Joy Joya Jewelry Marketing Podcast
Strategic and story-driven digital marketing tips and insights for jewelry businesses that are ready to level-up. Created and hosted by jewelry marketing expert Laryssa Wirstiuk, founder of Joy Joya and author of the book "Jewelry Marketing Joy". New episodes weekly.
Episodes
Episode #342 – Is Blogging Dead in 2025? Not If You Know This
If you’ve ever looked at your blog tab and cringed—or wondered if it’s even worth keeping in the age of AI—this episode is for you.
In this one, we’re unpacking whether blogging still matters in 2025, how it’s changed, and what it can actually do for your jewelry brand. Spoiler alert: it’s not about clicks anymore. I’ll walk you through how to ...
Episode #341 – The Real Cost of Quick-Fix Marketing
If you’ve ever felt tempted by a “growth hack,” a viral trick, or a plug-and-play marketing solution… this episode is for you.
In this one, we’re unpacking why “quick fixes” are often more harmful than helpful—and what actually works when it comes to building sustainable momentum in your jewelry business. I’ll walk you through how to spot red flags, shif...
If you’ve ever felt like marketing your jewelry brand is just too much for one person—you’re not alone.
In this episode, I’m talking about the unrealistic expectations so many jewelry entrepreneurs place on themselves (or their first hires) when it comes to marketing. We’ll explore how to set yourself up for success with a more sustainable, human approach to getting the support you need—without burning out...
What if you could get more results from your email marketing—without sending more emails? In this episode, I’m breaking down simple, effective segmentation tips that every jewelry brand can use to send smarter, more personal messages—and finally see the engagement and sales you’ve been missing.
Whether you’re DIY-ing your marketing or have a small but mighty team behind you, you’ll walk away with practica...
Ever wonder what it really takes to support a growing jewelry brand through marketing? In this episode, I’m pulling back the curtain on what it’s like to run Joy Joya—how we support clients, why email marketing is our anchor, and what a typical day looks like when you’re juggling strategy, storytelling, systems, and service. Whether you run a jewelry brand or a service-based business of your own, this episode offers a ...
Episode #337 – Build Your Jewelry Business on Your Own Terms: Marketplaces vs. Proprietary Channels
So many jewelry business owners pour time and energy into marketing without realizing that where they sell is shaping everything—from what’s possible to how they connect with customers. In this episode, I’m breaking down the difference between marketplaces and proprietary sales channels, how each one impacts your marketi...
Episode #336 – Let Go of Your Marketing Baggage and Grow With Confidence
So many jewelry business owners come to marketing weighed down by past experiences, assumptions, and limiting beliefs—and it’s no wonder they’re feeling stuck. In this episode, I’m breaking down the five most common types of “marketing baggage” I see, and showing you how to let...
Episode #335 – The Tiny Email Tweak That Skyrockets Clicks + Sales
There’s one surprisingly common mistake that jewelry brands make in their email marketing—and it’s costing you clicks, engagement, and sales. In this episode, I break down the single most overlooked element in your emails and show you how to fix it fast. If you want subscribers to actually take action, this one's for you.
Thinking about tying your jewelry brand to a cause—or already doing it, but not sure it’s really landing? In this episode, I’m sharing how to make cause-based marketing feel like a natural, authentic extension of your brand, not just a checkbox or trend. If you want your impact to mean something (and resonate with your customers), don’t miss this one.
Whether you're starting from scratch or looking to elev...
🎁 Bonus: Don’t forget to grab your FREE “Mother’s Day Jewelry Marketing Toolkit”! It’s got everything you need to run a successful campaign—email copy, content calendar, SEO keywords, Canva templates, and more: https://myjoydeck.com/mothers-day
If you want to grow your jewelry business without burning out, second-guessing yourself, or doing all the things just to keep up—this episode is for you.
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Episode #332 – Why You Don’t Have to Listen to Every Marketing Tip
🎁 Bonus: Don’t forget to grab your FREE “Mother’s Day Jewelry Marketing Toolkit”! It’s got everything you need to run a successful campaign—email copy, content calendar, SEO keywords, Canva templates, and more: https://myjoydeck.com/mothers-day
You’re at a party, just casually mentioning your jewelry business, and someon...
Episode #331 – Why Cleaning Your Email List Will Actually Help You Sell More Jewelry
🎁 Bonus: Be sure to grab my FREE “Mother’s Day Jewelry Marketing Toolkit”! It’s packed with a step-by-step checklist, campaign ideas, SEO keywords, Canva templates, email copy, and more. Get it at https://myjoydeck.com/mothers-day
You’ve probably been told that growing your email list is the name of the...
Episode #330 – A Jewelry Brand’s Guide to Authentic Mother’s Day Marketing
🎁 Bonus: I’m sharing a FREE “Mother’s Day Jewelry Marketing Toolkit” to help you put everything from this episode into action. It includes a step-by-step checklist, campaign ideas, SEO keywords, Canva templates, email copy, and more. Grab it at https://myjoydeck.com/mothers-day
You already know Mother’s Day can b...
Episode #329 – Why Beautiful Marketing Isn’t Enough (And What to Do Instead)
You know how much thought and care goes into designing a beautiful piece of jewelry—every detail matters. But when it comes to designing your marketing—especially on platforms like email or your website—focusing only on how things look can actually hold you back.
This episode is all about finding the balance bet...
Episode #328 – 5 Must-Have Email Automations for Jewelry Brands
Ever wonder what happens between someone discovering your jewelry and actually making a purchase? Maybe they signed up for your emails but never came back, browsed your site and left, or even added something to their cart—only to disappear. That’s where email automations come in.
From the first welcome email to post-purchase follow-ups and cus...
Episode #327 – The Psychology Behind Impulse Purchases (And How to Use It for Jewelry Marketing!)
Have you ever wished your customers would see your jewelry, fall in love, and hit "Buy Now" without hesitation? You might think, “But my jewelry is expensive—who impulse-buys a $2,000 ring?” And while high-ticket purchases do take more consideration, you can still leverage impulse-buying psychology to spark excitement, re...
Episode #326 – How to Track Competitors Without Losing Your Jewelry Brand Identity
Ever feel like every jewelry brand is doing the same thing on social media? Or maybe you’re watching a competitor absolutely crush it and wondering—should I be doing that too? Keeping an eye on your competitors can be a smart strategy… but there’s a fine line between learning and straight-up copying.
In this episode, I’m br...
Episode #325 – Turn Your Jewelry Story into a Timeless Legacy
Ever wondered why some brands feel destined for greatness while others struggle to stand out? In this episode, we’re diving into the power of your origin story—how a narrative filled with transformation and myth can transform your jewelry brand—and why setting clear boundaries is essential for protecting your time and value. Whether you're passionate about ...
Episode #324 – The Magic of Behind the Scenes in Jewelry Marketing
Ever wondered how to invite your audience into the true heart of your jewelry business? In this episode, we’re diving into the magic of behind-the-scenes content and why it’s one of the most powerful tools in your marketing arsenal. Whether it’s showing your creative process, sharing your workspace, or revealing the raw moments that go into...
Episode #323 – Quizzes Are the Secret to Growing Your Jewelry Brand's Email List
Quizzes aren’t just fun—they’re a game-changer for email marketing and customer engagement. In this episode, I’m joined by Josh Haynam, the co-founder of Interact, an easy-to-use quiz-building platform. Josh shares his expertise on how quizzes can help jewelry brands grow their email lists, personalize their marketing, and connect with th...
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