233 How Repelling Listeners Can Actually Boost Your Podcast ROI

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Trying to attract everyone with your podcast?

You might be turning off your best potential clients. In this episode, I’m making the case for intentionally repelling the wrong listeners to make your show way more effective as a business tool.

In this episode of Just One Tip From Your Podcast Performance Coach, you’ll learn:

1. Why a bigger, broader audience isn’t always better

2. How trying to be everything to everyone can hurt your ROI

3. The difference between reach and resonance

4. What a country bar (yep, really) can teach you about podcast marketing

5. Simple ways to clarify who your podcast is really for

If you’re podcasting for your business, then every episode should help you build trust with the right listeners. The ones who are more likely to engage, convert, and ultimately become clients.

But if your branding is too vague, your content is too broad, or your tone doesn’t match your ideal customer, your audience won’t feel like they’ve found their place. They won’t feel seen, understood, or interested in what comes next.

And if your audience is full of the wrong people, it doesn’t matter how great your mic is or how much energy you bring to your episodes, your podcast won’t deliver ROI.

So, instead of obsessing over getting more listeners, focus on getting the right ones. In this episode, I’ll show you how to make that shift and why it matters.

Here’s what you’ll walk away with:

1. A fresh way to think about how clarity can lead to stronger listener connections

2. Practical ideas for making your podcast more aligned with your ideal audience

3. Tips for adjusting your messaging and content to attract the right people

4. Why being niche isn’t limiting—and how it can actually help you grow

Remember, being clear about who your podcast is not for makes it way easier for the right people to find and connect with you.

Want help getting clear on your ideal audience?

We do that inside the Podcast Tune-Up program—a 6-step coaching experience that helps business owners improve their podcast strategy, messaging, and ROI.

Book a free podcast coaching call and let’s talk about how to align your show with your ideal listener.

👉 Learn more at PodcastPerformanceCoach.com