt we're going to just seemore priorities shifting to a
life first leadership.
Business growth.
We'll take a backseat topersonal priorities.
Whether that's the time withfamily health or personal
fulfillment.
And again, I don't think thatmeans your business doesn't
grow.
I think that it's just us comingto terms with like honoring the
(24:18):
pace at which we put pressure onourselves for the business to
grow.
So instead of my business needsto triple every single year,
it's like, you know what?
If my business grows by 30%while maintaining and improving
our profit margins, We're fine.
Like I think that just, there'sgoing to be this release of
pressure around fast pace,scaling, being the only marker
(24:42):
of success.
And I think it's going to looklike more aligned scaling
business owners are finding waysto scale without compromising
their lifestyle.
Like, I think sometimes.
And what I've seen over the pastfew years is like it was scaling
at all costs.
It was more of that grind hustleculture that really was driving.
I think a lot of my peers andpeople that grew fast with me,
(25:04):
um, you know, during thatversion of success over the past
few years, but I felt that isshifting to like, you know,
what, what is it pace that Iwant to honor?
What am I lifestyle constraintsand what are the.
For me to scale while preservingand honoring those things.
It's about growing in a way thatfeels spacious, intentional, and
sustainable.
You know, your business shouldsupport the life that you want
to live, but that's why all ofus started our businesses.
(25:27):
But I think that we have many ofus have lost sight of that over
the past few years.
And this is why I think it's aprediction that we're going to
see that come back to theforefront in 2025.
The last prediction I have here.
Number seven, it's aboutnavigating life and health
challenges will reshape businessdecisions.
And I just want to get real fora minute.
You know, like life happens,it's messy, it's unpredictable
(25:49):
and often demands more of usthan we ever expect.
Over the past few years.
I just think a lot of businessowners have faced big personal
life transitions.
You know, they have, that hasreally forced them to rethink
how they approach business andhow their business is really
being in support to theirpersonal lifestyle.
These changes, aren't justhappening in the background.
(26:09):
Like they're at the forefrontdirectly impacting and
influencing how us as businessowners think about our time or
energy and our capacity.
And in 2025, I see this trendaccelerating.
As more entrepreneurs prioritizeliving their lives over simply
running their businesses.
So here's, what's driving theshift.
One is like a health andemotional wellbeing.
(26:32):
There's a growing awarenessaround mental health diagnosis,
like depression, anxiety, ADHD,and even the physical
transitions of life likeperimenopause or recovering from
childbirth.
Like I think many of us businessowners are waking up to the
reality that.
We can't put our health on theback burner anymore.
Like we might've been able toget away with it before, but
(26:52):
they bay.
The way these knees are snap,crackling and popping.
Like it's a rice crispy treedon't make no sense anymore.
You know, I think that just.
Age time, like whatever it mightbe, it's just, it's catching up
to us and we are trying, and Ithink the prediction for 2025,
as many of us are restructuringour businesses to align with
(27:13):
that.
So if you're someone who's beenat powering through ignoring the
signs that your body or mindneeds a break, let this be your
permission to pause.
You know, and entrepreneurs arerealizing that burnout is not a
badge of honor.
You know, it's a warning sign.
And in 2025, taking care of yourwellbeing will be seen as a
business strategy, not a luxury.
(27:34):
The other part here is, and Ithink what's driving the ship is
also parenting shifts.
For parents, especially mothers,the demands are evolving.
Maybe your kids are enteringstages where they need more
emotional and logisticalsupport.
Maybe you're navigating theearly years of a new baby or
trying to be present forteenagers who need guidance more
than ever.
And here's the thing likebusiness owners are saying no to
(27:56):
businesses that pull them awayfrom their families.
Like instead they're designing abusiness that allows them to
show up fully at home withoutguilt and without overwhelm.
And the last thing that I thinkis really impacting this shift
in this production is justaddressing big emotions.
Let's just talk about the hardstuff for a minute.
Many business owners are facinggrief, burnout, or unresolved
(28:18):
emotions that have been pullingand pushing aside for like way
too long, whether it's a loss ofa loved one, the emotional toll
of caregiving, or simply theweight of carrying so much
responsibility as a leader andCEO.
You know, these feelings arecoming to the surface.
And I think that that is again,one of these unspoken.
Fine prints of being a CEO thingthat happens when you scale is
(28:41):
like the more your businessgrows, the more responsibility
you bear, the more risk.
That is now on your plate.
And I think that many of usdon't talk about what that does
to our nervous system.
If we are not equipped.
And have been regulating andlike learning how to heal the
things that you know can causeus to feel afraid of success.
The more successful you become.
(29:02):
If you have a really toughrelationship with that, like
you're, at some point you'reemotionally going to need to
address it.
And instead of ignoring them, Ithink that in 2025, we're going
to see more business ownersstarting to create space, to
process that, you know, they're,they're craving and carving out
time, navigate the realchallenges of life and the
emotional dynamics that come tothe surface because of it.
(29:23):
And because ignoring themdoesn't work and powering
through just isn't sustainableanymore.
So, um, those are some of thoseare the seven big predictions
that I am seeing.
And I'm going to give you.
One more.
Okay.
A little bonus one.
Let's call this number eight.
I had one more here, writtendown is the new prediction of a
(29:44):
part-time work schedule.
I think that one of the mostexciting shifts that I am
predicting for 2025 is the riseof intentional part-time work
schedules for online businessowners.
And like people claiming thatbeing okay with that, like
aiming for that.
And like not, you know, feelingthis sense of guilt or.
