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March 18, 2025 6 mins

Don’t Start a Podcast Without a Plan (4 Steps to Launch a Podcast That Works)

Already have a podcast? Fix what’s not working with the Podcast Tune-Up:

Starting from scratch? Get 1:1 coaching with Concept to Casting:

Book a FREE podcast strategy call to see where your podcast fits in your business:

PodcastPerformanceCoach.com

Thinking about starting a podcast for your business?

Got a mic? Then you're good to go! 

WRONG. You’re already off track.

A podcast can be an incredible tool to build authority, generate leads, and grow your business—but only if it’s done right. In this episode, I’m breaking down 4 essential steps to launching a podcast that actually serves your business.

In this episode, you’ll learn:

  1. Why knowing your business first is critical (and the 4 questions to ask yourself before you launch)

  2. How to align your podcast with your brand so it attracts the right audience

  3. The key to making your podcast a lead-generating machine (instead of just a fun side project)

  4. Why ROI matters more than downloads—and how to measure success the right way

Bonus: Want a podcast that works for your business? Let’s make sure it’s built for success.

Book a free coaching call to get clarity on your podcast strategy:

https://calendly.com/timwohlberg

Resources & Next Steps:

Already have a podcast? Fix what’s not working with the Podcast Tune-Up:

Starting from scratch? Get 1:1 coaching with Concept to Casting:

Book a FREE podcast strategy call to see where your podcast fits in your business:

PodcastPerformanceCoach.com

 

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