Getting It Wrong to Get It Right.

Getting It Wrong to Get It Right.

Getting It Wrong to Get It Right. An award-winning podcast. Nine years. 166 episodes. Nearly 70,000 downloads. Joe Dalton has spent thirty years building businesses — six companies, multiple countries, one sale, one loss, and one burnout serious enough that his own board fired him in 2019. He started this podcast in 2016 because he wanted to ask other founders, operators, and thinkers the same question he'd been asking himself: what did you get wrong, and what did that teach you? The conversations that followed have ranged across leadership, building, selling, failing, and starting again. Guests have included CEOs, founders, broadcasters, authors, and operators — people with something honest to say about the work. Every episode ends the same way. What did you get wrong to get right? The show was briefly called The Sales Craft Podcast. It's back to its original name because that's the truer description of what it's always been about. If you want to know what working with Joe sounds like, this is where to start. Hosted on Acast. See acast.com/privacy for more information.

Episodes

May 19, 2026 36 mins

In this insightful interview, Tara Brewer shares her expertise on leadership, sales strategies, the importance of mindset, and the evolving role of AI in business. Discover practical tips on team alignment, effective communication, and leveraging technology to drive growth.



00:00 The Importance of Mindset in Sales and Leadership

02:28 Navigating Team Dynamics and Sales Strategies

05:01 The Evolution of Selling: From Cold Calls...

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In this insightful interview, Jason Kramer shares expert strategies on CRM, lead nurturing, and sales process optimization. Discover how to leverage data, AI, and systematic approaches to boost revenue and improve sales efficiency.



00:0 Podcast Introduction

01:59 The Importance of CRM and Nurturing Leads

06:13 Follow-Up Strategies and Sales Processes

10:11 Resistance to Change in Sales Frameworks

14:00 The Role of Technology in ...

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April 30, 2026 41 mins


In today’s world, many face challenges with self-worth and feelings of inadequacy. Why does this happen, and how can we combat it? In the podcast, we will explore key insights from Marisa Peer, a renowned therapist and author, who has dedicated her career to helping individuals transform their self-perception and embrace their uniqueness.

Marisa Peer is a best-selling author and motivational speaker known for her work as a leadi...

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Richard Palmer spent years in sales, thinking confidence was armour. That the polish, the suit, the perfect answers — that's what closed deals.


Then he realized his customers didn't need to believe him. They needed to believe in themselves.


In this ...

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April 14, 2026 21 mins

In this conversation, Geoff Hayward and Joe Dalton discuss the challenges faced by leaders in manufacturing and construction, emphasizing the importance of effective communication, delegation, and trust within teams. He shares insights on how to navigate organizational dynamics, the significance of having a clear vision, and the need for leadership development to ensure that teams can operate independently and effectively. Jeff als...

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Peter Sorgenfrei: The Cost of Becoming Someone You're Not

In this insightful conversation, Peter Sorgenfrei and Joe Dalton explore the nuances of burnout, the importance of self-awareness, and how modern organizations can foster courage and authenticity. They discuss strategies for achieving work-life balance, the impact of AI, and the significance of understanding oneself to lead a fulfilling life.


Chapters

00:00 Understanding Bu...

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Investigative journalist Geoff White explores the world of organized crime, cybercrime, and the impact of AI on cybersecurity. Discover how criminals operate like legitimate businesses, the psychology behind their actions, and the future threats posed by AI and quantum computing.


Joe Dalton



Chapters


00:00 The Illusion of Organized Crime

03:08 Psychology Behind Criminal Behavior

05:49 The Evolution of Organized Crime

09:03...

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In this insightful interview, Mark White, a LinkedIn strategist with 17 years of experience, shares expert tips on leveraging LinkedIn for business growth, prospecting, and relationship building. Discover how to optimize your profile, engage effectively, and use LinkedIn as a powerful tool for sales and marketing success.



01:25 The Evolution of LinkedIn Over 17 Years

03:02 LinkedIn's Growth and Business Impact

04:24 Profile as...

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In this insightful interview, Darren shares his journey through business challenges, transformations, and the importance of resilience, niching, and continuous learning. Discover practical strategies for scaling, innovation, and maintaining mental health as an entrepreneur.


