Journey to $100 Million: Entrepreneurship & Digital Marketing

Journey to $100 Million: Entrepreneurship & Digital Marketing

Accelerate your entrepreneurial journey by learning from our mistakes instead of making them yourself. Join Erik J. Olson and Kevin Daisey, the founders of Array Digital, through their ups and downs and lessons learned as they grow their digital marketing agency to $100 million in revenue. In each daily episode they'll discuss what's working now, and what's not. They'll share entrepreneurial and marketing tips and tricks picked up while becoming a dominant player in the ever changing digital marketing industry.

Episodes

Being an Amazon Flash Briefing Early Adopter

January 2, 2019 • 3 mins
Flash briefings are a greenfield in terms of opportunity. Want to be on the leading edge of brand building? Here's why you should consider starting a flash briefing. Erik Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups in multiple cities. ...
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Stop. Advertising. To. Everyone.

January 8, 2019 • 2 mins
Ever feel like you're wasting your money on advertising? How do you even know what's working and what's not. The better you segment and track your ads, the better you'll do. Erik Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups in multiple c...
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Why You Should Do Things That DON'T sCale

January 9, 2019 • 4 mins
No matter how ambitiously you are trying to grow your company, you should always leave room for personal touch. It might not scale, but it's far more effective. Erik Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups in multiple cities. Find ...
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Why Alexa Is Worth Betting On

January 15, 2019 • 4 mins
Smart speaker adoption is surpassing even smart phones in terms of how quickly the American population is purchasing them. What opportunity lies in the world of voice?
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The Best 2 Steps to Qualify a Lead

January 18, 2019 • 5 mins
Don't waste your time and get unstable customers. These two steps will qualify leads not just financially but for stability as well.
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Erik Goes to AlexaConf

January 21, 2019 • 4 mins
Erik met up with some leading voice innovators at AlexaConf in Chattanooga. Here's a snippet of his feature on a podcast while he was there.
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Networking with Gatekeepers

January 22, 2019 • 5 mins
Success is tied to who you know. If you know gatekeepers that interact with a wide array of your ideal prospects, here's how to approach them.
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The Secret Sauce for LinkedIn Prospecting

January 23, 2019 • 4 mins
Erik interviews Chad Stenzel, a professional sales and organizational trainer on how he finds B2B leads on LinkedIn.
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Offer Multiple Plans

January 24, 2019 • 5 mins
This one change has had the biggest impact on our close rate. Instead of a "yes or no" questions, it's a "which one?"
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The Pivot

January 27, 2019 • 4 mins
The Marketers Anonymous daily podcast is getting rebranded! On Monday, look for "Journey to $100 Million", our new audio home!
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EXPANDING TO 7 DAYS A WEEK

January 28, 2019 • 4 mins
In this episode of Journey to 100 Million, Founder and CEO Erik Olson goes into depth about the podcast, and how we are expanding to 7 days a week. Enjoys!
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INTRODUCTION TO SURVEY BY VOICE

January 29, 2019 • 3 mins
In this episode of Journey to 100 Million, Founder and CEO Erik Olson talks about what he learned about voice surveys during his time at Alexacon.
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Waking Up at 5 AM Changed My Life

January 30, 2019 • 4 mins
In this episode, Founder and CEO Erik Olson talks about how waking up at 5 AM improved his work and personal life.
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Trying to Track Traditional Advertising

January 31, 2019 • 5 mins
In this episode, Erik talks about his shocking discovery of radio advertising, and gives an update on his take of traditional advertising in today's world.
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The Power of Personal Gifts

February 1, 2019 • 3 mins
In this episode, Erik shows the power of personal gifts in business through his own recent personal experience.
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First Operational Task - Make Contact

February 2, 2019 • 3 mins
In this episode, Erik talks about making contact with clients during boarding, current issues with change orders, and how your scope of word should always have a detailed process.
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How to Ensure We Do What We're Supposed to Do

February 3, 2019 • 3 mins
In this episode, CEO and Founder Erik Olson dives into a recent lesson's learned from Array Digital to show how we can hold our employees accountable, and get the work DONE!
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The Power of Speech to Text

February 4, 2019 • 3 mins
In this episode, Erik talks about how you can re-produce tons of different content, using the same video!
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Mapping Out Cash Flow

February 5, 2019 • 4 mins
In this episode, Erik explains how Array has used their recurring revenue to map out future month's cash flows, allowing the team to see future low and high points. Erik Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups in multiple cities. Fi...
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Why You Should Cyber-Stalk Your Prospects

February 6, 2019 • 6 mins
In this episode, Erik explains the benefits of stalking your prospects- in the good way! Knowing your prospects, and even your clients, can benefit your company in multiple ways. Erik Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups in multi...
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