Topics Covered by Peter and Zygi in this Episode
- How Lectrium is making U.S. homes EV-ready
- Lectrium’s origin story
- How they ended up at the Antler accelerator
- How Peter and Zygi met at Antler, bonded, and decided to work together
- The evolution of Lectrium during the Antler program—how a bad idea became the goldmine
- What customer discovery looked like for Lectrium
- Product development and using no-code tools (Zyro and Typeform) for initial building
- Getting their first paying customers
- Lectrium’s business model and customer acquisition
- Bottom-up vs. top-down dealership acquisition strategies
- How they’re approaching growth in these early stages
- How new U.S. public EV charging mandates could affect Lectrium
- The argument for residential vs. public EV charging
- The potential for partnering with auto-manufacturers directly
- Onboarding electricians and their role in Lectrium’s success
- How they’re approaching brand recognition and marketing, and startup showers as the new baby showers
- How they’re managing a distributed team across time zones
- Their execution plan to succeed as market leaders in the next few years
Listen to all episodes of the Just Go Grind Podcast: https://www.justgogrind.com
Follow Justin Gordon on Twitter: https://twitter.com/justingordon212
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