Joe Dalton

When a CEO knows sales isn’t where it needs to be, I’m who they call | SalesCraft™ | B2B team installations | 30 years



business transformati...

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March 6, 2026 62 mins

Sam Pepin interviews Joe Dalton. The Meaningful Podcast blends business success with personal growth through profound conversations with thought leaders and everyday heroes. Each episode offers real-world insights and transformation.


Joe Dalton

Sales Craft

World-Class Sales Strategist


Hosted on Acast. See acast.com/privacy for more information.

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Justin Michael and Joe Dalton share insights on mastering sales, the importance of effort, mindset, and practical strategies for success in sales and life.


01:08

Why do people struggle with sales

02:24

The effort required to excel in sales

04:08

The importance of effort and apprenticeship in sales

06:10

The power of cold calling and outbound strategies

08:26

The mindset of elite salespeople

11:00

The paradox of confidence and curiosity

13:3...

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I was a guest on the Global Skills podcast hosted by Vanessa Wainwright, where I unpacked the sales craft sales framework, the role of trust in complex decision-making, and why over-automation can damage both businesses and society if it replaces human judgment entirely.


Joe Dalton

Sales strategist

Sales Craft



Hosted on Acast. See acast.com/privacy for more information.

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In this conversation, Joe Dalton and Paul Cotton discuss the intricacies of business transformation, emphasizing the importance of aligning people with a clear strategy. He draws parallels between military leadership and corporate management, highlighting the need for clarity, collaboration, and a compelling vision. The discussion also touches on the challenges posed by AI in the workplace, the significance of corporate culture, an...

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February 17, 2026 42 mins

In this conversation, Joe Dalton and Oisin Browne discuss the multifaceted nature of sales, exploring its artistic and scientific elements. They emphasize the importance of detective work in qualifying leads, the passion that drives successful sales, and the power of storytelling in connecting with clients. The discussion also touches on modern sales techniques, the role of AI, and practical advice for aspiring sales professionals....

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In this conversation, Richard Beaumont shares his journey from a military career to the world of procurement, emphasizing the importance of problem-solving, relationship-building, and ethical considerations in the procurement process. He distinguishes between procurement and purchasing, highlighting the critical role procurement plays in addressing organizational challenges. The discussion also covers the evolving landscape of proc...

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In this conversation, Joe Dalton and his Art Sobczak discuss the evolution of sales techniques and the importance of mindset, curiosity, and competence in achieving sales success. They explore the challenges salespeople face, such as fear of rejection and the need for continuous improvement. The discussion also touches on modern sales techniques, the role of founders in sales, and the significance of setting clear objectives for sa...

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January 27, 2026 45 mins

In this engaging conversation, Jim Britt shares his journey from overcoming personal fears to becoming a leading influencer in personal development. He discusses the importance of credibility in today's digital landscape, the impact of early life experiences on core beliefs, and how emotions shape our personal growth. Jim emphasizes the need for self-observation, decision-making, and the power of nurturing our goals while detaching...

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In this episode, Joe Dalton welcomes Hugh, a former chartered accountant turned behavioral science expert, to discuss the intersection of human behavior. Hugh shares his journey from accounting to wealth management, emphasizing the importance of understanding human behavior in financial decision-making. He highlights how his company, DNA Behavior, aims to help individuals and organizations become more self-aware and financially emp...

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In the ever-evolving landscape of the manufacturing industry, workplace culture has emerged as a pivotal factor influencing employee satisfaction and productivity. In a recent podcast featuring Brandon Stanchock, CEO of SWF, the discussion centered around the essence of organizational culture, the balance between employee happiness and productivity, and the importance of adaptability in leadership. In this podcast, we offer insight...

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December 23, 2025 54 mins

In this conversation, Joe Dalton interviews Vishen Lakhiani, the founder of Mindvalley, discussing his journey from a challenging childhood in Malaysia to becoming a leader in the personal development and education space. Lakhiani shares insights on the evolution of Mindvalley, the importance of human connection in a digital age, and his vision for transforming global education. He emphasizes the need for a consciousness reboot to ...

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