(30:04):
You know, uninter, you know,Manufacturing more work just for
the sake of saying I'm busyanymore.
You know, I think that leadersare getting creative about how
they structure their time tocreate more spaciousness for
what matters most.
And here's what this might looklike.
Like.
Like one, either seasonal work.
I'm seeing a shift where morebusiness owners are choosing to
take off three to four months ayear.
(30:26):
Working full-time outside ofthat.
So this allows them to pourthemselves fully into their
businesses during their workingmonths and take extended time
off for either rest maternity,leave, family travel, passion
projects, whatever their heartdesires or I'm seeing this look
like either like a 20 hour workweek.
Others are intentionallydesigning their businesses to
operate on just 15 to 20 hours aweek.
(30:48):
Working, you know, three to fourdays a week.
And this creates more week byweek flexibility to focus on
their health, theirrelationships, their morning
routine, making nutritiousmeals, getting their kids to and
from school and just personalinterests while still running a
highly profitable business.
This shift is about quality overquantity.
It's about finding ways tocreate impact and income without
(31:10):
sacrificing the life that youwant to live right now.
And I think like, you know, justso how this will redefine
business models and like kind ofagain, kind of summing up these
predictions here.
So what does this mean for thefuture of entrepreneurship in
the digital space in 2025?
I think that we're going to seea heightened demand for business
models that support systems thatare one flexible.
(31:32):
I think that many of us startedour business for freedom.
In actuality, what we reallymeant was flexibility.
Freedom.
It comes at a cost.
And, you're not exempt fromdoing the work, but I think that
the beauty of what building anonline business.
Does is that we now have moreoptions and choice over when,
how and where we do that work.
(31:53):
So I think flexibility is reallyat the forefront of 2025.
That business owners wantsystems that adapt.
To their personal needs, whetherthat's stepping back during
challenging times or scaling upwhen they're ready.
The second thing is really aboutbeing grounded leaders, need
space to process big emotionsand navigate life's transitions
with clarity and confidenceversus.
(32:15):
Rushing through it.
At, abandoning yourself in themidst of it and just.
Avoiding the big things as theycome up.
We want more of a groundedapproach and I'm predicting more
of a ground.
More of that grounding energybeing at a priority forefront of
how business owners are leading.
This might look like hiring acoach has a strategic partner
joining a mastermind.
(32:35):
So you're not feeling soisolated.
In a loan.
expanding your friend circle,like hashtag make new friends in
your thirties and your fortiesand your fifties, especially as
a business owner, or even justlike seeking therapy or other
modalities to meet.
process big emotions that maybethey've neglected or avoided.
And the third thing here isreally just about
sustainability.
(32:56):
Not just fast growth.
Success is no longer defined byhow much you can accomplish, but
about.
How aligned sustainable yourbusiness fields within the
broader context of your life?
So here's the cultural shiftwe're experiencing.
business owners are rejectingthe idea that business success
has to come at the six.
The expense of their health,happiness, or relationships
(33:18):
instead, they're embracing thebelief that it's possible to
build a successful business.
That feels good.
One that supports them in everyseason of their life.
So those are my eightpredictions for 2025.
And with those predictions inmind, I think these might be
words of the year for those ofyou that, if you agree with any
of these predictions, what, aword or a phrase of the year
(33:39):
might look like.
So.
These words, capture the essenceof everything we've talked about
today and serve as a guide postfor the year ahead.
I think that a word of that yearhere could be alignment.
Choosing what feels right foryour season of life?
It could be overflow abundance,because I think that many folks
too have also maybe spent thelast few years really laying a
solid ground foundation.
(34:01):
And now 2025 is like, let meread my harvest.
You know, I've been putting inthese years of hustle, I'm ready
to bear fruit to the hard laborI've been putting in.
Sustainability building systemsthat lasts and support your
well-being simplicity, lettinggo of anything unnecessary or
overly complicated.
Main character, energy, likeputting yourself as a forefront,
(34:23):
like, you know, kind of my glowup era, that could be a word or
a phrase, like showing up as aleader of your own story, fully
owning your power and kind ofjust like embracing And
cherishing and just reveling andall the, all the hard work
you've put in.
Those are like some words andphrases I could see as, oh,
predictions for 20, 25 word ofthe year.
(34:44):
So now let's take a moment toreflect.
Okay.
I shared a lot of mypredictions.
Maybe you're green.
Maybe you disagree.
I don't know.
Again, I would love to hear yourthoughts.
Just send me a DM on Instagram.
I may have Theresa Hawk.
But here's some other reflectionquestions.
Is it kind of some of thisepisode to help you really
integrate?
Some of these into your own lifeand just, um, you know, take
this one step further.
(35:06):
Which part of this conversationresonated with you the most?
Are there areas in your businessor life where you're still
trying to push through insteadof pausing and reassessing and
what would it look like tocreate more flexibility?
Grounding in sustainability inyour business in 2025.
Let me leave you with thissuccess in 2025, isn't about
(35:27):
adding more.
It's about doing what mattersmost.
It's about building a businessthat doesn't just help you
survive, but one that trulysupports you in thriving, in all
areas of your business, and moreimportantly, your life.
Thank you for spending time withme today.
If this.
An episode spoke to you.
And again, if you agree ordisagree with my predictions,
let me know.
(35:47):
I want to talk about it.
Okay.
Hit me up on threads or tag mein the DM on Instagram.
And share it with anyone who youthink needs to hear it.
Here's to a year of spaciousnessalignment and thriving, not just
in your business, but in yourlife.
I'll see you next time.
Andrea said.
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