Want to attract more buyers and sellers with your podcast?
Here are 3 podcasting tips every real estate agent should know to grow their local authority.
If you're a realtor with a podcast (or thinking about starting one), this episode is a must-listen. In today's real estate market (where every agent is shouting for attention and fighting for listings), podcasting can help you stand out, build trust, and become the go-to expert in your local market. But only if you do it right.
Here are 3 podcasting tips that'll turn your show into a powerful marketing tool for your real estate business.
Tip #1: Stay Local, Stay Known
If you want to be known as the real estate agent in your city, make your podcast hyper-local. Talk neighborhoods. Talk schools. Talk lifestyle. Your show isn't for other agents. It's for home buyers and sellers in your area. So serve them.
Tip #2: Promote the Podcast Like It's Your Best Listing
Your face is already on signs, cards, and car wraps, so double down on that advertising real estate and add your podcast. Promote it everywhere. Don't let your podcast be the best-kept secret in your business.
Tip #3: Use Dynamic Content to Stay Evergreen and Relevant
This is the tip that will put you at the front of the pack. Learn how to use dynamic content (a.k.a. dynamic ads) to keep all of your podcast episodes current with timely listings, market updates, and client wins. Yes, even your old episodes will be perpetually fresh.
Bonus Tip: Nail Your CTA
Your podcast is a marketing tool. So treat it like one. I'll show you how to make your call-to-action clear, compelling, and perfectly aligned with your specialty, whether you help first-time buyers, downsizers, the luxe market, or relocators.
This episode is packed with actionable advice realtors can start using right now to attract more leads, stand out in their local market, and use their voice to build real connections.
Listen in and take the first step toward turning your podcast into a machine that attracts new listings and home-buying clients.
And if you want help getting your real estate podcast working smarter (not just harder), book a free podcast coaching call with me at podcastperformancecoach.com.
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