The end of Third-party cookies: what to do? | John Timmerman

As a business owner, you know that data is the new oil (or renewable energy in the very near future if we hope to keep living on this planet). The point is, that it's the fuel that runs every successful business.

It fuels every plan, action, and reaction that your team and your business make, just like oil-fueled every machine, factory, and vehicle up until about a decade ago.

Over the last decade, cookies have collected highly valuable customer information for businesses all over the world.

Data from tracking cookies have fueled the engine of eCommerce growth and helped merchants understand how shoppers interact with their websites, what behavioral triggers motivate their purchases, and how to re-engage them with ads.

Just look at all of the eCommerce businesses that have been built exclusively using the $230 billion-plus spent on Facebook and Google Ads in 2020.

But all of that will end in 2023 when Google announces that it is getting rid of third-party cookies.

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DISCLAIMER: The information in this podcast is my personal observations and opinions, and is not endorsed by anyone or any business mentioned in the video.