#275: Erik Jacobson, Founder and CEO of Lemonpie, a Full Service Podcast PR and Production Agency Helping Brands Grow, on the 3 Different Podcasting Strategies and How to Approach Them

Erik Jacobson is the Founder and CEO of Lemonpie, a full service podcast PR and production agency. Erik first saw the power of podcasting after working with podcasters like Tim Ferriss. With Lemonpie, he now helps companies like FreshBooks, HubSpot, and Four Sigmatic use podcast strategies to build awareness and drive revenue. He also recently launched Hatch, which offers unlimited podcast editing. You can get deep-dive case studies, expert interviews, and all of Erik’s podcast strategies on his weekly show, Brands That Podcast. 

Some of the Topics Covered by Erik Jacobson in this Episode

• What Lemonpie is and how Erik fell in love with podcasting
• How Erik ended up working for Tim Ferriss and Jason Calacanis
• How to know if a podcast strategy is right for your business and where to start
• The 3 different podcast strategies and the pros and cons of each
• Tips for how to approach and get the most out of each of the podcasting strategies
• Video vs audio podcasting
• Understanding the ROI of podcasting
• The logistics of creating your own podcast
• Growing your audience and distribution when starting a podcast
• Some example brands doing a great job with podcasting
• The services Lemonpie and Hatch offer and Erik's new course, Podcast in a Week
• How to avoid "podfade"

Links from the Episode

• Tim Ferriss
• Jason Calacanis
• Tools of Titans: The Tactics, Routines, and Habits of Billionaires, Icons, and World-Class Performers by Tim Ferriss
• Brands that Podcast: Ep04 Masterclass: Lessons from $20 Million Spent on Podcast Ads (w/ Glenn Rubenstein)
• Gong
• Balto
• Buffer
• The Science of Social Media (Buffer Podcast)
• Breaking Brand (Buffer Podcast)
• Brands that Podcast
• Rand Fishkin
• SparkToro
• Drift
• Seeking Wisdom: A Podcast From Drift
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